day in the life of a Business Analyst at Spotify | Storytelling with Data

📖 my business analytics online course (5000+ students currently!) (pre-recorded online course, watch and enroll anytime!) www.pressplay....
/ lillian__chiu
Check out the two new additions to my WFH set up via Logitech!
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my spotify playlist: open.spotify.c...
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💌 For Inquiries:
[e-mail]
👩🏻 about me:
I’m Lillian and I am a 25 y/o Taiwanese working as a business analyst. I moved to the U.S. 6 years ago for college and in my videos you will find me sharing my [early career] stories in tech, navigating through life in my 20s, and building my home away from home.
🎵 music (in order of appearance) via Epidemic Sound & Thematic
Thematic → app.hellothema...
Epidemic Sound (1 month free trial with my link) → share.epidemic...
Left in the Rain (K-Pop Version) - Adelyn Paik
Better Kind of Bitter - Peachy Pavement
Dusty Decks - Crate Concerto
Peter Sandberg - My Simple Thing
Taomito - Thank You for Your Stay
Lope - You Look Lovely
Dusty Decks - Crate Concerto
STUDIO BEYOND - Love Week - thmatc.co/?l=5...
Kylie Dailey - Summer Love - Kylie Dailey
Rauly - This Is Love - thmatc.co/?l=5...
FTC: this video is sponsored by Logitech

[@TAHJBecomeYourBestSelf]

You know why I love you? You actually show me the HOW. You show examples and what you do and how you do. You walk us through your workflow. Thank you for not making a shitty video just for making a generic “day in the life” video. You’re actually providing value. Thank you. I appreciate you.😊❤️

[@DC-se3vr]

I agree this was more like a internship standup where we get to learn her day to day instead of just watching it. 👏 this is very impressive and fun to watch I like learning

[@ojooluwafunmilayo3807]

Great job Exactly First of its kind honestly It’s like an internship

[@cristinecastaneda1733]

agree

[@luckynwoke6331]

For someone like me who just made the decision to be a business analyst, i want to say a big thank you for doing this. At first, i thought it would be a boring life, but you seem pretty chilled out. It's inspiring. And you're very pretty too 😍

[@LillianChiu101]

hahah thank you!

[@blythe.11]

i love how insightful your content is! esp 'how to analyze data' part comes so handy as i'm also an analyst who just started my job about 3 months. so learning how to actually analyze data, do data viz, and tell stories around it is super helpful for my day to day job. thank youuu!!

[@LillianChiu101]

thank you syd! i'm glad it was helpful! to add to your point, these skills stay the same but the level of 'ambigiuity' def increases as you grow as an analyst! for instance, I started out only analyzing for very specific asks (i.e can you graph the Y/Y user growth for every country) , then in I was asked to analyze based on a topic (i.e. can you analyze the impact of the marketing campaign), and ultimately now it's more so given an open ended business question, carry out the entire data analysis + biz thinking end to end (i.e. how should we allocate our budget per country next year? this will invovle thinking through a framework, understanding business context, looking into different biz performance indicators etc.) hope this helps!

[@blythe.11]

@@LillianChiu101 thanks for replying to me lillian!! yeah def agreed, it's only been 3 months but i can feel how important it is to have the ability to clarify ambiguous questions and come up definition for the metrics to answer those questions. and sounds like the world of analyst just gonna be more complex down the road lol, but perfection comes with more practices! hope one day i can be as good as you are and carry out bigger projects :^D

[@_dearolive]

Oh wow!! Congrats on starting your job!

[@shedstar8759]

All the best on your career ...I doing a data analytics program too and almost at the end and I'm kind of nervous to start my first job IN THIS FIELD

[@titi9143]

@@blythe.11 hey if it’s okay I would love to know more about what path you took to become one! Any tips you may have

[@mimimichi]

As a UX designer, I also practice before presentations which is a great way to prep and feel comfortable sharing. Love your content ❤

[@sudididnotdache]

Girl literally has the best music taste among all these tech youtuber 真的 爱了

[@jon_q1904]

I appreciate how you went into how a data analyst would visualize a data set!

