Creative Ways to Build a Brand - Gary Vaynerchuk Client Consultation

In today’s video… I get tactical with a VaynerMentors client about how to build brand.
VaynerMentors is our way of helping small-medium businesses (between $3M - $25M) accelerate to their next stage of growth. Kind of like McKinsey or Bain, but without the millions of dollars in fees.
It goes way beyond Facebook and Instagram tactics - we dissect your entire business from the ground up.
So excited about the growth that clients are seeing even three to six months after going through the program.
Check out this article about one company's success with VaynerMentors: garyvee.com/VMcasestudy
Learn more about VaynerMentors here: garyvee.com/vaynermentorsinfo
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both KZbin and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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[@mrslapside]

Every time I listen to Gary I just feel like going all in at life.

[@josefmadrid]

mrslapside I think that’s his super power’s are .. 😄

[@Mkube1999]

There you go!

[@b0cajuni0r]

please cut "just feel like" out of your sentence! ✌️

[@jarischol331]

mrslapside You should.

[@optimum_initiative9245]

For real watching Gary vee, always make me feel like I got this #100% positivity

[@AsTheyTrend]

5 Creative Ways To Make Your Brand. 1. BE the best at what you do. 2. BE THE BEST at what you do. 3. BE THE BEST AT WHAT you do. 4. BE THE BEST AT WHAT YOU do. 5. BE THE BEST AT WHAT YOU DO.

[@thetruthbetweenthelines8521]

We learn and develop as young entrepreneurs with the things we learn from this guy. Gary changed a generation but the effects will be seen only 10 years from now.

[@tcnotrvlr]

Not if people hustle! And YOU KNOW there's hard workers everywhere. The people of these newer generations that leverage the power of the internet and combine it with effort will be truly rewarded, even in 3 years. The internet and world is only getting faster. Peace!

[@tomascardenasg]

Outsmart & Outwork FACTS

[@Thiiink]

@@tcnotrvlr Or sooner- Consistency is the key.

[@ZacharyLaid]

Creative way to build a brand; there is no shortcut, just be the BEST at what you do.

[@unitedhustlersofamerica8185]

That’s the truth

[@djacks247]

I'd hate to sound elitist, but THIS is GOLD for REAL entrepreneurs!! The motivation stuff is fun, but this right here.....damn! I was casually listening while cleaning, but 10 mins in, had to stop, rewind, and started taking notes! More of this. I also love the idea of VaynerMentors. This is awesome.

[@nikolarajkovic2169]

Because of your first words you sound like you wanna sound elitist. It's like when people say "no offense", and you are thinking "non taken, until you said no offense". Peace :D

[@camerondye6108]

djacks247 Nothing about what you said is elitist my friend🤍

[@user-zc5xe2sf4q]

A real elitist wouldn’t even comment.

[@DrAdnan]

It’s cool seeing the inner workings of a meeting

[@ChessMasteryOfficial]

*Only those who will risk going too far can possibly find out how far one can go.*

[@Hectoralejandroguerrero]

Thank you for the constant encouragement Gary bear

[@MikeHersnt]

I think this is one of the greatest video GaryVee had ever made. Gary's mind is just beyond incomparable. Thank's bro for sharing wonderful content. Very inspiring indeed.

[@TrashCanDan]

I am never disappointed with Gary's replies.

[@wtfbracelet]

One of the most selfless people of our era...god bless you and your mission always🙏

[@paragsavla8261]

One of the best videos so far I have watched from Gary. The reason is it’s give you insight to real situation. Also I am in the same position in my business.

[@mcee555]

THIS WAS SO DELICIOUS IN TERMS OF PRACTICAL BIZ STRATEGY! Time to go execute! *What do you really want?* is my current task for lifestyle and biz breakthrough.

[@fenbendazole]

damn this was such an awesome session to just watch unfold!! i love these types of brainstorm meetings in general...

[@jodytaylor6468]

I think these videos are the most useful. This is literally a sit in! So much value

[@steveturner888]

thank you Gary, I love these business/ marketing/ branding videos. So much practical gold in this one! 🙏

[@hc.sameerpatil]

Every time I listen to Gary it makes me hustle harder! Phenomenal

[@jenniferv9975]

I get so much from your content. The way you dominate and educate is incredible

[@peterm6386]

Gary, you really demonstrated top class listening skills there. I found it hard to believe watching your other content because you tend to talk over your audience a lot but this one really shows it for real. I’m a big believer in the importance of listening to diagnose problems properly. It always leads to better solutions and relationships built on trust. Nice vid :)

[@gcloud8397]

The idea of getting rid of all unsold inventory its just brilliant. Love it

[@cozariucandrei7204]

This meeting is gold! I am getting a lot from Gary's advices and I am using them in my business. Thank you

[@alexwithsoul3628]

This is one of the most insightful and in depth meetings I've seen. Really shows a lot on how Gary thinks. Appreciate you for sharing this. 🙏✨

[@BryceBetts]

I listened to this podcast style in my pocket at work and got immense value. Thanks

[@leftundecidedph]

GaryVee is such an inspiration. This guy helped us start! We've been a band for 3 years but never recorded our songs. But recently, we've just released and posted our first single. This guy is awesome. I hope he will inspire more people to do what they have to do and start! More power!

