day in the life of a $100K+ cozy entrepreneur

This is a day in the life of a cozy, soft entrepreneur with a business that generates 6 figures a year in revenue.
Traditional, hard entrepreneurship says: “more at all cost, more is always better, you’re a machine" - it destroyed my life and that’s not fun! So last year, I made the switch into becoming a soft entrepreneur, a respects-her-boundaries entrepreneur. I made myself a few rules of soft entrepreneurship’ to follow - so let’s chat about those while we go through our day together.
👉 MY NEW & FREE SERIES:
How I Turned My Love of Planning into a 6-Figure Freelance Career: dbmbootcamp.com/free-series/
📱SAY HI:
Instagram: / mynameisdeya
Tiktok: / mynameisdeya_
🎞️ IN THIS VIDEO:
[00:00] intro
[01:53] let's go to a cute cafe
[04:42] reviewing my course lessons
[05:31] checking in with my freelance clients
[05:47] getting new glasses
[08:34] filming tiktoks
[15:17] my reading nook
[17:58] pilates
[19:14] dinner and wow
💕 and as alwayssssss, thanks for hanging out with me today.
----
👉 Music by solukewarm! - let him COOK!!! - thmatc.co/?l=F661BA41
Morning Routine by Ghostrifter bit.ly/ghostrifter-yt
Creative Commons - Attribution-NoDerivs 3.0 Unported - CC BY-ND 3.0
Free Download: hypeddit.com/track/24bkbw

[@journeywithtray]

This is the exact type of life my ADHD brain NEEDS and that literally no one in my family believes I’m worthy of having. But I will fight to get to this point.

[@TheWisdom3]

Only you need to believe it! Really believe it! Set goals,. keep making steps.. lets go! 🙏🏼❤💪🏼

[@tahirabruce477]

Sameeeee! I cant do the structured finite routine that the average person does.

[@olivepbwy28]

I believe in you!

[@stephanieb175]

Everyone is worthy of a day that works with their brain. 🤍

[@saede9703]

Sometimes the people who are supposed to support you do not have that capability. Support yourself, you got this! Everyone who has liked this comment resonates with you!

[@audreysopoco]

Oh nothing bad about starting late. I start my work at 1PM and work 4hrs a day. I have a whole self-care routine in the morning. If you’re good at focus you can get anything done at anytime.

[@paradymelift]

SAME!

[@lovevioletgaze]

Ok LOVE THIS. Also the “no things are emergencies.” This is my biggest pet peeve ever when people literally make fires out of nothing.

[@MyNameIsDeya]

ahhh yay!!! thanks for watching, Kira!

[@gc_marcelli]

I like to remind myself, and others that, we're not saving lives and there's no fires so take a breath, relax then focus

[@RayvenMichelle]

GURL! In the video you say "I'm at 11k subscribers" but I'm watching this right now (2 weeks after you posted this video) and you're at 17.4k subscribers. WOO HOO!!! So happy for you, Deya! Congrats Babe!!! 😀

[@MyNameIsDeya]

ahhhh thank you, rayven!!!

[@pashonfroot]

And now, she’s at 18.7k 🎉🎉🎉 get it girl! 🙌🏼

[@VoicesofTania]

Just subscribed ❤ up to 19K now!

[@Alex-us1zp]

19.9k 🎉

[@mariatateofficial]

yasss 20k now!

[@jackywacky4361]

I am happy to see you are satisfied. Being a KZbinr is very similar to running your own business. You should upload things people want to see, just like businessman should offer product/service that people need. And when the growth becomes real, you can consider hiring people to help you run your channel more efficiently. The most difficult part is starting and growing of course, but consistency and hard work (with a little bit of help from Fame-ster of course) will always pay off at the end.

[@krystalonsocial]

As a six-figure freelancer who has been doing this for years now, the constraints and things not being an emergency part realllyyyy resonated 😰. I have a tendency to always be thinking ahead and about what's next but it's so true when you say that there will always be something to do so there's really no point in stressing about what's coming up - it's just unnecessary stress. Love love loved this video! Thanks for sharing 🤍.

[@MyNameIsDeya]

thank you so much, krystal!!! :) I highly recommend the book 'Four Thousand Weeks' -- it really helped me understand the illusion of "perfect productivity", that there would always be more work & how 'rushing' through it was just stressing me out & exhausting me for no reason

[@AT-it4gx]

Yes same! The other day i realized i’m going to have a to do list for my whole life 😭 There will always be something to do but that’s a blessing, to me it just means I can allow myself more time for things instead of thinking everything has to be done right now!