[@sunoops4]

Im so happy this popped up on my home page..I'm going to major in business and marketing and become a business analyst and this helped me get a visual on what its like so thank you

[@LillianChiu101]

thank you! goodluck with your journey! by the way, Marketing Analytics/MarTech is actually a blooming field in tech too, essentially the analytics part of Marketing (idk much about it but based on what I know it's using data to drive budget allocation, optimization, impact analysis, audience targeting etc) which may be intersting for you!

[@MrLinchiju]

It's really enjoyable to watch Lilian's video. Thank you for sharing your pieces of life, including a little bit of data-science knowledge. It's inspiring!! Wish you all the best! : )

[@LillianChiu101]

thank you Una!

[@j0130z]

I love how organized your whole video is and everything is just so informative and weirdly calming too!!! Now with everyone focusing on trends like 'how to be that girl' or 'what i wear/eat in a week/day' its getting so repetitive lol so this was a breath of fresh air! looking forward to more videos from you 🤍

[@epeporay]

Love this video! Really glad to see more on how to tell a story using data. I'm doing something similar on my job and this helped me improved my reports.

[@SC-pu5os]

This is super helpful!! Your thinking and explanation process is super clear - helps someone like me who isn’t a BA per say but will def benefit having some data analytical skills. Looking forward to more layman friendly content like these on how to work with data. Appreciate it Lilian!

[@Ryantw]

很喜歡看妳的影片，與家人的互動很自然，很有台灣人的家庭風格，生活瑣碎的小事很有趣，工作內容也帶給我啟發，透過影片可以感受到妳拍片的快樂，希望你能持續保有熱情，享受在這個過程中

[@rubyutube]

謝謝Lillian這麼用心的內容🥹 面試前都要來把你的影片當背景音 好像隱約可以鍛鍊自己自信冷靜地說出有條理的英文 會一直支持ㄉ！

[@LillianChiu101]

謝謝Ruby

[@hamunaptraabrahan1351]

Your video Lilian was interesting, I appreciate what you did with the data as Business Analyst and the explanation you provided is the best.✌❤

[@LillianChiu101]

thank you!

[@varelaivan47]

Can you incorporate more business insights into your vlogs? :)

[@LillianChiu101]

hey Ivan! thanks for your suggestion! could you elaborate a little bit more on what business insights you mean? I have been thinking about sharing more of my mindsets (i.e. talking about confidence, imposter syndrome, adulting) in non-work vlog but wuld love to hear your thoughts!

[@sheldoncooper9275]

Agree! That would make ppl more understanding of the job nature and to judge whether own self got the interest and thinking logic to similar jobs ☺️

[@mauriciosolano5133]

Lol he's getting corporate information from you

[@DP-zt1tr]

@@LillianChiu101 Yesss. it would be nice if you talk about adulting, Imposter syndrome, confidence and how did you get the job?

[@lovefelicia]

@@LillianChiu101 Please do thisssssss I need this contenttt i struggle with major imposter syndrome on a daily basis 🥲

[@RenataOliveira-dw1vl]

Love the Brazilian song on the background ❤ Keep it going! You’re really inspiring!

[@hansu7474]

Great video. I really enjoyed the part where you show the real life data analysis happening. I hope to see more of it in the future. I'd like to show this to my friends who are trying to be a data analyst but don't really get what it's like to be one.

[@anushka___0809]

OMG you uploaded today!! I rewatched all your videos today in the morning here in India, and i just opened my phone and saw the notification you uploaded ❤️❤️❤️❤️❤️

[@emilyk7851]

loved the data storytelling explanation, THANK YOU!

[@maoseverywhere]

ohhmygod. I love your vlog especially you explain how you analyzed the data and mentioned about the important things. It's very helpful for me cuz im doing my cs course right nowww!!!! 🌹🌹🌺

[@yikegao918]

I can watch your video all day! I love your way both in work and in life

[@RH-mk3rp]

Cool insight into what BAs do, I work with them as a developer but never asked what the job is like? In case anyone wants to know a developer's day in the life: 1. before going to sleep, keep the computer on and make it look like you're online 2. sleep 3. wake up and attend scrum from bed 4. go back to sleep until 12pm where it's lunch till 1pm 5. do work I hope my boss doesn't see this

[@КачанюкМілана]

This is the life I actually want. Kinda boring, but healthy, and that's exactly what my goal is. Thank you for doing this video of your life!

