19 Of Human Behaviour's Weirdest Quirks - Rory Sutherland

[@ChrisWillx]

Hello you beauties. Access all episodes 10 hours earlier than KZbin by Subscribing on Spotify - spoti.fi/2LSimPn. Here’s the timestamps: 00:00 Intro 00:26 Rory’s Thoughts on Liquid Death & Reverse Branding 11:36 Do Most People Watch Content with Subtitles? 16:10 Churchill’s Ministry of Ungentlemanly Warfare 20:20 Why Isn’t VR More Popular? 27:29 A New, Supersonic Jet to Replace the Concorde 35:43 ChatGPT’s Impact on Advertising 50:26 Rory’s New Purchases 1:01:01 The Current State of the Vaping Conversation 1:07:58 How to Increase Your Chances of Getting Lucky in Life 1:24:40 We Should Stop Mono-Thinking 1:35:35 Typos that Turned Out to Be Successful (or Welsh)

[@rexmann1984]

The white house is made of stone. That's why it's white, it's not paint

[@KatBurke]

New life goal… casually lay down whilst on a podcast interview. What a legend 🙌🏻⚡️😂

[@shaneemoret1001]

Right 😂 legend

[@cosmicartsastrologicalserv242]

@@shaneemoret1001 I was thinking the same thing!

[@NayantaraChakravarthi]

I am doing that - laying down while listening!

[@ghowell13]

I read this as I was watching/ listening to the podcast. I just got to the spot😂 Absolute legend, and a life goal for sure❤

[@midierror3618]

Yeah!! I actually managed to relocate where I got to using the lying down section(s) !

[@disparato]

Thanks for bringing Rory on, you simply can't have enough Rory, he's just such a compelling orator

[@GreenGearMood]

This guy is amazing. I'm barely 3 minutes in and his charisma is positively effervescent. I wanna age into this guy.

[@BOBBOBBOBBOBBOBBOB69]

Start eating

[@TheOne-er7nk]

Rory is a global treasure.

[@Fanaro]

This guy is the uncle everyone should have.

[@ghowell13]

The best Uncle.❤

[@KingpinLuther]

Love your vibes with Rory, was a treat to listen to you guys ramble, Chris.

[@dauphinviennois]

Rory is always a delight to listen to. 🎉 Though I couldn’t enumerate a single point out of the 19 mentioned lol

[@stvbrsn]

Yeah, after about 25 minutes I came to the conclusion that the title was a joke. Silly Chris!

[@rory.sutherland]

Nor me!

[@diabl2master]

All 19 of them are the tendency to put weird numbers on lists

[@cecagna]

I love Rory, such a vast knowledge on so many fields and entertaining to boot

[@corinaspfx]

how gracious of chris to ask longer questions and give rory a chance to pull on his vape, very elegant 😂

[@JB-Mon]

This guy is absolutely fantastic.

[@cosmicartsastrologicalserv242]

VAPING: I was a 2 pack a day smoker for 30 years. The moment I inhaled nic salt vapor through a Juul device (5 years ago) I stopped smoking cigarettes. I still have the pack in my closet with 8 cigarettes in it. The wonder of vaping nic salt is that there is no TAR in it, so the lungs stay fresh. No wheezing. No stink. No coughing. No sinusitis. I live in TEXAS, so I can answer your question. There is a regulation to vaping, but it only occurs when receiving the product in the mail. No matter where it comes from, it takes about 7-10 days to get to me and someone arrives in a car (like door dash) and I have to sign for it. I also have to pay 9 dollars for that pleasure. The USPS wasn't touching vape, but last time it arrived through USPS and also required an adult signature (add $9). All over the USA there are restrictions on flavors that might draw children- like cotton candy and bubble gum. I use CLEAR or UNFLAVORED.

[@elrick560]

Saying the right things in public is interesting. Asking the right things in public is valuable. Chris, thank you for introducing me to Rory. Amazing series!