[@firstname2788]

What exactly do you do for freelacning? No offense to her but I didn't see her do any work besides a short checkup with clients or explain what she does, so it seems a bit sus.

[@EcomCarl]

Love the concept of "soft entrepreneurship"! It's refreshing to see an approach that values balance and personal well-being as much as business success. Emphasizing creativity and self-care not only enhances personal satisfaction but can also lead to more sustainable business practices. 🌿

[@fearlessfemale]

I am loving rule #1 - I am going to let go of the shame of sleeping in and allowing myself to wake up without an alarm

[@jadonharper1493]

“And then we’re raiding in world of Warcraft tonight” instant sub 😄

[@angelova.nikoleta.design]

I didn't know my style of entrepreneurship was soft 😁Exactly freedom was the first reason for starting a business, so yes, I will spend the first 2 hours of the day doing my routine, reading, having a coffee and enjoying the morning sun before sitting behind the desk ☀Lovely vlog by the way! The part when you forget your keys 😂brain not braining

[@MyNameIsDeya]

ahh yay!!!

[@AnggiSahamCantik]

This soft entrepreneur thing look exactly like my life. Every day, I see my vision board, pick 3 things I want to do that day. Then I check my progress every quarter. I adjust my work intensity based on my progress. I live my best life and every year I amaze on progress I made ❤🎉

[@EmilyMarais]

A few months ago, I took a nap in the middle of the work day and when I woke up I told my Dad I had fallen asleep. I was disappointed in myself and he told me there’s nothing wrong with that. Naps make you better. They’re healthy. It was a little wake-up call (lol literally) and helped me to go easier on myself. I’ve been freelancing for about a year and this resonated so hard. As someone whose friends are all contracted workers, I often feel like I need to be working the same hours as them to be worthy of respect. But it’s also so true that the best ideas often come when we take a step back, expose our brains to new ideas, go for a walk, etc. Thanks for the video! Out of interest, what are you optimising for with your KZbin channel and Tiktok?

[@MoonFaceLifeCoaching]

This resonates with me as a single mom, homeschooling and starting my own online business! I’m dismantling all the “shoulds” in my mind about how I’m living my life on my terms according to what is best for me! I appreciate your story about the nap and feeling guilty. I get that just for having fun building my business online, researching and making content for social media or anything really enjoyable! Time to shift the paradigm to allowing ourselves to be happy and feel healthy, peaceful and make money and be successful simultaneously! Blessings! 🙏🏽🪷🍃

[@FlaerMcGrathHolmquist]

This video is so full of practical advice, it makes me feel like entrepreneurship is possible!! Thank you, Deya

[@MyNameIsDeya]

i'm so happy to hear it was helpful!! :)

[@alicelau1901]

Just want to say, I love the editing and content of this video. Amazing job Maia and Deya😍

[@susanharkema2888]

I started my first business while in college working with law firms. And, now I'm retiring early at age 53! Seeing you with SO much wisdom and making it happen is SO satisfying as I think back to 30 years ago. Keep killin' it...softly. Oh, and your music is sooo good.

[@RuxandraNae]

I felt so seen watching this video, this is exactly how I run my business, and I have to say that the no-shame policy is the biggest takeaway for me, I needed to hear this 💕

[@MyNameIsDeya]

aww amazing! so glad it was helpful. it has been the biggest life/business changer for me!

[@britsyelyse3260]

I find this super valuable, thank you. It's not just some random vlog. It's an actual piece of value for its viewers. I appreciate this.

[@heyZachariah]

Love the vibes Deya! Thanks for posting! 😊✨

[@eagcreatives]

just found you! I really love your vibe and energy and this gives me motivation and inspiration to feel comfortable to actually be an entrepreneur

[@ainoluo]

Just found your channel and girllll I know what I’ll be binging this weekend! So inspiring ☺️

[@Sarah_academia]

I’m trying to switch to this mindset. The last job I had made me work while I was sick and it was always go go with them. I couldn’t put my phone down - and they never gave me a work one despite their promises - and I felt so anxious all the time. When I was out I kept checking my phone, first thing I did when I woke up was work. And then I got so fed up when I couldn’t even rest when I was sick (high fever, couldn’t even eat but I had to work anyways). Now I’m going solo, but it’s so so hard to leave this toxic mindset behind and be soft. I keep shaming myself, convinced I have to start at 8/9 to be productive and finish work at 9PM lol THANK YOU for this video!

