Meet the Secret Scriptwriter Getting YouTubers Millions of Views

[@jay]

Grow Your Podcast on KZbin Workshop: creatorscience.co/play I added a link to a couple of George's scriptwriting resources to the video description. Check them out! And if you enjoy this video, a little thumbs up goes a long way. 👍

[@ColeMeger]

You’re crushing it Jay 👊

[@diyakeswani226]

Amazing stuff! please make more script writing videos!

[@diyakeswani226]

I am having a hard time understanding how big educational channels like Vox manage data and storytelling.

[@GeorgeBlackmanYT]

Thanks so much for having me Jay, it was a pleasure to talk to you! Absolutely thrilled that I remembered to turn my mic on 🔥

[@jay]

Thanks for coming on!!

[@KameTrick]

I've been enjoying The Retention Hub and newsletter since the start of this year, and looking forward to your course :) I ramble too much when "winging it" in my motorsports educational content...with scripting I can lay out the "factual progression" of my topic, but I experience heaps of writer's block when trying to come up with a helpful metaphor or story to simplify an idea or tee up the next key point. I don't feel confident (yet) that the additions I think of help or convince the viewer to stick with me through the video but I'm trying and learning one attempt at a time😅

[@BrianNorthmorePhotography]

Hey George. How do you go about scripting for content where you can’t know exactly what is going to happen. I’m a landscape photographer, and can only rough out how a shoot will go I may have a good idea of what I’m going to cover. But things evolve during the shoot. And as I am live in the field reading from a script or prompts just does not work. What would you suggest.

[@GeorgeBlackmanYT]

@@KameTrick that's it mate, it's all about repetitions, reflecting on the results, seeing what the graphs do and going from there! Appreciate your support on TRH and the newsletter 🙏

[@GeorgeBlackmanYT]

Hey@@BrianNorthmorePhotography, I'm gonna copy and paste an adaptation of a comment I wrote in response to someone else here as this is great question! I work with an entertainment client for whom unexpected surprises are a common occurrence. It's more than ok to incorporate those moments into the story of course, but the key thing we focus on is ensuring a constant stream of progression of information. If there's a segment that unexpectedly took an hour longer than planned, we'll often summarise that segment in a 5 second voiceover, or even cut entire segments that don't contribute to the story. It sounds like the "writing" for your type of content should happen 10% before filming and 90% after, as opposed to a simple talking head video where it's 100% before :) The TL;DR is that using voiceover and heavier cutting in post-production is how we craft the story out of the footage we have, regardless of whether it went the way we expected. I hope that helps!

[@MudithaMaths]

I really like that your advert is like old school TV, where you announce that you are taking an ad break to the viewer.

[@Oddernod]

Legitimately can't believe you gave this one away for free. Listened to it as a podcast and stopped halfway to start it over here to screen cap and take notes. This feels like creator SCIENCE.

[@jay]

boom! this means a lot. glad you enjoyed it!

[@AnimalJusticeEmergency]

Also took notes!

[@natefromhome]

Oh wow, this is fantastic. More script writing content please 👏🏼

[@jay]

Noted! We can definitely make that happen.

[@AaronMartinProfessional]

Yes to this!!

[@5thSealBeats]

Definitely want more of script writing ✍️ this was super valuable

[@Dr.Ghulam]

Yes please

[@RealJustinZiegler]

Agreed. More script writing content please.

[@TheMagicSauce]

Yes, I took Ed's course and have really been practicing scriptwriting (or copywriting for that matter). It's such a skill!!!

[@samtetteh6002]

Ed who?

[@TheMagicSauce]

@@samtetteh6002Yes

[@Pcoxproductions]

12:19 aritest is free flowing, in the zone no critiques. 12:49 Architects: eliminates the idea ane start to flesh out the structure-> question point outline 13:41 writer: start connecting the dots in between key points and the grand payoff. There needs to be something Progressing, Regressing or Changing at anypoint of the script What is the goal? What does success look like? What does failure look like? -> obstacles? Emotion they might feel from success or failure. Free flow writing 15:42 wizard: now thinking of retention-> highlight where the audience will go oh or learn something new. Then see the visual structure of script and re arrange for a good flow of build up and payoff

[@smitinathan]

This was the video I needed to see. Love how you interview Jay! So much value in this content.

