Creating Personas Is Like Sorting Rocks

  Рет қаралды 56,092

NNgroup

NNgroup

Күн бұрын

Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks!
#UX #personas #segmentation #audiencesegmentation

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