[@elsh332]

My favourite part of this interview is how funny this dude is and how much Chris laughed and enjoyed his wit ❤ this had me laughing with wholesome delight 🎉

[@ghowell13]

I'm not even through with it yet, and it's already my top 5 favorite episodes, and climbing.

[@cupoftea2957]

It was wholesome af 🥰 Rory is so loveable.

[@paulmatthews9366]

The Geordie accent at 14.53 might be the funniest thing I've seen in ages. I really hope that translates around the world. I'm dead. 🤣

[@AKadir8]

I had a rough day but thank you both. It was a true delight.

[@BardWannabe]

Ask a Mortician is a great channel. I’m so happy to hear her get a shout out.

[@LadyMarigoldWithers]

Loved this one, very entertaining, light, good mix of subjects. I’ve know a few Rory’s in my life and they are treasures on this earth 💖 Thanks Chris 👍

[@kimdecker8901]

That man is well-nigh a modern-day Falstaff. (Here I speak of Rory--but Chris is pretty fun, too. ;) What a delight! Thank you!

[@tyronemcgillick]

Rory's been a great guest! Thanks.

[@chris3081]

Just love the way this guy talks. What a legend

[@squares748]

what a great guy Rory is, glad you got him on this year!

[@albertlevins9191]

About HD video: I am a bit of a nerd on this subject. 24 vs 30 vs 60 fps: Most humans see accurately at about 24-25 hz. That is 24 fps on average. Some of us can see up to 35hz. For those of us gifted with real-time vision, 24 fps looks clunky. Interestingly, most people cannot see that quickly. Anything past 24 fps is gonna look strange to many people. Most animation and video games are timed to 24 hz for that reason. So for me, 24 fps is ideal. 1080p vs 4k and 8k. Honestly, most people do not have vision acute enough to see clearly beyond 225ppi(pixels per inch) So 8k is definitely overkill unless your screen is bigger than 70 inches. Pretty much the same with 4k. My vision has gotten a bit poor in my old age (40) and so 1080p is sharper than I can see. Knowing this, I only need 1080p @ 24hz to be able to see very clearly. Knowing this has saved me a bundle on building gaming PCs over the years. TLDR: That is the whole reason I know about this stuff.

[@stvbrsn]

“Most animation… timed to 24 hz for that reason. There’s a more fundamental reason for it actually. Fundamental to the machinery of filmmaking, traditionally. Early cinema (before sound) had varying frame rates, because no standard had been set. And it didn’t matter with silents, as long as the projection rate matched the filming rate. When sound came in, the industry settled on 24fps frame rate for motion pictures. And until digital came along it pretty much remained that way (with some exceptions). 24 fps has been the standard for sound motion pictures (which includes cel animation) since sound 1930. Of course, that’s all changed in the last 30 years, but yeah 24 seems to still be ideal, for a number of reasons.

[@albertlevins9191]

@@stvbrsn Yeah, exactly. That too. 👍 Interestingly, in the 1900s when 24fps became the standard, most animation was actually timed at 12fps. It wasn't until the 1990's when they started making animation at 24 fps consistently. Wasn't long after that when the HD revolution occurred.

[@diabl2master]

Dont quite get this. If 24fps looks right and 60fps looks weird, why does a real-life object, moving across my visual field essentially at infinity fps, look normal?

[@diabl2master]

Also, my experience with gaming is my 144Hz screen was well worth it, looks more realistic and gaming at 24Hz looks really clunky. Are you sure it's not entrenchment?

[@urbanpkrider31]

24hz was adopted due to it being the slowest series of images that are able to give the illusion of continuous vision. Below that it starts to resemble a fast slideshow, which is completely disjointed with the way humans see in day to day life. We are perfectly able to see in 60hz and this is not a weird or strange feeling. It’s seamless in the same way that natural processes and motion in front of our eyes is. Above 60hz there is a negligible benefit in terms of vision fluidity, however screen reaction time can obviously be made faster for gaming etc. I suspect the Joe Rogan anecdote was simply that 60fps is viewed as more informal and puts videos in a format that is more akin to viewing them in person. This is probably quite jarring to many people and actually serves to remove a lot of the subjective pedestal that 24fps places on the subjects. I believe this is because 24fps almost appears to be taking place in an idealised reality due to the speed of imagery that doesn’t match our own in day to day life. When put in 60fps it humanises subjects tremendously, great for behind the scenes shots and informal formats, not so great for building an experience for fans.