[@GriffinCaseyVlogs]

Gary this videos are the best! You helped inspire me to start my vlog channel! Thanks man! Keep up the awesome content!!

[@Hectoralejandroguerrero]

Griffin Casey Vlogs SAME HERE BRO. LETS GO!!!!

[@danielsniffin6527]

I love the practicality of this video. My wife and I run a small business and learned a lot by being a fly on the wall. Thanks Gary!

[@YogaBlissDance]

3:27 only and already brilliant wisdom. So many small biz worry so much about name, do I like it is it catchy, he just dropped how to work with that and see which one flys as time goes on...cool.

[@Soulfulessence]

This was fantastic! I'm so grateful to the furniture business for allowing you to air this. Thanks!! Real value here. Thanks Gary Vee for putting this together. Especially the idea of free giveaways with old inventory!!! I know what I'm doing for Christmas! 🙏🏾🙏🏾🙏🏾

[@MyDrewTube]

I've listened to every episode and this was the best by far. Loved it.

[@Mark-so2yd]

How's life?

[@trock1184]

Love the idea of using some of the building space to create an event room furnished more like a cruise ship lounge using your furniture. You could even make it free if they fill the room and give you 5 minutes to welcome everyone. And the idea about building out a cafe style section for the food truck customer.

[@DoLifeYOURWay]

Gary...thanks for everything you do!. You inspired me to start "My Daily Mindset" a daily vlog that help others become their best self!

[@Mkube1999]

Send the link!

[@DoLifeYOURWay]

@@Mkube1999 it's my KZbin channel kzbin.info/door/HKazwx2Am2RjxYtVmcgRzQ

[@somethingbunting2799]

24:45 "bless you". Quality content as always! Godspeed Gary Vee.

[@SymanSaysFarms]

One of the best videos in a long time!

[@jaybrielakoi7747]

This is a great video. I love it. Do more of this Gary.

[@lilyb2617]

I loved listening to this. Gary, the way you get excited as you know how much you can help, as it's your background - your dad's business; made me crack up. I am just the same in my marketing consulting with sports and fitness businesses, I get over excited at all the easy wins and opportunities I can see. It's what drives me and why I wanted to work for myself. I knew I could share my 17 years with Nike and adidas to help exactly the size businesses you are helping here. It's proving very personally rewarding. What you are giving these guys is gold.

[@illest916]

This is GOLD!!! Thanks Gary for this information!

[@DentonJordan]

Phenomenal. Macro lessons. Breaking a big Problem down to its sub parts and attacking each one. ❤️

[@danieltree8553]

This was really cool to watch, although I’m at a very young age to have any commitment to something like this, it’s still amazing.

[@joeovip]

Thank you Gary and team for making this available. Its freaking business school talk. Awesome. I a not in that line of business, but the mental exercise helps.

[@GaryMLive]

These are gold!! Dang Gary! This is fantastic!

[@dansfera]

brilliant and been listening since 2010

[@Wwtrek]

I've read your book and love your work! We started our KZbin channel 2 years ago and it has been a great contribution to our growth. Keep up the great and inspirational work. Personally, what is your favorite part about growing a brand?

[@ojomx]

Forget going to business school, this is real world value. Thank you!

[@GreySnowBrewing]

Man I love this stuff!! Do more of these!

[@salesbuffet]

Thanks for sharing these intimate conversations. Lots of good ideas to consider.

[@bluprnt.4268]

Create a Private label furniture package targeted to students in university that outfits their dorms (bed, desk lamp, posters, carpets, bedsheets towels..etc.) in a trendy but cheap fashion sell it as a complete package or have 3 options from low to high

[@Ateszika]

good one. though it has to be really cheap most students are broke especially in dorms

[@thevietnamdon8440]

@@Ateszika market to the parents

[@ezecreative]

People should show up to work hard and give it thir all no matter what the job or how low you might find it. I own a few "brands" and I've had business owner friends who have called me for help in their catering business. I sat my cameras down, and went to go make food for people and gave it my all, 100% dedication (as a cook) I'm not a cook... I still had to give it my all. Not just because my friend needed help, but because of PRIDE, you have to try to be the best at anything you do no matter how high or how low the job might be.

