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"You've got to have both... method and madness," says Syed Obaidullah, talking about his apparel business The Jacket Maker - which is emerging as a major disruptor in the global leather outerwear industry.
With sales in over 90 countries, The Jacket Maker has gotten its core product - bespoke leather jackets - down to a science; using modern technologies to ensure a perfect fit for customers around the world.
VCast sat down with Obaid to talk about the process of making custom leather jackets, challenges of operating a global e-commerce retail business, and the lessons learned in his journey of entrepreneurship.