CUBE Entertainment Timeline - How NOT To Run A KPOP Company

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Today we cover the entire Timeline and History of CUBE Entertainment, From JYP CEO Simon Hong creating CUBE Entertainment, 4MINUTE, BEAST, G.NA, BTOB, CLC, G.NA Scandal, PENTAGON, Lai Kuan Lin, Wanna One, Soyeon Unpretty Rapstar and Produce 48, (G)I-DLE, HyunA, Dawn, HyunA Dawn Dating Scandal, PSY, HyunA Dawn Leave CUBE and Join P Nation, 4MINUTE Disband, BEAST Leave CUBE, BEAST Become HIGHLIGHT, CLC Disband, Yujin Girls Planet 999, Yujin Kep1er, Kep1er, Soojin Scandal, Soojin Leaves (G)I-DLE, LIGHTSUM, and How NOT TO Run A KPOP Company.
Timestamps:
0:00 Introduction
1:41 CUBE Entertainment is Established
2:06 CUBE First Groups 4MINUTE and BEAST Debut in the Same Year
3:37 CUBE First Solo artist G.NA Debut
3:56 Vocal Powerhouse BTOB Debut
4:37 CLC Debut and Switch Up in Sound
6:02 G.NA Pr*stitution Scandal and Departure from CUBE
6:40 CUBE Money Makers 4MINUTE Disband and BEAST Leaves
7:14 CUBE Largest Boy Group PENTAGON Debut
8:12 CUBE Sends Trainees Lai Kuan Lin and Jeon Soyeon to Produce 101 and Unpretty Rapstar
8:59 Monster Rookies (G)-DLE Debut
9:41 HyunA and Dawn Dating Scandal and Move to PNATION
11:16 BTOB Ilhoon Scandal
11:31 CUBE Latest group LIGHTSUM Debut
12:00 Jang Hyun Seung Leaves BEAST and CUBE
12:14 CLC Forgotten by CUBE and Yujin Girls Planet 999 Debut in KEP1ER
13:00 Soojin B*llying Scandal, Leaves (G)I-DLE
13:54 CLC Officially Disband and Elkie and Sorn Speaks Out
14:36 What is the Future of CUBE Entertainment?
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[@InternetsNathan]

*CORRECTION* Soyeon participated in Produce 101 season 1 not Produce 48. Thank you for reading, back to the video.

[@katyheikham4289]

Will you do a video on the Dark Horses of kpop?? ,you know hich i am talking about the queen's of 👨‍🎤👩‍🎤🎸😈🤘 . Who just had their 🏆🏆and are currently on world tour. And come from a really small company ☺️ face

[@wiu7507]

search zero. Everyone knows everything you said and even forgot Apink and their sublabel under cube

[@Raphael-2]

@@wiu7507 I agree, people who don't know anything and really want to learn should not watch this video. I came here to learn new things but in the end I mostly corrected and added things. Plus the timeline is not even accurate on some parts. I respect the work put behind this video, but we can learn much more and faster by just reading the wikipedia page.

[@crokiscute679]

she participated on pd101 together with eunbin from clc

[@a.r.5100]

All of the "controversy's" I've heard about cube is just certain idol fans either blowing things out of proportion OR preferencing the idol aspect over the business aspect which is an oversight considering cube IS A business. Essentially people just shit on cube so unnecessarily, even though some things said are true. Edit: 12:40 see right there, proving my point. Yujin did not say those words all she pretty much said on that subject was she didn't want the group to disband but it did anyways and that made her sad because she still wanted to be apart of a group which is why she joined the show. There are clips on that interview for proof as well if you watch the show yourself they have there own subs confirming this Edit #2: lol 13:30 you essentially said right there that cube tried it's best to defend soojin against the bullying accusation but failed. Literally never heard of a company going after the bullying accusers for their idols. And yet cube sucks? 🤔

[@taylorm6797]

I think Cube's worst business move was ending their relationship with Dawn, Hyuna, and Soojin.

[@humaur5469]

Soojij was a bully and was spat on by the whole nation. Huyna and dawn made their relationship public without informing cube and thus their contracts had to be terminated. What the fuck is your problem?

[@riri3531]

Considering how their shares dropped in 2016, i'd say not renewing Jihyun, Jiyoon, Gayoon and Sohyun was a really big hit, and the entire mess that was BEAST leaving was what sealed the deal for them to be a laughing stock. But, definitely they kept adding more messes to the preexisting one.

[@luvkki]

But gidle is doing way better

[@SiriuzGrey]

Hyuna and Dawn was political as well. Hyuna was friends with the former CEO of Cube. The then new CEO(He has left now) didn't really trust Hyuna. Cube changed CEOs faster than Taylor Swift change boyfriends during the years 2016 till 2021.

[@strudelh]

Self sabatoge lol

[@oftheseventhlayer]

cube owes their self-producing artists A LOT. if it weren’t for btob, hui, kino, wooseok, yuqi, minnie, and THE jeon soyeon, they wouldn’t survive let’s be honest. it saves them a lot of time of money when releasing music as the members do it themselves, and boy do they do it excellently.

[@riri3531]

Definitely, they saved up a lot of money when Yong Junhyung started taking over the production of the entirety of BEAST music, in 2014. And Hyuna, participating in her own music since 2014 as well helped a LOT.

[@-js7113]

Exactly this… most biggest hits were created by artists themselves. Most Beast’s (and some other artists) biggest hits were mainly created by good life (Yong Junhyung)

[@oftheseventhlayer]

@@gamorapotter9946 how is it harder when their own artists does the work for them? all they gotta do is as you said, review songs submitted by the artists, produce physical albums, and promotions. it’s the same process if they’re going to hire a (or a team of) producer(s) for an ep or an album, except they’re going to spend a lot for those producers. i love clc and this is nothing against the members but that’s exactly how they fell off. cube mismanaged their music because they probably got babied by their self-sufficient artists. they have no sense of music direction for clc. and they refuse to spend a lot of money for their music production. hyuna helped with hobgoblin, soyeon helped producing their last ep, and probably the reason why they only had singles prior to their disbandment.

[@oftheseventhlayer]

@@riri3531 how could i not have mentioned beast and 4minute 😭 but yeah, if we’re talking about the real aces of kpop, cube entertainment has it but they always mess up their careers.

[@FbodzRyuji]

@@gamorapotter9946 finally someone who understands the business aspect of music industry, has spoken. Most fans claims to know everything when they knows nothing. Lol Fans calling durian id a nasty fruit because of its smell and spike, but didnt realise how good the fruit is without even tasting it.

