How to make a killer video (That blows up your business)

[@crazycornishcrafter]

I like that the hooks justify why they're making the content (essentially, why I should be compelled to watch) rather than just mere pointless/skippable footage of what happens later.

[@PozzoCiao]

Yep

[@kevsheng]

Your script, your confidence on camera, the flow of everything is so engaging to watch. Its hard not to subscribe to your channel haha

[@ed-lawrence]

Thanks!

[@MSGrantMusic]

Ed, your videos are so well-put-together that I can't even watch them on my phone or computer. I have to plug them up to my biggest TV screen and best speakers and watch them from there.

[@AJourneyFromNothing]

Lol

[@ed-lawrence]

amazing!! Glad you like them

[@showtale8325]

You have to be kidding. Yes he puts together good videos..but it's not exactly so visually compelling to do all of that

[@MSGrantMusic]

@@showtale8325 Nope! Sometimes, compliments can be taken at face value!

[@AaronShu]

You make some of the best videos on the Internet! Respect.

[@ed-lawrence]

Appreciate that

[@Querxes]

I've actually seen many videos in incredibly niche audiences do incredibly well for exactly this reason, that manage to weave an interesting story out of something that doesn't always necessarily on first thought make sense with it. Great video Ed!

[@MillennialMeg]

This is the most practical and helpful video I’ve ever watched. Thank you so much Ed! I’ve been filming a 30 day weight loss challenge for the past 2.5 weeks and I wasn’t quite sure how to package it once I’m finished. So I couldn’t have asked for a more timely video from you!!!

[@HaydnRushworth-Filmmaker]

Ed, that was a legitimately brilliant video. As a screenwriter and a KZbin content creator, even though I'm familiar with all these steps, I've always struggled to apply them to my KZbin content. Very well done and thank you for creating the KZbin storytelling scaffolding I needed to FINALLY start using storytelling techniques in my own content 🙂

[@DanielJohnFPV]

So much value in a free video! Excellent as always, Ed

[@gabrielsuarezcevallos2253]

I already filmed my challenge and now I'm editing Thank you for the tips ❤

[@wavemanj14]

SO Glad you quickly delivered on this video

[@mr_offwall]

I am actually working on a script on recapping what ive been doing this year and got stuck, this video gave me new ideas to make it more exciting. Thank you brother 🙏

[@GetGlamFam]

I appreciate your videos Ed, they are so helpful. I’m unsure how I would incorporate this in my beauty tutorials, but I still appreciate the content!

[@coloradomallcrawlers]

Thanks Ed! This was exactly what I needed. I film trail guides, but I’m now trying to edit my first overland guide (trails with camping). I never thought about the guide as a challenge, but it was. I feel more confident in making an entertaining video now while still providing a useful video for others that want to recreate my route. Thanks again!

[@createwithmike4842]

Damn man, your are dropping some serious bombs over here. So damn valuable content LOVE IT!

[@coolabahwoodworking]

I was struggling to come up with a story in my next build video. This just gave me what I needed. Thank you

[@scoutingamerica1910]

Thanks for the relatable b-roll, a lot of folks tell you the storytelling steps, but don’t have good stories to follow along. Yours were so much easier to understand! Thanks for the time of putting this together! 👍🏻

[@iamericlenz]

Fantastic as always. Ed, thank you a LOT for the value you put out!

[@JoeZupko2]

I've thought about doing one of these before. Gotta figure out how to make it relevant to my niche and actually doable

[@RivaReveals]

Love your ideas and your teaching. Always spot on and I always learn a tone. Keep it up, Ed!

[@EmmaCruises]

Another fabulous video as always! I'm working on a video at the moment about taking a cruise where we were told pre-cruise that there was an illness outbreak onboard, the challenge I suppose is 'did we all have a good time without getting sick'. 😂😂 I've tried to include stakes being that I'd not seen friends for years etc. Fingers crossed it works! 😇

[@sammyventures]

Long time watcher, first time commenter. We don’t deserve this video, but it’s the video we’ve all needed. I’ve been working on a list of challenges to do. Now I know exactly where to start and how to succeed from there. Thank you, Ed!!

[@LouisDillard02]

It's like those challenge videos are designed to keep you hooked until the very end. That's some serious retention game right there, and it totally makes sense when you think about it.

[@Aslisharukh]

This video deserves a million views!

[@markperrett]

I've just started my channel. I'm 51 and passionate about health and wellness. I've only posted a few videos, and I still only have 61 subscribers. BUT! I've had at least a dozen people approach me in real life to tell me that the few videos that I have posted have inspired them to take better care of their health. The impact I'm having early in my KZbin career motivates me to step up my game on this platform. I'll apply these tips on my channel and videos. Thanks for sharing!

