Designing a Brand Identity from Scratch!

[@abiconnick]

Hope you enjoyed the video!! Comment below what business/industry you'd love to see me design👀👇 How I can help you ⬇ 👉 Wow your clients with easy-to-customize templates www.abiconnick.co.uk/templates 👉 Transform into a highly-skilled, confident logo designer www.abiconnick.co.uk/pencil-tool-course 👉 Elevate your biz with these FREE resources www.abiconnick.co.uk/free-resources 👉 Where I get all my mock-ups & fonts: 1.envato.market/abidesign 👉Free weekly tips, advice & exclusive videos: www.abiconnick.co.uk/newsletter ---------------------------------------------------------------------- After more content from me? ⬇ Instagram: instagram.com/itsabiconnick TikTok: www.tiktok.com/@abiconnick Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free. For sponsorship enquiries please email: [e-mail]

[@madonnasilva7758]

A stationary brand! I'm a student and a big stationary freak, would love to see how you'd reimagine one 😌

[@elsalongdesign]

Surfing brand!! I would love to own a surf shop one day and would love to see you would do!

[@anniem1239]

i think a cat cafe would be fun! or a dog rescue organization or a children's toy brand!

[@horriblesnakeyes]

Nutritional supplements brand!

[@abiconnick]

@@horriblesnakeyes This could be very fun!"

[@tinymeal]

I don’t think I’ve ever watched a designer on here sharing this much detailed knowledge in design. Abi is such a gem to this industry thank you so much for sharing your knowledge with us! ❤

[@abiconnick]

this comments mean a lot, thank you 😊

[@Bigdiggitydog]

Completely agree. As an aspiring designer Abi has been a god send, helping bridge to gap from someone who does graphic design to being a graphic designer and knowing how to present work professionally. Thank you Abi 🤙🏻

[@abiconnick]

@@Bigdiggitydog So amazing to hear, thank you😊😊

[@mariamangion21]

If I would describe your channel in one word it would be COZY!! Thank you for bringing so much happiness into my life! I’ve been watching you since I was 20 years old and now, I’m 23 years old and still here! Thank you for inspiring me for that long (and counting) 🥹I’ll always support you & your dreams 🤍🦋

[@abiconnick]

Aww Maria!! Thank you for the kind words, they make my day!! Hope you enjoy todays video! Omg can’t believe you’ve been watching since the start! I’m always scared to go back to my first ever video because it’s so cringey but we’ve come such a long way! Glad I get to share this journey with others!! X

[@sp33dy03]

I've said this before on one of Abi's vidoes and I'm going to say it again, I've learnt more about graphic design from watching Abi then the three years I spent studying it in college :)

[@abiconnick]

This is great (but also not) to hear 😂 happy the content I'm putting out is helpful! Thanks for the support 😊

[@dianalewis8147]

You are SOOOOO talented, watching these videos is not only ridiculously relaxing, but watching you develop a brand from start to finish is really helpful for an aspiring Graphic Designer.

[@abiconnick]

Thank you, really appreciate it :)

[@nefialvarez1478]

Wanted to thank you for your videos, even tho I graduated years ago, branding design is not part of my current work activities; got a nice offer for a freelance project, they accepted my portfolio, and then I panicked bc hadn’t done that in a while but your videos helped me refresh parts of the creative process as well as creative inspiration and the results were amazing, so thank you for your work in here, truly truly helpful

[@abiconnick]

Glad to hear the video was helpful and wish you the best with the project! :)

[@designedmind]

I'm writing this so that viewers don't get confused. Calling "logo design" brand identity is a modern common mistake. Logo design is not brand identity, it is a part of it. Brand identity is a bag of multiple assets coming together to create the visual portion of branding. Branding, being a strategic branding and identity branding - one is the plan, while the other is the visual representation. I'm sure this video is great, and this comment isn't intended to take the video's validity away, but only to educate those who may otherwise become misinformed as to what the term, "brand identity" means. Keep on making videos and learning!

