Decoding Fashion in Mad Men: Empowerment, Femininity and Professionalism

Mad Men is a captivating series set in the vibrant world of 1960s advertising. But beneath the surface of glamor and sophistication lies a deeper narrative- a portrayal of women living in a male-dominated world. In this video, I’m analyzing how Peggy Olson and Rachel Menken navigate the fine line between professionalism and femininity through their fashion choices. From Chanel-like two-piece suits to delicate babydoll mini-dresses, each outfit symbolizes empowerment, resilience, and ingenuity.
00:00 intro
00:37 Rachel Menken
05:20 Peggy Olson
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Helen Warner, Fashion on Television: Identity and Celebrity Culture (London: Bloomsbury, 2014)