Sell More, Faster, With This Weird Secret

[@PercussusResurgo]

Could be your best video yet. You have a knack of identifying the truth in plain site but which we can't see until you point it out, then it becomes obvious. It is humbling but very useful. Thanks.

[@borcsabba]

I'm a freelance copywriter and I'm finding it hard to properly follow-up with my clients after we complete the project - especially for new clients (that I still have a lot of). They're not that eager to share the improvements. Now, I'm no Clayton Makepeace or Gary Bencivenga when it comes to my copy, however, I think it has potential. Still, clients often say "Oh, I like this new landing page so much", or "You use your words so well"... and they even give me stellar testimonials! But for some reason, it's difficult to get high-quality, quantitative data out of them. I'm sure there a good solution to this problem (that I'm not aware of yet!), but until I find it, I'll probably take your advice and start creating detailed case studies with the process itself. That still shows how I work and why I can give value to my clients. So thanks, Derek! Btw, any ideas on how I can get more analytics data or other metrics out of more of my clients in the short-term?

[@GraphicDesignerOC]

Maybe you can ask them to add you to their Google My Business account as a Site Manager (the lowest level of User). Then you can download the Insights for yourself and take screenshots. ;) Hmmm now I was hurt to name a video that would walk a business owner through that process so people like you can share it with them. :) I hope that helps.

[@boycottmainstream]

"You can't convince anyone to buy anything. You can only figure out what they want and show them how to get what they want with your product." That's gold! That's gold

[@shaunkara]

Brilliant video. What I loved: You took one big idea, explained it, and then gave specific examples in multiple industry types. Nobody got left out. Loved the nuance of how people want to experience products/services not as a user, but as someone who's already benefiting from them. Lots to chew on, and I definitely wanna find a way to apply these to my copywriting business. I remember you used to do this at the early stages of Social Triggers with your website tear down videos. That worked pretty well for you, right? I've even stumbled on a Chrome plugin that allows me to shoot videos and upload right away. Will test it this weekend when I have some quiet time alone. Thanks a lot for the great video Derek!

[@stoprentproperties5018]

I sell house and land packages, I watched your other video you presented on stage where you outlined how you can get people to practically close them selves, so I intend to use this technique on my marketing of new homes. Great insight !

[@NatalieHjelsvold]

Show people, quit telling them! Great advice!

[@jbrisland]

I never thought of adding testimonials for my current service... but I understand the importance of it now :-)

[@yahalomi10]

Thanks for clarification how to sell, High value video

[@michaelyoung6211]

My pitch is to teach people how to make more, sell less, and thus sleep better. So thus I will have previous clients talk about their experiences. How their sales and expenses weren’t enough and it concerned them so they were kept awake worrying about their restaurants. But working with me showed them how to implement systems that increased sales, lowered expenses, and thus were able to sleep better.

[@MrSmqk]

I am a photographer so I should basically make videos on my website/social media showing bts from my previous shoots. It should show how friendly I am while shooting and how easy I make the process of photoshoot by just starting a conversation about their favourite songs, sports etc, cracking jokes in between when needed. What I have experienced is clients always worry less about the final result and more on the process during the photoshoot. You should make them feel like King/ Queen during the shoot. I can also add testimonial videos from my previous clients.

[@continualgrowth3021]

Great video! Tons of take aways in it. We plan on showcasing more testimonials. Real people with life changing stories. Keep the videos coming and have a blessed day!

[@massstigma]

Suggestion: When you ask us to do something for you at the end of a video tell us to start with a key word. Eg, using "DereksQuestion" DereksQuestion: I am a web designer. The way I am going to use a 4-5 step process where they quickly make a website. How it will actually work is first they choose a header image (5 options), they click next and it moves to the next selection, lets say the type of website structure (5 options), and so on and so on. Basically there will be a shit load of premade pages that will be a combination of each of the options selected as the progress through the process. At the end they have something that they feel they "built" and at the end there will a call to action to make what they built reality. Great idea, thanks to you. Thank you!