[@peterfritzphoto]

This is incredibly valuable, Ed. I now have a personalised template to work off, which I'm applying right now to my next video script. Thank you so much for this.

[@Steven-Thompson]

I loved the video but there was no next video, which one was it, I’ve time for a binge!!

[@varunkwatra7650]

LOL just 48-72 hours ago, I thought of this same niche idea for my (to be-created) youtube channel. And here Ed comes to validate it. Just Perfect!

[@drebike]

Ed. You did it. I watched entire video and also subscribed. Further more, it is 5 am here in Poland. I was about to go and shoot another boring bike check, but you just destroyed my script. I will do my video your way. Let see what will happen. Thanks. DrEbike

[@KorokuGaming]

This was one of your best videos yet Ed, I watched the entire thing and you had my attention throughout. The point about cutting the points of the journey that don't affect the outcome was very valuable to me, I've not heard things put that way before and I definitely had a lightbulb moment when you talked about that. I recently watched 'Attack on Titan' all the way through and the storytelling was constructed in a similar way and the ending was so satisfying partly because of that (every story beat on the characters journey had a purpose and effect on the eventuality).

[@danread2]

Brilliant, cheers Ed. I'm just about to launch a new education channel and this is perfectly timed advice!

[@BayouMamaT]

This is my first time to watch any of your content, and although this is far beyond where I am currently, I gleaned very helpful information from this. Thank you!

[@KameTrick]

Nice job as always, Ed & team! Also FYI the end screen video from your CTA didn't show for me, so you might wanna make sure it's set up. Cheers!

[@jennynb42]

Didn’t show for me either!

[@ed-lawrence]

Thanks, all fixed

[@TrejonEdmonds]

Love that the hooks explain the "why" behind the content! Makes me much more likely to watch and stay engaged.

[@cutlaps]

Another banger video Ed! Just in time for me to start filming my next project. Couple of script changes to the intro after watching this and I'm pretty confident about my next video now. Thanks

[@finzar]

1:37 lol, so good. Also thanks for the shout babe 😘

[@ed-lawrence]

Hello sunshine. Yea youre the king of the challenges, your videos where you try to make money editing are so good

[@katiukulele]

You both are great to watch. You ever gonna do some sort of collab video on something?

[@WeirDOHTAB]

@@katiukulelethey have already. In the film booth channel

[@turnaroundstory]

I have ideas but struggle with presentation. Your videos have helped me so much already. Definitely doing this. Thank you!! 🙂

[@JerseyLeft]

it's taken 3 yrs but I was finding my way to this exact process, but I hadn't fully solved the point made at minute 13:00. Thanks for sharing. Combining this with the concept of maintaining the stakes throughout the vlog, is the really the ticket.

[@KingaGorski]

“If the plane goes down, and I die… make sure you hit subscribe.” 😂☠️ dead tho PS - this is legit a solid video, thanks for making it!

[@TheChaChingKing]

This may be the most informative and useful video for creators on KZbin.

[@ZanetDesign]

Ed that's the best video yet, it really showed us not told us, I think 20 min episodes are the way forward for us 🎉

[@ed-lawrence]

People have been asking me to cover this for a long time, so im glad you liked it

[@MatthewCicanese]

Hey Ed! I just did this on my channel to celebrate my 33rd birthday yesterday 🎉 Now I’ll be showing up every week - looking forward to the results over time!

[@arigutman]

So insightful, thank you for this video!

[@marjyg]

Perfect timing! I've been thinking about doing a challenge for weeks now.. this was exactly what I needed!

[@WyattChristman]

Brilliant! There is another hidden stage that most don't use and that is the unscripted moments, the surprises along the way, the hidden gems that show up and get in the way...these can be small or large yet are always spontaneous - it's being open and aware to capture random stuff that is just fun - in short it's planning for the unplanned parts that just show up...

[@ed-lawrence]

Yea for sure, these are always good to add in

[@WyattChristman]

@@ed-lawrence Derral Eves worked with a creator doing off-road recovery and they initially didn't include footage of them getting coffee...Derral said to put it in and even though it wasn't the recovery part it became very popular - obviously you have a gift because you have/make these funny relatable moments that are super fun to watch - for some of us it's harder to find those moments - that's part of why the unscripted is key as it can reveal those...

[@iamevanmeyer]

Your videos are the most valuable thing on KZbin.

[@SaraSaadouni_TAC]

This is great content! Thanks Ed! I can’t wait to apply it in my next video 👌🏽

[@SeriouslyDifferent]

Did you know you can see how many subscribers you had on any certain day! (like when you hit a milestone) A lot of people miss this but when you go on live subscriber count just underneath shows the timeline of when you gained subscribers! I didn't know this for a while but now I do and it's real cool to see!

