TEDxMaastricht - Simon Sinek - "First why and then trust"

Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their "why" - at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.
Now Simon takes the next step. After why comes : trust.
www.tedxmaastricht.com
What is TEDx?
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMaastricht, where x = independently organized TED event. At our TEDxMaastricht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.
Please take a look at this video that explains what TEDx has become:
About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.
TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

[@mindywh0624]

I want to learn how to speak like Simon Sinek. Confident, knowledgeable and STRONG. Mostly, the confidence that he has.he is very powerful and captivating when he speaks. Love it.

[@mikeycapone2578]

As a CEO for four decades, and a teacher of leadership, I appreciate his work. I've been following Simon for a while now and the more I watch him the more I like him. Even though this talk is decades old it's still relevant, and the point of physical human interactions like the human handshake maybe more so since COVID. Great job Simon!

[@vinayjaiswar6170]

I wonder how much research he would have done to come up with this great talk and actually have a huge impact on so many viewers, judging by the number of likes. Hats off to Simon Sinek. One of the best truely powerful Ted talks.

[@lynncraft3438]

Anyone in 2021 watching this? See where things have gone - imagine where they will be if there is not deep change. People are becoming more and more dispensable. Humanity is becoming less free, more enslaved and more isolated.

[@halcyon_echo42]

Yeah, worrisome does not begin to encapsulate it

[@CUHRIPFOLKGD]

It is OK to observe and state the problem, this is a step in the right direction. However, in order to reduce, minimize or eliminate the problem we must state how and when and where we are applying the lessons taught by Simon and other leadership instructors. When we talk about how we are eliminating the problems effectively, we give hope to others and insight as to what and does not work; that way we can learn from each other!

[@gabocomunica]

I was thinking the same thing...

[@Kat556]

2022 😅

[@learnbusiness7903]

2023

[@karenwharton2318]

This man is the bag. Just a really smart, forward thinking guy with a really good reasoning, heart and mind. All chakras seem to be aligned.

[@anthonysciano5000]

A very powerful message. I particularly like how Simon articulates his ideas and the passion he emanates.

[@yukariiwamoto55]

Anthony Sciano f

[@2000Pratham]

Anthony Sciano precisely!

[@josetorresonpoliticz1049]

Thank you, Simon. Again. Each time I watch one of your videos, it changes the way I think. It informs my very life's work. If I can see far, it is because I stand on the shoulders of giants. Thank you.

[@jeanfrancois6780]

Even 10 years later... The speech is so damn inspiring

[@dawnyoung2335]

Simon speaks the truth. Great inspiring message even 11 years later. Along with Sherry Turkle's TedTalk Connected but alone? Just have a nice conversation. Thank you Simon, please keep presenting.

[@mohinurbaxtiyorova9803]

Hi . I'm Moxinur from Uzbekistan.I have been watching your videos about leadership relationship and I recognize when I see people do they have leadership skills or not . And I also want to become a leader . So yesterday I suggested one of my friends to help with his competition. Thank you for you sharing sach a priceless lesson . I really love the way you think, speak and communicate❤❤❤❤

[@user-vd5sx1si8s]

Me too, we are from the same country😅

[@enduraman1]

Simon speaks the truth. You can't really have a relationship with anyone over the Internet. Nothing replaces real hand shake between people and face to face conversation.

[@sandhawke]

Care to revise this assessment after a year of zoom? Just curious.

[@joem8496]

after this pandemic, I agree even more

[@nesano4735]

I think my favorite part about this guy is that he's trying to build the perfect world.

[@mikeycapone2578]

Not at all. Simon is just pointing out that we must be aware of what's going on and to take action.

[@nesano4735]

@@mikeycapone2578 If you're gonna contradict a comment made years ago at least don't be wrong.

[@mikeycapone2578]

@@nesano4735 Believe the earth is flat if you wish. Simon is NOT trying to build the perfect world, he's trying to help leaders become better than they were yesterday.

[@VinceFowler]

Still... one of my favourite TED Talks. Thank you...

[@ronaldmcneilly1509]

What a gifted speaker! Great message, too!

[@PratikPatelblackunicorn]

This is one of the best video about leadership I have ever watched on internet ever. Period. This man, Simon Sinek has rare intellect and profound insight about human connection. Bow Down To his Work.

[@MiguelPFerreira]

SImon Sinek, inspiring as usual. His book Start with why really changed the way how I view the world.

