Market Segmentation Examples for SaaS (Using Market Segments to Get to Product Market Fit)

Market segmentation examples for SaaS - how to use market segments to get to product market fit.
If you're building a B2B SaaS startup, and you've got a product, and you've got revenues, you're now probably working to figure out how to accelerate your SaaS sales and marketing efforts to drive growth.
There are a lot of knobs and dials to turn. Do you double down on Marketing? Brand? Demand Gen? Should you build out a Sales Team? Would they be inside reps? Field reps? Who should be doing prospecting?
Turns out... all of these questions become infinitely easier to answer when you get clarity into ONE thing: the market segment you want to serve.
In this video, I share my favorite market segmentation targeting and positioning examples for SaaS and the framework I use to figure out which market segment to go after.
Having a solid STP marketing strategy can be a powerful way to get your SaaS offering in front of your desired ICP.
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UNSTOPPABLE GUIDE TO STARTUP GROWTH & PRODUCT MARKET FIT 👇
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^^ Only 4% of startups graduate from the seed stage. In my Product Market Fit Guide, I walk you through the THREE things you absolutely need to implement, secrets if you will, to accelerate your path to product market fit and the next stage of growth.
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Here are the videos I mentioned on this episode that you should check out next 👇
How to Build Your Ideal Customer Profile -- • How to Create an Ideal...
SaaS Business Model and the 5-Metrics that Guarantee Success --
• SaaS Business Model (A...
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JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
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^^ I drop an episode EVERY Wednesday and Sunday to help Startup Founders, like you, become Unstoppable in your life and business.
Share this video with a friend:
• Market Segmentation Ex...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
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#tkkader #saasbusiness #marketsegmentation

[@TKKader]

Tell me about your SaaS business 👇

[@zparihar]

YES! This is Gold! I'm learning so much from you each week!

[@TKKader]

So glad you're part of the Legion Zubin! #shipcodeclosedeals

[@zparihar]

@@TKKader Enjoying it, rocking it, feeling confident and empowered!

[@GCIntheplacetoB]

Just re-watched TK. It's really good.

[@TKKader]

Glad you still find it useful!

[@valtsanev3498]

You're a powerhouse. Immensely useful and powerful.

[@garybrady7429]

So good! Now I can’t wait to link this in a new Medium post. Exactly what I’ve been thinking about and working on. Thank you again kind sir.

[@TKKader]

BOOM! Let me know when you publish your post and we’ll share it with the legion as well!

[@mehrabmomin]

YES, great video. Based on it I am doing some things right and need to correct a lot more that are wrong. I am a solo startup founder for Empowerate. With the help of my tribe I have one enterprise customer with 8 industrial sites using my deployed solution. I am transitioning from deployed service to SaaS model. FYI- We meet at IPNLaunchpad in 2016.

[@TKKader]

Hello old friend!

[@driesken2]

Man ,this is so valuable. I'm surprised you don't have a bigger audience (yet). Keep up the good work, I'll do my part to share your video's in the incubator we're in.

[@TKKader]

Thank you for the kind words. And welcome to the unstoppable community!

[@agentave74]

Yes! Great video!

[@irynalysa-stuckert765]

Pretty awesome

[@TKKader]

🙏🏼

[@perminusgaita]

This is amazing! Thank you.

[@TKKader]

Glad you enjoyed it!

[@vaidikguha81]

yes

[@TKKader]

Glad you got value!

[@nathanbutorac676]

YES!

[@jessicalee3584]

Yes!

[@vrushangdesai2813]

YES

[@haydenadams9923]

Yes, awesome video. Which market segment real estate agents and buyer's agents belong to?

[@TKKader]

There are multiple buyers and segments in real estate tech.

[@jessicalee3584]

What is the definition of mid-market size company that you are mentioning to avoid in this video?

[@TKKader]

The official definition of mid-market is quite broad. It is annual revenues of $10 million to $1 billion. Within this there is "lower mid market" -- companies that are small has budget and are still nimble and "upper mid market" -- companies that are closer to size and practices of an enterprise and has very large budgets. It's the middle of this "mid market" that you want to avoid because you may end up going after companies with small deal sizes and budgets but sales cycles as long as upper mid market / enterprise.

[@jessicalee3584]

@@TKKader Thank you!

[@slop123456789]

How would Government fit into these market segments?

[@TKKader]

I just don’t know enough about selling to Government TBH.

[@adventureswithemel]

Thank you for sharing this! I don't own my own SaaS Start-up, but I work as a marketing contractor for one, and this information is helpful for me to know as well. The website is signeasy.com, we're an cloud based e-signature solution company. I'd love to send you a trial if you're interested!

[@TKKader]

Emily, I'm glad you found value! You're in a great space.

[@madhavbhattarai8057]

Got my Aha moment

[@TKKader]

so glad to hear that!

[@jessicalee3584]

Can I give it 999 likes