Simon Sinek: How to start a cultural transformation?

[@Kaspian95]

We recently launched a new initiative in our Hospital, and this was such an eye opener as to why it failed to achieve the desired outcome. Thank you so much, I now have the language to talk to the powers above and persuade them to rethink the whole thing. Thank you as always.

[@louisl1616]

I've seen this video so many times but it always makes me think again.

[@chanmary1345]

I used a similar approach when I managed the cultural integration project following the merger of the two train companies. I got help from volunteers to help craft our new Vision Mission Values. A very rewarding experience.

[@athallahhafidz7689]

The moment he said "Congratulations, that's called demand" Is the moment I realizes how smart the strategy is, I was like "Damn, I didn't see that coming."

[@keithstkd1]

Simon is amazing! I always go back to review his videos to remind about what I’m doing is the right path. I’ve used the curve in leading, coaching, & teaching. Those people on the left of the curve are the influencers as Kerry Patterson’s book talks about.

[@nataliestephen330]

I’m so so happy

[@nataliestephen330]

I’m so

[@kennethbeard5553]

A good story line that explains key aspects of two of the most successful change frameworks without ever referring to them. One small but important difference or item that is not emphasized but nevertheless essential - the Sponsor needs to have the mandate for change = have the power to make decisions and thus is a member of the executive team.

[@ichigobagus]

Getting those CHANGE AGENTS is KEY !

[@wildonez3076]

Culture starts with leaders...

[@svenhaile5946]

..who lead by example

[@BobbyVans-hf8mq]

True leadership leads with Faith

[@BobbyVans-hf8mq]

True leaders lead and follow no example but the right one

[@gerardeyaa718]

After listening to this video , I understand you guys …. What a waste of time !

[@mp6646]

Hi - where could we find a full version of this video?

[@KS-po9xd]

I'd be interested to hear more on your thoughts on whether you believe managers/ leaders can or can't build culture?

[@TheAdamwest29]

Managing and leading are very different. To not make that distinction is quite a mistake

[@TheAdamwest29]

So what's the difference? And btw... theyre both important. None over the over. Managers are about maintaining status quo, and this important for sustainable performance. Leaders are about innovation, and this is also about sustainable performance. Keep doing the same thing (no innovation) and your competition will eventually eat you.

[@Carlei81]

@@TheAdamwest29 leader is not a job title. That's a personality trait. To me, managers take care of the business, leaders take care of the people. There are many managers who sadly have no leadership abilities, and there are plenty of people, not in managerial positions who are born leaders, but are not recognized enough.

[@thewiirocks]

@@TheAdamwest29 Managing is NOT about maintaining the status quo. That’s a recipe for failure. Managing is the practice of organizing people for success. It works a lot like software engineering. Except rather than organizing code and hardware into a solution, we’re organizing people and processes into a machine that produces work. Not understanding that is why the majority of managers fail at management.

[@kennethbeard5553]

Culture is the collective personality of the organization. It is the mosaic of the patterns of behavior that are established by those who yield organizational power in terms of how they think, behave in public, how they make decisions, the policies they set and how they adhere to them (or not), what they say (and not) and how they say it, and what action they reward and recognize. Culture is the outcome of this collective pattern of behavior and if you don't like it, it can be changed by a leader who understands how it evolves and what personal habits the leadership team have to alter to arrive at a different, desired outcome.

[@Kamangel12]

I think this is an excellent idea. I wish the organizations I've been a part of and the one now offered this training. Unfortunately, now I'm too old (born at the end of 80), but I see the reasoning. It's not to exclude older individuals but to offer the development we wish we had at that age, so they aren't stumbling in the dark and can encourage the next group.

[@LuLe232]

Man, mr. Sinek and others like him, base their livelyhood on swindling you from your paycheck, your boss watches this video and goes: this guy will allow me to spend a certain amount of money now, to continue underpaying my employees for the forseeable future. These people are your enemies! Their success is based on how much less you are willing to be payed for your work after going through their course. Personally, when the company I work for starts hiring these kind of people, I quit.

[@melanieberthelo9582]

1983 here, Hes the only speaker who doesn't start Millennials at 1980. I felt in school there was a a change happening at 1985.

[@claudiamanta1943]

Scarcity is a marketing technique with results that can fizzle out fairly quickly. An intelligently run company would strategically place the 25% percent of the early adopters in positions of informal and/or formal influence, diffused throughout the whole company from where they can act as a ferment of change by employing strategies that are localised and specifically adapted to the respective area (either geographical or specialisation). One size doesn’t fit all.

[@aliciazahr4709]

This guy is THE BEST!!!!