[@mike85180]

Honestly your design videos are astronomically better than anything else on KZbin, your energy, charisma and pacing together make your content remarkably easy to not only watch but digest. 👏👏👏

[@abiconnick]

Really appreciate this, thank you Mike 😊

[@Lima_Lima_Lima]

🔳 *Reserch & competitor analysis* 🔳 - mind map - inspiration - _mood board_ - elimination process - _font_ - icon (several...)

[@Adityakittoo]

You and Brandon are my addiction for Inspiring Content. I always wait whole week just for your video because You are Gem for our Design Industry. Thanks for always posting your Best. Love and Respect 🥰❤

[@abiconnick]

ahh thank you! Really appreciate the kind words 😊 Brandon is doing so well with his videos since he returned! It's for sure very motivating!

[@Adityakittoo]

@@abiconnick Welcome ❤️🥇just a request for a video, make an video on top best youtubers or artists in this Illustration Field for Inspiration. Would love to find more Creatives like you.

[@sweetnothingscreative]

ooo Brandon who?!

[@abiconnick]

@@sweetnothingscreative www.youtube.com/@BrandonShep

[@nathanhawthorne2889]

Crazy watching your content go to new levels with every video. Complete brand identity videos have always been my favorite and this one did not disappoint :')

[@abiconnick]

thank you for the kind words, I appreciate it 😊 Glad you enjoyed the video!

[@keirchallinor9273]

Thank you for the video, Im always trying to dive into more research to help improve my designs. One problem I had with the video is that in the intro you mentioned 5 stages, and introduced stage 1 with text, but you never continued with that design text for stage 2 to 5. I was able to follow the video along, and as a video editor, I do feel consistency is always a good thing to do. I think something that could be added to the video is listing the other 4 steps or quickly explaining the 5 steps and then going through the design process. Other than that nice job on the video. Definitely will look into your other videos.

[@nishttha0224]

you are such an angel. You teach with so much ease and the resources you've shared are so good. Thank you so much Abi

[@farheenreshi]

This is all I needed. A broader yet in-depth perspective of the whole process. Thank you 🙏

[@lizannedsouza1838]

I always come back to your channel to remember why I fell in love with design in the first place.❤

[@abiconnick]

This is so great to here 💛 Thank you!

[@danielabaigorri]

As a fellow graphic designer, your content is fantastic!! Thank you for putting up the work to share such a great learning opportunity!

[@abiconnick]

Thank you so much it means a lot!!

[@VIZUAL369]

Your videos are very valuable, thank you for teaching how you do the process and the best thing is how you explain it. Seeing you encourages me because you have very good energy. Greetings from Argentina :)

[@abiconnick]

You are very welcome, so glad the videos have been helpful :)

[@Freddyfoxburg]

it is also very important of choosing the right font for the right project. Some headline font recomendations are Cottorway pro font, North Storm Font and Flockin Font. Use of each fonts differ according to the natire of projects

[@timothylim1584]

Why is she so good? I am learning so much in just 10min !!!

[@abiconnick]

well thank you 😊 I really appreciate it!

[@MarcDiMillo]

Phenomenal video and phenomenal tips. I'm not a designer or much of a creative by any means but the mood-board really jumped out at me and small tips like designing in black and white I can see making such a big impact on anything I try and do. 10/10. Thank you.

[@abiconnick]

Glad you enjoyed it 😊

[@waleed.alhumaikani]

Keeping the eyes on the pies :) Nicely outlines and rich video. Thanks Abi!

[@abiconnick]

Haha! you’re so welcome!

[@mayorquest9463]

The video is so lovely that I was wondering how Abi has come up with this so much creative skill.

[@abiconnick]

ahh thank you!

[@rebecca1146]

that font customization was kind of genius level.

[@abiconnick]

Thank you! I appreciate it 😊

[@RavenaciousTM]

Hey! I’ve never bumped into your content before and I must admit that when I first clicked play I was totally ready to be dissapointed (to be clear, based on earlier experiences of other desingers’ videos on the current subject) but You were able to give a little spark, which I'm afraid will ignite a terrible fire in my passion for this profession once again. Thanks a lot!

