Cure "Call Reluctance" in under an hour...

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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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[@BrandonMulrenin]

▶ ▶ ▶ WANT ME AS YOUR COACH ? Schedule a One-on-One consultation here: bit.ly/3uEuE5r

[@zerofactor7871]

This call reluctance thing is eating my lunch lately. The ironic thing is that in my day job, I have to be on the phone most of the day taking and making sales calls and I really have no issues with talking to strangers on the phone. Thing is, I'm an expert in what I deal with in the phone day to day - I have a lot of confidence that I can handle anything that comes up on the phone, answer any question or deal with any objection. But when it comes to my own business, I don't have that same level of confidence, I'm not so sure I can handle anything and a huge part of my MO is being an expert. My reluctance comes down to not wanting to look like an amateur and end up wasting my time, but logically, I went through a whole lot of that in my first few years at my day job. My ego doesn't want to basically "start over" as a noob, and that's what I'm wrestling with right now.

[@suspotion8229]

I have the exact same thing, I'm calling daily on my job, but in my own business I'm even scared to make the first call

[@DanielRodriguez-hw1cz]

what helped me with calls is the thought that no matter how uncomfortable you may feel cold calling, its nothing compared to how you're going to feel two months later and your broke and can't pay your bills

[@evelynssliceoflife409]

Lol yessss

[@Bizzy-Bumble1131]

I feel like I can make those calls! No more phone phobia. This has been so helpful. Way much better than the programs I've paid thousands of dollars for. Thank you so much for sharing.

[@natalyjohnson6886]

I have watched dozens of videos/ podcast- On Real Estate, Business, psychology- yours have been the most helpful and informative on so many different levels!!! I see the light!! I will dedicate my first million to you 🎉 thank you for all you do.

[@BrandonMulrenin]

🙏

[@basamak]

The root of fear is not always being afraid of rejection. It can also be fear of being accepted; if you are not confident with your listing presentation. At least this is my case.

[@CharlesFrank-dg6fu]

One of the most important videos I have ever watched. Pain Pleasure Pendulum is life changing

[@vikkiyates1934]

This Video has uncovered so much for me personally.. My Working career started as a LPN. I was always complimented on How Nice and Helpful I was. Then I became a Flight Attendant. Always around Happy People on Vacation and Compliments given daily. Then I come to Realestate thinking Everyone is So Happy when they Buy or Sell a House.. What a rude awakening for me.. I’ve quit Realestate many times during my 30+years of being licensed because I’ve taken the ups and downs during a Realestate Transaction Personally.. I totally see how it’s Okay not to be Validated by Buyers and Sellers. In fact, Im Going Start Validating Them!!😅 Am I on the Right Track Mr Brandon ???

[@StephanieCunninghamRealtor]

You are my favorite KZbinr in the industry, thanks for always giving it to us raw, lol. AND thank you for the variety in topics! I created a channel just to say, this has been my favorite video to date! I've saved it and plan to re-watch it when I need the extra affirmations. 🙌

[@bonnieformentera7306]

My biggest issue right now as a new agent. I think my fear is that I’m new and don’t know enough to answer questions that people may ask me and I just start tripping up on my words and it’s ALL RECORDED 😮

[@Realtor_Ryan_Hodzic]

I'm the same. I know that I don't have the right answers and I psyche myself out.

[@PortlandProbateResources]

Holy crap… at 40 minutes you broke my brain open in a good way. Woah. 🤯 I’m excited to own this!

[@2tinytreasures]

Thank you for this mental check. Lose the mental ego and figure out how to help. Either it’s going to be someone who wants help or not.

[@spiritualbridger]

Just ‘read’ me why don’t ya! I’ve been an entrepreneur in the hospitality industry for years and to think I thought of being a Realtor as anything OTHER than service. You guys are saving us with these jewels.🔥🔥🔥🔥🔥

[@MrCarlosVillasenor]

I have call reluctance 😭😭 Anxiety, stress, scared of rejection and get tangled up. I know the only way to overcome is to actually do it until I get good. I hate the process.

[@DrSchor]

didn't you already learn how to overcome this in single's bars? and how did you manage to talk to girls in high school?