[@MattGillis]

Using their influence and enthusiasm can be a powerful tool to create a ripple effect that will eventually lead to widespread adoption of the new culture.

[@johnlorenzevalenzuela4336]

Impressive talk. I Love it. Hoping to use and execute it the same way as he did to one of my classes to where I work.

[@helmna.academy]

ان عملية تحقيق النتائج بالاعتماد على الفاعلين المجتمعيين منهجيه ممتازه وتحتاج الى قدر كبير من الانسانيه والتجرد وحنكه وحرفيه فى نقل الخبرات وتيسير المعلومات الا انها بحاجه ايضا الى مناخ تشريعى منفتح غير متسلط داعم للمشاركة والعمل العام ( مجرد رأى)

[@kelvinjohn5533]

Hi Simon, this is fantastic! Your speech was eye-opening and wonderful. It made me curious-do you offer additional online courses?

[@gomez619]

The consulting world is great! It's great to tell a client that It's going to cost them $1,000,000 and we're not sure how long it will take to see results. Gotta Love it!!!! 💸💸💸💸

[@numaanmohamood5895]

😂

[@mikigrace1527]

I really do love this concept of creating demand,. However, I think we must consider the equity implications of voluntary. Doing extra things for no extra compensation or benefits. This is often how we get a homogeneous table of innovations bc when the questions to volunteer is asked historically intentionally and traditionally marginalized people groups may want to volunteer but have so many other things to consider that take precedence that people groups who have long benefited from the privileges of whiteness might not even consider. Something to think about.

[@TheAdamwest29]

You cant measure with age. Im approaching 50 and I am still innovating. There are exceptions to every rule.

[@hendeken]

I hear you but you do need to pour into the next generation to secure the future. You are 50 and possibly will retire in the next 15 years. It’s your responsibility to pour into the next generation and equip them for your departure. Programs like this are not intended to leave age groups out.

[@RobertClaeson]

I agree. I'm 57. When I turned 50 I realised that the first 50 years had mostly been an exercise in finding out what I don't know and needed to know more. At 50, my attitude switched from that slightly anxious one to a "don't care about what other's think about me" and I got much better at innovating and instilling change. I don't plan on retiring for another 30+ years because I've never had as much fun working as I have now.

[@mattblack6736]

calm down grandad!

[@rfandi]

I think the exclusion of anyone before 1984, was just intended to inspire demand from these age group. People tend to want something if they feel like they are being left out, FOMO, fear of missing out. It sounds counter-inclusive but as long as the intention is to inspire demand and not to outright exclude, I think it's alright.

[@nelsonhaynes8907]

He was asked to build a millennial program. That’s the point of the age restriction. If you’re 50 you aren’t a millennial.

[@og-onecanobi9134]

Dude, you brilliant!

[@granitfog]

So leadership is about getting people to do more work without more compensation. This is what is wrong in the USA. Work is not a hobby or servitude. Work is employment, a means to get an income to provide for food, shelter and whatever floats your boat. CEO's don't work for free, (in fact many lobby for pay that is far above what they could ever spend), why should employees.

[@clair-yvesgiovannetti4474]

Thank you, I was reading the comments hoping I wasn't the only one finding this speech despisable...

[@justingagnier1394]

@@clair-yvesgiovannetti4474you’re one of the 34. lol you proved his point. It’s just an example, and if that’s literally all you took out of this please don’t ever be a leader.

[@clair-yvesgiovannetti4474]

@@justingagnier1394 So disagreeing proves his point ? What a lovely paradigm to be in.. Your vision of leadership might be a bit too narrow my friend.

[@salleyo]

This is a man who has had EVERY advantage and he makes it all seem simple and achievable. This is how he makes the big bucks. It all sounds great... whether it's applicable or whether he has used it in his own career is questionable. I have never heard a negative word about him, yet on a live broadcast have seen him treat the people who work for him in a demeaning manner... Yes, he looks good, sounds good, and his ideas are packaged well... He's definitely found quite a loyal following that's for sure. I just question his motives and authenticity...

[@Shrikinator]

Well, that's probably on the extreme left side of the bell curve while you are in the center 😀 Seriously though, to me it's like an Elon Musk that gets filthy rich because he manages this to perfection. Get your employees to work ridiculous hours just because of the honor to be working for you. I'm sure there's more involved, but from a distance, that's really what it looks like.

[@Sfiroxx90]

he's amazing!

[@jacobcarter5923]

This is actually genius

[@emilyfaircloth2720]

Age also a protected characteristic. A UK organisations can't discriminate based on age.

