How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

[@DeepDivewithAliAbdaal]

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[@VioletIvy2]

😊😊😊

[@betterthantheworst]

Ali, have you tried a hydrogen water maker yet?

[@MrShaneoconnell]

This lad should be better at interviewing. Asking shitty questions. Tut tut

[@MrShaneoconnell]

These are shitty questions

[@MrShaneoconnell]

@@betterthantheworsthopefully

[@Aaliyashi]

I love how Rory is like an unstoppable tornado of wisdom that cannot be contained

[@blek1987]

Sounds about right

[@WorksofWhimsyCrochetCo]

For real, this episode was weirdly chaotic but very interesting.

[@aixzi_official]

me too

[@aixzi_official]

1:46:43 ;D

[@dmac2573]

I absolutely love Rory Sutherland's insights, I could listen to him for hours.

[@readmycomment3157]

He has a very convincing presentation style doesn't he

[@nabilbousabir4019]

Same

[@therichardbatt]

Me too. I think I've pretty much ran out of interviews and audiobooks of his to listen to!

[@thetmjhealer]

His talk at TED is worth listening to.

[@shieyawe3691]

I have listened to him for hours.

[@gswilliams]

Like standing under an idea shower! There were at least three things Rory said which made me say "oh hang on... that's really interesting" and one of them may have changed the my approach to the next 6 month's of my work. Criticism of him because he didn't stick to the question miss the point entirely! Also huge kudos to you, Ali for not trying to manage the interview too tightly. The man was throwing out pearls of wisdom like confetti, it would have been a massive mistake to try and rein him in!

[@theolaver1597]

Completely agree

[@katscandance]

Which one changed you’re approach

[@KanavKhurana]

Which one changed your approach? :)

[@BLKSHEEPSTUDIOS]

Exactly‼️🎯🎯🎯🎯🎯

[@Wizo_0]

I’m 14mins in and I’m looking around the office like guys y’all need to listen to Roy talk. This man is brilliant. Can’t believe TikTok brought me here.😅

[@jakequenet]

Rory really runs the line between madness and genius, he is so unconventional which makes him equally engaging and completely mind bending and incoherent but if you can separate the wheat from the chaff he has some great insights

[@eduardoPicazzo]

I think he's stunningly coherent, It's just that his mind wanders off to seemingly off topic ideas or minute details, then comes back and lands it like a F** genius haha

[@ac1646]

My goodness Ali, Rory was really impressed with you. 😁😁Not only as an alumni of Emmanuel College Cambridge, but it went from mild interest to veneration when you listed your degrees in medicine. In all his interviews, I've never seen this admiration on his face before. ✌✌🫶 Great interview BTW.

[@visionboardmusicvision4the513]

I love the question about targrt audience! Im a 42 yr old black woman in America and absolutely love the creativity of Rory Sutherland, and just found your podcast, have watched a few episodes over the past few days and subscribed 🔔 I also just went back to school And I'm taking evolutionary biology and have been finding it fascinating as well! Being that marketing is my jam, to hear Rory Sutherland talk about it gives me an excitement about the class, new ideas!

[@Because_Reasons]

Love Rory, has such an uncanny capacity for breaking down complex concepts into breath-taking intuitive speeches.

[@paulpeartsmith]

Mind blown over and over again! The thing with great thinkers is, they just lift the veil you didn't think was there and have you see things as they truly are. Brilliant, garrulous, fun guest!

[@tommytigwell8969]

So true!

[@the_lyrical_woodsman]

Rory is so right around minute 59 talking about how companies only do what's measurable and not necessarily what's important, which I have noticed when taking customer surveys. They only ask the questions to the parameters they can track and control easily within their organization, instead of the questions I always want to see which include a little free type text box to explain what you like or don't.

[@gwieser]

Saw the title, saw the dude I‘ve never heard of, both not making me excited at all. Experience tells me this could be great, and damn, it was!!! British humour at its best! And of course with absolute truth in it!

[@JousefM]

Rory is an absolute marketing genius!

[@morthim]

stickiness over growth is a great thing to contemplate.

[@MrShaneoconnell]

It’s gonna be really big

[@MichaelLaFrance1]

I recently started reading Rory's book, "Alchemy: The Power of Ideas That Don't Make Sense". One of the fabulous things about the Internet is that I can supplement his book with fascinating videos like this one, and also discover new KZbin channels like Ali Addaal's. Sutherland's book, by the way, is well worth obtaining. I have the audio version, which he narrates, and I recommend it highly.