[@abiconnick]

Well this is amazing to hear! Glad my video could help you get that spark back :)

[@Random_shortyy]

You are a gem! Please keep making videos. I've learned so much from youuuu!!! Thanks a lot❤

[@abiconnick]

Glad to hear it! I will do 😊

[@tifukelison]

Thank you Abi. I just got my first brand identity design job and I'm going to implement what you've taught me today. Thank you again for all your content. PS: your video editing is smooth

[@abiconnick]

Well congratulations! I hope it all goes well and glad I could help in some way 😊

[@duckyz9]

I feel like these colours (orange-brown) are more suited for something sweet and creamy and coffee. Lavender/violet reminds me of something floral and gentle. It doesn't scream "chicken pie", for me at least. Anyhow, love your videos.

[@abiconnick]

I can for sure see that! Appreciate the feedback, and thank you for the support 😊

[@kentkjrgaardjensen4304]

You are so great at this! It looks so easy and the ideas just flow. But when I do it, it's really hard 😅

[@brianm3160]

This video SHOULDN'T be FREE BLESS YOU ABI🙌

[@abiconnick]

Glad it was helpful 😊

[@zeinabalhajj5037]

Looks incredible abi!! I LOVE watching your videos more than one time because that makes me understand more the principles of design Could you tell me why did you choose the color light pruple to be part of the color pallete?

[@nalbarabarabwaa]

This is the best video on this subject I have ever watched. Thanks!

[@abiconnick]

so glad to hear! Glad it was helpful 😊

[@AVELXX]

finally a video in which you can do the design live :)

[@abiconnick]

More to come! 😊

[@gouroudesign]

thank you abi for all the value you bring

[@abiconnick]

Just glad I can help 😊

[@scrapgirl34]

This looks fantastic!!! High end looking as well. Great work.

[@abiconnick]

Thank you :) I appreciate the kind words!

[@cymstudio22]

your videos really pushed me to start my career and I am sooooo grateful 💓

[@abiconnick]

ahhh so amazing to hear!!! Wish you all the best 😊💛💛

[@rovelynabarico1042]

love it!hope you also have tutorial on how to create mock up in photoshop too see what it look like in real scenario and final product

[@theitgraphicsinafghanistan8871]

that's lovely hearing all of them it add to my knowledge of Designing more! Thank you!!!

[@abiconnick]

Happy to help!😊

[@uz8587]

You blow my mind sometimes Abi!!! You're so talented!

[@abiconnick]

Ah thank you so much 😊

[@theprocessofhope]

You’re amazing, Abi. Much more than enough. An absolute fav

[@abiconnick]

ahh thank you so much, really appreciate the kind words 😊

[@ritacunha1355]

Thank you for showing your process! Super helpful for someone that is just starting! Your designs are always amazing! 😍

[@abiconnick]

You are so welcome! Glad I could help 😊

[@ThegreatBex]

Ive been designing logos and brand identity for sooooo long and feel like Ive hit a brick wall, this video gave me so much inspiration to revamp how I present my work. Thank You!

[@abiconnick]

So nice to hear!😊 Wish you the best!

[@kendr444x]

hi i’m a newbie getting into ui/ux design as well as brand design, do you have any tips? i’m really worried that i won’t get any jobs if i don’t have a degree of any kind, do you have any input on that? would love to hear from you ☺️

[@abiconnick]

@@kendr444x My best piece of advice would be to just do a bunch of passion projects, it helps build your skills, and portfolio!

[@kendr444x]

@@abiconnick thanks so much abi! i love your content so much! you are very talented and you inspire me so much! 💓

[@Cyanide157]

The colors, fonts always on point 🤩

[@abiconnick]

ahhh thank you! Much appreciated 😊

[@DrTosin]

What a gem of a video! 😮

[@FahadAhmad-cs1dv]

You done it very professionally, you are my design crush. Thanks for sharing. Love from Pakistan

[@abiconnick]

Thank you 😊

[@MemonStravaig]

You made this look too easy Abi!