[@chief_listening_officer]

As someone who would not have been eligible to apply I had the first knee-jerk response, then read your comment and thought about it for a bit. Two things spring to mind for me in why this was a smart selection. Firstly, I have no real idea what millennials think like and how they learn and experiment and change behaviour. I only know that it is different from the way my learning works. So designing a training program for people when I do not even really know how they learn would be a bit risky Secondly, I see this very much as the seed for the program. They selected the most passionate people for the task, and those went out and involved the others that were willing to help. There is nothing that suggested that the 50 volunteers were prevented from involving older people in the programs as they developed and deployed. Some of this also triggered by @TheAdamWest29 comment about age and innovation. We know and love that Simon works from purpose and passion outwards towards how and what. What I got from this is that he had an innovative way to find 50 people out of thousands who would be the initial momentum behind a much larger flywheel. He did not screen for creativity, in other words, but for willingness to show up without monetary or status rewards. It is interesting to note that only half of the people that got past the first initial screening took the next step, so this is a highly selective filtering process that this example describes.

[@williamreilly537]

7😅fy😅70's t6😊7😅😢

[@M._the_model]

Yep. The secret is to start step by step and keep it low key comfy and safe. Rabbit 🐇 😊❤

[@AgentZ-1844]

Rabbit ? What ?

[@islanders_MMA]

I need to learn more about this. Where can I find more resources?

[@TomFinnovation]

Brilliant!

[@doriandoti8536]

Excellent.

[@davideshoo8141]

Culture starts with the owners Vision.

[@dreamscolourhouse3252]

wow .thanks for creative ideas.

[@msmedmac1920]

I like the concept of working with those who are invested and committed to work. Organizational change is often tied to diversity, equity, inclusion and belonging. How do you ensure that there is equity in the room? Often people of color and underrepresented populations are often pulled in as volunteers. Coming from a historical population that has been exploited when it comes to labor, How do you create a space of equity if those that show up are the less compensated and often marginalized? Great Talk!!!

[@jonathangallie6540]

What would you want a ‘space of equity’ to look like based on what he’s said? I’m not really clear what the issue is which you’re seeking to solve.

[@onlytruth1776]

Treat them all the same, base it on merit, character, work ethic. Simple

[@w0406400]

amazing .....

[@Larry21924]

This is unparalleled. I had the pleasure of reading something similar, and it was unparalleled. "Dominating Your Clock: Strategies for Professional and Personal Success" by Anthony Rivers

[@bradfordrusso7480]

The single hump Gaussuan bell curve is NOT correct. It is nature's sign of something that is random, accidental, happenstance. Like the flipping of a coin. Or the number of apples on the trees in an orchard. The Correct curve was accidentally discovered by the late Howard Shenson. He spent a lifetime as consultant to small business owners. Gathering data on their success. It graphed numbers of companies (vertical Y axis) vs. Success as measured in dollars of annual revenue (horizontal X axis). Shenson accidentally discovered an un-expected DOUBLE HUMP curve. With sharp dip in the middle. The highest hump was on the left. Representing the majority of companies doing poorly at sales revenue. (High on Y quantity axis, low on X dollars axis.) A much shorter hump on the right side represented a small number of businesses making lots of money. (Low on the # Y axis, but Way out on the $ X axis.) So, what's indicated by the deep DIP in the Middle? It's that very few companies fall in the "no man's land" of just doing "okay" financially. It's polarized. You are either struggling with constant money shortage problems, or are sailing along smoothly. I then applied my 43 years of experience as a business consultant, to interpret this further. Into some sort of actionable lesson. Here's my conclusion: Firstly -- the distribution is Pareto-istic (80 / 20 Rule). Secondly -- You either DON'T Know how to run the Marketing / Sales side of enterprise (tall left hump), or you DO Know how to promote and sell (small right hump). That savvy know-how brings in steady cash flow, and is easily repeatable. Thus building to financial success. I coined a term: "Shenson Success Barrier". To describe some sort of invisible "wall" that stands in the middle, and separates the two humps. It keeps small-business owners "trapped" in the losing end. Forever small. They are never able to break through. Much like a house-fly beating itself against a glass window pane. That Russo-Shenson Barrier consists of 2 things. 1. Ignorance of how Management / Marketing / Sales works. 2. Fear, Low Self-esteem / Low Self-confidence. Both of these are purely mental/emotional. Which means the indestructable, impenetrable barrier CAN be made to just evaporate. Now you are free to migrate into Pareto-istically (16 to 1) greater success.

