Why Your Clothing Brand Will Fail UNLESS You Do THIS

[@RoxanneRoncal]

can't smash that thumbs up enough. y'all killed it!

[@johnxsantos]

🔥🔥🔥 Mike is a natural

[@caldwelljamal]

Have a few ? To ask

[@AdelAdel-ob6lr]

Giĺm itttalien ßexellllleź

[@charobarnes2215]

One of the best I’ve ever seen! 🌹

[@njangedwin2151]

@@johnxsantos pls how can i directly get intouch with you

[@SirenBeauty4u]

I'm a fashion design student and trust me this guy gave u the information for free which my parents are paying for my studies 🙃

[@cystax]

This dude is legit, he actually knows what he’s talking about lol

[@johnxsantos]

He's the man! Make sure you checkout his channel Proper Worldwide linked in description.

[@FinanceFundamentals_313]

@@johnxsantos F is for fun, your zest for life! R is for rely, everyone's trustworthy friend. E is for explorer, always ready for the next journey N is for notable, distinguished are your feats Z is for zeal, your zest for life. I is for instill, the lesson of life. O is for organized, you always know where things are do you think this is to much detail for my brand frenzio

[@FinanceFundamentals_313]

@@johnxsantos ?

[@akay.bankai9486]

@@FinanceFundamentals_313 what

[@sour3000]

@@FinanceFundamentals_313 whats your brand instagram? lemme check it out

[@CessDoesChaos]

"You're not just gonna do an entire collection with just logos" Supreme: **sweats**

[@jastro7918]

😆😆😆

[@CargoSlater]

They earned that respect for them to be able to do that tho no cap😂

[@AM33939]

Called branfind

[@brobocops]

ESSENTIALS

[@TheBLKCrows]

@@CargoSlaterthat literally how supreme started for the get go. 😅

[@RaichuUnite]

As a brand owner this is absolutely spot on and has really helped remind me of what’s important for my brand! Imma refer to this when I am feeling lost or uninspired which btw happens to almost all of us! Thanks for the knowledge 🌟

[@johnxsantos]

Hope it guides you for years 🙌🏽 keep us updated on your progress.

[@RaichuUnite]

@@johnxsantos will do bro! Building connections right now! Would love to have a direct contact for yourself. I am really looking to connect with people like yourself :)

[@irvinj777]

What’s your brand bro? Ig handle? Want to check what you got G

[@ebestudios7402]

@@irvinj777 @1nefaro

[@kaurinsan8859]

Hii, I'm gonna start clothing business but I have no idea how to start. Can you please help me to start?

[@erichopham]

That guy had me in a trance, he is so insightful, wow

[@johnxsantos]

Mike’s one of the best in the game 🙌🏽

[@DJTOMBOMB84]

@@johnxsantos o

[@mimijungle]

@@johnxsantos Thank you for videos. do you a link to someone from branding I have the name . thank you

[@DEEGODLY]

@@johnxsantos lookOout

[@MegaMizul]

I read and researched so much about marketing and brands during the years I spent on buying books ,but Mike explained it so easy and true and to the point , in 20 minutes that just as I'm going to lunch my brand , it shows me that I'm good in some areas but need to implement in others, thank you John for bringing Mike to teach us what to do .

[@denzeldevereux1619]

Lit

[@nicgild5636]

17:14 Me who took my first ever product photos with my pretty friends in front of a graffiti wall: 👁👄👁

[@lukundosimpemba1898]

BROOO😂

[@ProperWorldwide]

lol we've all been there. I've actually done it myself. I say all this from a place of love and from experience. 😂 - Mike Leisure

[@miller_mj]

This is what I needed..watching over and over

[@johnxsantos]

🙏

[@Peter-Kramm]

I laughed when he said when dont go to graffiti ally lol. Every new Photogrpaher goes to shoot with a graffiti backdrop lol

[@ProperWorldwide]

lol I don't know what it is or why but we all have this tendency to do the same when we start. That and the crazy dutch angles for no reason. oh and shooting flowers at a really low depth of field. hahahaha - Leisure

[@TheJMATTshow]

Another One! My brand is coming together and everything said in this video lets me know I'm on the right track.