[@nnaemekauzoamaka6476]

How I crave and wait for your videos 💕❤️ Please do brand identity videos every week 🥺❤️

[@abiconnick]

Thank you for the support 😊 Really appreciate it! I plan to do more vids like this more often going forward!

[@jesuslobedeakua]

Interesting, well explained.... Thank you Abi

[@abiconnick]

You're welcome 😊

[@MultiSciGeek]

Very interesting... I wish I could get over the pinterest stage lol

[@robertetole8486]

I had encountered a creative block on a similar project. It was wonderful to hear your story and to be inspired by it

[@abiconnick]

So glad the video could help :) Creative block is just part of the journey!

[@o7ajo]

Thanks for always empowering us ❤

[@abiconnick]

Glad to hear I do, thank you 😊

[@madonnasilva7758]

Such a scrumptious piece of work and valuable advice! I'm so glad for being able to have discovered your KZbin channel Abi 😄🍄 Keep up the good work!!!

[@abiconnick]

ahh thank you! Much appreciated 😊 Grateful for the support!

[@Relevnt]

Your channel is amazing! found it last night

[@abiconnick]

Thank you! Glad you think so 😊

[@robasameh9183]

That’s such a treasure, thanks abiii

[@abiconnick]

Glad it was helpful 😊

[@CiciDesigns4U]

Thanks, girl! Awesome and informative vid.

[@abiconnick]

Glad it was helpful!

[@Yaaanitsa]

Thank you for sharing your working process, you are so inspiring 😍 I am learning so much from you ❤I would love to see you design a brand identity for a hotel or a travel company 🤩

[@abiconnick]

Thank you so much for the kind words 😊 Glad to hear you're finding the content helpful! I've made a note of the idea 💛

[@Sulantheboujetbrand]

I would love to see something in the beauty field, makeup, hair, skincare

[@abiconnick]

Have some here: kzbin.info/www/bejne/jWLIammZadSCb6s kzbin.info/www/bejne/aZS7hoylqZibd6s kzbin.info/www/bejne/iHfEo5aFj61gobc 😊

[@Rizexplores]

Really Beautiful and informative video, i learned a lot from this video, thank you so much, and keep it up 👍

[@abiconnick]

My pleasure 😊

[@nicoleorr8843]

I really wanna eat that pie so I think that means you did a really good job

[@sf-rp4th]

Hi Abi. Totally love your content. Very informative and interesting 😍 Can u make a video on how u usually do your research, pinterest & mind map? Love how u always come up with different and fun concept for every design.

[@abiconnick]

Glad to hear it, thank you 😊 Yes for sure I will!

[@littlebirdie4333]

Such an informative and helpful video!!!! Thank you Abi for taking efforts to make us better! You know, most of my friends in my college follow you and many times we discuss how wonderful your work is!♥️♥️

[@abiconnick]

This is so nice to hear! Glad you've been finding the content helpful, I appreciate your support 😊💛

[@chillelement8301]

wow you are good!

[@SophiaundWendy]

Love it!

[@abiconnick]

Wahoo thank you! Loved working on this!

[@arthurcorreia7204]

Amazing. You're very talented!

[@abiconnick]

Thank you! I appreciate that 😊

[@aqxajaved4561]

That's amazing.. Could you please tell the font you used

[@ryanlangford7283]

You’re very talented. And your process is very streamlined, yet detailed. I was wondering where you got your training/schooling? Was it specifically in graphic design or did you have a niche for logo designing?

[@abiconnick]

Mainly self taught :) I did an apprenticeship for a year, but didn't really learn a whole lot, passion projects, online courses and youtube videos have helped more than anything! Thank you for the kind words 😊

[@ryanlangford7283]

That’s awesome to hear! Gives me extra motivation to self-teach. Keep up the great work..and good luck on growing your channel!!! 😊

[@AyanahZahidShah]

LIFE SAVERRR

[@rafaelatakami8019]

You're so creative! Thank you for such a inspiring video :)

[@abiconnick]

Thank you 😊

[@paris45]

Should do a video exporting logos in different formats and black & white versions of the logos as well. Sometimes I be confusing myself when doing it lol

[@martynabaran5549]

Yeeeeeh i missed this kind of video!