[@mrsbethaniesmith]

Wow mind-blowing

[@robch4414]

"Early adopters" are, by definition, getting on board SOMEONE ELSE's programme, something they don't already feel in some small way a part of. Mistake, I suggest. Cultural transformation should be an exercise in marketing, not selling.

[@benamarahabib5914]

اتمنا.سيد.من.سموني.ان.تحلاتم.تصل.الي.المسؤلين.ولاخذ.باسبابها.ولاسف.الجديد.لم.يتابعوك.لا.القليل.منهم.اتمنا.ان.يصل.الي.المستوى.اللطلاب.وشكرا.لكم

[@melusine826]

I was a frustrated change agent /innovator/ early adopter. but OMG please stop referring to bezo, jobs and musk as beacons of greatness!!!

[@coal_91]

If you like it or not, Musk and Jobs were/are both great leaders. That's why people love working for Apple or Tesla/Starlink.

[@edward6077]

Let's go fishing ! Infinite Innovate 💡

[@John83118]

I'm infatuated with this. I recently enjoyed a similar book, and I was truly infatuated with it. "Dominating Your Clock: Strategies for Professional and Personal Success" by Anthony Rivers

[@gaijin1331]

Great until 6:40, when he told the group there was no compensation for carrying the torch for the company. Typical manipulative nonsense where you make the employee invested in an org that won’t invest back.

[@justingagnier1394]

Jesus Christ man it’s bigger than that. It’s also part of the way you find out who’s really on board and who isn’t. Those people are going to flourish and be compensated well because of it. It’s crazy that this is what people pulled out of the entire thing.

[@FreeCrashFlow]

@@justingagnier1394 his response is s typical of many millennials or Gen Z…

[@gemangeliquenoel3335]

Why does he remind me of Caroline's Father, but with less eyebags.

[@jacobhoffman9657]

Manipulation, the tool that is always used for the benefit of mankind. "How the hell did we get here?!?!" This. This is how we got here. What a hero.

[@naimatnawabi7632]

Only 0.00000001% of wealthy people are innovative, the rest are made wealthy, some great people invented TV, Electricity, Algebra, Physics, Engine, etc but in his book they are outdate. Every time I hear mask and steve that is more of promotions to make these rich people great.

[@Damorann]

I usually like Simon Sinek but I will disagree with him on the part in his example about no compensation. You are asking for people to give you their time, reaources and expertise to give you REAL results and benefits (even failure is a benefit since you learned) for FREE? That is not necessarily leadership. If that was the case, a lot of higher-ups should be paid a LOT less, since it's all about wanting to be a leader. I believe I am somewhere between the early adopters and early users. I like to try new things, but since this will require more time, knowledge and skill than doing the business as usual, I see nothing wrong with asking for proper compensation for what I bring. It's the literal definition of a job, and while I want people to be passionate about their work, they have bills to pay and we tell our society money is valuable, so pay up or I may refuse. Do not confuse lack of leadership with greed ot laziness. In this world where we keep saying we need to pay to attract talent and people have bills to pay, you have to accept that the financial side of it has to make sense as well.

[@PedroGonzalez-ef3zv]

If you say this in Spain, nobody will go

[@god-manmeherbaba8576]

💖💖💘💘💕💕

[@victoriafarina3798]

What a cutie

[@terrychilvers9652]

Why? Why do we need "cultural change" taught to us and children by people other than our own parents? Particularly massive spending by companies and government institutions.

[@the8u9]

He's talking about the company's culture not societal culture :)

[@terrychilvers9652]

@@the8u9 Soo...you say societal culture does not influence company culture? Or do you say companies are not really a bunch of people with cultural norms?

[@the8u9]

@@terrychilvers9652 No I literally mean companies have their own CULTURES. Like if you work for Cartoon Network, that culture likely emphasizes art, immature fun, cartoons, and maybe a lax attitude toward overtime because animators have to do it very often. So if the company wants to change and start addressing work life balance or something, or gets bought out by a major corporation and the fun and games need to stop. Then they have to attempt a culture shift. This talk has little to do with socio political culture of a nation because it's not geared toward that.

[@exin4]

@@the8u9 animation is a funny business.

[@StanslaMichael]

I wouldn't call Steve Jobs as an innovator nor would i call Musk one. They are just great at marketing period. Neither invented anything.

[@aalkaff]

Sure. You could say they’re marketing innovators. Besides, they’re popular “examples” towards the actual point of the presentation.

[@StanslaMichael]

@@aalkaff Right. They were/are masters of marketing. Most if not all companies today use Steve's style in some fashion.

[@aarond3947]

He speaks too fast for me to understand. Guess that means I won't get that invite to be one of the select 100 millenials.

[@1235368]

This is why Apple sells