63 Minute Consultation for Small Businesses and Personal Brands (4Ds)

This was a segment from the "Daily Digital Deep Dive" (4Ds), one day business consultation for small businesses and personal brands that took place on October 12th.
Learn more about Daily Digital Deep Dive HERE:
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both KZbin and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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[@Bakezonline]

Guys i want to say this, Gary vee really is a blessing to us all. I recently attended a free marketing internet bootcamp day conference which promised to show us techniques and improve our digital marketing skills. The day consisted of 30% selling our their course, 30% testimonials and 30% mindset shit. I joined because the advert the company used for the event kept popping up on my feed on facebook. I DONT EVEN KNOW WHY I WENT TO THAT EVENT!! Now heres gary vee, giving us this for free and it is so much valuable than the one i attended. Im now of the belief that i know a lot more than i give myself credit for and all i need to do is work hard, hustle and execute on my ideas with the advice that gary vee gives us. so from the bottom of my heart thanks gary vee and team gary vee!!! i appreciate you all and hope to meet you soon..

[@paulhenricksen5728]

"If you're on the right side of your intent, you should over deliver for the first customers because your interests are alligned" - Great quote Gary, will use this in my business.

[@studentoflife4776]

The fact that this is free content is a f’n game changer in our society. Most people who are watching don’t even understand this video is like mining for gold with doing the hard labor of mining. But rather the Golden nugget is just sitting on the ground. Sometimes people are so distracted that the golden nuggets are nearly camouflage and they walk right by them. I’ll be watching this video again later this week. Holy shut thank you 🙏🏼

[@studentoflife4776]

*without doing the hard labor

[@Gumball_14255]

"You should do things for the first 50 people, that you won't do for the 51st person" - another gem.

[@Kjngvjkenj44t34rt]

A Foreign Sound to Your Ear picked that up too 🔥

[@realzachbabcock]

I did over 5 years in prison. Watching Gary has helped me establish my own brand. You’re a legend brother.

[@bickysingh8831]

One of the best business talk Gary has done! Worth the 63 min for sure!

[@DanKrulikoski]

OUSTANDING. A raw glimpse into the true hustle. I could've watched this for 8 hours straight. The off-the-cuff, not even thinking about it for a second - answers, and strategy. Tune into this magic daily!

[@ManuelBZ]

These business talks are the BEST!!!! as a small business owner, these are REAL practical advice!! Thank you Gary to provide such great value to the community!

[@JesseWilloughby]

Gary - this is GOLD 🙏Thank You! I love these moments: -Branding is what a good chunk of any audience will be drawn to...so create a good brand -Making more personalized content pieces for various demographics instead of one ad for all. -firing people that don’t align with culture -intent trumps everything -go deep into the top 4-5 sub cultures and make more content for them -you can’t run enough Facebook and Instagram ads -diversify...platforms, style, type, etc -high school party concept: create in person events using FB & LinkedIn (host a dinner at X) with a video ad that is to a tight demographic [fill out a form and you help them or give a state of union] -post production contextualize your content and videos (Asian girl video to correct demographic) know what you are making ads for and then make the content.

[@Noadvantage246]

This is gold for the free consumer but I gotta say I'd be pretty disappointed if I was the business owners paying (likely over 10k) to have this meeting with Gary. For that kind of money I'd want in-depth analysis and breakdown of exactly where I could improve AND what kind of projections those improvements would bring, not general spit ball ideas. Gray gives things that sound good but who knows if it'll work and I doubt it's based on any real models or research. Like when he said make a bunch of hyper targeted ads to the solar guy idk about that, his cost would go through the roof and results might be less effective. Gary might like sports mixed in everything but many people like myself would rather ads be direct and too the point.

[@FalonRyan]

This is the best business education and I'm getting it on my bus to my work so I can implement that 6p-2am.Gary This is my favourite kind of content. You've given me an education in business. By sheer listening to your content, I have learned the strategies to bypass those traditional gateways and reach the specific targets based on what their needs are. Overdelivering is the key and I recognise the work required to input. But listening to the nuts of bolts of this 4D makes me understand in depth the ways to think in business and knowing who to partner with, how to see through bad ego plays, how to talk with candor with heart and head aligned. Such great content. Thank you for this. I can see 4D will be worth every cent. Thank you. Audio Video and Words in perpetuity, understanding brand. targeting specifically leveraging underpriced attention. Its so smart. Thank you.