[@abiconnick]

Even more coming soon 😊

[@fayazuddin6917]

You are exceptional designer 🎉🎉🎉🎉

[@abiconnick]

Thank you 😊

[@CozyBrat]

Loved the video! Would u ever consider doing a video about the research phase ?❤

[@abiconnick]

Thank you 😊 Yes of course!

[@soffzk1657]

Wow this video is crazy good

[@samtrust]

Super cool, great job

[@abiconnick]

Thank you 😊

[@poncardas]

As always, fun and amazing video! Just a feedback, the music was a bit loud 😅Hope you could maybe skip the background music because your ideas and the words that you share are really what stands out and it's super informative for beginners like me.

[@abiconnick]

Glad you enjoyed! I appreciate the feedback and will make a note of it for future videos 😊

[@MarcinDiering]

aaawwwww... you made it cute!! :D Great work Abi!

[@abiconnick]

haha thank you! 😊

[@Jessica-ww1hp]

Abi I love your content omg i learn so much from it thank you so much for sharing it's so inspiring love how structured it is

[@abiconnick]

This is so great to hear 😊 Appreciate the kind words!

[@JacquiMorrison]

Your videos are so insightful thank you! How do you go about creating your mock ups?

[@abiconnick]

Glad to hear :) I have a video on my mock up process here: kzbin.info/www/bejne/i5XEi4Frn6ZgaNU

[@rishadkavarodi5567]

my master teacher ......... !

[@ArticleManagement]

Thank you for this! It's was so help!

[@abiconnick]

Glad it helped!😊

[@AHMEDMOSTAFA77]

Very neat! I well done Abi

[@abiconnick]

Thank you 😊

[@rieshiraj5495]

You should upload behance present link for the project you make in your description, it will help a lot

[@abiconnick]

This would be cool! I normally just upload them to instagram, but I'll make a note of it 😊

[@rieshiraj5495]

@@abiconnickI just started out by watching your videos ! Can u see my behance and just tell me what I can improve in my brand identity design project ?

[@andreeajircan]

Amazing work! 😍

[@abiconnick]

Thank you!😊

[@mayaextra2488]

THANK YOU SO MUCH, im currently a graphics student and you really helped me with this whole process! I had one question, what did you search in Pinterest for your inspiration if you can remember? :)

[@abiconnick]

I'm so glad! I can't remember off the top of my head but probably things like 'playful logo', 'flowing type' 'handdrawn illustrations', 'food branding'. Anything associated with the direction I'd like to explore!

[@mayaextra2488]

@ thank you!!

[@TungNguyen-gc3ek]

LEGEND!!!!!!!

[@bushramemon1671]

You're so creative🤩🤩

[@abiconnick]

Thank you! 😊

[@motionmuse5684]

Abi how would you approach Branding if a person chose to specialize in one industry.... Is that difficult? Say to only do all Real Estate for example? Will that create problems with clients etc. Thank you for your amazing videos 🥰

[@abiconnick]

I personally wouldn't recommend specialising in an industry, instead you could specialise in a style of design, so instead of just real estate it could be a corporate style, that then opens the door to other similar businesses, like accountants, finical advisors etc. :)

[@pedrosolfa]

That's amazing video!

[@abiconnick]

Thank you very much!

[@shaibungcs]

Loved this video! ❤‍🔥I was wondering what's your desk setup?

[@abiconnick]

Thank you! I’ll do a video on it soon if you like!