[@dominikusbagaskara7639]

Cube's scout team and trainer team should go and make their own company. They really have those amazing eyes on looking for talents. Every single idols debuted from Cube are always super talented. It's a shame that they have a very terrible, or even the worst possible, team to manage those debuted idol groups

[@Camillie812]

I’m so glad that I saw your comment because Cube was(?) known for scouting top talent that got rejected from/left the Big 3 back then! They definitely have an excellent scouting team, I just don’t know why the artist management team is so….:/

[@ChromeTusk]

I don't think the scout team and trainer team need to start their own company. They should head over to Around Us Entertainment. 😉

[@generalesdeath8157]

If the do they should either manage only one single group or have a management team assigned to each group to avoid the mess similar to cube's. Cube just can't (or doesn't want to) keep up managing all the groups they have, hence all the cause of mismanagement at that agency.

[@ot7biasedmashups]

I’ve been waiting for this!!! I’m honestly scared for all the cube artists right now. Like if (G)I-DLE keep growing and Lightsum can’t keep up they might not even get a chance. CLC was also one of my fav groups, I hate what they did. Not to mention Hyuna, Dawn and Soojin.

[@angelixchae]

Talking about lightsum can’t keep up, just imagine if the same thing as clc will happen to them-

[@ot7biasedmashups]

@@angelixchae that’s my point! I’m genuinely scared that Cube might give up on them

[@renia1833]

Tbh, I think HyunA leaving CUBE was long overdue. I’m so glad she got out. She had great hits but she wasn’t treated well😭

[@gwenmloveskpopcecmore]

@@renia1833 oh heck yeah

[@safasathar1019]

Soyeon literally saved Gidle, she wrote all the songs

[@itsvagg]

It's insane how cube can find such great idols and yet do such shitty job in managing them. Soojin is our lost star, not only cubes lost treasure but the whole industry's , the way the media came up to eat her alive, false accusations, things taken out of proportion, different people involved, mistranlsations and misinformation going around everywhere, similar scandals coming out and her taking the biggest hit from the media and public and ofc cubes managing of the situation. It was and still is an insanity with no end. Cube did not deserve her nor Hyuna for that matter. That company should kiss their artists feet cz they are the ones literally carrying her on their shoulder.

[@vixxexo6855]

Soojin was so talented and she brought so many fans to (G)i-dle she had the best stage presence along with Soyeon, very good dance skills, beautiful voice and great visuals. What did Cube even think of kicking her out? They should have atleast waited for the truth to come out.

[@Justin_isslpng]

What’s good is that, S.K is starting to take her side slowly but surely. Some even defending her because she’s innocent and others are feeling bad that they accused her of those things. Maybe we’ll see her debut in the next few years but let’s just hope that she finally healed for being the main target for rumors she wasn’t even involved in.

[@humaur5469]

Lost bully*

[@senecachica7]

💯

[@uwu-uf8kq]

@@humaur5469 evidence that she wasn’t one is all over the internet lol

[@jamesvalkyrie7469]

4Minute was one of my first introductions to Kpop with "Hot Issue". I remember dancing to that back in 2009 when I was in grade school. So much has changed since then.

[@bananasplit8509]

Life was soo much easier back then

[@gwenmloveskpopcecmore]

But I was only 2 that year

[@gwenmloveskpopcecmore]

@@bananasplit8509 But I was only 2 that year

[@gwenmloveskpopcecmore]

@@bananasplit8509 but yeah

[@xhstan]

@@bananasplit8509 yep as a baby life was easy

[@brinsssicyrine2865]

u should have talked more about how cube mistreated and mismanaged CLC. the girls trained for girl crush, they said that the concept was changed last minute. the girls wanted to be part of the producing and other things, but they didn't let them. sorn said that they didn't even let them choose what to wear. unbin was popular in produce but cube decided to annonce that unbin will be part of CLC so the hype went down and she got eliminated ( cause why vote for someone

[@sonic66646]

Def

[@senecachica7]

Preach!

[@heartforall5853]

Yeah there are many major things missing in this video...

[@TsukinoUtokki]

This!!! Cube did nothing for Hobgoblin's success, it was all the girls, Sorn's presentation and Hyuna's help with choreo etc

[@cellophanebluesky]

I am still so mad CUBE just let this group with such massive talent crumble :'

[@akennext]

Cube Artist Update Nov 17, 2023: - Half the Pentagon members have left Cube, and the others will eventually. - BTOB did not renew their contracts. - Lightsum had a comeback after a long hiatus but it only did as well as their previous ones with no noticeable growth. - (G)I-DLE has achieve PAKs with Tomboy, Nxde and Queencard, became a million album seller with I FEEL, and gone on two world tours. - Soojin redebuted as a soloist under BRD Entertainment and sold +70K albums

[@allifsohaimi5573]

SOYEON not just saved (G)i-DLE but saved CUBE

[@viktoriavadon2222]

"If you want to make things exciting, follow cube." As someone who's loved btob and pentagon for a long time, I'm laugh crying. There's things I appreciate about cube, I see them "recycling" idols as a good thing. Not just beast members and Hyuna, but pentagon's Hongseok and gidle's Miyeon are former yg trainees, Jinho is a former sm trainee, etc. They really are talented and I'm glad they got a second chance under cube even if they didn't make it under the big 3. They certainly produce banger music and videos. But the way they treat some of their artists like trash, especially throwing them under the bus when a scandal hits, just makes me sad. Or how they mismanaged clc, they could have been big, if only cube had pushed and promoted them better after hobgoblin and black dress. I have so many conflicting feelings. Oh, and Apink's company IST entertainment (formerly A Cube, Plan A, Play M) is a very interesting side story too :D

[@aejaesa6039]

i agree about the clc part like all their songs after hobbogoblin era are good and they have a huge fanbase internationally its just that they give less effort to promote their idols and i remember sorn once said that they want to have a girl crush concept but cube gave them the other way around. i dont think that cube give their artists the freedom to express their talent and creativity in music especially to female idols, because if they do then maybe yeeun and the other clc members has produced some of their maybe self-produced songs and soyeon wouldn't have pursue the company to debut with latata and soyeon's other produced songs in the i am album and latata mv will have better location and set

[@viktoriavadon2222]

@Kartik Khandelwal Huh? All I said about beast was that I'm glad the members got a second chance under cube. Although there must have been a reason the boys chose not to resign, they likely felt they could promote themselves better. I just think it was childish on cube's side to hold onto the name when they couldn't keep the group, it was useless and just petty, don't know of other mistreatment, but that push and pull around beast leaving reflected quite bad on the company. It was Hyuna and Dawn, and Ilhoon and Soojin seeing the worst of cube management. I don't understand how wins are related to fanwars? (Unless we're talking about situations like when dreamcatcher was snubbed, but that's another can of worms.) It's not cube's fault that clc din't win with hobgoblin yet, and obviously it would have helped the girls if they did. But their popularity began rising and cube could have pushed harder then and stuck with the girl crush concept, instead where are you happened, then long periods between comebacks and the public just forgot about them again. Certainly not cube's biggest mistake, but they could have done better there.

[@cat86581]

Soyeon was in P101, not P48, she also debuted as a soloist before Idle :)

[@Josh-do5cl]

jelly/idle song was just to promote Idle debut idk if you can call it a proper debut, she didn't go on shows or promote it or anything...

