Рет қаралды 21,316
When the man behind the iconic Cycle Chic website/movement [www.copenhagencyclechic.com] hooks up with the iconic Danish bicycle brand Biomega [www.biomega.dk] to shoot a commercial - this is the end result.
Selling bicycles to Citizen Cyclists, just like the bicycle industry used to a century ago. Highlighting urban mobility, elegance, poetry and efficient A to B transport.
The bicycle models in the film are the classic Biomega Amsterdam and the colourful Puma Pico - designed by Biomega for Puma.
See the ad in high quality at Vimeo: www.vimeo.com/9597873