Customer Acquisition Cost (How to Reduce it and Drive More Customer Conversations)

How to reduce customer acquisition cost for your SaaS business |
If you're building a SaaS business, there are two metrics that every investor looks at to figure out if you have a healthy startup that's scalable -- customer lifetime value AND customer acquisition cost.
Here's the thing. You can have an insanely successful product and high engagement metrics but still not have a sustainable SaaS business.
This is why it's SO important to pay attention to your CAC and LTV.
In this video, I walk you through why the cost of customer acquisition is important and the 3 strategies you can use to lower your CAC and drive more quality conversions by targeting the right market.
Let's dig in!
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[@TKKader]

Thank you for watching! Comment below and tell me all about your SaaS business and the stage you're in 👇

[@LaNeona]

straight up, I learn more from you than I did in school.

[@garybrady7429]

Another SaaSy Sunday with TK content. Thanks again for the super valuable content. BTW I enjoyed the floating text & images. Fun editing.

[@TKKader]

We try to also entertain :)

[@ACCA2016]

Yes. I am in the EdTech Saas, B2C.

[@VedikaHansaria]

Great video. Love the way you cut in and out of the current frame. My name is Vedika and I'm a product manager at a Saas startup. I'm also working on my own KZbin channel which talks about Saas businesses. Here to learn!

[@adolfothabarber935]

First video I seen of yours💯 pure 🔥🔥🔥 Content💪🏼💪🏼 Keep grinding 🙌🏻💈 God Bless

[@justal8559]

GM TK...Happy Sunday...thanks so much for all your great content...always look forward to TK Sunday Fundays!!!

[@TKKader]

Happy Unstoppable Sunday to you as well my man!

[@justal8559]

@@TKKader TK. I am new to SAAS, but in IT for too many years. I'm looking to find a market to fit my area of know how into SAAS besides what I am seeing as mostly marketing and sales. The hunt begins...2bc

[@TKKader]

Be sure to check out my videos on ICP and Product Market fit!

[@zparihar]

YES! lol @10:22! This is another great one; makes so much sense!

[@TKKader]

Thanks Zubin!

[@josh_ux]

Excellent video. Thanks for inspiration on getting more into referrals. 😊

[@TKKader]

Glad this inspired you!

[@nolanjekich2699]

great video brother!!

[@TKKader]

Thanks Nolan!! So glad to hear you’re getting value!

[@LaNeona]

Thank you. thank you... THANK YOU. Yes!

[@giadeangelis7700]

yes! great video

[@TKKader]

Glad you enjoyed it!

[@ACCA2016]

Hi TK, thanks for this video and explain the FLYwheel better than Hubspot. what about E-commerce? Beside the referral, how to lower down the CAC? Thanks

[@marcr8556]

Shia just blew my eardrums out of the water

[@TKKader]

😂

[@nathanbutorac676]

YES!

[@TKKader]

Boom!

[@gabrielnwatarali5557]

Shia LaBeouf got me. lol

[@TKKader]

😂

[@nelsonnigel4775]

YES YES YES YES YES YES

[@ulifeapp7488]

Hello TK. I would like to connect with you and share about my SAAS Startup to receive your advice how can we connect?

[@TKKader]

Here’s how I work with Founders: tkkader.com/legion.

[@AshokPatel-hh2sp]

Just do it scared me

[@andrewkiminhwan]

This is not my SaaS but a side project I'm working on, what do you think TK? Pitchgen.co

[@TKKader]

I enjoyed that!

[@harshith_eth]

wtf was the "Just do it" edit.