[@aseelbysketchbook]

i am incredibly grateful to have been recommended your video. you're incredible! thank you for sharing I am beyond grateful.

[@wesrezio]

I love the honesty and transparency you brought in this video! 🙌 here for more!

[@GDBOYFilms]

Following the calendar is a cool thread for the video. Nicely made overall! And good advice too.

[@LearnGermanwithMarzipanfrau]

I need my 8 hours of sleep . When I go to the office I need to go to bed early, however, when I work from home it's wonderful to get up later.

[@kaistockman6443]

I want this for myself. I know I would probably need to work on the weekend or get someone to help me if my business ever grows to where I can do it full time but this would totally help me with my health since I have a fatigue illness and either seizures or narcolepsy so being able to wake up late and nap would be amazing.

[@brennan.rogers]

Amazing video, Deya! Love the idea of 'soft entrepreneurship', I haven't heard that concept before. Subscribed!

[@MyNameIsDeya]

welcome, brennan! :) excited to have you.

[@LightsOnLeah]

I love this video so much, you reminded me of the mindset that I'm working to have

[@GiseleZammit]

One of the best entrepreneurship advice videos I ever listened to. Keep it up.

[@marlenemalik9697]

You are a gem!!!! Preaching mad wisdom as you rewrite what it means to be successful in this hypercapitalistic world. So happy to have found you and your content xxx

[@sweetandsimpleme]

Thank you for making this video! As an aspiring entrepreneur myself here are the 3 things I took away from this video: - what is my why? - what does “enough” look like for me? - who am I? What am I doing to cultivate my identity and not become my work? Bonus: don’t allow the amount of my subscribers count, numbers of people watching, etc. to determine my worth. That’s powerful! Your video has brought clarity to my own goals and I thank you!

[@shpoobie]

hi deya!!! im so happy you posted this :) about to embark on a similar journey and i could absolutely see myself breaking these rules early on and getting burnt out and discouraged so happy you have found success and balance !!! wishing you the best !!

[@workwithtasha]

Deya, this video is fun but also very insightful! I've been binging your videos lately and you help me to gain the motivation to start my freelancing journey as well as my small business. The point which you said our work is only a small part of ourselves really helps me to not overthink. You're literally such a gem, I wish you success and a happy life!

[@happyhoundsdogtraining]

This is my first time finding your channel. I LOVED this video!! As a solopreneur who is always trying to find balance, your "rules" are gold! 👏

[@honey_lion]

Ahhhh I loved this! Being a freelance photographer and also making content means that I have a pretty weird schedule, but I do find myself being so hard on myself over deadlines that don’t exist. Love this video, love your notion setup, love love the editing, and can’t wait to watch more!!

[@olaines9154]

Girl! This video was needed!!!!!!!

[@luca7599]

Your approach to work is a real breath of fresh air. It actually sounds like you have a work-life balance. Thanks for sharing!

[@Coastinc]

As an entrepreneur myself, I loved this video

[@ch_boki]

This channel is gold! Amazing content!

[@happypumpkin-er1fx]

I can relate to lots of what you said, especially no shaming rules. Great content, cheers!

[@sophiakogl748]

This was so much fun to watch!!! you´re so right with everything what you say!

[@CoffeeSocialPodcast]

Deya, this is awesome! Love the rules that you have set!

[@PersonalFinancewithLeila]

I love this so much! I'm taking my business full time soon and this makes me even more excited. Great video!! Subscribed!

[@MyNameIsDeya]

thank you, Leila!! cheering you on as you go full-time, so exciting

[@nerdmommy7114]

dang this is a great breakdown of a day in life! I love insights in between!!! subscribed!

[@jesschau_]

from one freelance entrepreneur to the next, you got an immediate like from me when you addressed the no-shame policy!! I alwaaaays beat myself up when I don't wake up early and when I start my day "later" at 11am but I need to start giving myself more grace. 😅 love this video

[@hanncakez]

i love how you're kind of setting up your own personal protocols

[@asianbabytrader]

I love your idea of a soft or cozy entrepreneur! I struggled with the same go-go-go work mentality as an entrepreneur myself so thank you for putting a name to what I actually am striving towards.

[@cheriamor]

I resonate SOOO MUCH to this video. I was living this life a few years ago and I left the "shame" of not working hard enough get to me and it actually stressed me into illness. I took a 9-5 job to get back on track so I can get back to this life. Thank you for sharing❤

[@an-sofie_tisjust]

I love your content Deya. Wow! Incredibly valuable, to the point and immediatly applicable.