[@grazielekemmerich67]

I'm from Brazil and I love your videos! Thanks for sharing a piece of your life with us!! :)

[@築夢者-w8o]

Data storytelling is hard. Finding insights from a graph also takes time to practice. I really like the way you present and hope you can share more of your insights !!!

[@MelKroeze]

Can you include also useful tools, templates, programas you use as well ! That would be really helpful and for sure more content on “how to” analyze data in the same way you did it in this video “story telling with data “ 👏🏻👏🏻

[@LemonLimes99]

Wow, impressive how insightful this was. You actually showed yourself doing work! Subscribing!

[@Brandon-ez5xx]

Thank you for sharing! Love to see more about how you go about visualization. As an analyst, I'm more comfortable in playing with data and doing analysis but I always felt like visualization & presentation were not my strong point.

[@apipornsoparak744]

Thanks for sharing! Your contents is really good and the contents was of great benefit to anyone that interested in business or data analytics. Keep it up!

[@josdiary]

aww thanks for sharing this Lillian, tips for analysis really helpful❤️

[@rileynguyen2968]

This is super helpful (and somewhat aesthetic). I bumped into your vid randomly but ended up staying and browsing ur other vids too 😂

[@LillianChiu101]

'somewhat' aesthetic welp i sense room for improvement😂, will keep getting better at it! thank you!

[@rileynguyen2968]

@@LillianChiu101 No girlll, I was paying more attention to the part you talk about work and how to handle data, so I was thinking like "This is work but why does it feel nice and chill" cuz your voice is soothing and your house is so neat. If I had watched it purely as an "A day of my life" video then the aesthetic feeling would've been unmatched

[@ArmanAbroad]

Really love the vibe of this video, so relaxing and peaceful ✌️ 😌

[@chw4642]

依然舒服的節奏~喜歡🥰 味覺變化真的神奇!!小時候都吃白吐司夾起司片當早餐的，長大莫名不能接受任何形式的起司😱瞬間與超多美食無緣QQ

[@bluezy710]

I just watched your internship video and now am watching this video. First, congratulations on the promotion! But what I found most interesting is how your demeanor change. Now your body language and the way you speak are very American.

[@xiaoruixue1541]

Wow! Thank you, Lilian, the storytelling part is really helpful!

[@tsan57036]

Just want to thank you for sharing how to do an business insights. It’s really helpful for an master student❤

[@Maria-do9ut]

the brazilian song in the middle of the video really catched me, so cute; hi from brazil 🇧🇷❤

[@brianruizy]

Lovely video! I like that you actually wen't in depth which makes it educational. I just did a similar "day in the life", we have the same desk & chair lol

[@SimplyJayy98]

I've just became a fan! Please share details on comfortable clothes you wear during your work week. I love your sweats and can't wait to shop at kith when I go to Miami next month.

[@SimplyJayy98]

Also where did you get your desk?

[@gurleenkaur7665]

Hey Lillian, Could you please share tips on how to design and lead (requirement) workshops ? Process before, during and after workshop ? and any tip/tricks to keep stakeholders engaged? Thatl be very helpful. Thanks for putting out good valuable content.

[@MarkisCouch_1WhatJustHappened]

You look wonderful!❤ You can't go wrong with home cook meals. Remember to drink a lot of tea and water. Take care.❤ Great video!

[@maggiechen7922]

Apppreciate the way you explain how to do those bussiness insights! thank you!:))

[@melissamahabeer7332]

Love this❤❤❤❤ could you give us some tips on presentation skills when discussing data?

[@LillianChiu101]

of course! as an introvert i used to hate doing presentations but lots of stuff I learned over the years from strcuture, pacing, to visual cues. happy to share in the future!