[@ScottAdamLancaster]

I agree, giving your all 100% of the time is what should be done by everybody, it would make the world a better place. Maybe we could connect and have a chat about things, you seem like an intelligent business person. Or maybe you'd just like to check out our KZbin channel which helps people understand branding thoroughly through short videos. Feel free to if you get a sec. Have a great day, Scott

[@socialt.socialmediaagency7250]

Another great video! It's so important to keep a brand authentic.

[@jacekosinski1856]

Regarding co-working space and cafeteria etc., what do would you think about small free cinema with alternative short movies? You could use your couches, armchairs, footrests and pillows, so people can try them for a longer time, feel that these are super comfortable and they want them at home. The idea is to buy 15-30 minutes, alternative movies of young creators, also from other countries f.ex Central/Eastern Europe or Asia. I suppose you can buy them quite cheap, since young creators needs money for new creations and want to be shown. People like to watch movies that are not mainstream, have unique form, show life in other parts of the world and touch not typical aspects of life. Bring value offering something original, which is not available on Netflix, Hulu etc. Keep the room simple, your furniture, projector and nice audio. Make it as at home. Make the event in social media, so people can share it. People love such events, discuss the movies in real life, especially young ones, so this way they can feel connection with your brand and also buy in the future. I think with this idea your building would be quite unique and such events (ex. in the evenings or weekend afternoons) would bring people. Your brand would be associated with culture, art, relax, family time etc. Gary or somebody from Gary’s team: I would be happy to hear what do you think. Who of you would come for an interesting movie?

[@psychnstatstutor]

Great mentoring shares for learning about Brand Equity. I thought of a few ideas for Amanda and family~ hope they are something to bounce from: - in Australia, it's popular for charities/community groups to have sausage sizzles in the carpark of a franchises to fundraise, brings in heaps of traffic - a 'Social Circle-Craft' area~ the not for profit I founded ran them daily on centre stage at a small plaza; community donated craft stuffs and I had a small budget supervising work-for-the-dole participants; wfd participants helped to supervise the area and the public, as well as groups such as disability-carers, could drop in and craft and keep their creation; make donations for other stuff we were doing; occupies the kids while parents shop, recycles stuff and encourages inter-generational sharing and learning - a workshop area for members of the public (likely retirees) to re-purpose broken/damaged stock that can be donated to charities/community groups that help those in need with furnishings e.g., recently from homelessness and now have accommodation

[@alanestrada4770]

I love watching these consulting videos. Shit is amazing. You can learn so much from these IF YOU ARE WILLING TO SIT THROUGH THEM! It's great lol

[@AngieNFilms]

Great video Gary! Thanks for Sharing! Love your content

[@nickbardochannel]

I found this really helpful and full of insight. I would like more of these meetings. Although I understand privacy but more of these if possible! Thanks

[@KeepOnGrowin]

What happens when it snows? In Florida? Hell has froze over, lol. Kidding aside, so awesome to sit in on this meeting. Also...Food Trucks, hell yeah!

[@dustingivner1614]

Great content! Would love to see more of these types of meetings!

[@ginabresch5867]

Amazing consultation! Thanks for the knowledge!

[@matavourtsi]

LOVE IT! GREAT JOB! THANK YOU SU MUCH! KEEP IT UP!

[@geertzijlstra8311]

Gary this is amazing. Thank you

[@dewadebadon]

Insightful Talk! Thank you Gary!

[@xtineu7702]

Much gratitude, thank you!

[@keshashaw7282]

GARY IS THE MAN!! BOOM!! SO MANY GREAT IDEAS

[@LawrenceHe]

Yesss new content from Gary Vee! The Keynote speeches got repetitive, these deep dives give so much more context

[@daveyungmac]

I needed to watch this I clicked instantly 💯

[@Hectoralejandroguerrero]

Out of • Sight SAME HERE MY BRO!!!

[@christopherkwon9369]

PLEASE DO MORE OF THESE!!!

[@BanjoEarth]

That's dope brother. Bringing the heat~

[@alyssajaliyah]

Establishing a brand is more important than initial sales!

[@atxa_gamer]

2021 and here we are listening!

[@thebritishindian1]

Loved the recommendation of offering $100 service on top of the furniture purchase. I’ve never considered such easy ways to add more value and get more revenue

[@RAZASHARP]

Gary just gave me crazy ideas!!!