[@humaira2347]

recently i have been very skeptical of any entrepreneurship video but this was brilliant to see!

[@Iamsuccessful2]

I’m new to full time entrepreneurship and I absolutely love these rules !! Thank you for helping me feel better about myself ❤

[@jenniferhodgson]

Thank you so much for sharing this! We need this perspective so much! I’m combating burn out and this is the cure! ❤️ I’m a DBM Bootcamp student and would love this as a module or add on!

[@WalkingtotheWellASMR]

I love this so much! I absolutely need to schedule things like this and be gentle on my self. My brain is ALL over the place with everything I want to do. I love how organized you are but also how much grace you give yourself. Also love that you play WOW!

[@MyNameIsDeya]

hiii, big welcome to the channel! my next video is all about how I do my weekly planning -- it's coming out later today! :)

[@onemergence]

Wholesome! I'm transitioning towards soft-entrepreneurship after hustle-hustle-hustle and trying to prove something to someone (who!!) - so this soooo supportive!

[@irem4198]

I love your videos, so inspiring :D

[@rempalagoamarillo]

I really enjoy your videos and you are really helping me to get started as a freelancer, thank you!!

[@Brenhenjen]

So many little gems that I say to myself all the time. Thank you for being my virtual best friend and validating/ reminding me ❤

[@MyNameIsDeya]

thank you for being here & watching!

[@kellenbusby]

I absolutely love your rules. I've been thinking so much about what I'm optimizing for. Good stuff.

[@lenisue2254]

this video is super easy & enjoyable to watch, perfectly edited

[@PathosConsultingGroup]

i like what you said about productivity happening in the mind. If i’m taking a walk, or in the car, or in the gym, i’m thinking about my business

[@bunnobear]

Love this, new subscriber cannot wait to explore more of your videos

[@Lisa_is_an_evil_snail]

So the no shame policy is actually a huge shift for me. I’ve never heard this concept before but wow. As someone who naturally has a later sleep/wake schedule, I’ve dealt with this self shame my whole adult life. Ive always found that I’m more creative at night and sometimes for my creative projects I wouldn’t even start working until 5pm and could finish at 2 or 3am. That just worked for me but I always felt bad about it. Thanks for sharing that tip! Great video

[@sprightly106]

I like the editing style!

[@thebrandedacademy]

This was so refreshing!

[@racheljames1397]

Deya! This is amazing!!!

[@misstara777]

So many amazing lifestyle/business gems in this video, I love your approach! I’m also reading “the mountain is you” such a great book. I think this message of cozy entrepreneurship is essential in our busy hustle culture. ❤

[@P-Funk69]

I love this, I’ve been self employed for 20 years but feel I’m still pretty tough on myself so this is a great reminder

[@siljasarkka]

This video was amazing thank you!!! The tips are going to my rules list !!

[@WanderingAimfully]

Hiiii @Deya 👋. Looooove that you're sharing a different perspective on how to run an online biz without having to follow all the "hard entrepreneurship" garbage that's out there. Any time we hear anyone sharing these principles, especially our idea of creating an *enough number* and the entire concept of *enough* thinking we get excited🤩❤. Also, give your video a editor a high-five! Fantastic work 👏10/10!

[@evabrazil13]

I LOVE THIS! Such great advice for women that dont want to always operate from their masculine energy or risk burnout. Great video!

[@timdemoss]

This … was fantastic. thank you for sharing :) (from someone who slept in today when he meant to wake up earlier and go to a coffee shop to work). Watched the video while folding laundry instead and I feel pretty good now :)

[@shortykean4071]

Great video!! I am doing e-commerce since last year, and last few months my profits have skyrocketed to 10k USD per month. Being relentless and hard working (paired with a little bit of winnerzila) is the key to success in my opinion.

[@vijayraghavan9558]

These are bots promoting winnerzilla

[@Simrannnnnnnn____694]

hey bro, I’ve been meaning to get into e-commerce & wanted a touch point to start with. Is it okay if we can connect on any social media?

[@abbybatterson6527]

Love this!! That notion board is needed in my life.

[@MyNameIsDeya]

watch out for the video coming next week :) i share how i plan + the free template!

[@PaigeWestCo]

Love love love this! Im on a similar journey (definitely a few steps behind you) and related to so many things you said! Especially the shame piece! Cant wait to see what else you create 🥰

[@MyNameIsDeya]

glad you're here, Paige! :) if you have any specific videos/content you'd like to see don't hesitate to lmk!

