Creating Content Groups In Google Analytics 4

[@AdamVitek-k5y]

I use the GTM data layer method. Is there a way to apply 2 content groups to 1 page and have them be separate? We tag a lot of our content with 2 content groups but they are combined into 1 in GA4. Example, we tag them with "Fires" and "HVAC" and in GA4 the content group shows up as "Fires,HVAC".

[@DataDrivenU]

Interesting question! For such a specific case(s) I'd try with audiences as they allow sets to overlap.

[@welltraversed]

Once you create the content groups, is there anyway to pull it to a report in Looker Studio? Or is there a better way to do this in Looker Studio? Thanks in advance for any help!

[@DataDrivenU]

Currently we use 2 ways to pull data in Looker - directly or via Google Sheets (both have pros and cons) - Thx as this could be a good topic for an upcoming video, stay tuned!

[@JomelAlos]

Is there a way to include items from a subdomain to a content group?

[@DataDrivenU]

yes - by using a hostname-based GTM condition when adding the content parameter

[@flix2view]

I have a question, is there any difference between "page path + screen class" and "page path + query string"? Or are they the same? Thanks!

[@DataDrivenU]

Yes - screen class is for apps while query string is for website tracking.

[@vovi547]

Why have they done this to us? I'm not sure if I'm the minority here, but GA4 seems so unnecessarily complex and things we took for granted like content groups, just aren't there without lots of hoop jumping. I find the explore tool just awful.

[@DataDrivenU]

probably the use wasn't as widespread as we think...

[@DataDrivenU]

we actually had a debate about your question - the way UA allowed users to categorize pages into content groups actually queried the list of urls, and from how GA4 looks so far - seems that Google wanted to reduce SQL load and calculations in the tool, which is why they got rid of this functionality