CrossFit's new CEO doesn't hesitate to say Black Lives Matter

CrossFit CEO Eric Roza took the reins when the fitness company's former CEO Greg Glassman resigned after making controversial comments about the death of George Floyd. CNN Business' Clare Duffy talks to Roza about his vision for the future of the brand.
Produced by Sofia Barrett
Supervising Producer: Logan Whiteside
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#Business
#CrossFit
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Thumbnail image courtesy of CrossFit

[@RoyalNykki]

One teacher back when I was in high school said I will never be anything because I was black. I felt so bad about myself and wanted to give up. But I own my own business now, a wonderful Mom, and doing great in life. Black lives are important too, MR. CRITCHER.

[@BlancoMD]

You own YOUR business, how does your life matter less than others? Stupid and racist people live everywhere in the world, in america you can own business not the same for china (1.2 billion ppl) india (900 million ppl)

[@Saveg36]

For him its publicity. No reason for a company to stand behind movements.

[@Talkinglife]

nice