[@woodywoody2413]

¹¹¹¹¹¹

[@andymcdonald8922]

I've started listening to it after seeing him on a few podcasts and its absolutely brilliant

[@NB-568]

I could listen to Rory all day!

[@couragecoachsam]

The consumer psychology bit reminded me of a behavioral theory from fighting video games: never nerf, only buff. Making characters weaker to balance the game has a net negative effect compared to buffing less-winning characters

[@wpoleg]

This is amazing! It is always great to see/listen to interviews that are not with “real estate/finance gurus” that think that they will teach us how to become millionaires in 1hr. This interview was full of sociology, history, arts, psychology - truly truly captivating

[@Cacuofa]

Rory is also a fashion icon. I need that sweater!

[@Wizo_0]

I was thinking the same thing, love the sweater.

[@mikenicholsonsixsells]

Rory Sutherland - a national treasure

[@likewolf]

From now on I just listen to Rory Sutherland

[@x--.]

Sometimes Mr. Sutherland talks too much but he has so many nuggets of wisdom, it's hard to begrudge him this flaw.

[@audioporcupine3725]

And you make too many KZbin comments you dork!

[@x--.]

@audioporcupine3725 well... Yeah, but how did you find that out?

[@kygo]

Glad you've gone back to a nicer thumbnail on these podcasts. And fantastic guest, I love Rory! His books are great...

[@CertifiedYapper-x8f]

Rory is a wealth of knowledge. Thank you for sharing this moment.

[@thomasbiom]

2:02:25 James Hoffman must be so happy he spent all that time with you teaching you about coffee 😅 Love Rory - you two had a good conversation here

[@arnoldmarcus3634]

This guy is genius level thinker. Really sees patterns others don’t.

[@admdrivingschool5033]

I love this guy I can’t believe I never heard of him.. you just don’t know where he is going to go next

[@ac1646]

About 10:30 "ring up someone I know." For those who don't know, it refers to dial-up phones. 😁😁 Love that Rory refers to Google and 'ring up someone' in the same sentence.

[@acpenn1728]

Loved this episode! The whole episode was a tangent upon a tangent but fun to listen to!

[@JuliesMusik]

This interview is really great. Thank you so much!

[@armaugh]

Rory Sutherland is a fantastic interview. Thanks.

[@STEFANO34567]

In that sweater, Rory is a human Garfield - smart, cunning, witty and just impossible not to love

[@Tammy_lee_mack]

Oh my word! I love this guy!! He is such a character 😊

[@alexandrakorman]

Rory is amazing and full of insights, great inspiration. Ali, you have to "learn" and mature as moderator to be able to manage the flow of Rory's speech and ideally be able to even guide it towards some key talking points 😂

[@merkerface]

Trust me, nobody can do that with Rory, not Steven Bartlett, not Chris Williamson. Nobody can control Rory haha, he goes where he wants.

[@thrivingthegrind6830]

Really needed his views after Chat GPT being so rampant....THANK YOU!!!

[@walkieTalker]

Ali the slight fury and determination to wrap the pod up repeatedly was hilarious. It felt like saying goodbye to my Nan!, you britished it perfectly 😅

[@davidbuderim2395]

I knew a salesman in waste management in the 70s. He argued for an automatic as he spent a lot of time driving slowly around the back of businesses looking at their waste disposal.

[@MarvinMakingVideos]

God i love this man’s sweater.

[@tklang-d6s]

Hilariously brilliant. I could listen to him for days😂

[@CourtneyMiller-e2d]

This is now in my top three podcasts of all time alongside Revisionist History's Toyota episode and the one on Elvis forgetting the words. Rory was that inspiring. More Rore, please.

[@tarryl.m]

Oh I love Ali’s redirection attempts. The rebranding one was my favorite 😊 Well played my friend.

[@infinaneek]

Such a fan of Rory and all his insights are fantastic and there are different ones in every podcast he appears in

[@theauthentictaste2469]

New wish - I wish I meet his man one day and spend the day listening to him talk ❤

[@skylarker1986]

I was just down the road at Emmanuel and now I do a podcast. That was worth it

[@festermann]

What a great Interview - love it - work for over 25 years in that field (and similar). Felt like a remedy to listen to you guys. Thx for that.