[@brokenkayfabe]

u have helped me so much dude over the last few months! ill be at 100,000 subs soon thanks to you

[@jay]

Love to hear that. Thanks for watching!

[@wherestheparty_]

this is pure gold! As a newbie, I find it so overwhelming to be good at all the parts that go into producing a video. so far I have not scripted my videos, I just improvised and the result would sometimes be super confusing or just random. Being a writer myself I now have the idea of how I could use this skill to make my videos more engaging and informative. Thank you for sharing all the tips!

[@NoEggCraig]

This is perfect timing! I've always just "winged" my content in the past and my channels are slowly dying 🙃 but i think actually doing all the pre-production stuff like scriptwriting and making a title and thumbnail beforehand will help revive them. Thanks for the great content!

[@teachingtotechcareer]

I’m only 3 minutes in and seeing how massively important this is. Thank you!!!

[@tribuspirit]

Million $ idea…. George should start a school and train people to do what he does and start an agency. There is certainly a need for it for us all. I always loved Ed’s videos from Photo Booth and was always impressed with his writing and lay outs. I had no idea he was paying someone to write the script. So worth it. So much time energy and $ goes into producing videos.

[@GeorgeBlackmanYT]

Glad you enjoyed the video! Just for clarity, I never wrote any of Ed's content ON Film Booth. I did one script for that channel which never got made after Ed switched to a new channel. That new channel, Creator Booth, is where I wrote 3-4 scripts to help launch the channel :)

[@MissElora]

Your KZbin channel is absolutely amazing.The content you create is both entertaining and informative,Keep up the fantastic work, you're doing a fantastic job. Your hard work and dedication are truly inspiring. Keep shining and reaching new heights 🙏🏻

[@hollytaylor-reeves]

wow you get such amazing guest on, not only that but you ask the RIGHT questions. so much value!!!! thank you

[@wearetrackclub]

This is a gem for content creators! You did a really great job organizing and putting this together, really interesting insights! 👏

[@bromdoesdesign]

This is great thank you. Made me realise how unstructured and... chaotic my scriptwriting is. Going to try some of these tips today.

[@architectknowhow]

A truly fabulous and informative video. Deals precisely with what I was looking for. Great work Jay and many thanks.

[@BrunoPozo4Real]

These were some awesome insights into scriptwriting. I definitely suffered from being too pragmatic that retention suffered cause of it. Thank you for this interview!

[@lowlowseesee]

ive learned so much from you and your guests that has elevated my approach. plus I Love how you nailed the meta CTA in the end. thank you so much for giving us so much

[@jay]

This means a lot - thank you so much!

[@lowlowseesee]

@@jay anytime man, very happy for your success!

[@frostflame8888]

Another gold nugget! Massive thanks to Jay Clouse, George Blackman and everyone else behind the creation of the video :D

[@GenaroBardy]

I'm saving this. Thank you so much, awesome content delivered in a perfect way. Jay you should be much higher in views and subscribers, and I believe you'll get there if you keep up with this

[@oldchannelnolongeractive]

Jay, you are SUCH a great interviewer! Each one of your videos is packed with such amazing truth bombs. Thank you for doing what you do. 💥🤛🏼

[@jay]

thank you so much 🙏

[@Sn4fu]

This is great, I love this topic. Script writing for youtube is such a interesting niche! I'm adding this to my playlist and listening to it first thing at work tomorrow.

[@jay]

Let me know what you think after you watch it!

[@Sn4fu]

@@jay I tried to watch this at work the next day and it was so packed full of info I wanted to stop every minute to take notes! haha. Watched it that night and took notes. One of the most useful interviews I've ever listened to, thanks for all your work. Really appreciate you taking a lot of these guys that might be more accessible through twitter and email lists, and putting them in a format\packaging that makes it convenient for someone like me to listen to. I've listened to a video of yours more than once because it was so dense with value. That's actually how I remembered about this comment. I'm back re listening to this video again!

