Doechii Makes A BOLD Prediction About The Future Of Rap Music!

[@joalnith]

Shout out to Doechii for getting clean. I loved how honest she was about it in her album and was hopeful that the honesty was a stepping stone to finding more balance in her life.

[@SabrumBaker]

I’m telling you that Kendrick Drake battle shifted the narrative and view point on hip hop. Those with true talent skill and care for this culture and craft will flourish while others will get pushed to the side and here today gone tomorrow

[@CyrusIsnt]

It did not my friend

[@juliustaylor9920]

The only thing that battle told us was that people were tired of drake and wanted someone else on top. The narrative shifted but there's no one to carry on the torch. Without drake, this sht is dead.

[@JACK-OMARI]

It didn't 😂

[@NW7386]

If it did, it was only for the simple minded listeners. Many of us have been saying this non stop for years and going through the gauntlet of simple minds telling us we are wrong and not evolving... meanwhile we were the ones who were evolved the whole time. This was the case even during the Drake and Kendrick battle. Some people just could not understand how Kendrick was cooking Drake, they kept thinking it was a social media battle. I even brought this exact point of Nas vs Jay-Z to some cat like two weeks ago and he didn't get what I was trying to say at all. Glad Drake and Kendrick was able to help yall wake up and catch up....welcome to the party.

[@JACK-OMARI]

@@NW7386 No, talent and skill don't matter much these days. It's more about hype and having a strong fanbase. That's why someone like PlayboiCarti or Ice Spice are so popular with very little skill

[@George-bg8ml]

Looks like we’re starting to see wave of connect the Dot

[@paquinraino8180]

@George-bg8ml She is signed at TDE, and she does good music, so it doesn't really surprise me

[@QueendomCome621]

I really hope that artists like Doechii continue to push the type of Renaissance in the culture that we've been waiting for.

[@ayanagreen5349]

I’ve taken to buying albums on vinyl recently because none of this stuff on streaming is gonna live forever. One day it will disappear whether you “own” it or not. Servers don’t expand forever. I buy albums I love so that I can have it. Streaming is cool for now but most of the music feels disposable and forgettable. Because they have to give you enough content to justify your subscription.

[@ProfNDKai]

I’m so happy doechii finally made it I watched her on KZbin before she released her 1st track

[@Khiarika1]

BRUH, I just saw a clip of Doechii on twitter, which finally sent her to the top of the list to me. I've always liked her but now i'm blown away, and I opened my page and BOOM - A doechii interview. The first 15 seconds alone has me sat and ready to stan. This girl is it!

[@LunnDunMcBridge]

I just bought your EP. Honestly it felt good to buy music again. Being an artist myself I definitely see how much effort and money it takes to make this music.

[@CurtissKingTV]

@@LunnDunMcBridge I genuinely thank you for your support. It feels equally as good to sell my music again.

[@christhebonnetmann6]

Where can I buy the ep

[@BlackNella]

Sobriety. Please don’t buy into the myth that mind altering substances support creativity. A growing wave of artists (Dot, Doechii, Ari Lennox, Tyler the creator and even Future surprisingly) are sober and it is so inspiring. Feel free to comment and add your favorite sober artists!

[@nhinged]

It do, art wise, Eminem been not it for ages etc

[@Msboochie2]

@@nhingedNah, you just think drug and alcohol inspired art is good,because you are high or drunk too. Sober up and go a little further in the sobriety journey, then look back at the art. You’ll realize it wasn't good at all

[@nhinged]

@@Msboochie2 I'm sober I'm just not delusional

[@davidday2373]

Its not a myth, though. People might abuse certain things, but that's them.

[@jsun7972]

@@nhinged I get where you are coming from with Eminem. However I think Eminem's first albums were great for many other reasons other than his drug abuse. His later albums didn't have Dre as involved (I personally loved Relapse) and also hip hop in general changed and Eminem got older. People said similar things with Mary J Blige when she was going through relationship problems and making music. Sometimes I think it's just your youth and hunger vs growing up and having all you need that affects the art. Either way I do support sobriety. Personally I miss the 80's hip hop that down played drug abuse and violence even though the artform itself did improve skill and music wise.

[@tracksphantom540]

I play Lupe Fiasco now more than ever before.