[@albertlevins9191]

Thanks to you, I tried Topo Chico! It is pure awesome in a bottle. Thanks for the tip. Gonna try liquid death next.

[@tylerstevensx]

Hope Rory writes another book. Alchemy really got me thinking about my business in a different way.

[@tylerstevensx]

Finished the episode. Rory mentioned he’s working on another book 🤙

[@kevindice1092]

Loved watching this interplay between two old friends.

[@idontknow8898]

I love Rory Sutherland! saw him live at a Marketing Christmas Party in London!

[@gdziejestkicia]

There's a video from Vox "Why we all need subtitles now" that talks about why actors seem to mumble more now, worth a watch.

[@tomingrassiaimages8776]

Casual brilliance

[@daveSoupy]

I have so much to say on Liquid Death! They found a small hole in the market and brought a product to fill it. Liquid Death isn't about just having a can of water because their market isn't consumers but rather it's concert venues!! Think about it. If you don't want beer, wine, or mixed drink, all of which are probably in a can, you need to get a cup of water with a large open top. This is super annoying because it's easy to spill, takes longer to make, and is in a plastic cup which can't be recycled with all of the other cans at a venue. With a can if it's dropped or tipped not all of the contents comes out all at once so it doesn't make nearly as big of a mess. Chris how many times have you been cleaning up at the end of the night and had a mix of plastic and cans all over. I'm sure you didn't recycle it all but how much longer did it take behind the bar to serve just plain water rather that just cracking a can of water and handing it over. It's brilliant and it's silly that no one else tried to do canned water in a meaningful and cool way.

[@wujekstalin1]

If spilling concerns you then can is not optimal too. Just buy bottled water which you can seal and unseal. But it propably wont come in cool can that says death on it. IMO that's why its popular. On metal concert what will you drink? Death like a chad or just water like pussy ass bitch

[@kensurrency2564]

i thought i would hate canned water as a concept, now i’m weirdly ok with it. idk why, maybe it just makes sense or it’s better than sugar water. it is definitely a strong brand name!

[@diabl2master]

Can o water has been around for a while

[@micheleturley8758]

2 intellectual heavyweights - this was wonderful.

[@stevecooper7883]

How pleasant this conversation was. Really excellent food for thought, Rory Sutherland cheers me up my changing my frame of mind in modern life

[@Car-jy8pw]

I can’t very well understand most movies without subtitles but it varies widely by accent. I have found once I get used to someone’s accent I don’t need the subtitles (like with this podcast). I’m a Texan. I had a hard time understanding you the first few times I listened but I can listen while washing dishes now with no problem.

[@mvjh2277]

In USA there are times when English spoken by those across the pond is subtitled.

[@adammcbride4128]

I love virtual tours in VR, it's a pity 360 video hasn't took off more.

[@MXF11]

One time I was watching KZbin and I was inundated with ads. I was like WTF!? I realized I wasn't signed in. KZbin without premium is a nightmare!

[@KylecoreGuitar]

Damn! Chris missed out on ToothTunes! I remember having one as a kid! It was an electric toothbrush that played “All Star” by Smash Mouth by sending the vibrations through your teeth/jaw. I haven’t seen them in years but I definitely remember them.

[@jamesgill1261]

I think this is one of the best podcast episodes I have listened to.

[@jameyg369]

I love this so much. What a brilliant character on earth!

[@rolf-arnesand2304]

Getting KZbin Premium was such an immense relief. Did not fully realize to the extent advertising got on my nerves.