[@DanielJohnFPV]

That's a neat feature. I'll have to check that out

[@SeriouslyDifferent]

@@DanielJohnFPV 👊

[@mowsertas]

Absolutely loving all of your videos. Thanks so much for all the valuable tips! Hoping to take part in your program some day when I can afford it.

[@ed-lawrence]

You are so welcome!

[@ShowMetheHawgs]

Over the last week, I've been trying to figure out what to do with my next video in post-production. I went on an amazing fishing trip. Shot some incredible footage, but most of the audio is garbage (cause GoPro is garbage). The only thing I could figure is talking about the trip in story form using footage to illustrate what happened. All of that to say thank you for this video cause it gave me some great ideas to go about putting my next video together despite not having audio. Keep up the great work!

[@ivanvolti]

Great stuff. Thank you for this video! ❤

[@DermoscopyAcademy]

A masterclass as always ED. thank you.

[@TheologyMade]

Brilliant as always.

[@PotterytothePeople]

Another banger 👏👏👏

[@AyupStuggy]

Small channel here. Thanks for this! I accidentally did some of this in my last video. I came in last in a cycling challenge, but it seemed to make a good video with heaps more views than I normally get! I have a lot more to learn and try out.

[@Soil4self]

Wow this video was absolutely amazing 🎉 Thank you so much I'm a new youtuber I traveled to Hawaii to see what the hype was about I was wondering how to create my content on it and this totally gave me the game plan! Thank you so much. I'm a new subscriber 😊... Your content is awesome 🎉

[@NoMoreLeaks]

The beer though 😂 loved the humor in the story. Another gem video as always.

[@sonjaray444]

Damn, some perfect timing. I just did a 11:11 hr Challenge 5 days ago. So awesome you gave this framework, will be looking forward to implementing it - thank you kindly Ed 😁

[@ed-lawrence]

Good luck!!

[@rne1223]

This is sooo good. Weaving Hollywood storytelling techniques with youtube's vlogging style...👏👏👏

[@Marcus-Jones]

Great video ed

[@Robert-Rojas]

Aye this is actually fire! 🔥Gonna apply these steps to my next video as I am new to the KZbin world!

[@michelleobrien6996]

This is interesting. I like this. I dont know why this "how to create KZbin videos" content is suddenly showing up on my feed. I don't plan to become a KZbin creator, yet i can apply what you have just taught me. Life is full of challenges. I believe recording my journey will help me stick to my goal. I like the way the whole journey is completed and then edited and posted. So basically you put yourself through a journey and once complete, decide whether to post the recording.

[@CollinMichael]

Awesome video. 🔥

[@Mr.Speechy]

Value overload! We love it! Thank you!!

[@katiukulele]

I have watched this video before. Before I had come up with my soon to be started Table Top Family Gaming Channel (Name still being worked.) But rewatching this, with my new channel in mind, you just gave me the idea of my first video. The whole things started because I was faced with a challenge. My kid was being taught to not use their imagination. Their father had gotten them to the point where they were refusing to play with Legos without an instruction book. They couldn't come up with stories, or think up solutions to things that normal 8 year olds, at least when I was 8, could come up with. I immediately thought of Dungeons and Dragons. What's a more imaginative game than Table Top Role Playing? The challenge was set: How do you play D&D, a notoriously adult style game, with kids? I spent months watching D&D channels, trying to find "tips on how to DM for kids," and so much more information. I spent hours on DNDBeyond, on various player made sites, and listening to people like Ginny D, One Shot Questers, and Critical Role. If I didn't start something soon, my child was going to lose their imagination ability forever. (Drama, I know...but I truly feel that our imagination is developed in childhood.) I started with the board game Adventure Begins. We played slow. It's 4 boards and you play 1 of 4 premade characters. I found a video that showed me how it's played because comprehending game instructions can be hard sometimes. We played. Straight play, nothing special. And my kid fell in love! The next time we played, I started making house rules for the game and asked my kid to give his character voice. And boy did they deliver! Suddenly, this medium pitched child became a deep voiced dwarf with a battle ax. They'd explain what they did to the bad guy (it was in that moment I decided all violence in my games would be brought to their level and no higher...) The next step was getting people together for an actual game. That's when we met with now very close friends B and A. B is another mom who's played before a long long time ago and loved the idea. A was her kid who was just a couple years older than mine. We tried for months, tried a session 0 to create characters, spent hours pulling teeth to get things decided, then something happened with B and the game was put aside. Until I texted her one day saying "You wanna come over for dinner? Maybe play Adventure begins with the kids?" Thing is, we had just moved... and I couldn't find the box that held the game... No worries. I'll...come up with a campaign. A one shot. Sure... And suddenly, as if everything had culminated to this one moment, I HAD THE IDEA! I already had some self set rules on playing with the kids, but it occurred to me that the important part to get started was simply to get them into the mechanics of the game, and using their brains to think of ways out of things. I'll save the campaign story for the video (we will be having session 3 this weekend and we've encountered a challenge that I, the DM, must face with the party myself...autonomy. Kids aren't used to thinking Mom might not always be there....) If you've read all this, thank you! I was going to make it short, but I just kept writing...because watching this video reminded me that this is my challenge that sparked everything that I'm preparing to build. The channel I'm going to be building already has more ideas fleshed out in my head and on paper than my ukulele or crochet channels ever have. I've got ideas for shorts with tips for games with kids, ideas for how to play D&D and other games, and even thoughts on reviewing games and showing families games that bring the family back to the table. I'm still working the name, but the overall idea is bringing the family back to game night....which may morph later to just playing a game night with friends. Anyway... Thank you for all you do and post and teach us!