[@jaygarricktheflash]

16:40 I agree streaming has ruined appreciation for music. When I had to read Jet or Ebony for release dates, then ask the boss to get off work early to buy an album before it sold out, I appreciated music more. Investing real life actions and cost, you best believe I was gonna listen to the whole album multiple times. $10.99 for one album meant something. Now for 9.99 a month, I have thousands of songs

[@RebelZoe1804]

I’m so glad she’s from Florida and lyrical

[@byomarbird3463]

I need this to be Little Simz button. Little Simz from the UK has been working so so so so hard at creating a voice that speaks to the history and future of music and the liberties we can take as a collective to move the NARRATIVE forward across her media in videos, short films, and production. And her secret collaboration of SAULT, speaks volumes on that.

[@xG1ZZM0x]

Like Kendrick said “Watch the party die”, i can’t wait until it does.

[@George-bg8ml]

It’s his job to express it. It’s our job to create it. We can’t wait till it happens we have to make it happen. “Wait broke down the wagon”

[@George-bg8ml]

This is a rare and unexpected opportunity that we should not miss

[@nytvillian]

You was COOKING on this one OG

[@wahyagabriel6167]

Interesting, Repeatable vs Relplayble. When I hear the term "Replayable", I think albums that are Timeless, like 36 Chambers. Something you'll go back to years later. Repeatable, makes me think of Singles, addicting audio snippets.

[@CurtissKingTV]

@@wahyagabriel6167 great point. These two are often use often used synonymously even tho there is a difference. It’s like the difference between a funny movie and a funny meme

[@wahyagabriel6167]

@@CurtissKingTV Good point. I think of one being Comfort Food (Mac n Cheese) vs Candy (Now & Laters). Both make you feel good, one is a quicker fix/high. The other takes time to make, plus its your go to in slow times

[@amapolaoxytocin1432]

Curtis I absolutely LOVE how u take small "commrcial" breaks to share your music w us!! 🎧🎶 It's smart as f Annd I end up looking up new music from u that KZbin algorithm wouldn't have naturally recommended to mee, so keep it up!! I'm prouda you!!💁🏽‍♀️ U got a nice sound! 💜💜💜

[@CurtissKingTV]

@@amapolaoxytocin1432 thank you!

[@norwoodsstokes3883]

Doechii Da Don Doechii Supreme....🐊🐊🐊🐊🙌🏽🙌🏽💪🏽💪🏽💯

[@ToneyLocoTV]

😂 😂Great video needed that humor also. 💯 👀

[@GoldxHaze]

Great video bro. Keep spreading them gems. The game needs you.

[@DRob46268]

Your thoughts on “replay value” are SPOT ON!!! I’ve been saying the same thing, but the way you said it was PERFECT!

[@kelvinharris7338]

Fam...I've said the same thing..hip hop is lost...there is no diversity, no De La, PE, Digital, NWA..etc.. it's all because these majors don't care about hip hop at all! They're strictly about the bag..And they're consistently trying to dumbing it down with some of the clown sht you hearing on the mainstream..I thank God that we still have icons of hip hop and some of the new generation of hip hop that respects traditional hip hop that keeps it moving towards the future..

[@NoirNameless]

I keep saying we’re about to see some cultural shift in rap after some event that allows new grounds to be established (kinda like Kanye Vs 50 in 2007 phasing out gangster rap after graduation won). It really sounds like someone like a Kendrick wants to be the one to pioneer it on this song. Systems within rap culture need to be torn down and built anew. Artists need more integrity as people. And “journalists” who secretly are being puppeteered by some artists need to cease. He sounds tired. So am I. Lol

[@tiddome]

5:06 “Not for me, this is for me.” Oh, it’s all for me. I am a whole human being and I will not be a caricature by listening to one thing and one thing only. 41 years old and I still listen to Wu, KRS, Nas and all that. Then turn around and bump me some Lil Uzi Vert, Young Thug and Lil Yachty. Different music with different rules for different reasons. That Doechii album is crazy good though.

[@esmooth919]

0:10 I agree wholeheartedly

[@BThatDope]

The face people make when I say I love Titanic 😂 all cause for how long it is

[@kelvinharris7338]

And Doechii is DOPE AF btw!!🔥🔥🔥🔥🔥

[@deedeemoreno4411]

I Appreciate Kendrick Lamar for Spear Heading this Shift in Hip Hop/Culture. 🎶🙏

[@conduitofthegospeldarrellb9154]

He didn’t but he’s helping

[@Niona_Shashai]

@@conduitofthegospeldarrellb9154 ok Drake glazer

[@TheDoubleUp]

That Chilli interlude was fire Curt! Heading strait to tunes after this vid and addin that to the playlist my man. Keep doin yo thang!