[@johnxsantos]

🙏🏽 appreciate you. Mike came through to really highlight the key areas new entrepreneurs often overlook.

[@TheJMATTshow]

@@johnxsantos he definitely hit on everything I went to bed thinking about last night lol. Great job as always!

[@ProperWorldwide]

@@TheJMATTshow Thanks for watching. Glad we're on the same frequency 🤘🏼- Mike Leisure

[@shubhamkolhatkar4002]

Same

[@shabeenv]

Hit up @spacebysv on IG for an manufacturer

[@s74-p7g]

This is a serious resource on the whole 'free' internet. Thanks a lot man for providing this for no charge. You dudes earned respect.

[@TheBLKCrows]

Gawd dam. Dropping that knowledge 🙏🏽🙏🏽🙏🏽🐦‍⬛🐦‍⬛🐦‍⬛ thank you. Love your channel.

[@stud_sidious]

Dope video. I was a creative director for 2 decades working on various Fortune 500 brands. The biggest mistake I see people starting up make is that they design for themselves rather than a demographic. The people that get hung up on that and don’t evolve their brand foundation / brand voice to a specific demographic usually have a lack of sales. Art is obv subjective but in the saturated streetwear market you really have to design for what the demographic wants not what you personally think is cool. Once you make art that evokes that emotional connection w/ a specific audience all the marketing tactics become much easier.

[@benu888]

Ralph Lauren specifically mentioned that he designs the clothes that he would like to wear himself.

[@Elaguardiente35]

Thanks John for this video. Mike is crazy specific and objective. Everything he said makes sense and its true. Keep making this type of videos, you are actually helping a lot a lot of people.

[@corkydavis5688]

Thank you so much for sharing this. I am in the early stages of understanding what a brand is about. You have explained it so well, much appreciated. Thank you

[@officialftincredible916]

This guy really understands this from a conceptual perspective ❤️🙏🏾👑

[@liz9900]

SUCH good advice....why aren't my professors like this. Your example "fake" brands really illustrate your point. So insightful, thank you.

[@zunaimtanveer625]

Amazing content. You guys & Mike killed it. So much knowledge & insight packed in this one video. Thank you so much for bringing an in-depth look to us.

[@gunneraitsu2735]

The overuse of the brand color worries me now because I wanted to stick with black and white Perhaps I should use more colors but maintain the overall dark theme, somehow

[@titan2.08]

Whats your brand name

[@leedowridge3047]

Try using diff coloured outlines with your black and white designs it should look good 👍

[@brocksamson9737]

Black and white will never die. You do you bro

[@KendraCultureApparelStudio]

Wonderful video, not only for people looking to start a brand, but for us printers and apparel decorators who are looking to help our clients.

[@intrepidaudaz3653]

This was very helpful, "oh the mistakes i could have made" I will refer to this video a few times along the way, as i prepare my products.

[@johnxsantos]

Glad this helped! Keep us updated through IG

[@embassykingdomapparel5525]

Best video on KZbin about branding hands down!!! 🔥🔥🔥🔥🔥

[@fashionseoinsights]

This is great, John. I agree so much with the idea of taking a smaller lane/target audience. You're just not going to beat out the brands that are going for the masses. I preach this with my SEO clients all the time, about going after a more niche set of keywords/customers.

[@kdtoosauxy3422]

This re inspired me to get back on track. I was getting lost in the designing process i forgot about the actual branding aspect of the brand so thanks

[@Diirad_A]

Wow. Mike literally touch up on everything a new founder was thinking about or missing. Thank you man.

[@elizv8905]

Im working on the first top to my collection. I'll keep this information close. Thank you for sharing your knowledge.

[@eemilrouhiainen2377]

Love the open mindness! Feel like that is one reason for sure why you are where you are! Keep goin

[@RodricKing]

Thank you for this information. Everything is definitely in perspective now. I am going to the mall today and just watch people and the attire they have on and kind of build a profile in my mind and find my true target for my brand. Thank you, again...