[@melissamahabeer7332]

@@LillianChiu101 thanks so much Lillian! So glad you understand 🙏🏽. I get the deck together and even have notes but feel I don’t get the message across well. Love your videos. Have a good day

[@lucstancredi]

So good to listen to Brasilian Music in your video. Samba and MPB are amazing

[@HaHa-ym7qr]

As a senior in University (my major is Advertising), It's time to really thinking about what my career will be. Data Marketing is always appealing to me, just wondering is there any programing or any other abilities required to be a data analyst? BTW, Love ur video so much! (Fans from Taiwan

[@vickl999512]

感謝分享….這友善的中文字幕對英文能力不好的我來說太暖心了！🎉🎉🎉

[@megumi_0]

it's an interesting way to cut the avocado xD

[@Channelindoorsy1012]

What is daytar

[@marib9907]

Loved the video, subscribing now. - P.S. The Bossa Nova song in Portuguese, very good taste in music.

[@dps6198]

I agree with JC, depending on the company and how they define the BA responsibilities writing SQL queries are not usually a requirement. However, the last few years I've seen an increase in BA positions that require 8 - 10 years of experience writing complex queries. That's usually a nice to have not a must have but it does weed applicants Nearly all of my friends, colleagues and former colleagues don't have that kind of background. I have know people who are database analysts who have that background and they tell me its stupid really to ask that much of a BA. Why? because with that experience writing complex SQL queries they can make more money as a database analyst than as a BA.

[@columnsai]

Very nice show of a business analyst! Love data storytelling.

[@MaiBui-s1q]

Rocks and still feel electicity

[@iamjimmyshen]

影片完美的融合了亞洲跟美國文化，但還是偏韓風啦🤣 片子很舒服，分享很有料，謝謝收下了🙏

[@frankmuller0.029]

她是台湾人吧？要不就是香港人，繁体字的。

[@adanahtablero468]

I love this. It makes so much sense. Thanks

[@repubug1365]

I found spotify charge too expensive. Same price as youtube premium, but we watch video at youtube and not at spotify

[@WillWalker]

whether*😛

[@LillianChiu101]

oops typo!

[@WillWalker]

​@@LillianChiu101 keep them great videos coming 🤙

[@aprianushendry4231]

I WANT LIFE LIKE YOU OMG

[@SpencerHsu]

Good stuff fellow Taiwanese! If you ever come to the Bay Area, welcome!

[@Emmarose1477]

thank you for the business part that really helped and gave insight!

[@williamang4722]

you should try avocado coffee!! Blend your ice coffee with a quarter avocado and it will give it a creamy nutty taste

[@mikemmk]

Hey Lillian thank you for your videos, I really like them. I just started my degree in Business Analytics in the USA. Your videos are very interesting and what I really liked about this one is when you shared how you approach visualizing and telling a story. Also wanted to know if you use programming languages such Python and R for analysis and visualization?

[@neomodernism]

Your avocado toast looks amazing! haha

[@canele888]

感覺耳機很好用 。欣賞Lillian邏輯，你講英文很好聽。好期待 你之後說中文拍vlog

[@oopsxelc]

聽到“欸，這個很Juicy”的瞬間笑了，好親切😂☺️

[@isabelamartins6909]

she chose a Brazillian music for the background, I LOVED IT (I'm from brazil)

[@LillianChiu101]

thank you isabela! i work for the latam region so been listening to alot of brazilian music since, i think my fav for now is Anitta !!

[@isabelamartins6909]

@@LillianChiu101 That is so nice! She is an amazing artist. If you like her style, you may also like Gloria Groove, Pedro Sampaio and Giulia Be 🥰

[@jmbarcelo92]

Adorei esse vídeo! vou iniciar em março como analista de dados aqui no Brasil. Minha primeira experiencia trabalhando em home office.

[@jennytseng5684]

Hi Lillian, can I ask where you got your two paintings from? They are super adorable!

[@yumao951]

❤❤❤❤ learning English and business strategy through your video

[@Rohan-su9en]

Great vlog , nicely put together. Also, I love spotify , but why the heck is there an ad after like every 2 songs on my pc app ?