[@cat86581]

@@Josh-do5cl You don't have to promote on MS-s to debut.

[@gwenmloveskpopcecmore]

Yeah Chowon is the PD48 girl

[@LetsBiiny]

CLC didn’t get a win for Hogoblin. It was for “No” and in 2019 so the timeline isn’t quite right here unfortunately

[@SK-so5jy]

He doesn't do proper research. Last time he didn't even mention BTOB. And said (G)I-dle fell off lmao

[@safasathar1019]

Soyeon literally saved Gidle, after the scandal gidle was so down. Thank god she can write bops, and Tomboy is ofc a bop❤️❤️❤️

[@mage9825]

IDLE is her masterpiece.

[@GleeChan]

According to Soyeon, she too was feeling that it was all over. The atmosphere within CUBE was like they were the walking dead. During a meeting (with Minnie and Yuqi still overseas on their forced hiatus) they all decided then and there that it wasn't over yet, and that they should try for it one last time. Miyeon and Shuhua especially picked Soyeon up (given they were in Korea at the time). Soyeon said that she had long emotional talks with Miyeon, while Shuhua transformed into a cheerleader who every day was working harder to improve. With this, Soyeon's flame was sparked. When Minnie and Yuqi came back, they immediately got to work themselves. Remember, Yuqi came back with basically conquering China. She was the most famous she ever was, and had a ton of confidence coming with her. That spirit also helped. In short, everyone was on fire and wanted to prove I-DLE wasn't done. So yeah, Soyeon writes the hits, but she is quick to point out that I NEVER DIE came about because ALL of them poured their hearts and soul into that album. They lifted each other up, it was no one person who saved I-DLE. I-DLE saved I-DLE.

[@chunellemariavictoriaespan8752]

I got in because of that song😂

[@ArtIsDrawing]

@@chunellemariavictoriaespan8752I got in because of Lion

[@leahxtra]

CLC deserved so much more, if only cube didn't mistreat them so much

[@jamesmac62]

I will never forgive Cube Entertainment for what they did to Soojin. To this day, there is 0% evidence she was ever a bully. Cube should have ignored all the b.s. from Netizens, like other companies have done in such cases.

[@humaur5469]

They can't keep a bully

[@IdontKnow-qz1ok]

@@humaur5469 If there were evidence of course a bully shouldn’t be in a group, but now that the case pass in court and things come up plus the actress pass from : soojin bullied me to:I don’t know if she was there. There weren’t any proof and they still don’t have proof and the case drop so at the and Soojin is innocent so let’s not spread false information

[@heartforall5853]

@@humaur5469 it's even worse if they kick out an innocent person

[@humaur5469]

@@IdontKnow-qz1ok literally nevies made up a rumor and spread a fake screenshot just to fit their narrative. And what fucking evidence? It's incredibly hard to prove bullying cuz it's always passed as "kids being kids" however, when you more than 1 person come up and accuse you. You are the problem.

[@ocean7856]

@@humaur5469 Bruh shin ae even told the public she wasn't sure if soojin was part of the bullying after cube kicked out soojin. Keep your facts straight hater.

[@riri3531]

Interesting video, but sadly it glosses over a lot of the scandals and the reason for the older groups leaving and the general mistreatment and mismanagment of the artists by that blue square company. As a B2uty and a light, I can tell you BEAST leaving that blue square wasn't pretty and that company did absolutely everything in their power to keep them there, even stripping them of their name. As a 4NIA I can also say the way they handled 4minutes disbandment was downright hateful, especially towards Hyuna who had them promise to her they would renew everyone if she did, and yet they didn't, effectively pitting her against her members, when they were one of the groups with the strongest bond in kpop. Also Hyuna and Dawn leaving was clearly not easy peasy, they spent months without having any infos on how their future would go, PNation didn't take them in right away and we definitely saw them at their worst during that time. As a G.Nie I remember how terribly they handled G.Na's case and how the news of her not renewing was barely promoted, after she herself had been barely promoted for years. Hong Seungseong was godsent, and debuted some of the best talent the industry has to this day but the moment he stepped down as chairman, everything went wrong. I'm blaming that blue square board for ruining what could have been one of the big3 contenders.

[@nicoler5713]

Yeah, the video presented a lot of things in, uh, much nicer terms than actually happened. 4Minute's disbandment is still painful to me and the only reason Soyeon started producing G-idle songs was because Cube was making no moves to debut them and she got tired of it, IIRC.

[@ChromeTusk]

Thank you. This video felt like A LOT of information was missing.

[@ARedRiverOfScreams]

As a 4NIA, thank you for this comment 🙏🏻 I think it's glossed over a lot that the members found out about their disbandment online, the same way Hyuna and Dawn later heard about Cube saying they'll be removed from the company. Cube gave up on 4Minute and I genuinely remember being scared for them during their last comeback. Everyone was saying to buy their album so that Cube wouldn't disband them. I also became a fan of CLC when they debuted and stuff just seemed to get worse and worse. I also love Pentagon and BTOB and just over all it sucks that such a bad company has such great and dedicated artists.

[@riri3531]

@@ARedRiverOfScreams 4minute was my ukt group back then, I did everything I could to support them and it didn't work out. Seeing Hyuna cry on camera and the girls un following her on social media broke my heart, they were like sisters and that blue square company broke everything for money.

[@Lorena-eh5cl]

I friggin love how P Nation takes all of artists whose previous companies didn’t let them be who they are. Psy is the most awesome Kpop label president 💛💛

[@praxyia9554]

tbf they wouldn't have signed with Dawn if he was not with Hyuna, but i'm happy with the freedom they give him now

[@desirehanni]

Frr same waiting for P nation to take in clc as a whole group and redebut them with better management and promotions just like how they taken in other artists the members of clc doesn’t deserve what cube had decided to do with them and deserves much more

[@gwenmloveskpopcecmore]

@@desirehanni or at least one or 2 of the members

[@gwenmloveskpopcecmore]

@@desirehanni the company Sorn is at now she’s doing fine

[@GodronATX]

He's really smart with his decisions and is really good at giving the public what they want tbh.

[@alinsofan501]

Lightsum really starts to stand out, with many diverse talented members, Chowon and Juhyeon are aces and Sangah is one of the best all arounder idols that debuted in the last few years. miss CLC soo much, hope some of the members go solo, especially Yeeun. fighting!

[@judas7585]

Don't even cap they blend right in with the rest of 4th gen girl groups. Especially since their doing such basic concepts like school? Idk they're not very interesting to me

[@miaemblem8072]

I hope she will sing Barbie Barbie Barbie don't play me ain't nobody barbie barbie barbie, and she will debut

[@yonasco14]

You are absolutely right that the members pack so much talent. I was a fan of Chowon since pd48 days waiting for her debut, every member is so talented especially Juhyeon and nayoung. Plus Sangah has one of my favorite visuals in kpop right now. But sadly no, they don’t stand out to be honest, they don’t stand out at all. They completely blend into the current 4th gen kpop and I blame Cuve for that.

