I Created a brand strategy for a client using AI

Learn to design beautiful strategic brands with our Brand Design Mastery course - bit.ly/3FMaM8o
Can AI make you a better brand strategist? Well, let’s find out together - I’m gonna use Chat GPT to put together the brand strategy for a potential brand from start to finish, from brand mission, vision, persona, competitor analysis, and more and we’ll see if it turns out good or ends up being one giant flop.
📽️ CHAPTERS
00:00 - Intro
03:21 - Making a client profile
06:11 - Running competitive analysis
11:27 - Planning for brand credibility
14:11 - Creating mission statements
16:15 - Creating a Tagline
17:06 - Developing a brand voice
20:10 - Creating a ideal client avatar
22: 07 - Connecting pain points with benefits and services
23:56 - Brainstorming a creative direction

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[@emilyliu4092]

As a brand strategist this was so interesting to watch! I think the main challenge when it comes to creating branding with AI is the lack of emotional connection the client has with ChatGPT output. Nonetheless, this gave me so many ideas on how I can incorporate this into my workflow.

[@MacAutomationTips]

Thanks for the ideas. To get the most out of generative AI, a company or business should be building a data library so that results can come from actual used content, including documents, emails, presentations, meeting notes. That way the AI has better context to for generating results.

[@gastonrasgido8071]

Thank you very much, the video is very interesting!

[@hoosti3411]

Extremely fascinating video! I would have appreciated seeing how GPT-4 performed (the new version, identifiable by the black chat label), as it is significantly ahead of its predecessor in tasks like these.

[@mguerra79]

Me too! And I'll wait for those AI image video tutorial...

[@AndrewQPower]

"very generic information" .. yes, that's the primary difference between gpt3 and gpt4

[@katz103]

Great information and examples!

[@romanpavliuk3081]

great stuff! thanx)

[@KupoGamer]

well explained!

[@des7638]

super cool. thank you

[@fesehatsionneguse9055]

This is a greaaat content. Wow!

[@k2vintout]

Gold

[@onlinegelirkazan]

🎉🎉🎉

[@Yasminalyons]

I personally feel that the results you got were quite poor, I’ve built my own personal brand strategy using chatgpt and utilising better prompts and it’s been very accurate! I’ve even scaled my tiktok page to 40K followers based off of the strategy it massively help me get, and now I use it for my clients strategy also. But to sum it up, chatgpt is only as good as the prompt you give it. If you can feed it with powerful prompts (I would go a step further and advise that individuals that have basic coding abilities, to adjust the temperature to 0.8) it will feed you powerful data. Great video

[@Willopo100]

sure you did. keep the bs coming baby

[@JoelLebreton-lh1ig]

If you take the time to criticize her results, the least you can do is share your « better » prompts so people can compare and see by themselves

[@halysonvieira]

Would it be too much to share some of the prompts you use? Could be very helpful

[@firewalkerjon]

at 23:53 when you generated the SWOT analysis, you showed only the Strengths and Weaknesses, not the Opportunities or Threats - that's a SW analysis!

[@Strangetime23]

I would be scared for my job as a strategist. If businesses go online, search for prompt questions, then answer them, they will easily be able to get a course in a matter of minutes and without losing money. Even if the direction is imperfect, and there are errors, which happens to people too, they can adjust course. So yes, I believe in less than a year, most processes that require analytical thinking and delivering guided a process will be done by AI, and overlooked by humans running the business. it's too much of a time and money saver.I know I would study how to and then use it over spending thousands, especially in this economy on professionals where often there is a vision and direction conflict. My 2 bits

[@MarkIvanowskiDesigner]

This was an interesting case study and learned alot. I do find that chatgpt at times can give you random info that not 100% make sense.

[@JeremyMuradesign]

Good to see ChatGpt being used for strategy but need a lot of human input.

[@fencerven]

From my point of view you're not very aware of how ChatGPT works. It looks like one of the first time you use it. BTW is almost impossible for Chatgpt to do a competitor analysis without you giving it the data to analyze. Third it seems like you're using the version 3.5 because it gives you too generalist answers. But hey nice start❤

[@Yasminalyons]

Exactaly what I thought!

[@merajija6781]

Ur so gorgeous ❤dear

[@KupoGamer]

simp