[@bitcoinatesla]

"you know what you're targeting with your money - then you make the content." absolute GOLD

[@officialANON001]

FINALLY I LOVE THE REAL BUSINESS TALK

[@idea617]

Amazing, Gary understands the whole business plan after first sentence. Never seen anything like this. The best piece of content I have seen from anyone!

[@MichaelSmith-tl8cd]

I’m almost embarrassed at how well this overall strategy works. About 1/4 of the way through this I started feeling like if I don’t by a pair of sneakers or a book I’m stealing from this man. This content is real , thanks Gary.

[@TheSidelinez]

Gary!! You’ve inspired me to go all in. Created this channel because of you. Quitting my job in two weeks cause it’s so much damn work. Don’t worry I’ve saved up a bit and will work side shit to stay afloat till this pops. Thanks for being you...it inspired me to be me

[@adamdamper3232]

Love this stuff, feels like Netflix for Entrepreneurs, Honestly I'm the luckiest 20 something in the world.

[@DavidSenteno]

Adam Damper This is definitely a different world than when I was 20. If you wanted to start a business when I was 20 you need bucks. Now you can start low cost and zero investment in inventory. Crazy.

[@officialzacadammorrison]

@@DavidSenteno ❤❤❤😁😁😁

[@michamarkiewicz5355]

@@DavidSenteno Ain't that lovely?

[@metastract]

Yep fortunate and yet unfortunate at the same time: it's never been more competitive and never have there been so many wantrepreneurs.

[@nickb7731]

Its an understatement to speak of how much value this video has, to provide these free along with the content deck, you just don't see 99% of the time. Of course this is to show how great for your business the 4D's meeting is and that's the up sell, but most people would only show a 2 min clip of the meeting, not 63 mins of it! (love how you put that in the title too). Most important takeaway for myself was 54:56, I have a side job of helping out a personal trainer build his brand and hosting an event is a brilliant idea. Thank you Gary!

[@AmericanAccentMastery]

This is the first ever video I'm watching from Gary- usually I listen to youtube 1.5x increased speed, but my brain can't keep up with him that fast! Wow, super value packed! Thanks Gary!!

[@arthurrowland5952]

Gary is almost always moving at 2x speed anyway 😂

[@azppmd]

I had to slow it down and repeat it to ensure that nothing is missed. I, too, usually listen at 1.5-2x. I usually don't "watch."

[@cailey9386]

GARYVEE!!! I love your content so much, you have inspired me and given me so much wisdom. your blunt and no bullshit attitude is one i am all about on my channel too. keep being real.man, thank you for sharing your amazing insights!!!!

[@RobertThompsonEshun]

Thank you Gary for letting us be a fly on the wall! Love the part about there is no magic pill. Just Guess! That is where the success comes.

[@Itsopvious]

21:30 - 21:53 is a great insight!! "Do things for the first 50 people that you won't do for the 51st person... people want to figure out the whole business model on the whole transaction.... all you need are examples."

[@realzachbabcock]

Yes. Get the results.

[@Itsopvious]

Grace Ievolella right!!! 🙏🏼🙏🏼

[@Itsopvious]

Zachary Babcock Exactly✊🏼👌🏼

[@ibradeybunch]

I don’t understand this could someone please explain.

[@matthewmanguinao1384]

Be willing to work for free, or at a discounted rate for your service / product so you can show that there is success from your work, and you do that to build your case studies, testimonials, and most importantly your confidence so by the time you are at your 51st customer, or whatever other number - you arent doing work at a discounted price, but charging full or even premium.

[@edanderson2291]

I can hardly get through a GV video these days without stoping and implementing what was said...13:14!!!🔥🔥🔥

[@omnicityclothingnmulti-med4443]

I feel like I really just sat in on this meeting... Amazing experience... I gained some extremely useful insight... Gary V, you are the truth big guy... I want you to know that you are greatly appreciated. Thank you.