[@RAINE____]

Rory Sutherland needs to be up there with Stephen Fry as National Treasure.

[@HannahClark-fv9lz]

This was great! My first introduction to Rory, thank you!

[@JohnGiasi]

Agree with many commenters regarding Rory is all over the place, this podcast needed an edit. TBH, Ali lost control of this interview off the start. That said, I *DO* think that this interview was eye opening, reaffirming (I'm a math guy), and insightful and of all the deep dives I watched, THIS is the one chock full of concepts with examples. The value here is Ali has 15-20 interesting concepts with which to create a long-form video diving into these concepts... The Explore/exploit trade-off; KZbin is video wikipedia; User imagery vs target audience; Abilene Effect; The Amazon Algorithm / garbage name registered trademarks; The dynamics of choice architecture; Basic Stats concepts - issue recalibration, average vs the normal curve; Total agreement on Japanese toilet vs western toilet/transformative products/concepts - buy once vs buy 3 times and onward; “How frequently will this be used?” as a critical concept/Apps AS A BARRIER; Tech ignores the elderly - this is huge, as a tech - still things are moving fast - for the teens/tweens and ignoring the elderly - everyone (hopefully) becomes the elderly! Book reviews of the list Rory randomly refers to all over the interview. The list goes on! As an stand alone interview, agreed a bit long and winding, Ali was clearly overwhelmed by a force of nature that Rory is, but all in all a great lever for Ali to build on this for HIS BRAND!

[@stacyliddell5038]

I think Ali is trying to do unedited raw podcasts in the vein of JRE so it would make sense for him to edit it. He can however improve his technique.

[@newmoneymarcus]

Rory is wild in every interview where the hell have you been?

[@520cuban]

Last year I bought the Audible version of Alchemy, just a fascinating book.

[@iamwillwatson]

46:25 nobody talking about this casual burp? 😂

[@AlanusProductions]

Dominos is actually accurate I used to work at a model store, meaning we tested new methods for the company. My general manager would say we were a tech company that sold pizza

[@Per_Seed1]

Appreciate you both. '' There's a huge value not just to raising the ceiling, there's a huge value to raising the floor.'' - Roth

[@RyanMcLeanau]

I don’t know what I just listened to for a couple of hours but I loved it

[@chrisa3961]

I enjoyed Rory last July at the Last Fling. Just another level of consciousness!!

[@VoteLaborOut]

I learn so much about communication from him

[@whaxmusic305]

Can you do a color-grading tutorial for this? It looks so creamyyyy

[@WatchingtheWorldBurning]

I'm the same age as Rory. His brain is spectacular.

[@SirThorney]

Was just reading Rory’s book. Some absolute gold in there. One idea of his which is briefly in the book I think could be a great local business idea

[@bobby9568]

That one, tell us more 😂

[@SirThorney]

@@bobby9568 Didn't realise how vague that was... Rory talks about graphics for roller shutters showing graphics of children reduced the likelihood of people breaking into the property. Essentially, this

[@bobby9568]

@@SirThorney Essentially this...

[@SirThorney]

@@bobby9568 read the book I aint rewriting it all x

[@bobby9568]

@@SirThorney You're probably his marketing person

[@Taking_1st]

This guy described me perfectly at 1:04:24 😂

[@bobadams7654]

Rory- brilliant as usual. Many thanks.

[@AW-wo2pm]

Such a legend, love Rory!

[@stacyliddell5038]

Would have loved to see his take on Bud Light.

[@mtandazomaphosa1781]

Much love Rory from Zimbabwe

[@robertking7269]

How many times did you edit out That’s a good place to end😜 glad you kept tape running 👏

[@AshxHP]

This man is a genius, but also the personification of ADHD 😂

[@jonno.alexander]

I love how media containing Sutherland starts off as an interview and quickly turns in an hours long monologue!

[@quibaoswrites]

I think I’m going to really like this episode

[@deal2live]

Great place to end things!!!😂😂😂😂😂😂 especially after Frank Hester fuss😂😂😂😂

[@davidbourne6478]

This is a brilliant interview. I’m off to buy ‘Alchemy’! Thanks Ali 😊

[@tau3ahamakhoa]

Enshittification!! What a concept!