[@briceguiho]

You can tell Mr Blacklan really cares and loves what he does. The end of that video is a killer. Indeed, more scriptwriting content. Now i follow both of hou ❤ from Belgium 🇧🇪

[@TheNooburai]

Hey Jay, first of all, this was a super insightful video, and I have a few things I would like to add to it if that's okay. The first thing is what he said about having an "audience avatar." Now, I'm in my last year of college of User Experience Design for Games, and we use something called a "User Persona," which is essentially the same thing of what he said; having a fictional character to depict your target audience. The problem with that is that a lot of people tend to think that just having ONE user persona, or audience avatar, is enough to get the ball rolling. While this is true to some degree, it heavily restricts your ability to potentially reach a greater audience than you would if you had, let's say, 2 or 3. Having more than just one audience avatar is a good way to not only reach a core audience, but potentially others who are new to the content you're putting on display as well because it allows you to take things from a different angle of approach. Now, that's not to say that you should have 100 audience avatars, because making a video/movie/short or whatever the fuck for EVERYONE is essentially making it for NO ONE. In that instance, George makes a good point about finding the correct path to talk to your audience, and that there's no shame whatsoever in branching out. As time goes on, the content you push out might change to better suit a newer, upcoming audience, but don't forget the people who brought you your success in the first place. Sorry for the long comment, hope it makes sense!

[@marcuscarter]

Another fantastic gem, thank you so much Jay for such valuable content for creators. All the best!

[@chinoreynolds518]

teacher¡ what are you doing here man?

[@marcuscarter]

@@chinoreynolds518 I love this channel! After all, I'm a KZbinr too 🙌🏻

[@dorians-world]

Jay, I just discovered you and I must say... your channel is a gold mine. Keep it up, liked and subbed 👍

[@Irgin-s5f]

I'm so glad I've discovered this. HUGE thanks for this.

[@coachfelixyoutube]

This was super useful! Thank you George for so much value and Jay for great questions, structure and pace

[@HimanshuBisht]

29:37 Is where I fell in love with this video. What an immediate action on the advice. haha

[@themyteamreport]

you got me with the implementation of the CTA

[@KameTrick]

I found your content through KZbin, and I can already tell I should really go back through the audio podcast archives as there's bound to be tons of value waiting for me. I've watched at least 7 of your recent interviews and you're knocking it out of the park for creator and creative guests in the KZbin space. Keep up the great work!

[@dranipani]

I'm here to thank you Jay, and team, for the work you guys are doing.

[@MeibytheLake]

This is such a a valuable episode. Just what I need at the moment. Thank you for making this one!

[@jeremycollins1068]

Loved this! One of your best. Thank you.

[@fightupdate2169]

This is the best source on KZbin Scriptwriting I have seen

[@massa_art]

This was very good, practical advice that i can go and use straight away on my next video. Thank you! And the ending was class

[@rollierollout]

So good! The info here is analogous to so many other creative fields. Love your videos (even though I'm not a youtuber)! 😄

[@wasthataflute]

All of this was great and the ending put a shiny cherry on it.

[@TijuanaJackson]

I truly dig your channel and interviews. Good content man.

[@Dancing_Alone_wRentals]

The boxing examples were my favorite part.....really though provoking. tHanks for the video

[@vibhasoulart]

I am here again after watching one of your podcast video. I followed every alternative tip but nothing really worked. I wish this scripting will seriously help in growing my channel.

[@SoYouShouldKnowchannel]

I definitely left this video feeling a lot smarter and ready to write a fire script🔥🔥 . I loved the breakdown and value I got from this

[@bryonsview]

I have been working on my scripts for my KZbin channel. It’s tough work but I feel each video I’m getting better. Mainly using bullet points

[@CreativelyKit]

17:30 That is a GREAT question!! That is my problem. I am very direct and efficient with my answers/ ideas and my topic turns out to be super short. This is really going to help me.

[@MarlonOfficial2]

These are great! Loves this channel🔥 using these insights for my own

[@josephbartztraining]

Watched this twice back to back! Thank you for the great video.

[@ScriptScience]

Thank you for posting high quality content

[@jay]

Glad you enjoy it!