[@amsoso_]

That was very helpful, Thank you

[@tjburgess3039]

Hey, I recently stumbled across your channel and I honestly feel like this is one of the best channels I have found for learning Illustrator! You do an amazing job of explaining things in clear, easy to understand language but more importantly you demonstrate practical applications for each thing you talk about. I have learned more about Illustrator from you in the past few days than I have in the past year or two from any other source. I have noticed sometimes there are things you do that I have to add an extra step to, and I am not sure why. For example, sometimes when I click on the direct selection tool, I can not move any anchor points until I hit the shift button and click the anchor. I never see you do that, is there a setting or something I am missing?

[@tjburgess3039]

As a follow up, there are a lot of things you do quickly without really talking about that I would love to hear how you are doing it. You will create blocks and put pictures in them and the block becomes more of a 'frame' or a 'window' only allowing you to see the part of the picture in the block. Or I have seen you create color boards to sample from and quickly move those around. I am not sure how you do that either. This is all probably fairly basic Illustrator stuff, but with your ability to explain things in easy to understand terms I would love to see you cover how you do some of this stuff.

[@abiconnick]

Thank you so much for the kind words, I really appreciate it 😊 glad to hear you've been enjoying the videos and finding them useful! I will note down what you said and make videos explaining how as it's difficult to explain over a comment. (more like Adobe Illustrator tool tutorials)

[@tjburgess3039]

@@abiconnick Thank you for the response! I would love to see a video over the tools, but I think what would make it really work is the practical applications of them. Pretty much would love to see a second version of the "5 tools I use all the time" video (or whatever it was called) showing a few of the secondary tools and/or the basic functions of the ones you already covered... if that makes sense. But I am also playing catch-up on a lot of your videos so maybe you already did this and I just haven't found it yet! For example, I have seen multiple videos over the Pencil tool but never even bothered to use it because it seemed completely useless until I saw how you put it to use.

[@tiffanylockett5950]

This Was Perfect!

[@abiconnick]

Thank you!

[@tiffanylockett5950]

@@abiconnick Absolutely!

[@paneujun5067]

Also how did u manage to successfully cut out the pic of the pie and park it aside? Which keyboard shortcut did u have to press?

[@varshamandapalli9643]

Amazing video! I found you couple months ago and I'm binge watching and at the same time improving my skills. I have a question, can we the entire process in photoshop?

[@abiconnick]

This is so great to hear, thank you 😊 You can and can't at the same time, I'd recommend using Illustrator personally as it's a vector based program.

[@zthdesigns]

Stunning work you did with this pie brand, the whole concept is super unique🔥🔥🔥 I was wondering if the mockups that you use in these process presentations are free?

[@abiconnick]

Thank you so much 😊 no the mock ups are from Envato elements, they do have a 7 day trail tho where you can download a bunch (technically free) here's my link if you want to use it: 1.envato.market/abidesign

[@zthdesigns]

@@abiconnick I appreciate that Abi, thank you😊

[@risxng]

Hi, I know this is a super late comment but I just wanted to say, love your videos. They've helped me a lot more than going to design school even did :') I was hoping you could help me out, I was wondering what tool it is that you use when smoothing out lines from the pencil tool? The cursor seems to go a bit circular, I've been trying to figure it out myself but had no luck

[@abiconnick]

So glad to hear this! And it's the smooth Tool 😊

[@alix_xavier]

Wow wow wow sister You got the skills and knowledge Thank you soo much abi You your generosity in teaching us .

[@waxxvampire]

Thanks! It was helpful ❤

[@abiconnick]

You're welcome 😊

[@elenakhusanova2814]

I am impressed how easy you chose typefaces! Do you have any secret how to be so bold in staying with only one option?

[@abiconnick]

Thank you! Actually have a indepth video on this topic coming soon 😊

[@elenakhusanova2814]

@@abiconnick Great!

[@atwfk]

Love it! I have a question though, where do you get images you use on packaging like the pie 11:32 and are they for commercial use?

[@abiconnick]

As this was just a passion project I got them from google, but if this was a real product I'd have to source them and a commercial license from websites like istock and pexels :)

[@whatever8243]

I’m in the first phase of branding my new business. This is helpful but I have no idea how to use those tools