[@MAPMember707]

01:54 - "Our very survival depends on our ability to surround ourselves with people who believe what we believe." - Simon Sinek

[@sherrydenny7158]

Thank you Simon Sinek. You just put into words what I feel at my organization. I will continue to be "Human" no matter what!!!

[@hegidund]

He's always on fire and fire up others!!! So passionate...

[@kitumssafaris]

When stress goes up passion goes down,I love the speech

[@dsdwyer5]

Imagine the implications for ouryoung people who have never known life without the internet and mobile devices. It is my current research agenda. This speaks to it very nicely. Anxiety is epidemic in our kids. We have called it an "identity crisis". How can we know who we really are, when we only interact through an inhuman online persona? Nice job.

[@Shadow-runner939]

"Trust is about human touch, human communication, being around people who believes what we believe." #LoveIt

[@jessicanewberry8236]

Taliba Imhotep love

[@brianrocketleaguegalaxy9413]

This man is speaking true facts. Please take notes because sometimes we think we’re helping someone, but could be hurting them. Simon has a lot of knowledge. I felt so emotional when he was talking.

[@NicolasGanea]

Wow! That's exactly what I feel with the internet! I try to create a connection, but it's not always heard, but face to face I bring out the fun in people and making them smile. I get to know my farmers, bankers, teachers, new in counters.

[@century153]

+Nicolas Ganea I just saw your comment -- Wow! Before I made mine.

[@NicolasGanea]

You feel the same ay?

[@lorenzoevora5157]

Nicolas Ganea .yugjy

[@christopherenge4934]

I hadn't watched this for some time and it's a powerful talk. We've lost so much of this since March 2020. The handshake thing at the end just makes me shake my head. We've paid a huge price.

[@LoveYouAllaho]

This guy can go on and on without the crowd blink for a second...so absorbing.

[@LuisMontoyawfgwsb]

I love Simon Sinek. I think he is a great man, and I love his ideas and his talks. I wish to see him live. Thank you Simon for everything you do. It has changed the way I talk to clients, potential clients, etc. Thank you So much.

[@halozz]

one of the best speakers around. actually connecting with his audience and articulation was perfect with tonage and volume. better than some other speakers who are supposingly speech coaches.

[@garcia9903]

Something about how Simon Sinek speaks always inspires me every single time. Thank you for reminding me that humility is decreasing and we should preserve trust, empathy, humility, and true leaders. Thank you very much.

[@Andicus]

I could listen/watch Simon Sinek talk for days

[@barrymohammed5692]

Simon Sinek is absolutely amazing! I connect to everything he says and that's very rare for me. Inspirational and motivating.

[@jerryrowles2580]

Simon your passion for 'why' and for 'trust' is infectious. Those who believe that trust can be built on the internet are disillusioned. If humans as babies dont get physical contact in their first 6 months, they generally battle all their lives to trust anyone. Preach it, Simon!

[@Motive_Leap]

Thank you for this!!

[@rehanshah9912]

Exciting! This talk is easily among my top 5 on TED.

[@malonelindabrigid3285]

Yes, he is gifted in his ability to articulate his ideas! His self belief is contagious.

[@carrieleonardini]

Leading with WHY first. Seems so easy but yet most are not doing it including myself. It's time for me to test the theory myself. Thank you Simon for your sharing your passion and desire of your life purpose.

[@beckyhopper5271]

Watching this gave me oxygen to breathe so to say.what a refreshing insight.Thanks for sharing.

[@skittles635]

One of the best TedTalks on leadership. Simon very passionately and articulately touches the basis of our problems as the human race with the growing businesses and technology.

[@iankimca]

I've worked with friends on class projects all the time for the years I was in school and I never shook any of their hands but knew they would come through for me. I feel that a sense of duty and sometimes, even honor provide people with trust with one another. I also believe in what the free market represents - that there are many different people who one can make deals with and that if one cannot trust or do business with someone, they may go to other people who are more trustworthy.

[@sizzlenotsteak]

It makes me happy to click the "like" BEFORE I watch a Simon Sinek video (to make sure I don't forget at the end).

[@Jaylade]

a friend is not somebody you check their status. your network is not on linkedin, a conversation doesn't happen on a blog and you can't have a discussion on twitter...

[@iamURHO]

I forget most of what I click on. When he speaks the context doesn't fade in your mind quickly. You contemplate for a little while, you stare to think about his speech. He's a good leader, I think.