[@gwenmloveskpopcecmore]

@@judas7585 oh c’mon a majority of GGs are doing the same thing

[@Kat-y_L]

don't get me wrong , but lightsum has no star factor about them , clc even though was not that famous , they had this celebrity aura , lightsum members don't really stand out , yk talent isn't the only thing towards success , they're talented but idk when they'll have a breakout , cube is doing the same mistake , they're so successful with 4 minutes concept , they switched it up for clc and everything went downhill , clc finally had a breakout with diff concept and they decided not to promote them , idle has a strong concept as well , why tf would they have cute concepts for lightsum , when they obviously failed with it in the past , that makes them even more easily blended with the crowd .

[@J4ril]

Just hearing the name "Cube" gets my blood boiling, they're so darn INCOMPETENT

[@kenji9730]

I hope Soojin can be happy in life again with or without returning to the public.

[@laceyjo89]

I need to clarify something about 4minute's disbandment. People seem to be under the false impression that the other members just didn't sign contracts, and the group disbanded. That's not what happened. According to the members, they found out on the news that they were being disbanded by the company. Cube had leaked the news to media, and then tried to pretend they knew nothing about it and were trying to find out what was happening with the members. Even if the two members besides hyuna that had been offered contracts from Cube had signed, it wouldn't have been as a 4minute member, it would have been a solo contract. I also want to point out for newer fans how much the disbandment of 4minute affected Cube. It affected stocks. 4minute did sell really well. There was also a lot of personnel turnover as a lot of 4minute's staff left with them. Their main stylist left, and she still styles most of the members today. 4minute's bodyguards also left, with their main bodyguard becoming Jiyoon's bodyguard. There was so much staff that was gone that Pentagon's debut had to be postponed. I'm not sure if Cube still does this, but before, they used to have managers, makeup staff etc work on all of their groups. They'd kind of rotate out. Work for one group for a while, and then work on another. Cube wasn't thinking about how much disbanding 4minute would cost them in terms of staff. Beast also leaving had an impact on this as some of the staff went with Beast as well.

[@keirorin]

Wild how there was a time that CUBE was considered a threat to JYPE's spot in the Big 3 (if you were around in 2014-2015). After Twice hit it big and Cube started messing up with CLC, shit went sideways

[@sonic66646]

The funny thing is CLC's promotions were just messed up as fuck and their old songs suck while Twice was releasing bangers like TT and Cheer Up. CLC's achievements once cube listened to their ideas were absolutely mind blowing. They gave extremely specific description for La Vie en Rose which we know ended up being a wild nation hit. If only cube managed CLC well they would have easily gotten closer to being considered a 4th big company

[@humaur5469]

@@sonic66646 la vien rose would have flopped if it went to clc let's not kid ourselves

[@sonic66646]

@@humaur5469 That's the thing. And any other CLC title track that went to a famous group would have been a la vie en rose. Pentagon's (Wannaone's) Energetic was the same.

[@xvii9484]

⑰SEVENTEEN⑰ will make a comeback with repackage album #Sector17 this July 18, Monday

[@humaur5469]

@@sonic66646 also, cube did listen to them and the results were anything but kind blowing. Helicopter was a complete flop in korea and one of their worst selling albums so you got that wrong.

[@efaivous]

You missed something, the first artist cube debuted was Lee Gikwang under the stage name AJ, it was before 4Minute and Beast' debut

[@euc13]

Such a good point!! Almost forgot myself even as a Light (BEAST/Highlight fanclub)

[@ChromeTusk]

How did I forget that AJ debuted before Beast? Several members and Hyuna were in the Dancing Shoes video, too.

[@generalesdeath8157]

Fun fact: Yujin from clc passed the JYP girlgroup audition and would have debuted in Twice but she chose Cube instead because she was a big fan of Hyuna and wanted to be in the same company as her. And we all know how Cube treated clc. Luckily she made it to Kep1er, as the leader nonetheless. Cube finds and picks all the best talents out there but treats them the worst. Cube needs a reform or the talented trainees they seek won't show up at their auditions anymore

[@brittxin3694]

To be honest that’s how majority of Cube gets their trainees. Hongseok was a former YG trainee and would’ve made Ikon, Hui and Yuto were trainees at JYP, Jinho was a trainee at SM, Sungjae auditioned for JYP, etc. They have extremely talented artists under their belts. Unfortunately they don’t know how to manage them at all.

[@sophiewang1025]

they should just decrease the frequency that they debut artists. resources are limited. it's better to focus on one groups than manage like two or three groups all in the early stage of their careers. the large size of their new groups isnt helping either

[@generalesdeath8157]

@@sophiewang1025 Yes, problem with Cube (and some other companies) is they use their groups as "products" to push out and produce like frome some factory. They don't do proper research or have any vision for what concept or style will sell or fit for the group, they just put them out there and hope they'll miraculously succeed and if they don't (also because of cube's horribly bad management and lack of promo and understanding of what concepts work best) they push the group aside for the more successful ones and then debut yet another group. Repeats over and over. Other companies have managed to put their groups out there and make them successful because they focused on them and their concept, they had a vision from the start of what kind of group and sound they wanted to create, pushing the promotions and giving steady comebacks. And I completely agree with you, companies who only had one group to take care of usually made that group work, like Dreamcatcher, Loona and even BTS.

[@chhhyu]

Imagine if she debuted with twice, she would’ve been more famous and rich but also treated better.. the company definitely mismanaged clc so muc

[@Greywolf-gf7dp]

@@brittxin3694 also miyeon would have debuted with BP

[@MsAsh3070]

The way they treated the disbandment of 4Minute is really upsetting. Hyuna was about to make a solo comeback (I think that one was Red, could be wrong), so they brought her in for renegotiations a month before the other girls and said nothing to her about the other members. Then, the week before her comeback, they announce that the other 4 hadn't renewed (because they were never offered contracts). Then they threw Hyuna to the wolves for media interviews, ostensibly for her comeback but where in reality she was grilled about the other girls. In her reality show that was airing at the time, she literally goes into a storeroom and absolutely bawls. It completely destroyed whatever relationship she had with the other girls and the way it was dealt with was entirely unnecessary.

[@sonic66646]

That's inhumane. I can't believe she stayed there. Listening to stories from the fans is the best, the fans know most. I'm a CLC fan and a similar comment with shocking details about CLC I just saw here is 100% facts I've seen the evidence

[@ForestSen]

@@sonic66646 HyunA didn’t have a choice. She had already signed the contract. She broke it with Cube agreeing when the dating scandal broke.

[@ForestSen]

I remember all of this. 4minute was my first stan group. I watched HyunA debut in Wonder Girls then in 4minute. 4minute was at its peak. It was gonna go even further then bam no contracts and the members were rightly pissed and it destroyed their relationship with HyunA which made me so upset.

[@riri3531]

It was How's That! But yes, and they even told her the members all would renew as well soshe renewed without a worry, only for them to stab her in the back i'm so angry.