[@MrCarlosVillasenor]

@@DrSchor singles bar? I wasn’t a big drinker and I never used drugs. I know how to overcome I just don’t want to go through the process😬.

[@amberashley7559]

You can do it. The thought of it is harder than actually just doing it. Be ok with doing it afraid until you become more comfortable with it.

[@Realtor_Ryan_Hodzic]

mine is ego. I wanna be awesome but I'm afraid to expose myself as an agent that doesn't have the right answers..

[@Sm4shNGr4b]

It’s been 11 months so I’m hoping you have persevered and overcome the dread.

[@kennyhamlin152]

Jesus Christ I needed this video so bad. Thanks Brandon

[@cm1133]

If you want to get over call reluctance, go be a part time Uber driver. I've completed over 25,000 Uber trips over the past 6 years and can instantly talk to any one of any age and develop rapport in seconds. It just takes practice. Just pick up the phone. You'll never get good at it without daily practice. Make it the very first thing you do every day so you get it out of the way early and can focus on other tasks once your practice is over.

[@evelynssliceoflife409]

The root of this fear is not being knowledgeable and having the person on the other end ask you questions you can’t answer and the other big thing is people are scared of rejection! Who likes being hung up on or being treated like crap! So I truly understand the fear but I also know we need to get over it by doing it over and over again until we are comfortable!

[@SilverBlack831]

My call reluctance is around getting 7 different numbers for an expired listing and the fact that 99% of the numbers are on the Do Not Call registry. I have very little issue talking to the right person. Brandon taught me those skills. But I hated my experience with Vulcan 7 due to these issues.

[@leerood9079]

I've got the same issue with Espresso Agent. I don't know that there is a way around the numbers that are inaccurate. We can only offer an apology for interrupting them and move on I am thinking 🙂

[@SilverBlack831]

Yeah. There's no technology currently to perfect this issue, but they can be more clear about that up front before getting you to commit to a 12 month contract. They tell you they're going to get you the numbers, they don't say that it's possible none of those numbers are accurate. They don't tell you 99% are on the DNC. That honesty/disclaimer would be appreciated.

[@Kslater23]

@@SilverBlack831 99%?

[@dkcj79]

As someone that was an Army Recruiter, it was very scary to pick up the phone. You constantly get cursed at, threatened and it becomes a very daunting task. Recruiting in the military can make or break your career. You have no other choice but to make it work. I was 21 and had to face these fears or fail and get sent to Korea for a year. lol

[@zaydamedina1475]

Min. 42:00- "just looking" works GREAT for open houses!!!

[@trinjuwan4422]

This video is GOLD‼️💯❤️🎁🙏🏽 Nailed the psychology of human beings. Brandon, like Ben, I never watched 8 Mile😁...I agree, Seinfeld is one of the greatest sitcom's of all time👌🏽

[@benryalls]

Haha - I’m not alone!

[@patriciaellinghausen4365]

The Goal is to make the call. that's all. < so powerful.>

[@djdj6047]

I never understood why i have call reluctance, I've literally done cold calling before and have no problem doing it, But when i think about picking up the phone i just can't

[@LaTashaLasterMullins]

I feel the same way

[@arman8097]

Don't think, just call.

[@PortlandProbateResources]

@@arman8097 This is the best advice... Just do it quickly, 54321GO! I find the faster I do it the less pain I feel...and the longer I make calls for. For me Using an autodialer helps it go quick, so I dont have to sit there in fear inbetween calls...

[@michelleharuzi462]

SO good!!! Wow! Great content! Thank you for sharing outside of your circle.

[@joshbryant7363]

Thank you guys…so many logical, reasonable points and tools to overcome ourselves. We are the problem and the solution. Thanks for helping me see it.

[@leerood9079]

I just found the book you suggested for $5 on thrift books! Looking forward to getting it!

[@halcyonyourdreamhomespecialist]

so timely. really appreciate the work guys!

[@stephaniehosala8897]

Brilliant. Brandon, thank you for all that you do

[@leerood9079]

Thanks! This is a great topic guys!

[@tonyflipshouses]

I definitely have call reluctance.