[@top10s95]

Found any Supplier for your Brand?

[@sirtobias]

The amount of in-depth knowledge in this video is insane thank you for putting this out🙏🏽

[@user-cd8lh5ql1i]

A lot of things in fashion are cliche. Seeing graffiti would be inviting for a skate brand, neon forward colors, it's a vibe. Also, train tracks evoke a sense of mystery, journey, and usually the brown and green tones can be worked off of. I would say it really is up to your specific brand.

[@ProperWorldwide]

You are 100% right. I think the point I'm trying to make here is that too many people are doing it without actually giving it the thought you have here. Your attention to detail and being able to explain each element is what I'm looking for. - Mike Leisure

[@Monquise]

Yeah but it’s like what do I put on it & actually push out

[@mistaj291]

Basically, Master class. That's some great knowledge man. Appreciate your insights.

[@broniumbronze6990]

Ive been watching for a long time and this channel has come far. The difference is really huge from the early videos compared to this one. Keep up the good work it will pay up one day.

[@randalherndon]

BRO THIS IS A MASTER CLASS OF IT'S OWN!!! YOU ROCK FOR THIS. So many GEMS dropped.

[@shoniwam]

Hi John, I watch and follow your videos from South Africa all the time. I have learnt a lot from your videos. Thanks a lot. Good work.

[@johnxsantos]

That's amazing to hear. What part of S. Africa? Let us know if there's anything we can do to further support those in your area!

[@robertbyrd3450]

this was really good . like I love the idea of doing your reserach, focusing on our demograpic and building a collection that people can value. the mood board idea for photoshoots is really dope

[@jonathanvann4035]

Successful business is a great logo and brand that the people your selling too relates too. Quality of the materials. I advise 100% cotton or wool. Quality is always better than quantity. Also your price for your product. If you’re paying $1 for a 100% cotton hoodie. $25-$30 is a great price. You will sell quick bc it’s affordable and the quality. Most people’s hoodies are $40-$50 with mixed fabrics. You won’t go wrong! I’m getting back into the clothing. I barely kept up with my orders the first time around. Things I know now I’ll crush it. I’ll post soon on my next logo. Waiting for my logo guy now

[@laeniz]

Feeling everything you are stating. Thank you for the heads up.

[@victoralifilms]

FUCCCCKKKKK THIS IS SUCH A GOOD VIDEO!! Thank you for all this value!!!

[@rodrigoleite6202]

probably the best video about this topics in the web! thanks, you rock

[@Runz1302]

This video will be apart of my origin story, thank you both so so so so so much.

[@sapri444]

LOVED everything about this!!! Going to Revamp ASAP!

[@korielate6729]

One of the best videos I've seen on branding!

[@johnxsantos]

Thank you for watching! Glad you enjoyed it :)

[@maaztaqi7177]

Thanks for sharing some professional reasons and how i build my own clothing brand!

[@johnxsantos]

Any time!

[@alexandercainoy4892]

this give me a good idea for my dream brand. Thank you and i learned a lot. Cheers to success. And i hope my brand would be successful as your brand.

[@PacoGNZ]

Man this video deserves a lot more of views, thanks for sharing knowledge with us!!!

[@johnxsantos]

Thank you for watching! Appreciate the shares and sub 🙌🏽

[@hadassahyisrael3802]

This video was great, I took many nots. the information was clear, concise, and just made so much sense. Really glad to have found this video.

[@BarbaraSzentmarjay]

I just started my own skate and surf line, you guys provide a lot of great infos, thanks!!!

[@ProperWorldwide]

Thats amazing! Keep us posted on your progress. We love to see entrepreneurs grow.

[@robp4993]

Interesting I have created a brand and did not even know it. I'm now looking into clothing. Thanks for the tips.

[@chartheestylist]

This guy is really dropping science for us. Love it!

[@erikglow8458]

Yo the editing on this video is crisp and the content fuego 🚀

[@Caleb-Numbers14-24]

This is the second video I've watched of him. He's REALLY good!