[@suchichawla1976]

17:08 so true with every passing day.

[@lighttheoryllc4337]

Simon Sinek Deserves the Nobel Peace Price of Tedx Talks

[@elizabethwilliscch.ccn.6837]

Wow, amazing! ThankYou Simon for articulating my experience and feelings so I know more clearly how to move forward!

[@OmerWild]

so very true. The direction to which humanity is marching is indeed daunting.

[@2stroke4me]

The funny thing is, when i talk to others about such matters, i'm considered oldfashioned. Human interaction, face to face, is free of charge and rewarding or motivating.

[@whit2642]

2stroke4me agree! My own mother stares at her phone when I try having meaningful conversation and when I tell her that I don’t want to talk to the side of her head and it’s hurtful, she shrugs her shoulders and continues on or makes me feel as if I have now burdened her by the fact that she has set it down for me. Ugh. And she isn’t the only person I’ve said the exact thing to and gotten the exact same reaction. I refuse to spend time with someone who refuses to take the phone from their hands.

[@mrbartlomiej]

2stroke4me That’s the usual reaction when you telling the truth.

[@jeanlouislaura]

Correct

[@bennyparambi3924]

Last 30 years I working as a sales man. I never comfortable with my customers by phone, social media but by in person

[@mitchmcbride6053]

Someone wrote down everything he said and I read it then watched the video .. wow The connection is completely different you feel what he is saying it’s fantastic

[@katybutton3133]

Fantastic speech. Really good and moving arguments, extremely well articulated.

[@hernandezfranciscoambitene8246]

Katy Button tivi

[@jeffcarlsonSC]

He didnt really say anything that had any content.

[@ThePzrLdr]

He said a LOT, you just were not listening.

[@xavierothon5396]

O MASSIVE AMOUNTS OF LOVE AND RESPECT GRACE4YOU

[@recruitersmanager1774]

2011: Video conferencing will replace the business trip. 2020: Everything is online .... Corona situation changed / transformed the whole scenario

[@TheJeanette53]

Love this talk. Thanks heaps for this contribution. I understand a lot better now.

[@Akshatgiri]

I love numbers and facts, but this talk reminded me that something that everyone loves is Stories.

[@rohinidilipd7162]

THIS IS PRICELESS!

[@zeeshanahmed821]

Much appreciated. I believe 💯% what you believe.

[@allennicoson3612]

Remarkable insight! I could watch this over and over

[@wanderseeme]

Love the way he speaks!

[@masterphotog4131]

As always, amazing speech!

[@arigutman]

Such a legend.

[@paulnjulia]

Very glad I found this guy. Inspirational. Thanks

[@terenceyoung-thetimeisnow]

Very inspiring talk. Simon is right. There is nothing that can replace human interaction. Trust is so key in our society and we must find a way to make that gap he speaks of much smaller.

[@osugabriel]

2011: Video conferencing will not replace the business trip. 2020:

[@LeolixxP]

"Abstinence" ≠ replacement

[@lawrencebrown1837]

He actually said will NOT replace the business trip-10:30, so actually we now know in 2020 it actually has replaced the business trip. But his premise is the necessity for the human connection.

[@osugabriel]

@@lawrencebrown1837 You're right. I omitted "not".

[@davidgrigsby8963]

'Just... STELLAR, my friend! The level of trust--u engender (w/such, substantial information; &, oratting)... Amazing. -David Grigsby

[@tylercox9364]

I agree with Simon Sinek that our distrust of each other-in our country/in our jobs/organizations/in our teams has lead to the work stress and dissatisfaction we find these days. Build trust and settle for nothing else-I believe that we can build a country/jobs/organizations/and teams that have more trust with each other and less stress-leading to more production and greater results!!

[@KatochTubes]

Absolute love for his thoughts. I have worked in every single form of company, from proprietor, partner, private to public. I have seen it all. Therefore, I can relate to each and every single word this gentleman speaks of. I strongly believe that the future for the skilled ones will not be dependent upon the company but on self. People will leave institutions if this trend continues.

[@halcyon_echo42]

He's terrifyingly accurate and needs to be shown in high schools

[@KatochTubes]

@@halcyon_echo42 Absolutely!