[@miketaiwanwalkcity6355]

From this video: DEMOnstrate with a case study cuz people want to FEEL the product after it has done good for them, a Free trial is not enough

[@seanlennon9850]

building a property management rent roll and i am going to get the last 3 clients that we took from other real estate agents and do videos of what we did BEFORE we got the management (they were vacant properties and we did a mini-garden makeover and cleaned up pools etc) to show the value of employing us vs competitors because we get off our bums and protect the value of a clients investment.

[@cococolonel]

SO. I work in apparel retail while -trying to build- building an online store in my spare time. I show people the size they want, open it up for them, and invite them to try it on themselves. In this case, I'm not sure what else to do next beside getting them as close to what they asked for. I'm currently trying to suggest something outside of their comfort zone once they commit to what they want. Thoughts? I'm still rewatching the video until I have it down.

[@CathySirvatka]

You make is sound so simple. Except for “demonstrability.” I think I could create a video that demos my website process - show potential clients key success moments in the process where it involves them. I’m also working on changing over from a standard web portfolio to creating case studies which would also include a video testimonial from that client as well as printed testimonial for those prefer to read them. The story I have to tell on my website must speak to their needs and desires and my product can do that very thing for you. This is probably the most important thing I’ve needed to hear from you! Thanks!

[@caroldanvers265]

I am going to do demos for all my sample websites and offer a free trial of my app. Thank you Derek! Makes so much sense.

[@Mewbits]

Very interesting advice. What if you don't have any testimonials yet? And how would you go about getting testimonials and demonstrations for a web comic?

[@sase1017]

this guy knows his stuff

[@chadelliottfahlman]

Started an experimental jiujitsu ecommerce site. I'll demonstrate product after washing, how it reacts when gripped, etc.

[@Lishamisha22]

I arrived at the point that I can no longer try to make people want my product and to go this different way. I think that practicing this method with non tangible items is in order

[@falconchakrabarty4141]

I will use this technique to demonstrate how my advice product helps my clients make more money & not get scammed.

[@DavidReuven]

Great one, thank you. Amazing tips from you. You mentioned clothing, my client sells glasses , not online. I tried demonstrating and somehow it’s not easy to figure out how.

[@tanjamicevska9466]

For a handmade soap busniess i would place a sink in the corner of the shop so people can wash their hands and feel/smell the product before they buy it. Any thoughts on this?

[@v1rgi3]

tanja micevska love it! There’s a shop called sabon (I think) that I love and they have a sink in the middle of the store and they wash everybody’s hands, then use their salt scrub and moisturiSer. They’re expensive but I bought bc of the demo

[@whitneyhenson1405]

Great; actionable content and value as always. Appreciate ya, Derek - you rock!

[@drmelissawest]

Loved this, I get so much out of your videos Derek. I'm going to make a demo of my membership community

[@daviddelmundo2187]

How do you ask your successful students to do a case study and share it in your marketing and selling materials?

[@kumarnair143]

Man, I like you videos !! A thumbs up.

[@ecouturehandmades5166]

A quick shot of my product doing EXACTLY what I claim it does, along with the 'glam shots' and my written descriptions. I could make a short video of my product, if I do a little research into Etsy guidelines, or put it on KZbin with a link. As always Derek, you make me go "hmm". ;-D

[@speakingeffortlessly1137]

ubershort summary: increase sales by... demonstrability. Via walkthroughs or case studies.

[@StephanErdman]

just my view but "summaries" like yours are such an insult to the creator dude. it's like telling giving someone the plot to a movie they're about to watch. and it's potentially costing view time.

[@JCDeen]

he's just doing his part for all those who can't focus anymore... *rolls eyes*

[@paolabueso]

Speaking Effortlessly I was trying to quickly locate this video and your comment was super helpful. Thank you!