[@fire-wn6dj]

ali is built diff with this podcast

[@ClarkeChingRollsRocks]

What a fascinating episode!

[@jobmayhue3058]

1:04:41 Damn why did he describe the target audience of this pod and it’s ME 😅🤣😭

[@YandisaZuluish]

I looooooove this guy,Sir Rory

[@DarkForestAtmosphere]

If there are any unemployed medical graduates desperate for a job, love sunshine and blue skies, Australia is HELLA short of doctors. It's insane. People cannot get in to see their gp's for months, and then those poor gp's are exhausted, falling apart and going on indefinite leave. For chronic pain sufferers and other chronic conditions, as well as people with serious health concerns, and kids that need to see a doctor, we're all panicking, frustrated, and downright terrified. COME TO AUSTRALIA. PLEASE!!!!!

[@joss.u.]

Fantastic talk!

[@KONFLIK2175]

Holy God, This is more than gold!

[@dcoughla681]

I use statistics to shine a torch in the dark to guide me when making a decision especially if I’m selling/marketing something. I bought a home many years ago in an area which was equidistant between 3 major North London hospitals as I figured that doctors would never be out of work! Over the years, the doctors status grew ever higher eg houseman to consultant to specialist until doctors stopped buying in the area altogether as they couldn’t afford it and moved out (overtaken over by bankers & hedgefunders). Improved schools, great transport links, a good house layout which made interior design to make a tiny house look huge a breeze, the worst house on the best road & on the fringe of some astronomically expensive areas did the rest. Statistics are important as an aide to marketing.

[@danitee8401]

what a fantastic interview !!!

[@alexeicrichton9673]

Long live rory. Much grace much peace 🎉

[@muhammadjondoniyorov5871]

where is the cardigan from?😁

[@baezabravo]

he is a bright person

[@MIKELENZTIPS]

Next level knitwear!

[@darrenernest]

Totally captivating. Don’t be so annoyed trying to wrangle him back from his tangents lol

[@betterthantheworst]

"One of 47 other Scrabble tiles...." LOL

[@Danieladnanworld]

great episode Thanx Ali

[@TheTitan11]

amazing to listen to 🙌🏼🙏🏼

[@RAREGUALLA]

Very very good interview

[@donniekeys6720]

Disagree with the youtube premium i love watching ads for hook ideas, inspiration etc - i used to hate adverts until I got into marketing

[@emcelectronik3948]

Skipped every ad during this talk about effective advertising

[@nick-03]

Whenever someone points out how many of us aren’t subscribed I purposefully don’t subscribe lol it’s so annoying. Great interview though

[@teeambird2079]

Weird flex but ok

[@BlotchyScrawls]

Agree. I’ve actually unsubscribed from Ali due to his arrogance. He used to be a good watch. When he became rich and famous, he got a bit obnoxious, but good luck to him. Only watching because of Rory!!

[@crazyguru9115]

Rory is always interesting to listen to. You should think about getting Gad Saad on your podcast one of these days.

[@leftbower1023]

I must be daft. I'm 51 minutes in and all I'm hearing are stories and tangents. There's some insights in those stories, but nothing directly answers Ali's questions really? I can't look at Ali because he doesn't seem engaged (tapping fingers on arm at 54:00).

[@AlexThipthorp]

Agree, alot of waffling in this podcast

[@betterthantheworst]

He's way more fun than chatgpt. 😊

[@ibrahimasim7548]

Which books he mentioned, anybody has a list.

[@The_Man8719TwitchTV]

Great chat

[@naeemsheikh4597]

Abdaal totally lost for words by being way 'out intelligenced' by the guest. In the spirit of fairness, so was I (and I consider myself a reasonably intelligent person). This guest is in a world of his own, literally!

[@duke775]

I LOVE HIS SWEATER.

[@alaccou]

I feel like Ali was kinda tense from the point when Rory mentioned the Jordan Peterson interview in tv… His posture, fidgeting and all made me think this. I am probably wrong but it made me think: what a shame that he was slightly bothered by Rory’s comment and couldn’t seem to focus and enjoy the conversation. Being able to sit down with this man and listen is such a privilege and unique opportunity! Thank you so much for sharing this Ali 🙏🏻

[@salehwmosleh]

I loved this guy ❤

[@joumaseworld]

Gold ....one love from South Africa