Design Effective Change Strategies With the Six Sources of Influence Model | Webinar recording

In 30 minutes, learn how to put in action a powerful practice for organizational change and transformation. Unlock the power of the Six Sources of Influence practice to reveal causes of behaviors and design effective change strategies. With Bruno Collet, Daniel Gagnon, and Virginie Lapointe.
If you want to change people’s behavior, the first step is to understand what causes the current behavior. However, more often than not, we engage in change and transformation without really understanding why people behave the way they do. It’s a bit like having the right answer to the wrong question. The challenge of identifying the causes of behaviors is one of the reasons 70% of transformations fail (McKinsey).
The Six Sources of Influence model is a powerful and versatile tool to uncover the sources of behaviors and design effective change strategies. Although the tool is simple, it demonstrated success in complex and dynamic organizations.
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