[@soniatube11]

Love this pain/success analogy! Thanks Brandon and team! 👍😘

[@jlsellsgp]

Colton!! You’re a rockstar!!

[@El_Diablo_12]

15:35 exactly right. The spotlight is what gets to you. The putting yourself out there with a high rejection rate. 17:58 everyday they don’t do it, they’re fueling their fear even more 21:00 how you know you’re on the right track, is when you’re aiming into the uncomfortable

[@noahberger]

Brandon, did you ever post the calling focus/distractions video you mentioned in the beginning?

[@JacobSmith-yg9dp]

I love this video! It’s the second time I’ve come back to it

[@garrettmgunderson]

This is fantastic, thank you very much. This is useful for lenders to reach out to top agents like you ;)

[@YCV624]

Is not procrastination!! Its an actual Phobia!!!

[@freesbrisbane]

Thank you guys, I needed exactly this today.!!! Nailed it!

[@susanbruce-ross5440]

Excellent topic today! Thank you

[@vikkiyates1934]

I was afraid to call Grandma because she was “Mean”. I remember asking my Mom, What do I say to her when I was told to call her. Mom gave me a simple Hello script..but I couldn’t wait to get off the phone.. Grandma has been gone more than 45 years but I still remember that 1st call Reluctance. 😢

[@tonyluchi6296]

Love this video!! Awesome stuff guys. Thank you 🙏

[@jeffreytrojacekthegospelch8404]

Glad it was Seinfeld! Maybe another sales technique born there. Going to give us something from Springer but it was Seinfeld instead. LOL relief! This is so helpful thanks Brandon, Colton and Ben. Will definitely re watch again. Thanks!

[@emiliofonseca4822]

My situation is more reluctant to knock doors as opposed to cold calling. I don’t mind making the calls.

[@alanthach2087]

if it helps people are usually nicer and more easy to persuade in person

[@Amirayy]

This video was made for me 🙏

[@brentdraper1904]

thank you so much for this guys.

[@EEman-mx8mg]

Excellent!

[@savannaharcher3021]

A marketing activity 🔥🔥🔥

[@savannaharcher3021]

Brandon do you have a podcast??

[@savannaharcher3021]

Great video Brandon!! 😊

[@ShaneWise_LuxuryHomes]

Ive got the conversation down, now its about making the calls. Why am I so reluctant?? Does figuring that out solve the problem or should i just schedule myself to make calls and make them?

[@Realtor_Ryan_Hodzic]

Brandon. It's called exposure therapy. I also hate getting out of bed! but every time I do, I typically have a great day!

[@ineedmore_catvideo]

It feels like nothing will get me past this fear.

[@Marita-m6c]

I totally hate cold calling. its my worst nightmare. I sure hope and pray I get over this. It sure doesnt serve me so far.

[@DrSchor]

i am new . is hope and praying a good strategy?

[@patriciaellinghausen4365]

Why is it when the customer calls me, I am good, but when I need to call them its resistance?

[@raquelrealty]

Love it ❤ thanks 🎉😊🤑

[@seanmathews957]

I am a rep for a network marketing company (MLM) and this video is the bomb!!!

[@JoeDiirt]

I will now be taking the Jerry Springer approach (all jokes aside, great piece of content)

[@DanielBrownRealEstate]

WOW amazing!!!

[@jonathanfrancisco6910]

I feel like throwing up just listening to them talk about calling people

[@trinjuwan4422]

🤣👌🏽

[@spiritualbridger]

Lmaooooo 😅

[@Bizzy-Bumble1131]

😂😂😂 omg. You said what I don't want to admit!

[@Realtor_Ryan_Hodzic]

lol

[@Realtor_Ryan_Hodzic]

How can I demonstrate my effectiveness as an agent when i know damn well i don't know what im doing. That's my fear. exposing myself as inefficient and new.. I'm only in 4 months now.. no sells. no listings. all fear. crippling fear.

[@PortlandProbateResources]

Get a mentor! Or a Coach!

[@DreGoGetit]

I work at McDonald’s in the suburbs just cause so I can get comfortable with my words

[@thekorywhiteshow]

Jerry Springer would’ve been better 😅😂