[@sonic66646]

@@riri3531 It's unbelievable. I would have looked for a way to sue them. She must have been through so much mentally

[@marcmq]

From title alone, sounds accurate.

[@InternetsNathan]

After nearly dying from COVID ya boy is BACK in a BIG way! 😤

[@blink-oncefeat.multistan1300]

Omg, happy to hear that😳

[@martinamasih912]

I wish you a healthy life ahead

[@RashellGM]

Clc deserved better

[@InternetsNathan]

HELL YES

[@anc5275]

YESS

[@msmalice6007]

​@@InternetsNathan i wish you had pointed out that cube mistreated and mismanaged clc from the very beginning and then punished the girls for cube's mistakes. clc never trained for cute concepts (source: sorn thai interview) but debuted with a cute concept despite their training. clc trained to perform as a band and composed their own songs (course: clc love chemistry) to perform with students they busked for months to raise money for but they never had a band concept. when yujin went viral in 2015 for her like fancam cube copyright struck the video as they did with other clc fan content meaning it was hard for clc to gain popularity via fans and their copyright striking of fancontent was so aggressive they once copyright struck their own uploads. cube recorded, edited, and released that variety video with btb that got the girls hate and yeeun was sent death threats at 16. instead of clarifying the situation cube put the girls into hiatus months into debut. they also punished them by "demoting" them to trainees (source: ashley, seungyeon, and sorn's video) after like despite cube being responsible for the concept/promotions not going well. they fucked up eunbin's addition to clc (she was apparently always being considered to join clc but was too young in 2015) but them releasing promotion images for refresh when its clear that eunbin is the tall girl in the center made people stop voting for her on pd101 dropping her from top 10 she was originally in to being eliminated. also cube never officially confirmed eunbin was in clc, sorn had to do it on her facebook page... high heels did well domestically but it was one of the hardest songs for the girls because it was one of the cutest concepts which they never trained for and also the choreo with the high heels lead to them being injured a lot. no oh oh also did well and it was the first comeback with eunbin properly featured. clc also went to japan and immediately topped oricon and tower records but cube never sent them back despite 3 members being fluent in japanese. also cube sent seunghee to a singing competition while clc was promoting in japan which meant seunghee was flying back and forth between korea and japan which exhausted her and wrecked her throat making singing hard. if you look at fansites from then you see seunghee arriving in korea from japan, immediately going to film the competition show, then hopping on a plane once recording was done. she did this for weeks. and then hobgoblin was when the girls had enough and sorn spearheaded the campaign for them to fight for a girl crush concept like they had trained for. sorn got hyuna's support and the girls all submitted their ideas for the concept which sorn presented in a powerpoint to cube. the company wanted clc members to lose weight but hyuna argued that the stylists should instead choose clothes that fit the girls properly (if you see pre-hogoblin stages they rarely dressed seunghee or sorn right and their clothes often fit wrong) clc fought for hobgoblin and they were right it was a smash hit and they debuted on billboard top 10 and from 2017-2020 they didn't have a year out of the top 10.

[@oddligames1592]

Cube really is a horrible company when it comes to managing, protecting and working for their artists. The way 4MINUTE was dumped at their height, CLC was dumped/sabotaged during their incline and many more really disgusts me.

[@myuglyinsides]

never understood how idols dating = damage to their groups reputation. we should really denormalize the idea of musicians owing their fans anything other than music and a good performance.

[@brittxin3694]

It’s because Dawn had just hit a peak with Shine. Their popularity was just rising. Then the rumors came out and Cube had to deny them. Hyuna went on her own to confirm the rumors. That’s why Cube terminated the contract.

[@rikokojima]

The first few K-pop songs I listened to was from Beast and it’s sad to hear what happened between Beast and CUBE. I agree that CUBE has amazing talent scouts and training but does poorly in managing their artistes when shit happens. What’s good about CUBE is that I believe they give their artistes more creative freedom compare with other companies, as in their artistes are self-producing artistes. Having said that, if the artistes wanna survive in CUBE, they need to be able to self-produce Now that I’m a Universe, I’m afraid of Pentagon’s future. My theory (I could be wrong since I’m new to the fandom), is that Pentagon was at risk of disbanding back in 2018-2019. At that time, they have yet to receive a music show win and the unfair backlash from Dawn and Hyuna affected the group. With the group members having strong bond with each other, I can’t imagine the crap they went through. I also believe their album sales were affected. Which was why I suspect they joined RTK under the cloud of disbandment. I seriously think that they would not have joined RTK in the midst of Jinho enlisting unless their hands are tied. You can feel their desperation in RTK. WIth all these happening, the members’ emotional reactions when they won music shows (especially the first one), makes so much more sense now. I’m happy to see Pentagon still going strong today and their fan base growing. No matter which company they are gonna be in future, I will still support them for their awesome music. Their self-produced music and the members kept me going during my dark days

[@lostintranslation4410]

Well, I have asked this to the older unis, like really old, they conclude, nope. They're not in the midst of disbanding. Why, because in 18-19, they keep releasing 2 albums/yr, and even went to the world tour as planned. Actually, cu/be as you and other may think, don't really care anymore abt dwn leaving due to betrayal they felt, Hui becomes much much more important. So, new albums it is. Show goes on. Going to RTK too, you can see it just another marketing move, and why not? Why not also the desperation? They still need to get their name out there. The reaction of their first winning is not out of ordinary, every groups that never won will be like that too. Especially we know that ptg is a very emotional group. And why they kinda have a vibe that any album at that time is their final chance or something like that, is due to sokor competitive culture and especially idol in idol world, not within the agency itself. Every moment seems like last chance for them, so they are working hard.

[@rikokojima]

@@lostintranslation4410 Oh so that’s what happened in the past. Thanks for asking about it from fans who have been in the fandom longer

[@lostintranslation4410]

@@rikokojima actually once I watched yt video when in a fansign, kino (i think) said thank to their division head (they share same division with idle) that keep believing in them despite everything. But i forget to download it.

[@hanniejaf]

as a stay who had to live through hyunjins hiatus, I can’t believe how neverlands must’ve felt back then, losing their precious main dancer like that. i remember stays and neverlands cheering each other on after he came back, saying there hope for soojin too. cube will never be able to make up for what they lost with soojin. that company should learn how to protect and defend its artists better

[@raven2466]

Cube is known for how they treat the artists, so sometimes I forget that they produced some iconic groups too. Great video as always!

[@evanrachelhood]

Cube is so lucky to have Soyeon and G-idle.

[@kara5463]

i still don't get why and how the members of pentagon get hate for something they didn't do. i see people still hating on them for what happen in aug 18'. People wishing that Hui would leave and a whole lot more. It's somewhat amazing that Pentagon are still around right now. I think if they didn't get their first win with Daisy/WE:TH. They could have disbanded, plus with their latest album, it was a similar situation. Thankful they got a win on music bank.

[@directioneranne9564]

Whatever happened that time the real victim still is Pentagon. They are one of the best groups ever both in musicality and production. Yet people decided not to give them any attention and judge them unfairly for something they do not have a part in.