[@DieselPowerLifter]

Hugely underrated comment

[@kensurrency2564]

When cable tv was first introduced as an alternative to regular television, they sold it as “ad-free” and we were happy to pay for the service. After a while, however, ads crept in to the point that the feed was filled with the same amount of ads, but still having to pay for the subscription. I don’t know if YT or other services will fall victim to this phenomenon but I will say - I don’t trust them. ‘Been deceived before.

[@diabl2master]

​@@kensurrency2564 It's different. With cable TV you were paying for the channels. At that time they were ad free. With YT, there are ads but with premium you're explicitly paying to remove ads.

[@ExtendedTrap]

You fell into their trap and openned your wallet... good job? 🐑

[@DieselPowerLifter]

@@ExtendedTrapYT premium gives you time back, not a trap 🙅‍♂️

[@BrandonCourt]

congrats on 700k! killing it Chris

[@CHANNELS647]

Chris is a world class podcaster.

[@sinesaii]

He is, but he needs to let his inner dance queen out.

[@djVania08]

One thing Rory does the best, is not to let anyone speak. :D I like the guy though.

[@stacyliddell5038]

I'd imagine that first class reviews are compelling for the same reason sports car reviews are compelling. It's not accessible for most people and the review may be the closest one gets to experiencing it.

[@phillbarnes8513]

Brilliant! He’s like a character from Withnail & I 😆

[@vagabondcaleb8915]

Slightly incorrect on framerate: The human eye doesn't see at a certain framerate although vision/visual perception does operate at a variable rate depending on arousal--So if you are more jacked, you perceive things more granularly. 24/25 fps is what is used in films because it's what filmmakers in 19xx decided was the most aesthetically pleasing rate. In the US, TV is at 30 fps and film is on 24 fps, but in UK both are 25 I believe. Competitive gamers want max fps so they lower all their other settings. Pro gamers can easily tell the difference between 60fps 144fps 250fps etc.

[@marcosromo7640]

Delightful interview 👍

[@cmw3737]

Speaking of drinks, have you seen the craziness that kids are showing for this Prime drink? Shops are having to hide it behind the liquor counter to prevent fights breaking out.

[@hrmIwonder]

My folks got an electric bike and trike and I was really blown away with how cool they are... the problem is some have full throttle where you don't have to pedal at all, which is super cool and fun but I'm not sure I'd ever get much exercise. So I might consider one without full throttle.

[@markzajac9993]

Speaking of the toothbrush that can play a song... this product does or did exist and it was produced by Hasbro. It was called Toothtunes and it was a huge hit! At least when I was working there....

[@londonreturning1301]

Chris I've followed you for a while but now I've seen Rory on with you I've subscribed.

[@JamesGrim08]

I love every opportunity we get to listen to Tom Bombadil

[@tmstani23]

This guy is awesome!! Also, black and white thinking is a key factor in cluster B personality disorders. Especially in borderline, narcissism and antisocial personalities. These are above avg. represented in woke and trans activism.

[@glenben92]

That toothbrush idea is fucking brilliant. My teeth wish I'd had one when I was a kid...

[@jeromerowley5166]

About OpenGPR, I remember someone had asked it to generate an article about the history of the space program and it somehow came up with a totally plausible made up alternate history of "bears in space", including the different missions they had gone on, which ones died in tragic launch-pad accidents, etc. I think Rory is onto something, that it is a good mimic of descriptions of reality that exist out there in the world of the Internet, but it has no way of judging the objective truth of that description.

[@jordyvanbennekom5317]

In other news… I’m creating an overview of Chris's latest 100 episodes in a free notion table so you can easily find and browse the topics of your specific interest. Browsing fields include: - Guest's expertise - Main (science) fields discussed - Personal rating - Listen to again? (+ set date) Also including: - Time stamps - Podcast summary - Space for notes (for most important insights) Want to receive the first version? Leave me a like or comment!