[@RonnieRokkSmith]

Hey Derek, just subbed, cool vids man. I sell video training pretty much, haven't got into software yet. Keep up the good work though. I think you would do well in the movie business. You've got it bro!

[@EliteAmmunition]

I have to make more product demo videos. I already knew this. I have been relying on 3rd party test/demo vids for validity. People need to see ME doing demos also.

[@austinreedgillis]

Very solid video. Reminds me of cutting a penny and slicing leather to demonstrate the quality of Cutco knives when I did direct sales lol

[@Orbitor351]

Austin Gillis yes, the penny cut! I love those kitchen scissors.

[@alexspencer4892]

Reminds me of Photoshop. If I was given the program without knowing how to use it, it's frustrating dead weight. But seeing things other people have done with it is why I bought it. Thanks for the video!

[@wrzq]

This helped me a lot, thank you for sharing.

[@mgr5550]

Hey Derek ! The plants behind you on the wall are real or artificial ?

[@justinestead6753]

I am an artist and despite all the shows all the ads and instagram and facebook I cannot convert, dropping price for sales doesnt help it just creates less value in their mind, I have run competitions, I have haad flash sales, I do mockups, I need your advise on how to convert ooooers and aaaah-urs into cash in the bank

[@Aboutpassiveincomecom]

Hi Derek, thanks man! It's sounds so logical when you explain it, but I probably didn't realise it. In my day job I always give the tip to my team: try to figure out the question behind the question. Exactly like you explain in this video by showing the results of the software / training instead of the software / training it self. People buy tools to get the results they want. Again great video :-)

[@kaneoheS]

I'm going to find out what exactly my customer wants and I will demonstrate that my product fits that desire. I can do this through case studies: this person felt x way but tried my product and got A+ results.

[@StephanErdman]

great video, Derek. great ENDING.💪side note: you forgot to enable your end screen! :-)

[@rushendrasriram176]

I FOUND MANY KEY POINTS IN THE VIDEO... ''DEMAND AND SUPPLY'' IS A CRAZY POINT TO CLOSE A DEAL

[@RonTesterConsulting]

I'm going to create/document case studies and post them on my website.

[@arcangel5598]

Thanks.... Direct info blessings coming from you!

[@jeremyfaucher5474]

Make a GIF that can easily be posted to social media's. Animate it to show the basic steps to using the resource.

[@jeangivan367]

I plan on creating video testimonials. Plus, demonstrating how to do what I do, online. Get the people interested. Then boom, over time, they'll find value in what I present, and I could build a good following

[@ambrasultzbaugh2429]

I have case studies for my clients once we start a conversation. You made me think i can at advertise them on a special contact form so potential clients know they exist. What do you think?

[@loulounederlof-zc7wn]

Demonstrability......did I say it right?😹❤️

[@duhamkai]

breakthrough advertising by eugene schwartz

[@NadiaMaddy]

Gonna film ppl after the workshop

[@NarendraKumar-lu2hy]

You are creating an extra mile for your jewel bus

[@SmallBusinessStartup]

I think the word you were looking for was "de-menstrual-cycle"

[@jessewilcoxon4726]

Use other people’s success to demonstrate how it gets them where they want.

[@nancytrimboli5973]

Alrighty, just because you asked... I love how you talk to the audience. I'm aiming for that in my you tube videos at drnancytrimboli. I'm going to steal some things if that's okay. Other than that... Demonstrating the end result via a testimonial is good. Amy Porterfield talks about that using her Beta users. Thanks!

[@onlinevisuallyleadsthatcal627]

Make more videos Derek

[@DjDoc]

Demonstrate!!! Thanks

[@JCDeen]

demonianishability!

[@olasupoyusuf4976]

Dramatic product demonstration all the way

[@paninilal8322]

nice

[@MegaAvalonn]

"Can you provide an example of exactly what my website would look like before I buy it?" Yes, because the web developer will work for free building a website because he or she is a renaissance man/woman that does this for their sheer enjoyment.