[@luam0433]

希望你能多拍一些教學影片 例如平常你是怎麽分析數據之類的影片 如果能用提供一些sample data set和推薦用什麽軟件 讓我們一邊看影片一邊自己跟著試試的話就更好

[@issac8545]

聽起來那是他吃飯的工具 要人無償教學不太好吧

[@AA-bc8oi]

@@issac8545 如果是真的吃飯工具才沒那麼容易學到

[@audreylin2826]

如果能分享一些簡單的思考概念或是工作的核心原則，身為觀眾就覺得獲益良多了！

[@LillianChiu101]

thank you! 我可能要想想怎麼拍 xD 不然直接要開課了hahaha but DataCamp 的introduction to SQL 很推~平台寫扣很真實and他有dataset和問題, 我之前學SQL也是從那學的

[@luam0433]

@@LillianChiu101 btw其實你可以拍一集講講關於BA這個職業 像我也是BA 但做的工作就偏向IT Project related 而IT Project related又有分tech/business side的BA 而你就好像是偏向DA再給insight那類型 有些BA又是偏向finance related 總感覺BA這個role的差別很大...

[@HowardLinca]

No Quarantine back to TW ! I had to do a quarantine for 10 days back in Taiwan in May, and I only had 3 weeks off lol

[@ming2274]

Waiting for your vlog every week 😊

[@yayakayla]

Hi, I just did a complete career switch towards becoming a business analyst. Please can you have more tutorials on how to create a user story. Love from Nigeria

[@cj3326]

Inspiring! my dream life 😍😍 thanks for sharing!

[@MasterZedX]

Love this!

[@JacobChen]

Nice video! As an engineer I'm wondering do you also collaborate with product team data scientist or even engineers? As a Spotify user I just want to say I hate the new app home feed design 🤦

[@busloxwcko7randy]

Hi, your new subscriber from Singapore likes to see your vlogs as a Business Analyst, Lilian. 😍😊

[@loblowry6282]

simple and great-looking furniture. I am a tech and do something similar but our remote work is over.

[@samubhandari2809]

hey lilian can u post a video on what other subjects are included in business analytics course?

[@cindykuo9792]

Will you also film a vlog when you’re in San Francisco?😍 thanks for sharing all you life, love your video❤

[@Kingco245]

Your videos on business analytics are so informative and entertaining. I feel really lucky to have stumbled upon your channel. Thank you! Hey there! I'm looking to come and study business analytics at a university in the US. I'm African. Do you have any schools you would recommend? Thanks!

[@yelnatsch517]

What is your data source and is it necessary to clean up the data before analysis?

[@angelcho821]

Do you think a certificate of data analysis would help to get into the industry? I’ve got a non related bachelor degree and have not idea if getting a certificate would get me a data analyst job 🤔

[@PierceTheWoodey101]

i’m wondering the same thing

[@tonyli2289]

Sofa looks so comfy! Where did you get it😂?

[@GrimChu69]

That cable on the side instead of from the back :D wouldn't even need that long cable then.

[@themrgumbatron]

nice WFH desk setup!

[@whifling]

This whole video was so interesting and entertaining. That makes sense that you need to know SQL for your job. Are there any other computer languages you use?

[@y2kgchen]

I dunno... really enjoy watching your video. smooth and relaxing!! or maybe just interesting to watch a smart girl could be that cute XDDD

[@TAHJBecomeYourBestSelf]

I would love to know how did you learn to extract insights like this? How did you develop this type of thinking?

[@Mohammad-tw7cq]

Great video. Glad to see you're back.

[@shubhamdabhade3004]

I get this as recommended video I loved it 😍

[@mlam4221]

Like your video! Just wondering which software do you use for data analysis?

[@shotsndocs]

Looove Industry!!

[@_sxxmandyyy_2357]

虽然我的关注点有点奇怪，但是真的好喜欢你家的沙发哈哈哈

[@leoilee4957]

Love your videos, please keep sharing.

[@CestTerry]

想問問Lillian的沙發是在哪裡買的？看上去真的好舒服！（平時很少看評論區，如果已經講過了實在對不起😭

[@LillianChiu101]

west elm 的 Andes 3-Piece Ottoman Sectional (有點貴但是用了6年的ikea 想說..我這個愛躺沙發的人也是值得T.T ..真的超好躺

[@hashiramaaa9882]

I thought BA works with the development rather than storytelling and gathering business insights

[@the_millionaire_next_next_door]

Do you invest in the stock market?

[@haipham-lz4dg]

Thanks for your sharing experience. I also work in the same position in the news and media field.

[@iTechRevolutionTV]

5:17 my ocd sits here watching the frame thats 4 degrees off hahaha