[@dreamcaught3876]

soyeon wasnt on produce 48, she was on produce 101. also elkie left bc cube refused to pay her for her acting work, i think that is worth mentioning

[@gwenmloveskpopcecmore]

Yeah Chowon from light sum is the former PD48

[@bwane5961]

I'm sorry to say this but in my opinion internetsnathan "history of" series is one of the the most inaccurate and watered down telling of anything. Once and a while, I just click to see if anything is correct. First, CEO Hong Seungsung stepped down on 2012 because of health issues, you can find this on wiki! When he was still the CEO, Cube was considered the 4th biggest entertainment company. He really cared for his artists and was considered one of the best CEO at the time. Like CEO Bang was for BigHit. 2nd Hyuna didn't stay because she had a solo career. the other members did not sign because they were not offered one. Cube only wanted Hyuna and basically threw the other members out. Hyuna had a hard time after she signed again because she was made the villain but the truth was that 4minute wanted to keep promoting as a group but cube cut them out. 3rd BEAST was Cube's biggest artist until the day their contract expired. Cube would have gone bankrupt years ago without them. BEAST may be nugu to the newer fans but BEAST was one of the biggest domestically. Bigger than Shinee even. 4th Jung ilhoon appealed his sentence. Imagine people out there thinking Ilhoon is in prison for 2 years after seeing this. These information are important! It's not so hard to add these info to the narration. it wouldn't even take a minute. Also, this might be personal preference but i just find some of the word choices are ignorant. 😶

[@ElenyM]

Yeah he doesn’t know what he’s talking about in most of this video..there are so many inaccuracies especially about the boy groups. Even his short explanation on BTOBs history is wrong. He definitely does not do proper research when it comes to Cubes history unless its groups that he likes.

[@hanahime5734]

Agree… I don’t want to say this but is the source of the info - the comment section - other cube videos (that he watched yrs ago cuz he can’t remember the details) I’m almost glad this is a speed run summary otherwise god know what he’ll say…

[@SuperDanielstar64]

Soyeon was also part of Produce 101 not Produce 48. I'm pretty sure G-IDLE debuted before 48 even started airing.

[@bwane5961]

@@ElenyM right? I mean if he couldn't dedicate time for research and ensure that complete and correct information is provided then maybe he shouldn't make these "informative" vids.

[@bwane5961]

@@hanahime5734 I just saw his shorts on how to pronounce Kazuha's name correctly and he taught the Korean way. Like first of all, Kazuha is Japanese so why are you teaching how to say it the Korean way when the Japanese is easier and correct? I can't with this guy.

[@anc5275]

CLC with hobgoblin, Black Dres, No, Me, Devil, helicopter entered the top 5 of the Billboard World Digital Songs sales and also achieved the first places in ITunes USA, of the few GG to achieve it, billboard always had them in mind with ready publications she entered the list of sounds of the new generation of billboard and more lists but cube is a whole sh*t. CLC was a group that was in the wrong market their Cube would have focused it on USA they would have risen like foam, but cube was always deficient in its entire existence

[@sonic66646]

And CLC's strongest point was their stages. Their stages got one of the highest MV to stage view ratios. Their appearances in Kcons after cube invested in them in 2019 were crazy, the crowd went absolutely wild. You KNOW CLC concerts would sell. Lovelyz was also a group that didn't sell a lot but did concerts regularly because so many people loved going to their concerts

[@anc5275]

@@sonic66646 After winning with "NO" their first win, ME and devil had even higher points than "NO" than bad that the wins got.

[@sonic66646]

@@anc5275 That's pretty crazy because ME and Devil didn't even have physical sales which account for many of the points. Definitely you can tell by comments that with ME and Devil they got a lot of new fans exposed to them and stanning them. They were openly talking about big plans for 2020. If only cube wasn't taken over in that year.

[@CryKaze]

Here’s hoping cube is smart and let Soyeon compose Lightsums next comeback. Hopefully it’ll highlight their comeback the same way CLC got with No, which was another song composed of Soyeon.

[@luvkki]

but clc's concept before no was already determined. first they blew up with hobgoblin in 2017, this was their peak at their careers but their next comeback was a different concept which made people forget about them easily. then they dropped black dress and it went viral, the reason: their suit outfits, seungyeon's dance break and most importantly THE key factor of its viralness: yeeun's short hair. even when you search short haired girl in kforums yeeun pops up to this day. then la vie en rose happened, ppl were expecting to see more of clc, until we got a comeback after 1 and a half year with No. i just don't like it to say "it's all thanks to soyeon" when there's a whole history behind clc's concept

[@leonawirawan5941]

I was CUBE STAN and B2ST is first group that broght me into KPop with their song "Shock". I'm so happy watching this video even though I already know the history through founder's book.

[@joiceraiana]

G.na was SO big when I was a teenager, she was not a big3 solist, but she was everywhere. And her music was awesome

[@hugeal8716]

CLC’s drastic concept change was because of SORN’S PowerPoint, NOT Cube. HyunA did NOT come to an agreement either Cube. She found it through the media she was terminated. Cube’s ownership history is one of the largest problems - which this video should have focused on.

[@Dervis128]

I still remember when people were saying that Cube would be the company to create the "Big 4," and for a while, people were even saying they would replace YG in the Big 3. That was back when 4minute and B2ST were two of the biggest groups on the scene, G.Na was still killing it, Hyuna had become a household name, and BtoB was still rising. They were on track to be a truly powerful company....now, they're kind of a joke with a terrible reputation.

[@Mojuppah]

Shine was released in 2018, only shortly before the Hyuna and Edawn dating scandal which made the situation even worse for Pentagon, losing a member right after their biggest hit

[@lostintranslation4410]

I'll never get tired of saying every "mistakes" cube has done, other companies (big ones included) have done it too. There's no such a thing as perfect agency. Every agency is just business at the end of the day. And what this feature forget to mention, the most important one, the biggest shareholder, the owner of Cube has changed since 2020. For me personally who still following BtoB and Pentagon, a lot of improvement has been done. Still not perfect, yes, but once again there's no such a thing. So, at the end of the day, not only idle, please respect other artists still staying there just doing what they love to do. And please for god's sake, if you're that scared for Lightsum, go buy their album. Watch their tour in US also. Cube booked it for them, and now go watch it.

[@kep1iancheshire187]

true that other companies have made mistakes too but the way they handled scandals and the aftermath of their mistakes were much more professional and in favor for their artists. it's the reason why the big 3 are still big 3 and cube dropped like a stone. cube went from seen as one of the best companies rivaling the big 3 to being one of the most controversial and hated ones. too many incompetent decisions, ceo changes and change of owners destroyed the stable foundation that company has had at the early years. maybe some changes for the better have been made lately but as said in the video, this is the company with most and highest ups and downs, it can go well for a while before the next scandal appears on the radar again and cube shows another dose of their bad decisionmaking and management. and mind you that company is still doing barely ok because the remaining idols themselves carry it heavily on their backs. also buying albums to support a group will lead to good things for them is logical right? not really in cube's case it seems. high album sales didn't stop cube from kicking out hyuna and soojin. idols from other companies got scandal accusations but handled it much better without big consequences for the artists. doesn't matter how well a group sells if the company management is not doing well. i see all idols and groups are at risk as long as they are in cube.