[@diego.rodrigueza]

This was awesome. Great way to start a day!

[@tealspractice]

Deya you did your big one with this one!!! I've been subscribed to you since your early years 2 years ago and even back then you were providing so much value to us. Thank you for continuously providing a space for all of us cozy entrepreneurs! As i'm typing this you are at 20.3k subs ! So proud of you

[@MyNameIsDeya]

that is so, so kind, thank you so much!!! 🥹 thank you for being on this journey with me

[@arboriststudyguide]

This is awesome - I'm watching this video for the third time and finally taking notes for a "cozy" planning day, and also shared it with my business buddy who's doing the same! Definitely hit some of my recent concerns now that I'm FT self employed, especially around shame

[@crumbsalive]

The editing of this video is flawless 🙌

[@steigenjohnson7308]

I love this format of content from your channel - looking forward to more. Side note, I am just now trying to dive back into WoW after being gone for 10+ years.

[@sarahanderson2586]

Girl, thank U, finally someone talk about this

[@KateKaden]

You had me when the cat entered the chat:) SUBSCRIBED. But also the intro sounds WONDERFUL. I'm here to hear more:) Going to watch it all now:)

[@SarahNicholls]

Loved this video and really enjoyed seeing your tiktok filming process and how youre tracking it!

[@SweetyArt_Studio]

I agree with the 4th rule. yeah, it's an emotional rollercoaster every day.

[@EmiliaOHara]

This is a revolutionary concept for me. Thanks for the lesson. ❤

[@joelongo2275]

Adorable! Very well spoken, beautiful and mature years beyond her age. Fun to watch with great content. Keep up the good work. You got a new subscriber 👍👍

[@katana_2326]

New subbie! Love your takes on cozy entrepreneurship ❤

[@MyNameIsDeya]

welcome katana! :)

[@raquelt5342]

I just found this chanell wow so good! Thank you so much for the tips 💕

[@tsm7964]

I absolutely love your attitude. I'm so glad I stumbled upon your channel. LOL

[@katie]

okay - I'm obsessed with this video! love the combo of vlog style and tips. Also - the no shame rule!! girl I need to apply that in my own life because dang... it's so true, if you wouldn't say it to your friend, you shouldn't say it to yourself. thank you for the inspo!

[@MyNameIsDeya]

omg katie i love your videos!

[@suziesparkle2260]

Just found your channel. The title caught my eye! A cozy, soft entrepreneur is my goal! And 6 figures?! Amazing, congrats! Inspiring :) Going to go and watch more of your videos :)

[@MyNameIsDeya]

thank you, suzie!!! :)

[@beauandarrowfilms]

Hey - loved seeing your content creating system, thanks for sharing! Really helpful.

[@DavidDu0ng]

Love this! Thank you so much! It's so true, you can be super successful without being in the hustle culture.

[@silver_2746]

This is the best video of entrepreneurship ive seen in a while!

[@MyNameIsDeya]

that's so kind - thank you so much!!

[@TheOGDesigner]

I love the book Anything you Want!! So cool to hear you quoting it. Thanks for the video, it's an approach that is very rarely discussed and I see more entrepreneurs going this route 🔥🔥

[@MyNameIsDeya]

I LOVED that book, too! appreciate your kind comment, thank ya! :)

[@TheOGDesigner]

@@MyNameIsDeya Thank you for the great value put into the content and for replying, very few youtubers reply, thanks!! :) And totally, me too! Mostly because we are used to doing things how others say, and just hustle, hustle, hustle and profit, profit, all the time and not focus on actually enjoying the business, so making it "anything you want" is such a refreshing advice.

[@TylorSkory]

Instant subscribe! Excited to watch this video later!

[@rausindiewelt]

Awesome Video! Absolutely love it! ❤ thanks for sharing!

[@hfortenberry]

“Post and ghost” I love that! ❤

[@authorlaineydelaroque]

The editing is great! But also love the message of the video and the cozy vibes. I'm an author and a small business owner and it's so hard for me to stop riding that emotional rollercoaster. I've got lots of work to do on myself before I can become a cozy entrepreneur lols!

[@MyNameIsDeya]

it was definitely a VERY slow transition/journey for me but so worthwhile!

[@heysultana]

OMG Deya, why did I not find you earlier??? I NEED THIS STUFF!! Thank youuu, please keep sharing (telling myself that I got this🤞🏼) 🙌

[@PeopleWatchingMarcus]

Watching one month after the video was posted. 33K Subs! Your excitement for 11k is amazing