[@ashleylacombe8935]

My children had a one direction toothbrush like 10 years ago that played the song, but you could only hear it while brushing. It's definitely been invented

[@Cacuofa]

If you are lucky enough to be seated next to Rory on a flight and he falls asleep, the airline should give you 2 free tickets to use whenever you like.

[@ghowell13]

I would feel both so lucky, and so unfortunate at the same time.😂

[@JodaLundh]

really enjoy seeing the guests in their natural habitat 🙈

[@mancestark6527]

I just smashed that like button because of the Topo!!!! Lime version is the best.

[@juneelle370]

He’s adorable :) though he certainly doesn’t have that elder delay he spoke of 🤣… a little slowness in thought may be helpful… Chris was patient… I hope I develop more pauses in time as well as I talk fast and need to work on my brakes too 😂

[@tristanadlington5423]

Best opening clip yet 😂

[@TumbleSensei]

Fuck i love rory Sutherland thank you!

[@maximetouze9669]

it would be really worth it to send a little camera that you can clip on your laptop with a mic to your guest because you have such great video quality and sound by contrast it makes theirs really frustrating to watch or listen to, but of course doesn't interfere with the quality of the content which is always top notch !

[@bizikimiz6003]

Aron is the Hungarian spelling too. Perhaps he had Hungarian origin, Presly (Hungarian spelling prézli) means breadcrumbs. And Elvis (Hungárián spelling elvisz) means "he will take you away" or "he will spirit you away". ;)

[@WMRhapsodies]

About the unpleasant feeling from a high frame rate/Hz, it is known as "soap opera effect". Some people keep their TVs on this default high frame rate, instead of setting it to "movie mode". That makes movies look like crap, and not only because high frame rates are historically associated with video/television instead of the 24 fps of analog film . The 24 fps standard feels dreamy and somewhat stylized in comparison with high definition video. Movies filmed in video/high frame rate look "too real", and so, fake...because movies are fake!. Plus, the TV is creating new frames by interpolation, which results in artifacts whenever are abrupt changes between frames, like in explosions or fast moving objects.

[@jschlaud6]

I'm pretty sure the musical toothbrush is already a thing.

[@pineapplesaucedaboss]

Rory is a delight to listen to

[@DismasM]

Has Rory ever not mentioned Japanese toilets? LOL.

[@ghowell13]

Japanese toilets should always be mentioned until every home in the world is equipped with them. They are magical😂

[@jkrofling9524]

When ChatGPT starts making medical and psychiatric evaluations, it's pretty much over.

[@ExtendedTrap]

Probably will be better than the current 'Pill pushers' who calls themselves Doctors!

[@ooainaught]

Most English speaking shorts have forced AI generated English subtitles that have many incorrect words in them. I do not understand why anyone would put out content that forces subtitles. Especially when the subtitles are completely incorrect.

[@pauloramirez3264]

First 13 seconds, and I'm bloody sold already!! 🤣

[@coolcat-tl3pg]

i would say for the first class plane reviews and why they're so popular, its because its something most will never do in their lifetime.

[@brek5]

Wow, maybe I'm just easy to please, but I have flown first class from Paris to Chicago and from Asia to LA (just to pick 2 long ones I lucked into), and I seriously did not want to get off the plane when we arrived. I could have stayed on for another complete flight (and those are kind of long flights, lol).

[@nathanosterhaus]

I love Japanese toilets!

[@anjasuess5973]

In German TV Swiss people who appear very often get subtitles, even when they are speaking High German, which is the standard no dialect form of this language.

[@stevedavenport1202]

Odd. I watch German language interviews with Beatrice Egli, a Swiss Schlager singer, and there are no subtitles when she speaks.

[@ouo7343]

They had those singing toothbrushes when I was a kid in the early 2000s

[@mikegatlin1ify]

I needed subtitles for this 😂

[@bizikimiz6003]

That is a lovely soft green, that pullover.