[@LogicalNimbus]

This dude is solid gold. Thank you!!

[@johnxsantos]

He really is. Make sure you checkout his channel!

[@LogicalNimbus]

John Santos I will. Thanks John. And I’m already apart of your crew! Just under another name 😉

[@prodbyskeptics6206]

agree with this one, thanks a lot john santos

[@FinanceFundamentals_313]

@@johnxsantos Frenzio will be my brand for my clothing line I show you what my brand means is that to much detail?

[@الكعبي-و3ز]

@@johnxsantos شلسسسسسسسسسشسسششسسسشسسسسسسسسسسسسسييسسسسشسسسسسشسسسسسسسسسسسسئسسيسسسسسسسسشسسسسسسسسسسسسسسسسسسشسسسسيسسسسسسسسسسسشسيسسسسسسسسسشسشسسسسسسسسسسسسسسسسسشسسسسسئسسشسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسسشسسيسسسسسسسسسسسسسسسسسسسسسسيسسشسسسسسسسسسسسسسسسشسسسسسسسسسسسسسسسسسشسسسسسسسسسسسسسشسسشسسسسسسسسسسشسسسسسشسسشسسسسسسسسس

[@monitamusic]

wow suuuuper valuable thank you so much!!!!

[@LouisLuzuka]

*subbed* much love from Vancouver Canada 🇨🇦 can’t wait to build up my brand 👻

[@DeeEsthetica]

It blows my mind how are these videos free !!!! Thank you 😊

[@trevgeorge2928]

Mike Leisure did a really good job! I took many nuggets away from this video. Thanks

[@AmandaLoveSantos]

Mike brought the knowledge 👏🏼 so helpful guys. keep the videos coming!

[@ProperWorldwide]

Thanks Amanda!

[@Caleb-Numbers14-24]

He's freaking BRILLIANT!...loved the video!

[@jule4032]

This content is priceless, so many helpful information

[@Dayoxy]

I watched a lot about marketing, I think this is one of the best.

[@josephwanyoike3566]

Thanks man, nice presentation with the mood board but I wish you had zoomed in to full screen rather than watching it from the iPad. Personally I like to see a High res copy With details. Apart from that I loved it👍🏽

[@SeezSantos]

Thanks for the feedback!!

[@lookbuy3534]

So many information! Thanks! Respect from Bangladesh 🇧🇩

[@zekebarrera9609]

I really like this guy really helped me a lot and took some stress off for me starting my merch/ clothing line

[@Varillah]

Dam I feel like this video came just for me. I literally just finished getting my brand together, with a name & theme that has message and purpose, planned how I want to launch etc. glad to see some of the things I already did, he talked about in this video & glad I got it right. Like his points on colors. I literally decided to just launched black and white options for shirts and hoodies, glad to see he touched this point too

[@johnxsantos]

Keep us updated on Instagram when it launches! 🙌🏽

[@Varillah]

@@johnxsantos I will do. Thanks for the helpful videos. Only found your channel a few days ago. Great stuff you guys have out here.

[@holembac]

How's it going

[@chrisace3204]

Wow this is a great Great video 👌🏽nice work guys. Can’t wait launch a brand

[@jacklynrassmussen4158]

Best video I've watched to date. Thank you for sharing. This gave me great insight for my clothing brand. Appreciate you - Much love from Minnesota

[@twinkie1773]

This is gold my guy 💪🏿 thx ya 🙏🏾. This my 3rd time watching this, whenever I question myself and brand I just come back to this vid.

[@ProperWorldwide]

Thank you for watching and coming back. We're happy to see that people are finding value in this. - Mike Leisure

[@thecousins2692]

he must/should be building a course about branding ! this helps a lot ! thank you foreal Man!

[@ProperWorldwide]

We're slowly working on it and hope to bring more content on our channel at Proper Worldwide this year. Thank you for watching! - Mike Leisure

[@justinmillette9838]

Dropping knowledge. I love it. I am new in this field. I want to soak up as much as possible so I can bring my dreams to a reality. New fan and subscriber!