[@lostintranslation4410]

@@kep1iancheshire187 everyone is at risk in this industry, wherever the agency is, cube included, wakeone included, big 4 included. Like you're saying, the artists themselves are their own biggest help. So, once again, please respect at least for now BTOB, who chose to re-sign, and refrain from manifesting for bad things happening to Lighstum. Sometimes, I want to say that yes these groups deserved better, not from the company, but from the people who so easy give unfair judgment first to these artists. You guys are so anticipating any new releases from the big4, but why not cube? Any release from those companies are being widely accepted, but with cube (ptg and Lightsum) you guys all playing musical critic and see it in much more sharp judgement, to a lot end up with saying previous releases are better or this is not their best (yet).

[@kep1iancheshire187]

@@lostintranslation4410 btob re-signed contract? i didn't know. i fully respect cube artists, 4minute and beast got me into kpop, 4minute were one of my ults until they disbanded then i got into clc and i like btob and pentagon too. i was done stanning cube groups after clc was abandoned and soojin left out, i'm still listening casually though. i hope one day the idols themselves get control over that company. of course i'm wishing all the best for the artists.

[@lostintranslation4410]

@@kep1iancheshire187 well, like you said, perhaps you haven't followed cube for quite a while. For now every active groups in cube have a lot of control of their artistry given to them, as they should because they trained them in the first place anyway. That's why as fans of BtoB and Pentagon, I'm saying at the beginning, it's going to good direction. That's why I'm hoping people now look at the artists staying there doing what they love, in a good way. Even if you guys not stanning, please refrain thinking they make bad decision to stay, or lowkey manifesting bad things going to happen at any moment.

[@kep1iancheshire187]

@@lostintranslation4410 i don't wish any more bad to happen to their artists but i've been following cube long enough and stanned their groups for a very long time and the way cube has messed up years of idols hard work and so many idols futures that could've been sucessful if cube had cared to protect them and managed the groups better. so i can't help but feel sceptical at best. seeing groups and idols with great potential get mismanaged year after year left a bitter taste and sadness.

[@Queen-dl5ju]

that haewon spasm is so dam funny

[@InternetsNathan]

I'm still questioning if she a robot or not lol

[@user-ve8rd4lm6j]

You forgot to mention that some of cube artist are rejects or did not passed the 2nd round audition in JYP. Some of them are Gikwang, Peniel, Sungjae, and apink's Naeun&Chorong. These idols becime part of successful group and Sungjae &Naeun build their individual career and popularity.

[@Heyitsann]

This is a great timeline video but I think you forgot to mention that Cube had a sub company ACube entertainment with Apink technically being under Cube entertainment too. Cube used to pair up their boy and girl groups in promotions and push the Sister/brother groups dynamic since they were so close. Obviously Beast and 4MINUTE were the first being the eldest sister and brother groups but when BtoB debuted they won’t have another sister group until CLC for a few years, so instead they got pairs up with Apink.

[@rionriley8518]

Cube was really a powerhouse during the second Gen. I always included them FNC, and Pledis in my fave companies but they let me down year after year, and artist after artist. Those three were promising in the second Gen

[@ElenyM]

It’s very interesting because I feel like your Cube entertainment videos are heavily focused on your knowledge on on girl groups or girl solo artists but not the boy groups?? Maybe because that’s what you know or personally Stan…but you should do more research IF you want to do a complete company video because sometimes you don’t have proper context or accurate information of groups like BTOB, BEAST, and Pentagon. Just my thoughts.

[@jrmy__]

Oh, so no one's talking about Roh Jihoon? I just hate that he just disappeared without prior notice. His discography is amazing, had one of the best debut song, but he was just mismanaged. There's Shin Jihoon also from Kpop Star S2 but it didn't feel lile she's from Cube 🙃 I think it's a trend on CUBE that artists will become inactive and they will just wait for their contract expiration. It's like they aren't giving any projects anymore since they're leaving anyways kinda mindset.

[@gatorboy21king]

GIDLE is thriving rn and that’s all I care about

[@chocolatteu3074]

The reason G(I)-DLE is thriving because they have more control over themselves than CUBE manages them. They should learn a thing or two from Soyeon 😂😂

[@Raphael-2]

4:37 I'm surprised you didn't talk about Apink debut in CUBE independent label "A Cube". That's very important in CUBE's story. They stopped being affiliated with Cube only in 2015 after Loen ent bought it.

[@FinancialShinanigan]

Fiction is still such a bop

[@shirendjorgee9320]

NGL I feel like GIDLE will probably either disband or join another company after their contracts expire

[@arianayusufzai8756]

Just like beast 😭

[@2FullMoons]

They are beyond dumb. Imagine reaching such incredible success with almost ALL their artists and having the potential to expand and become a HUGE company, on par with the big 3 but CONSTANTLY self sabotaging... it’s like they don’t want to succed...

[@jiuberi]

The amount of talent in Cube that has been wasted in terms of not promoting their artists make me sad. Cube could’ve been in the big 3 if they promoted.

[@Marte0107]

Lightsum’s sales keep dropping dramatically each cb. I seriously wish they would find them a direction. They need someone to direct all their talent (which they have in abundance!). (G)-Idle has Soyeon but Lightsum don’t have that strong direction/ identity yet. Their first song was great, their 2nd sounded like an IZ*ONE cast off and I genuinely can’t remember their 3rd. They will have their moment yet ❤️

[@gwenmloveskpopcecmore]

I’m scared that Light Sum will be CLCed

[@chhhyu]

@@gwenmloveskpopcecmore they are lowkey.. haven’t had a comeback in over a year, no lightstick, no news of cb, no promotions:/

[@gwenmloveskpopcecmore]

@@chhhyu exactly bruh I know they’re already CLCed

[@gwenmloveskpopcecmore]

@@chhhyu unfortunately they were kinda doomed to be CLCed in the beginning

[@smalllightbulb3492]

You should mention that the original CEO left for health reasons. He only came back to try to negotiate Beast contract renewal.

[@thintofu]

meanwhile the btob members have been hinting/joking about buying cube (take this with a grain of salt but eunkwang says in a vid that once he buys cube things will be different) we can only hope TT

[@marlaynemelendez7143]

Not to mention how Cube literally created the discord in 4minute, causing the other members to hate Hyuna for something that wasnt her fault.

[@rebeccawhite2155]

A lot of the downward spiral started after a CEO change up. Its like, how are you so oblivious to the fact you are actively running a company into the ground?