[@GriffinCaseyVlogs]

It’s incredible the information that Gary gives out for free! We all appreciate the effort and energy you put into your work man! Thanks for the inspiration!

[@realzachbabcock]

Griffin Casey Vlogs amen my man.

[@DavidSenteno]

One of the only places where they aren't offering teaser info to get you to buy their course. 👍🏻

[@relaxingserenitysounds]

I Love that you Pull No Punches!! & Share such Valuable information. Thank you Gary!

[@cerebralaudio5587]

I've enjoyed watching Gary's one on one content with business / creators / entrepreneurs. This takes things to a whole new / different level. Excellent content. Lots to digest in both the questions and answers.

[@Writingfromastoic]

I wait for so long for this kind of content. I love it ! Thank you Gary.

[@deephrasayavong6998]

I LOVE the Q/A video for Business Owners because GARY Gives So MANY GREAT, PRACTICAL Advice !!! PLEASE KEEP Posting THIS KIND OF VIDEO!! Thank YOU :)))

[@stephanquie1409]

Love seeing into a high level meeting. Thanks Gary & team for posting this type of content in addition to the motivating content. Both are needed.

[@SS-qt8ki]

People often say Gary gives all general answers to question but 4Ds are not like that... Gary enters as deep as possible in the context... Now, if you have questions with 13 different conditions it's a super duper specific question that might be figured out by ourselves through research and experience.

[@gabrielsoto7993]

bro every time I watch GaryVee I can't stop watching! such good stuff!

[@michaelvonhofen5024]

Thank you so much for sharing this, Gary! So much value and insight in this piece - others would sell this out for so much money, but you are playing a different game. Love it!!

[@alexmarie960]

I would love to see how these guys implemented GaryVee's advice and how they were doing a year after. Saying it is one thing but implementing is the real skill.

[@CreativBrian]

Love to see this type of content! super valuable Gary

[@realzachbabcock]

Creativ Brian agreed brotha!

[@mattriccardi4858]

Agreed 💪🏼

[@superman224499]

Creativ Brian yeah, pretty much a free business consultation by a huge authority

[@tamxo2451]

I probably will never respect a practitioner more than I do Gary. I will create my own impact, in my own different environment and my space own vison.

[@arsenioseslpodcast3143]

This is the fire I like. Coming back to this makes so much sense now. Obviously NFTs and all the other BS is out right now, but this is when Gary was FIRE. 2017-2018 were those FIRE years!

[@wildwestdelz2794]

Excited for this! Thank you Gary. I’m looking to start my own business and am willing learn everything I can.

[@nirtheart]

4:00 that's the point, Facebook / Instagram has some very nice targeting tools. Difference today is you can make 16 videos and show to 16 different audiences. Showing everyone everything is the same as doing radio commercials on the Television back in the 20th century

[@suza7383]

Understood

[@realzachbabcock]

nirthpanter nailed it.

[@leonreyes8664]

agree man, its just testing. You can show those 16 types of content to 16 audiences (16*16) and then test which type of content matches best with another audience, see the data and scale...

[@JosephSuPH]

ugh, no. You don't test everything at once. If you have 10 things you want to test on, you only choose a couple or so. And besides, if a test fails, it's not a 0% result compared to the 100% of the best performing one, it's around 60% - 80 % and hence you either edit that test or stop it altogether. If your main ad is getting you 100 leads a month and the test gets you 0 - 10 leads only then it's not a good test to begin with.

[@nirtheart]

Joseph Su you can do AB testing on each individual version of the message

[@chadcastillo5251]

LOVE this type of content guys. Thank you for sharing

[@buildingcommerce]

This is the type of content why I started listening to garyvee.. 🙌 would love to see more of this.

[@abhilashnair3902]

Thanks SO much for this piece of content Gary and TeamGaryVee. This is exactly the kinda content we need who've been following along from the past two years. Tactical advice from the God of Marketing in 2018!!

[@manuillescas23]

LOVED this one Gary, I’ll watch this more than once.