[@The_Xgroove]

Such a great video! Can't remember the last time I watch a full 30 mins on youtube 👏 I was way too blunt in my last video, it was just under 4 minutes and my retention was way low compared to my other videos. I'm gonna get to writing with these new ideas Thanks again!

[@marlytics5548]

Great video! George's mic was giving me a headache though, I kind of struggled a bit to finish this. Everything else was insightful, I subbed!

[@GeorgeBlackmanYT]

I can't believe I forgot to switch it on 🫣

[@tribuspirit]

Thank you so much for this awesome interview with such great take always! 🙏💗

[@kiforduraphael444]

Fantastic ending 😂😂😂 I fell for it 30:40

[@The_Why_Pod]

A great one, as always, great work Jay

[@jay]

Glad you enjoyed it

[@sunshineysophia]

Thank you for sharing this variable information. I'm starting as a content creator. Your video was a real eye-opener for me!

[@KatieGoesPlatinum]

This was fantastic and super helpful - subscribed!

[@seansoldchannel]

Excellent stuff! How do you land these interviews???

[@_KiwiDad]

About halfway through and digging it. I definitely need to develop my scripts more. Was there a template to download?

[@jay]

Just added to the episode description!

[@_KiwiDad]

@@jay Legend! Thanks Jay.

[@ShamManTV]

One of the most valuable and helpful videos I’ve seen for content creation. Thank you 😅

[@darndarn99]

Great video jay, so glad you did this one for sure

[@Renee_egan]

If it's so difficult still to get a writer, especially one that can nail a certain creator's style, how would someone learn and improve our own script abilities? What are some good resources?

[@ellebeltran5891]

🎯 Key Takeaways for quick navigation: 00:00 📝 Writing a KZbin video script for better videos - A KZbin video script typically includes a hook, content, and a call to action. - The hook grabs the audience's attention by explaining what they'll gain from watching. - Content makes up the bulk of the script, covering the main topics. - The call to action encourages engagement, like asking viewers to like and comment. 02:19 📜 Two ways to write a script: word for word or bullet points - Writing word for word is good for beginners or those uncomfortable freestyling. - Bullet points work well for people who can freestyle and provide flexibility while speaking. 04:42 🗒️ Bullet points for freestyling content - Bullet points are ideal for those comfortable speaking without a full script. - They provide flexibility and allow you to focus on key points while speaking. 07:07 👍 Increase engagement by incorporating call to action in the middle - Encourage likes and comments in the middle of your video to boost audience engagement. - Tease what's coming up in the video to keep viewers interested and watching until the end. Made with HARPA AI

[@EvelynM-vlogs]

Step one the artist - creating bubble areas on a plan. Step two the architect - creating a (floor)plan and framing plan for the bubbles. Step three the writer - continuing with the analogy, writing in the dimensions of the plan to connect wall "A" with wall "B". Step 4 the wizard hat, as an interior designer (although that's not what my channel is about) its when I relate the plan to the customer in a way that suits their lifestyle, aesthetics, and needs, only revealing what is necessary in the moment but in a super interesting and relatable way so as not to create a sense of overwhelm-meant- ie I guess that's where the avatar comes in. Cool.

[@JasperAndDank]

Thank you thank you thank you. This video just provided so much clarity and is gonna change everything for me.

[@Eike_Dahle]

As an editor, yes references are a fantastic way to get started, but to truly understand "why" a reference works and not only to look at "what" is being done and then just copying that requires experience. If you would just copy the "what" but you don't understand the "why" your video would likely lack soul. Working with an avatar here makes sense too, as you would in the process constantly think about "Who am I editing this for?" and "Will they engage with the way this is edited?".

[@kent.langley]

Really great video Jay and George. Thank you. Jay, I really appreciate the structure and effort clearly put into this- it's rare to see it done so well in an interview format.

[@unblindingfaith]

Love hearing the insight. Would like to hear more about timing and placement of CTA's etc. For instance if I am writing a 90 page movie script, in the first 10 minutes have to reveal an inciting incident. Between 11 and 30 minutes the protagonist needs to embark on the journey. Page 31 to 70 minutes the character has set-backs, 71 to 85 overcomes the odds and wins... etc.