[@KitBetts-Masters]

Good video Ed. Thanks for the learnings.

[@nickryan4256]

Don't forget to link your endscreen, Ed. 👍🏻👍🏻

[@BetterNeurodivergentTravel]

This is gold! Looking forward to making one of my own now 🎉

[@awildbecoming]

I watched your “monetized in 6 weeks” video about 5 times start to finish so can defo see what you’re talking about. Probably couldn’t have articulated what my behaviour was though so I appreciate you spelling it out for me!

[@AaronBlox-h2t]

YES so....how is it working out for you now?

[@DerekSarnoChef]

Awesome

[@theShazM]

KZbin gets us about 1 sales call a day, it’s nuts!

[@LxkiBeats]

I've seen you in a video‼️ keep it up 💥

[@theShazM]

@@LxkiBeats Thank you!!

[@ZZQ999]

Absolutely phenomenal video. Really appreciate your content, thank you so much. You deserve all the good things that come your way in life.

[@BrettVaughnB100]

Great stuff .. and it does work

[@seabsfam]

Crazy as I wanna watch the pod video now 😂 stay on track stay on track

[@PozzoCiao]

Great video man, great great one, packed with value

[@pistonfury]

OH! I am gonna do this! thanks!

[@NBTJacklyn]

SO HELPFUL

[@LouYorkLife]

Great, great, valuable video. Thank you so much for making it. I appreciate it. learned ALL the mistakes I've been making and correcting them starring today.

[@DriveTalkCars]

Simply Brilliant! Thank you

[@nickhumph]

doing a 100 days to pro soccer player right now - randomly stumbled across this! nice work dude

[@adventureswithcookieandcowboy]

Great video. Like where you are headed these days and the feel of the info

[@richchickera]

Thank you thank you thank you! I'm so bored of forcing my talking head videos - plus they're getting minimal traction. Definitely switching to this model today.

[@DanialZH2]

I've got some interesting ideas by watching this video, thanks, gonna test them in the coming months and see how it goes.

[@nathanguitar4246]

Dude, this is such a good video. Thank you so much for your content I’m excited to work with you one day very soon.

[@jasminekroezeart]

Thanks for the recipe Ed! Can't wait to have a jam!!

[@cleanwithcharm]

Thank you so much for the template, going to try give it a go, 😀

[@amsolutions9719]

Thank you I’ll try that asap❤

[@fortunaastral]

thank you, been thinking about this formula and I couldn't figure out what it was that I was seeing all over youtube

[@SketchbookTimeMachine]

Great video! Some very actionable instructions that make sense- Thank you!

[@BrookeAshleyTaylor]

Thank you!!! This is exactly what I needed !!

[@Kv9UyjRJ]

Thanks for providing this video, really valuable information

[@beniamin-daniel9098]

You make some stunning videos mate 🚀

[@SamuelICanWin]

Described Brilliantly. Thank you for sharing.

[@LifestyleNorthernThailand]

Fantastic! Thanks for sharing. I'm saving it as a reference as to how to make my own challenges

[@archigraph_]

Just wanted to say your end screen CTA / Next video segue's are the best iteration of this I have seen on YT. The conversion rate on me has been 100% over the last 4 of your videos I've watched in a row tonight. P.S. Make a video on it.

[@ed-lawrence]

Thanks, ive been doing it for years, makes all the difference

[@tube-master]

Awesome video Ed! Thanks 🎉

[@therealbradventure]

i've been searching the depths of youtube for a video like this for ages... and on a random friday while I'm watching Ryan trahan, this video pops up on my home page🤣🤣🔥

[@Mattys556]

This was an amazing video. Great break down! I created about 5 video ideas for my online business . Thank you!

[@ed-lawrence]

You're so welcome!

[@UnhandledExceptionShow]

Amazing idea! It's definitely something my channel is missing. I'm going to start thinking of creating 'challenge' videos :)

[@mike_abramyan]

This is amazing value!!

[@weeklyfascination]

I just learned why my latest challenge video is still being edited.