Creating a brand mascot with AI

🎨 In today's video, we're diving into the awesome world of AI to create a brand mascot that's uniquely yours! From the spark of an idea to a fully realized character, I'll guide you through each exciting step. 🚀
We'll kick things off with a cool 'static' image of your soon-to-be-famous mascot. But that's just the beginning! Next, we'll jump into the magical world of video tools like Runway, where you'll see your mascot not just take shape but literally come to life! 🤖✨
And hold on, because there's more! We've got a super fun case study with the amazing Haris Spahic. He's the genius behind 'Calvin Cooks,' a mascot that's taking his brand to new heights. 🌈🍳
So, grab your favorite snack, get comfy, and let's create something extraordinary together! 🌟 #ai #midjourney #dalle3 #brandmascot #branding
Chapters:
00:00 - The power of brand mascots
02:16 - Step 1:Ideation
03:42 - Fundamentals of a good mascot
05:57 - Define your mascot
10:18 - AI Tools breakdown
12:35 - Making a mascot with Dall-E (in ChatGPT)
14:10 - Case study by Harris Spahic (Calvin Cooks)
20:30 - Bringing your brand mascot to life
21:41 - Using video AI & 3D
Tools & links:
- Midjourney (in discord for now)
- Dall-e in either ChatGPT+ or with Bing image creator
- AI video: runwayml.com/
- Bing image creator: www.bing.com/images/create?FO...
- Calvin Cooks on LinkedIn: / haris-spahic
- 3D tool: huggingface.co/spaces/jiawei0...

[@dale7561]

Amazing quality. I think the fact this video only has 3k views shows how many people overlook mascots. I'm completely sold. Thanks so much for this

[@Letstalkbranding]

Thanks a lot mate 🙏. It's a huge opportunity

[@adanna_mani]

I love the details and the use of useable tools I am familiar with. I will definitely create my mascot for my blogs.

[@Letstalkbranding]

Amazing! Feel free to share them.

[@wearestudeo]

I thought it was a pigeon because... carrying pigeons - carrying a message across to different parts of the world... Haha, I'm always reading too much into things! 😆 Great breakdown, Stef and excellent case study from Haris!

[@Letstalkbranding]

Haha, thats why you're a strategist friend 🥰

[@adewalesemiloore]

Loved the video, very helpful

[@Letstalkbranding]

Thanks!

[@oukastoukast]

so odd this idea popped in my head today. good timing!

[@Letstalkbranding]

Great! Let me know how it turns out!

[@jamesfearon1998]

Great video - definitely subscribing!

[@Letstalkbranding]

Thanks so much James! A lot more to come on this in 2024.

[@arno7163]

1) Should be ownable - it has to have characteristics that stand out so its illegal for others to use 2) Human traits 3) Exaggeration 4) Legs 5) Brands personality 6) Distinct from competitors Define your mascot: 1) type of character (human, animal, object) 2) Personality of mascot 3) distinctive elements (owl with red shoes) 4) How will it live - how it moves, does it dance

[@MrEriklagace]

Great video! How do you get ChatGPT to continue to create the same character? I asked it for the Gen ID but it keeps changing the image (by a lot), so I can't get the same character from different angles.

[@Letstalkbranding]

Sometimes you have to use a combination of the Gen ID + mention the specifics of your character in the same prompt, most of the time it doesn't work, but if you can get it to 3-5 images that are 'close', you can pull them over to scenario.ai for more fine-tuning.

[@MrEriklagace]

@@Letstalkbranding awesome, thank you so much!

[@haris.spahic.1728]

Awesome video. Thank you for having me! Mascots FTW 👨‍🍳

[@Letstalkbranding]

Thanks for sharing your story!

[@alnilam537]

Thank you so much so helpfull

[@Letstalkbranding]

You're welcome!

[@bochcreative]

This was an amazing video!!!

[@Letstalkbranding]

I'm so happy you liked it! Feel free to share your creations via email or on socials!

[@bochcreative]

@@Letstalkbranding definitely will do.

[@JUSTCreative]

Thanks for sharing, I was not aware of the Tune prompt in midjourney, that's super cool to see so many variations VS Dall-E which is just one. And the GenID reference was handy. Thanks!

[@Letstalkbranding]

Thanks for watching Jacob!

[@BrasilCryptoNews]

Suggestion: putting sections on the video helps those who want specific content of the video.

[@BrasilCryptoNews]

Very good content, btw! Thanks for your work!!!

[@Letstalkbranding]

@@BrasilCryptoNews Thanks! I'll keep it in mind for next video's!

[@oukastoukast]

my chat GPT says it can't do images...

[@Letstalkbranding]

Yes, it's only for gpt plus users for now. But you can use bing image creator, its also dall-e underneath