[@monkiesbanana321]

(6)I-dle P-nation 2025 let's gooooo

[@pinkbloodedmultistan]

Cube artists are really talented and can compete with other groups from big agencies in terms of talent and popularity. But unfortunately, they don't manage them well. Their songs are really good too. ❤️

[@ChromeTusk]

Long story short: Cube failed to support their artists well and cause them to leave or not succeed. It felt like you are missing A LOT of information in this video. Beast's success really opened the door for other small companies, but Cube failed to support them. I think they only had one comeback per year unlike other groups. You mentioned Cube DC, but how was A Cube related? Please redo your video for Beast/Highlight. They are an awesome group that is loved in Korea, but very underrated around the world.

[@hugoaguilarp]

08:45 pentagon's shine was released in 2018 though

[@hugoaguilarp]

also soyeon wasn't even on produce 48, but produce 101 season 1

[@camichii2203]

Please do a pledis version of this! From after school to nuest to pristin, we can see cube and pledis are in battle for worst company

[@keeponeverything]

I just about to watch the video, but I want to appreciate your choice of giving the title. Truly the words that most appropriate for them. -from a past fan of cube ent artist, but Beast moved and I do so

[@moonkundu2663]

People fight about which of the big 3 is worst where the crown of this category simply goes to CUBE. Every company has good and bad but as for cube except for good artists I can't figure out any good

[@gwenmloveskpopcecmore]

Oh yeah and TS was even worse. They made cube look good

[@gwenmloveskpopcecmore]

Remember what they did to BAP Secret Sonamoo and TRCNG?

[@alguien..s]

not every company has something good.. MLD

[@smalllightbulb3492]

I'll never forgive Cube for the loss of our group name and fandom name. Highlight is still going strong though! Check out their latest comeback Daydream.

[@soda8665]

if anyone wants to check out beast (now highlight) and their new music, search for "daydream" for their most recent comeback! :) i loved listening to 4minute and g.na back in the days, and in my opinion lightsum just needs a really strong title track to go viral. cube sees the talent in trainees, debuts them, then tosses them aside when they're no longer shiny and new

[@gwenmloveskpopcecmore]

Yeah and their maknae had his 1st solo comeback

[@soda8665]

@@gwenmloveskpopcecmore dongwoon actually had a solo release under around us in 2019 called act 1: the orchestra, and he released a mini album in japan when he was with beast :) although happy birthday might be my favorite album of his! today's weather is a great song and i hope people check it out 🤗

[@gwenmloveskpopcecmore]

@@soda8665 yes!!

[@euc13]

DAYDREAM & TODAYS WEATHER are so good

[@gwenmloveskpopcecmore]

@@euc13 yes

[@Bambabababambam]

the way they kicked out the most popular member of their most popular group🤡🤡

[@shaniececollins2277]

Nathan Please do “How Niziu was formed”✨✨ love this vid btw!

[@karinagonzalez2390]

Omg, I have always loved you voice! Thank you for the kpop chismesito :)

[@bromigo__]

Cube’s biggest mistake was getting rid of dawn and hyuna. Sheesh 🙄

[@ElisePlays]

Real nice video! Only thing I'd say is that Soyeon was on PD 101 not PD 48 as you mentioned

[@Bambabababambam]

i seriously cant believe how people can still support that company

[@thatsadanarang]

Pentagon and (G)I-DLE are both in my top 10 favorite groups but maaaan CUBE irks me sometimes. I'm just glad both groups get to apparently have some creative freedom when it comes to their music and choreography. I'll never get over how they responded to the situation with Soojin though.

[@theZackHolmes]

Oh wow i didn't expect my request to be granted

[@renshuuu]

Really enjoyed the video! I would love to see you cover the timeline of RBW, but I do realize they arent the biggest or have had the strangest scandals.

[@aashleshasonone7198]

wow , it was nicee to get this info thanks

[@Moekaneko]

I do feel a little bad for Pentagon though. Hyuna and Dawn broke up after all of that. I mean, I don't blame them for breaking up that's their business and I just want them to be happy. But just imagine, you lose the most popular member of your group to them dating another idol and your whole group loses a bunch of popularity to it and then they just break up. It would feel a little pointless but I still feel Hyuna and Dawn's relationship proved a good point about Cube.

[@AmonZico]

So yeon was in produce 101 season 1 not produce 48 btw, nice video

[@alexaa1187]

After gidle got their fourth consecutive pak and the way their contract is soon to finish next year oh how the downfall of that company is coming, I wonder how much they would twist to beg gidle to stay

[@lifeniccolo]

Honestly if cube didn't mess up on dawn +hyuna clc and gidle they would be THRIVING rn

[@rhynzard]

Cube got the top in terms of scouting and training. Their artists are all talented, But in terms of management it's one of the worst in kpop.

[@sonic66646]

Sometimes artistic people and managing people are polar differences, maybe that's why. They needed help in the managment but they kept messing up

[@Marte0107]

2:37 ‘barely 2 years’ Hyuna only promoted with WG for 4 or 5 months. Tad off there

[@muichirotokitotokito6819]

u forgot apink !!! they're also from the same company as btob

[@hcnMWC]

Not you saying Produce 48 for Soyeon. Queen was on 101 😭

[@ariesfairy4444]

even tho they gave us so much talent, i will never forgive the square company for what they did to clc and soojin. never😤

[@tusjinn9274]

It’s the way there were so many bullying scandals in 2021 at the same time and the Kpop industry and knetz decided to sacrifice Seo Soojin like…

[@seungsluvv]

When helicopter came out CLC tripled their sales and it is their highes viewed music video. Before the comeback Cube gave them a new Logo and even gave them their twitter hashtag with an emoji behind it which I quite expensive. Till this day I still don’t understand why cube would invest so much money into them to then just neglecting them again.

[@randomgirl7308]

CLC sold 20K with Helicopter...

[@tarangvardhangupta]

Cube is like a company who has talent but doesn't want to take any risks

[@tamngo1068]

Loved the video. If possible could you make one on pledis entertainment?

[@elijahelkins3264]

We love you Nathan!

[@Justmeeunha]

Me not crying… for Soojin and CLC 🥺I hate Cube for everything they did. I know that Lightsum need to get there first win because when they will notice by cube 😕

[@gwenmloveskpopcecmore]

Tbh I’m worried and scared for Light Sum

[@lucyadelizzi8170]

I hate how cube entertainment treat their idols. I feel that half of the stuff shouldn’t have even happen. Soojin from g-idle should not have been kicked out. Hyuna and dawn are perfectly fine in dating. Clc one of the greatest girl group ever yet it’s upsetting that she had to disband due to a neglect from their own company. Like all these idols are the ones who are making this company famous. With out them. Cube would be garbage. All these idols work so hard and yet they are just treated so poorly. If I was a trainee I would go to a dif company like pnation where they actually treat their artist right!

[@brittxin3694]

Hyuna and Dawn were only “kicked out” for going against the company. Cube doesn’t have a dating ban.

[@sonic66646]

It's really like this video barely even scratched the surface of all the bad things I know about cube's managment