[@theleadershipproject]

This video is so helpful. Thank you both. Jay, I have just discovered your channel recently and love your approach to interviewing. Would love to hear if you have tips on how to apply the techniques in this video to a video podcast about leadership that is an interview style.

[@christopherdedeck]

I respect your ad transition. Much less intrusive.

[@dominuskelvin]

Amazing video. Now I know I’ve got to work on three things for my channel to get to the next level: thumbnails, script writing, and editing Until this point I’ve just been winging the videos so the watch time is pretty low More work to be done

[@justinresells]

Excellent interview, thanks.

[@ag0n1an]

Really good stuff here guys, well done.

[@juliansage2]

This was super valuable. Thanks for creating.

[@kady010]

I was on the verge of giving up because I just didn't know what I had to do, to make good videos. Everybody was giving vague tips about nothing and that didn't help at all. This really motivated me to keep trying. I took notes the whole video and I can't wait to put the knowledge to use! Thank you!

[@GameDevDul]

Wow, no shit this is probably the best video I've watched on this topic. I'll be coming back and studying this again. Thanks to the pair of you guys!

[@jay]

love to hear that!

[@HistoryHub12]

Tons of value here.

[@augiestudio]

Another great video, Jay! Nicely done.

[@EmmaCruises]

So helpful, Thank you! 😁❤️

[@AnimalJusticeEmergency]

Revelatory! As a small YT er and journo I finally feel like I can meld my skills! Excited to experiment on the material I'm currenty editing 😊 Thanks so much guys 🙏 Can't wait to crack on 👍👌👏

[@markuslaczko]

Great video man - shared it with my buddy.

[@walkwithyan]

great video. learned a lot. thanks. 😊

[@Andrei-Lemeshevski]

A lot of great tips, thanks so much for putting it together

[@bahram_t]

i want a Jon Youshaei + Jay collab next! Keep it up Jay 🎉

[@jay]

We’re scheduled for Thursday 🤫

[@rajan4915]

Sounds good in terms of super fine expression at plus scripts has stand out beyond the level.

[@notagypsy]

All aspiring KZbin scriptwriters must watch this video as a prerequisite.

[@Mohlly]

Even though I listened to the entire breakdown on how to use a CTA at the end, and then watched you apply that to me in the audience… I sat there thinking “…dammit” because it actually inspired me to continue watching that next video😂 👏🏼 well done, thank you!

[@RodPrimata]

amazing episode and insightd

[@WW_Studios]

This is the video I wish I had a year ago. Thank you so much!!

[@JensWorld__]

This video is so helpful! Thank you!

[@FSDD88]

Ed's videos are phenomenal!

[@MarkFeaGuitar]

really enjoyed this - very useful insights! Thanks man!

[@SavannaBanana205]

This was VERY helpful. I stopped and started it to take notes. Also, I wonder how you get your sound. Is it just the mic, or do you have to do fancy stuff in the editing room?

[@JonDaiello]

This was really, really helpful. Very practical feedback and I'm really excited to incorporate the tip of writing in an engaging way to make our viewers feel smart. I'm wondering if you have any tips for the end call to action when you don't have a lot of great videos to link to yet?

[@BadBoyBuddha]

Can you please break down this process more with live examples of what you are explaining by using a mind map and using a real life example of the concept being applied by writing the script

[@CohenBoydHD]

thanks for this content, really appreciate tihs information.

[@Vibrantlybri]

You literally got me to click the next video! LOL Great video! Thank you both.

[@psd7721]

Please post more videos on script writing

[@aarikorndorff5733]

What about "how to" instructional videos that don't have any spoken dialog, just a lil bit of text and mainly shows how to craft something?

[@artugert]

These are valuable insights, but I’m struggling to see how these ideas can fit in the niche I want to get into. I plan on eventually starting a Chinese language learning channel. I want to make it unlike any other language learning content out there. Hopefully it can be both entertaining and educational, and also bingeable. But I don’t know how I can ideas like having a payout at the end into a video whose ultimate goal is to have the audience learn a language.

[@carines.nevalga]

Such a helpful video! So many gems. Thank you!

[@ooferme]

you think this method of scripting still works 😅