[@eys1996]

I be listening to Docheii Crazy still on repeat.

[@Between2Riverz]

7:00 as a philly boul, i was disappointed in Uzi at this moment. Philly has been known to have the hardest spittas around (word to Jadakiss), even when we dont do well commercially. He was supposed to keep that same energy. New gen killed that.

[@CurtissKingTV]

@@Between2Riverz the real ones know, even here on the west coast how many elite lyricists come out of Philly. Much love 🤞🏽

[@raymondcarter8915]

@@Between2Riverz that DVD era was crazy, I lived right around the corner from Vodka to.

[@Between2Riverz]

@@raymondcarter8915 that whole era of philly made me a rapper fr. Shoutout to Reed Dollaz

[@GeraldMalatse]

Joey Badass is one of the artists that carry this essence but still overlooked

[@Suavelife85]

Preaching bro. I’m late on Doechii recently dropped work but I’m definitely excited to listen to it.

[@anthonyleach2946]

She's taking the Truth bro no cap.

[@TommyTenderoni]

Digging the setup of the music placement reminds me of the video shows like The Box where you had to call in to watch your favorite music video.

[@chicityballa09]

And this is why ive had hope that eventually we would experience another renaissance of hip-hop soon. Everybody is complaining about how bad hip-hop is this that and third. And i would say just like the Blog Era, we will have another moment of new crop of rappers that's going to make sure they bring the traditions back and be good at the rap as well. Dont matter who it is. \

[@mareeski8404]

I say this shyt all THEEE time there's absolutely no balance. I grew up on Adina Howard, Trina, Mercedes etc...but I also grew up on Missy, Lauryn Hill, Eve etc. There was a balance so i know how to listen to Sexxy red Latto and Megan. I think Millennials know what messages in music to take serious gen z and after ain't got a chance and that needs to change. Love what TDE and PGlang doing i need one of them to go swoop Isaiah Falls up and advance his artistry he another one of the multi talented gems that need to be protected love love his music. Let's keep the artists we got but also we need more Kendrick jcoles and doechii

[@CurserTV]

This MF said Mercedes 😂😂😂😂. Yoooo I think everyone initially bought the album because of the cover. That project was better than I thought

[@ja_right]

Love Doechii! Love the ladies! Lyte’s back too! Don’t miss!

[@ess-pee-arr]

Hahaha 🤣, that was a great point about Ebro. It must have been so refreshing to get someone like Doechii coming through.

[@jazzo597]

No lie.. her album is suuperrr dope!! She had a really dope interview on JBP.., she made a fan out of me just because how she speaks ! Amazing

[@J_Sovereign]

I’m definitely biased for the home team (Tampa rappers) but she is legitimately a dope MC and talented artists love her work

[@GetIntoTheBLACK]

I love this conversation…I struggle with this even with content creation. I know not every piece of content I put out will go viral because it doesn’t have replay value and that wasn’t its intended purpose but it gets hard not to focus on the numbers.

[@LeLinda-rh7rx]

Doechi is speaking facts. Salute to her and her album 🔥

[@GiftedGentleman87]

Yo, I gotta say, I'm a bit biased, but I truly believe that TDE is the greatest record label of the past 15 years. Everything they put out is top-notch quality, from the music videos to the sound, the messages, and the range of artists they cater to. They've got something for everyone, from the young'uns to the history buffs. And let's not forget about their R&B artists. They're highly respected, and if you want to make it big in the music industry, you better get yourself a session with a TDE artist or producer. From Zacari to SiR to SZA, all the way to ALI and Kal Banks, they're keeping hip-hop and R&B alive and thriving. And let's give a shoutout to SchoolBoy and Ab-Soul, the OGs who are masters of the penmanship craft. But the real secret sauce behind TDE is PUNCH. His insights are like Yoda's wisdom. He deserves all the flowers and recognition for his contributions.

[@BThatDope]

If folks going by the numbers… Meet The Grahams has just as much replay value as Family Matters lol

[@Nishafaulk28]

Replay value does not mean it has a lot of substance. Replay value just means easily to consume by the consumer. Quick fix haha

[@alwaysm.i.a10]

I keep hearing a lot about her. I need to sit back and listen to a bit of her catalog when I'm in an open mood. I've just been so discouraged trying new artists. The mainstream raptresses have been rapping about the same old bs just like the men.