[@MrTcuk]

I really love this guy he speaks wisdom, inspiration. I think the same is in life, when you have a strong why, you just move through life with greater sense of purpose you are able to face obstacles easier. How to find your why? It usually is true that the why comes from pain rather than pleasure. My why is to help people with anxiety because i struggled with it for years and I still do, so I feel the pain. You will do more to avoid pain than gain pleasure. The second hint is you feel emotional about the topic when you speak about it, you litteraly feel the pain or pleasure, it is emotional.

[@Shadow-runner939]

"NOTHING WILL EVER REPLACE HUMAN CONTACT!"

[@33shin33]

Best Talk Ever = This one

[@sergepattyn5264]

Very inspiring exposé. And when I think about is ... he is absolutely right.

[@youwhovideo]

love this concept - so simple, and so powerful in so many things....

[@Nadeemoday]

simon sinek has changed my life

[@Xobdobrikhyo]

What a speaker you are !!

[@sonamyangdon2891]

i love u simon sinek.. ur awesome human being 😍

[@phongvo9989]

I agree with him on differences between reliable and trust. 'Reliable' is just we are going to do what we said. Trust must involve kind of influence on that. I believe the more influence you have on a person, the more sense of trust that person has on you. That's leadership.

[@wezibonus]

i love listening to simon

[@DeSparringPartner]

I Like every video of Simon. It hits me every time. Hopefully everybody shares these video's

wow - so beeindruckend - ja wir können es ändern - wir selbst - jetzt.

[@cisi8819]

Greta Silver - zu jung fürs Alter ich hab es gerade in 2018 gefunden. Jetzt geht es los 😃

[@wearablehealthband]

Wir müssen es ändern, sonst werden wir Menschen uns verlieren...

[@MedSalesTraining]

Great video. The why we do what we do is so important in any relationship, no matter if it is business or personal. I think this is the key element of trust here. If we are happy with someones intent (the why) behind an action we are more likely to be ok with the action, hence why we trust our screw-up buddies, as opposed to a non screw-up stranger. We know their intent, their why. Also, knowing our own 'why' gives us more trust in ourselves I believe!

[@struandavidson]

That experiment you mentioned is scary! This is an important reminder in the business world for sure

[@MaileNewgen]

saw this in my college class it was amazing

[@Ironybleeds]

Brilliant. I could watch this 100x a day

[@Shadow-runner939]

"We don't know the impact of the decisions we're making."

[@DIESALSPARROW]

TED is all about our life and what we imagine .!!! and this video shows us why once a person watches ted and then want to watch every single video.!! i love TED channel a Lot cuz i m a imaginer an thinker, all i just want is to apply this things what i imagine and has idea abut, and i knw one day ill b there on the stage and talk to all the world and share nothing but my life me and my ideas.!! and what is this connection between me and TEd is ideas innovation , sharing..!! cz TED & i Belive it

[@Tshaynyb1]

I love his idea, I use them to innovate myself in my entrepreneurial class

[@subhendunaskar3117]

he is the best speaker i have ever heard

[@arj123sub]

Great talk. Enjoyed and liked the passion Simon brings out.

[@elihuclaiborne8772]

I really like Simon Sinek. I love this guy. I'm seriously hooked on him!

[@pagusmusic6254]

Fantastic speech on trust and how the world has changed over the generations, however i think in a post Covid world it will be possible to build trust virtually although in-person interaction is still king!

[@diannelehouxsmith3412]

Love this, and it brings to mind a quarterly event I attended, Dr. Ed Hallowell spoke and he said, "It is time that we have more Vitamin C, not the supplement, but the connection with people, one on one".

[@janevaissaire8363]

So true and inspiring, thank you.

[@tydahlgren7979]

Very profound information and very helpful. Thank you!

[@thegladiator4489]

Ted is the boss, I am very grateful to this Chanel...

[@DjHandzsolo1973]

I showed this video at one my meeting and the reception and feedback was sooooo positive. Thanks for posting.

[@JohnHeerhold]

Amazing...Simon Sinek nailed why people do business with people.

[@pravinkumarjadamali1595]

Simon, the great, as always.

[@hoangthai6164]

there are always interesting examples in simon's speech.

[@veronicaolivares9150]

He is wonderful!!! I love him :)

[@680719]

Love This Guy, Very Inspiring

[@ThePzrLdr]

An awesome speaker and an awesome topic.

[@travcat756]

Future Shock personified, modular man. I love you man."We learn love through woes, and community thru poverty." Kahil Gibran