[@misswilson6922]

Ur so innovative! I needed this clarity and classification! Thank you!!!!

[@KrazyKlipzFamily]

You guys are great , seeing this boost my confidence to build my brand into shape. Cant have enough resources so I'm bless you take the time and have the heart to see us all eat. 💯

[@adventureofstyle5902]

LOVED this... exactly what they don't cover in fashion design school

[@tasneemzafar1322]

YOu guys are so underrated. 10000k likes from my side

[@nazmifahmad]

holy crap..this video right here is gold! thanks a lot!

[@hubertwhite4677]

Also what sizes to get hacks are go to your local low cost clothing stores and see what sizes are gone. A variety of people bought those sizes.

[@JuanitaMichelle]

Well... This video made me feel very smart, because I am a complete beginner at all this, and I feel like I've checked off all these suggestions, with the exception of the photography since we do not have a photography budget at present. Great video. Thank you.

[@merissa8235]

Sooo good. Thank you so much

[@fernandolanderos4600]

Thanks for the knowledge.

[@thomasjackson7785]

Top notch points. I'm sure many of us know people from all walks of life. To get a better idea of what to create I will have to "study" what people wear (maybe expand on the idea as to why). Question for anyone; What's a quality design software program I can use to "mock" up designs to see how they look? As what's in the mind and whats in front of you so the eyes can process it and then again the mind can think on positive adjustments is very different compared to mass production (possible failure depends on where you are at).

[@ryancapili6080]

thanks men for the knowledge you share it help to dig in to the detail for my up coming business a million thanks

[@theModelpreneur]

love the video. and gosh!! your nails look amazing!!

[@ProperWorldwide]

Thank you 🙏🏻 - Mike Leisure

[@darleneheroine]

This video is sooo good and informative. Thank you!

[@brandonrussell8337]

This is the best video ive seen on this subject!!! Appreciate the wisdom!!

[@leidybarden8354]

Hi guys, I am going to starting my brand-new clothes the next year. Thanks to helping people like me. 👍

[@deepaksrinivasmondal]

This was exceptional stuff. Thanks a lot for making this and sharing this!

[@hvillecobalt]

Great information! Just opened up my site a couple weeks ago and this will really help. Thanks!

[@jcchavez7371]

so helpful!!! thank you so much!!!!

[@anpe6524]

Mike is an EXCELLENT presenter, thank you

[@megantaylor9810]

Hey guys, if you're looking to start a clothing line in the UK I recommend The Pattern Room they do Tech packs, Pattern Cutting, Sampling and Small production runs MOQ 5-10 made in England

[@03chivo]

I have listened and have gained the knowledge I needed for greater life. appreciate u

[@JellyGlows]

I’m a business major n I get the business side. It’s the find what programs to design in, where to find a manufacturer, n etc

[@JellyGlows]

Me & My sister are owners. My sister use to model so her n some friends are gonna model. She’s more modeling, I’m more business n photography, our older sister grad in fine arts n doing designs lol

[@jaesu7973]

Appreciated it so much, Thank You guys gonna subs

[@yisonghuang]

Wow this was amazing!! The wisdom was insane. Thank you

[@alexisvlogspr8545]

Yes I am!! Wepa!! Saludos desde Puerto Rico 🇵🇷!

[@Robbyrevz]

agreed on everything on this and just amped me up even more to work on my upcoming brand. Mike couldnt have explained it any better! Thank you!

[@ConceiveBelieveAchieveTarot]

Excellent value! Thank you Mike 💫

[@ToldbyNick]

This was incredible. Wow what a G Mike is!

[@ProperWorldwide]

Thanks Nick! Preciate you watching. - Mike Leisure

[@FireworkFlowers]

First time watching your channel, really informative, direct and valuable knowledge. Keep up the amazing content 👍🏼

[@johnxsantos]

Be sure to check out all the info in the description for more info! 🙌🏽

[@JamiSwan]

So many good point thanks for this vid!