[@avgrecordings3194]

Yea. Doechii. Nuff' said!💯💪🏾🫡

[@queenmedina]

Totally agree...we, we had a choice back in the day!

[@SeeYouOutsideShow]

Her project has major replay value. It’s been on repeat.

[@afrobutterfly]

I cant wait for a rap rubric to be formalized ❤

[@gmoney9729]

Although I haven't seen or talked to Ebro in years, just know I've known that man since my early 20's. I'm 51 now. When he wasn't on the radio he was around MC's, graffiti writers, breakdancers, and real DJ's in his every day life. So trust me when I say he is always juiced when a real "wordsmith" who honed their craft in cipher. Ebro hosted a weekly open mic night back in the day.

[@PhearNoneGearGadgets]

Facts!!

[@mbr2523]

45 years old grew up in the the 90s in nyc. Just came back out of retirement after listening to Kendrick single handedly destroy Drakes career lol. Spent about $1k on studio equipment and recording again. Im creating my own lane my way bringing something new cause the game needs a whole new makeover.

[@tonia2574]

I refuse too consume culture vultures ghost writing repeaters(rappers). I want music that hit my heart and not make me want to get a stick and hit Ak & Drake or their ignorance! Smh

[@FreshAF_11]

She’s the REAL DEAL!!!🔥👑🔥👑❤️👑👑

[@spreadtherightkindofsickne1237]

Shoutout to doechii i respect her and snow the product there fire

[@DJVeeRiche]

I thank the most high God that the shift has began in hip hop. This culture has been my entire existence and carried me through ups and downs. It was discouraging to see where it was going and it being pimped out to the highest bidder. Doechii is a breath of fresh air and it makes it better she is from the home front FL ☀️

[@devinp09]

How many movies dropped and were considered flops at the time based on “replay value, or numbers”? Shawshank redemption, Moonlight, Seven, Fight Club, shit The Iron Giant still my favorite animated movie. All that to say the art that makes the biggest leap in impact and influence doesn’t necessarily resonate with the minds of that time. Because lets be frank us as humans are either not at the point in our lives to understand and appreciate some needed lessons and mental expansions. Or simply don’t have the bandwidth to comprehend the complex duality of human nature causing the route of pacification to just feel better. I cherish the awareness, insight, and growth I gained from watching Moonlight once more so than the laughs and distractions I get from the many times I’ve rewatched Friday.

[@phoenixpower8532]

Appreciate you showing love to the women 🤍

[@IAMThreeFiveOfficial]

Define replay value.

[@rionelemile3932]

Mr. King you really are aware TRUE hip hop RAP ARTIST

[@twanmack2686]

First interview I've seen of hers was on Joe Budden's Pod maybe a month ago. It's in the title so it ain't hard to find. Since that became a bigger fan.

[@tygr4161]

Thank goddess somebody said something about this It's about dog on time.

[@izdirty9117]

That album crazy 🔥🔥🔥🫡

[@joemommapapapete4824]

9:15 this song an easy classic brotha🎉🎉

[@carlaturner5333]

🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽

[@youreadood]

Nobody- *Ebro* in this *Doechii* interview- *HotHeadzz*

[@manuufocus2514]

i was waiting to hear doechi new song i thought you would let it play

[@huehefa]

It’s crazy seeing ts in real time cause we really predicted it…. Like a year ago I was in my dorm room… and we predicted it. This week I was partying with 2Chainz & Young Nudy @ Candy Land Wit My New Music Marketing Team… Crazy Work

[@casnova0471]

people might not like this drake was better back in the day when he rapped about his feelings and growing up

[@melvinslaughter7685]

@@casnova0471 yea pre 2016 drake was great

[@k-dawgwestmore4643]

The thing abt “replay-value” is that people don’t use the term right. Replay value is supposed to be a thing’s ability to give you the same feelings on a replay that it gave you the first time. What people really mean tho is “palletability”

[@tanishalin2114]

Well said…..

[@DJVeeRiche]

On the replay value topic I believe LaRussell is a great example because his EPs are no more than 20 minutes you can play the everyday. They are short, fun, yet very good bodies of work, that you don’t necessarily need genius for. Just thought he was a good artist to use.