[@bobhelstoski998]

Gary.......really great insight and I love how you can quickly analyze a problem and come up with a solution ❤️

[@chefchefchef]

Truly is the embodiment of give give give then take, smart move posting this up for free so companies will want to get more great info for their own businesses specifically.

[@gerardoramos2778]

The power of social media where back then it wasn't possible to get fast free valuable content and have no clue to see how successful minded people work. Blessed for the internet lol

[@brandongrennan7602]

These are my favorite interviews here. Thanks Gary!

[@lungsterking3384]

Hay Gary.. Please share more of these!! So much Value!!! So so much value!

[@hamzasaleem2550]

63 minutes of hitting the Diamond mine ... Priceless

[@abnermendoza1758]

by far one of my favorite videos for Gary Vee!!! Great job, love your mindset, i relate 100%

[@RevolutionSite]

KZbin GOLD! Sitting in on a GaryVee Consult! Thank you Gary for sharing these!

[@jkctucker]

Great content as always. Worth a rewatch and another watch again. So much to take in and so applicable.

[@obrienbennett2295]

This is an incredible video Gary. I love it! I would love to see more of these kind of strategic talk/meetings if possible.

[@cashhhmony]

This was probably one of the deepest most specific dives into business strategy I've see so far. Thank you Gary #Grateful

[@activefashionstore8568]

Thanks a lot @garyvee .This the kind of content is so valuable for me. Nobody at your level is doing this.

[@nmfrank]

Such great information!!! Thank you Gary!! Passing along to my husband's company.

[@kjetilwasteson6204]

LOVE IT and WANT MORE OF IT !!! pure class as always

[@vaiosif_tv3204]

Starting to watch a lot of Gary vids because it seems extremely beneficial in terms of business insight. Thanks a lot for the game your giving G 💪💪😅😁💯🙏

[@jeremiemigolet7483]

Please Gary WE NEED MORE BUSINESS TALKS ! Gracias

[@jessecoker6848]

great video gary, very insightful and packed with PRACTICAL ways to win and grow my business. Just know we appreciate what your doing

[@bakerboy5569]

There was a few snippets of gold in this. Thank you!!

[@chartnation2559]

GaryVee You always inspire us .Love You Man!

[@brownbaag3166]

love the video I had a idea to bring more value, thoughts on a quick pop up above everyone's head at the table just to let us know what business they own or what industry they are in for context. Keep crushing Gary thanks for everything!

[@jakedunlap6292]

Being a part of this day was epic - Check out Gary’s advice for myself and the team at Skaled at about minute 49 - we were the only business to business company so if you are selling to consumer our not...solid nuggets. Thank you again Gary and the Vayner team for the day.

[@B1FREQUENCY]

Hey This Video Is Truly A Beautiful Moment of Demonstrating the Life as an Americana! EveryOne in this Video Is Truly Awesome In MY Eyes♥️♥️👍🙏🇺🇲

[@kristydevi3192]

This content is so relevant and I appreciate the tips on creating contextual content. The main lesson that I took from this video is to learn from the mistake that people make with FB ads and content; which is not to put out one piece of content to target a broad demographic..👍🏽 #entrepreneur #management #consulting #smallbusiness #womenbusiness #Powershift #research #marketing #immigrant

[@itsMarcosRuiz]

This video is priceless for entrepreneurs already running businesses... wow. Thank you @GaryVee

[@jodytaylor6468]

Always love Garys content but this stuff is definitely the most useful! More of this stuff please mate

[@KatrinaKatress]

Such great advice throughout the entire clip. Thank you for sharing this with us!!

[@BHB61]

Unbelievably useful practical episode. Thank you. Wish I could've heard the guys at the back of the room better. Such a great opportunity to watch this meeting.

[@vinayraval713]

Love, love, loved this video! Thanks!

[@508Rangers]

I’m not a business owner yet but this is absolute gold. So interesting to listen to.