[@brandongrennan7602]

An so many good tips here. Gary is a smoking gun boy 🤟🏻

[@aemx]

Thanks so much for this video!!

[@pitchblackgardenia]

this is awesome~ so much great info here

[@sscmediastudios493]

Thank you Gary for everything so much inspiration we would love to chat with you one day

[@josezaragoza2315]

This is exactly why I follow this. I looooooooove this type of content. This type of content I'd pay for. +garyvee

[@thebrandbloke7181]

Loved this! 👍🏼

[@SahilKashyap64]

I love these meeting videos

[@tatertots0046]

I like this a lot. Suuuuuuuper educational feels like the show "The Profit" with Marcus Lemonis but unedited I hope you do similar videos in the future

[@neverlessentertainment8192]

Gary is like the biggest motivator in the game

[@HogOnWelding]

Love your work bro!

[@mikefcr55]

damn Gary is Always onfire mastermind

[@kathleenbuckley4338]

High Value Content 🔥🔥🔥Jordan's Furniture in Natick MA has an IMAX theater whose entrance is DEEP in the store.

[@evelynullman8360]

Yes Jordan’s does all this perfectly. They make it an experience for the customers and draw people into the store with their IMAX movie theater and amusements for kids. Families spend several hours in there. It’s genius.

[@ribe3434]

Great video. Thanks!

[@venjemen4444]

Gary, G-Dog, dude, bro, I FUCKING LOVE these videos where I can sit in and be a fly on the wall in your $XX,XXX worth meetings. As a NYC professional creative/designer solopreneur, this helps immensely to see the top level strategy/idealization/brainstorming before I step in (execution). Watch/Listen you everyday. Thanks!

[@AlexZubarevAlexZ]

cool ideas in this video

[@jwheaton60]

Great ideas. I'd go with the shared work space, food truck events, big play in Dot com. Collaboration space for interior designers in store and online, cater to ARCHITECTS as well. Tons you can do. And Instagram is a big deal for this stuff

[@AmbitiousNick]

100 percent man time to hit those 5k days

[@SaucySarcasmLife]

BE CREATIVE BE BRAVE! keep going :)

[@SaucySarcasmLife]

:)

[@Bakesonline]

like gary says, creative is the variable for success.. I'm thinking of many creative ways for my media brand as we speak!!

[@dinadaniel7089]

Gary is an amazing and creative man. Give me like if anyone Likes Gary 😘

[@trock1184]

I am blown away by how many businesses don't know their customers (at 22:00 min). I'm very loyal and spend a good amount of money at a handful of vendors and you'd think they would know that about me and capitalize on it.

[@jarrodbestmitchell]

Would love to see a where are they now update. Great vid

[@masi4579]

I wonder how gary stays so updated in pop culture whilst also maintaining a business as big as Vaynermedia..

[@enterradade3]

Podcasts. Hiphop newtrend music. And the main thing: YOUNG EMPLOYES. That's why he hire new dumb left ppl. To always listen the market.

[@Bakesonline]

i guess a massive part of his job is around pop culture. his team keeps him updated... he loves hip hop culture which is basically pop culture.

[@woq3158]

16 hour days

[@masi4579]

@@enterradade3 haha good point , dumb left ppl 😂

[@masi4579]

@Bishop true 🤔

[@myfoxz]

Mind blowing

[@motivationhome9416]

be creative. be motivate

[@dandymcgee]

Who edited that intro? I thought KZbin was broken, haha.

[@DepthWave]

They've been having little goof ups a lot lately

[@IsaMutlib]

This is an epic video

[@arfakpropertyuk]

#FirstInLine #entrepreneur #AskGaryVee Thank you 😊

[@mariozoneproduction2]

Pure Fire! gary V is Legend! I need an investor for one of my films. Link up. I'll send the script

[@sum1likeno1]

Here's an idea. Use the extra space as a place to teach clients how to decorate their homes. They pay 50 bucks for an hour presentation, only available when there's a group of 10 clients or more. Or they can sign up for different themed presentations as in, old English theme or chic modern. Build a stage with arena style seating, have it blocked off from the rest of the store BUT have only a slight slit where other buyers can catch a glimpse of this top-secret decor presentation(so to spark curiousity). Then invite them to your Pinterest group or FB group after it's done. That way you can keep in contact with them. Post pics of cool ways your decor person has decorated a room. Show their face a lot so they remember them and build more trust. And hopefully come back If someone wants a private lesson then charge or do what Gary said to do. I hope this gets to you. I thought it was a good idea haha.

[@PaulW1975]

"IF YOU DON'T BUILD BRAND YOU WILL LOSE." #clipit 14:06-15:41

[@spreadislam5298]

Thanks