[@jonhinged]

Thumbs up clicks play

[@ArtMorera]

17:44 😂

[@g0ku33]

Like all music, rap too will come to an end

[@marquise7200]

That song hard asf too

[@_lustaaa]

We really should compare lyrical and replay value short songs

[@JustTooRisky1]

🎯 Key points for quick navigation: 00:00:27 *🎤 DOI's inspiration and current projects* - DOI discusses her latest project "Alligator Bites Never Heal" and its viral reception. - Highlights DOI's reflections on 2024 as a standout year for female contributions across media and sports. - Mentions her musical roots in boom bap and her return to sobriety influencing her lyrical focus. 00:01:08 *🎶 DOI's vision for the future of hip-hop* - DOI expresses a commitment to upholding hip-hop traditions like lyrical composition and emotional honesty. - Discusses the evolving direction of hip-hop and the importance of authenticity amid industry pressures. - Reflects on the role of established artists and professionals in guiding the next generation of hip-hop. 00:03:13 *🔄 Reassessing replay value in music* - Challenges the notion that replay value alone defines music quality, advocating for diverse listening experiences. - Draws parallels between music consumption and film viewing, emphasizing the role of depth and resonance. - Critiques the influence of streaming culture on music production and audience expectations. Made with HARPA AI

[@ProdByDzul]

Yeah all of Kendrick’s albums as good as they are I don’t want to overplay them lmao I’ve had these same thoughts about “replay value”

[@shaspearman8647]

I wonder why people are stuck on album replay value as if playlists don’t exist

[@hoc1992]

Yeah I don’t always go back to Masterpieces like TPAB, DAMN, or MBDTF because I have to let them rest so when I do go back, they hit hard

[@BluEx22329]

🔥

[@GiftedGentleman87]

South Central in this bihhhhhhhh

[@Brendanrobinson171]

You can tell when Ebro started feeling like a kid again😂 Hip Hop been in the trenches, but the light may be in sight

[@JACK-OMARI]

I highly doubt it

[@JC_Fuh_KC]

uzi was right. I agree with everything but that. Most of that generation was flash in the pan but so were most acts in the 90s and 00s. We just remember the bigger names. Also, on beat type there were plenty of NY rappers who wouldn't it couldn't spit on a West Coast beat.

[@marquise7200]

The ogs can finally get giddy for rap again 😂😂😂😂 if we can fix football man I’m a lose it.

[@lonman80]

Much of today’s hip-hop is McDonalds. Tasty, familiar, fast and highly consumed by the youth, yet highly processed, unhealthy and sub-par. Hopefully, those coming up will at least learn the difference between fast food hip-hop and an authentic juicy real beef burger.

[@r.psychwittid9527]

just give me an apple pie lmao

[@robertovasquez6279]

I fux with her EP. It's dop af

[@mursikstuff235]

Nah Ebro was wrong. Uzi told him exactly what he was and Ebro just completely bypassed that sassily. Also it’s so many people that stuck to the “origins” of hip hop that got passed over especially from the Midwest. Mind you, Ebro was the one (at a time)….choosing what went on the radio.

[@eddykrow3536]

You're funny.You're gonna be a comedian seriously

[@Open-MindedSkeptic]

So basically, taking hip hop back to how it used to be before a certain group of people decided to weaponize it against us.

[@youreadood]

In *Hip-Hop* you cannot have *Thanksgiving* everyday audibly, that's why it's okay to keep leftovers

[@bboymac84]

Because we can be music musical crackheads, we turn into fiends for a quick hit

[@Cloutjonesdotcom]

Idk why people keep pushing this "lyrical" = "real hip hop" narrative.. lyrics didn't become a thing in hip hop till the Kool g rap and Rakim era.. before that it was "hip hop a hippy hop" 😂 the earliest hip hop records were centered around the party and didn't become political until later. Y'all gotta stop confusing hip hop as a culture with boom bap as a style of rap music. Y'all like boom bap... And that's ok .. but it's not any more "hip hop" then songs with replay value.

[@BLUEGUTTA]

Lies…. And you OBVIOUSLY don’t know ANYTHING About hip hop history at all

[@Cloutjonesdotcom]

@@BLUEGUTTA please Mr. Hip Hop historian educate me... Which part got you in your feelings?

[@nicoldengenyakeye6905]

But hip hop stems from the black experience and the black experience is by itself political. People went to those block parties to escape the misery of their day to day lives.It wasn't political lyrically at first but it was a political movement first.

[@LottoHaze]

0:59 this segment gone hit harder if Kamala wins

[@drakesmith3908]

I don't really like A MC'D BURGER lol

[@ChrisHtown]

Uzi is a true philly rapper.