[@happyisthegirl]

Gary, Great video. I Recently assisted in beginning Travel Photography Journeys in the U.S. and our first trip is to Guatemala. Lots of fun and properly named LaughingPlanet Journeys. You don't speak much about this but we felt that it is important to include purpose and philanthropy from the beginning. It's a habit we want to be embedded in our business. We created a scholarship so that someone who would never have this opportunity can come. As we grow, God willing, we'll develop it as we grow.

[@MikeMossino]

Hey 👋 can’t wait to jump in this episode!

[@coscorrodrift]

Yooooo!!!! Amazing low-key bit at 46:13. "You can't imagine when you MAKE the video after who you're targeting." So true, just building on mindset as usual but it just clicked with this little clip. It's not just useful for the audience to feel good, it's because when you address them truthfully your message becomes better and truer for the audience.

[@sajidkakakhel8265]

9:15 .. haha exactly my reaction when you actually know beforehand what the person is about to ask. "Firing" firing firing LOL

[@harrymackenzie2954]

One of my favourite GaryVee videos - this business focused content is super interesting and I'd love to see more of it

[@mandlamkhwebane980]

Amazing content. I cannot believe this is all free. Thank you GaryVee!

[@GGamersUnited]

"Firing" said over and over again. LOL Just love it here how you can tell you're in your craft and enjoying the shit out of it! Great inspiration...while casually eating some fruits. haha!

[@BoiseBohemian]

Gary this video is everything!!!!!! 🙏🏼🙏🏼

[@matt_warren]

Watched the whole thing. Gold Gary. Thank you.

[@nicholasvarro7382]

Just started my first Vacation Rental Business!! 8 bookings so far! Thank you Gary Vee! 🕺💃

[@pizzaman212121]

Do you mind sharing more? What exactly do you do? 🤔

[@nicholasvarro7382]

Fireman and pool cleaning

[@nicholasvarro7382]

Gary is right, WORK YOUR FACE OFF, I work every Sunday..

[@LorenzoCalgaryRealtor]

GARY! You are crazy! you ARE THE GREATEST! love you bro. I am going to Donate money for this piece of content or simply buy something that you sell as thanks for this piece of content!

[@toddnfinley]

Gary dropped so many jewels in here! Sheesh!!! 🔥🔥🔥

[@juliekmunden]

Yes, loving the reference to 1985 WS Royals!

[@paritoshkumra]

1 complete hour of knowledge.. Totally loved it..

[@KeepOnGrowin]

Aahhh! You said this wasn't motivation but this kind of content is soooooo motivating!

[@skylerbarnhart424]

Started watching this. Love it, can't finish it all now - but i'll be back.

[@DianneRobbinsSocial]

I really liked this video because it had a ton to offer that I learned from. Hopefully you do more like this to add into your mix. Thanks, Gary.

[@andrewlisi]

this is huge, most valuable GaryVee video so far (and I've watched about 120 of them)

[@Lavonwoods]

So valuable to be a fly on the wall for this meeting via KZbin! Awesome stuff man.

[@DanteBland]

Thank you, thank you for sharing this. I love this kind of content.

[@myname_isblaine]

Love this content! 4ds is some of my favorite content

[@markaylajohnson978]

I love watching these videos I am starting my business and KZbin and I have learned so much and motivation

[@amycampbell6133]

Love this long form format...super engaging.

[@samfalaise2688]

Just found you 86page deck on content model and seriously opened my eyes to bringing my new brand to more people at such a rate I had been watching on you channels for a few years but never quiet worked out how it was done until now!

[@rolandobarrera8423]

Garybee is great! Thanks for the videos, is like coffee for me. I feel really motivated and actually applying your advices!

[@rolandobarrera8423]

Garyvee*

[@philosophyandreligion]

I've learned a lot. I'll use it on my channel and other aspects of life. My music, videos, pictures, audios and everything. Thank you Gary

[@dannysumual380]

Woke up at 3 a.m. just to listen to this. Damn, it was well worth it.

[@KeepinItSteezyy]

I typed and backspaced probably 6 different questions because after writing each one I heard Gary answer it in my head and I didn't even need to ask it anymore.

[@jgalexander2777]

Thank you Gary Vee! Time well invested 🤙🏾