[@stevedavenport1202]

There is a British gentleman who does virtual reality recreations of WWII air battles on KZbin. He injects some "what if" scenarios and will put 5th generation fighter jets up against an entire squadron of Japanese Zeros, etc....forgot the name, however.

[@m.fazlurrahman5854]

The gap between using a Japanese toilet and a conventional toilet, is roughly equal to using a conventional toilet “Pan”; and using a bucket!! And drinking water from a canned container expatiates ones progression from a conventional toilet to bucket!! Provided one is still able to move with their own two feet without asking for a Crain to pick over!!

[@Alpha_blossom]

I had one of the song toothbrushes like 15 years ago, it’s awesome

[@roughout]

But the price of KZbin premium is about to go way up.

[@tadiwamakova4315]

To the question Chris was asking about black and white thinking: 1. Nuanced thinking is difficult and is often uncomfortable because you have to stumble through your lack of knowledge and work really hard to understand complex topics. 2. Often times in matters of politics and the macro economy people in positions of power use complexity as a mechanism to deter questioning on any of their shady dealings. In many instances its actually very important to reduce big topics to the black and white portions because that's when we can determine what either person's true view on a topic is. The best thing that Trump has done for global politics is that we're all significantly more aware of when our politicians are giving non-answers

[@TheNerd484]

25:30 Look up tooth tunes. They don't make them anymore, but I had one for a while when I was a kid

[@stvbrsn]

“Monotheorism” Damn. That’s good.

[@bahaarashid2725]

If only you can refine the sound quality, quite informative video

[@Car-jy8pw]

Wife canceling headphones? lol. I hope my husband doesn’t find out about these.

[@grannyannie2948]

Its all good I have husband cancelling headphones,😁

[@sixmilestall]

Good prediction of the Vision Pro

[@bizikimiz6003]

Subtitles: what about the hearing impaired? They should be able to follow the dialogue too, right? This is mainly why in the US everything is subtitled. And this is why in the UK it is not, they just love to lock out segments of the population from the market.

[@doglabdogtraining-gus.8873]

I have premium and I can’t go back to the regular youtube, i forgot what an advertisement on youtube is ha ha ha

[@maxdecphoenix]

regarding the 'white house' comment. There have been 6 official residences for the Executive of the Federal Government. The first two were in NYC which were estates of George Washington. The third was 'Government House' in NYC, which was never used; As per act of Congress to form a better relationship with the Southern States, the year after construction began, the District of Columbia was created, and the Federal Government was to be housed for 10-years in Philadelphia while D.C. was built. President John Adams served 11 of his 12-years in Office at various residences in Philadelphia, spending only his last year at the White House. 1600 Pennsylvania Ave has since been the Official Residence of the Chief Executive of the Federal Government, including Lincoln during the Civil War.

[@thomasmenard1799]

This is the NDT of random facts

[@vagabondcaleb8915]

I'm DYING for you to interview Edgar Wright!

[@stvbrsn]

That would be good. And probably for the best that I’m not doing the interview, because every question would be about Scott Pilgrim.

[@kanewoodking2800]

Protein Pancakes!🤣BRILLIANT. Stopped me dead in my tracks with that analogy. So relatable. And yet, I still buy them when they're on heavy discount thinking this time will be different.

[@SirBoden]

Did he just call me a “Hipster” 😂

[@kygo]

Nah, the reason people didn't like the Joe Rogan new set is the first thing you said! It looked like some dark, cramped weird dungeon instead of a more specious light relaxed setting...

[@adamstevens5518]

Biggest issue with VR I think is the very latest games are not designed or released for it. The new Hogwart’s game looks amazing. If that was in VR I think people would be jumping for it. The tech might not even be able to do a game like that though yet.

[@michaelDsherman]

Locomotion is the biggest barrier to Vr. You can't sell immersion to a person locked in a tight space

[@bryankilvinski]

@19:25 The Whitehouse was previously called The President's Palace

[@aixzi_official]

love this pair

[@PatriciaAmable]

Very good