Designing a Brand Identity: From Start to Finish

[@StrangeFredyKing]

A 18 minute video that is better than two semesters in graphic design and branding combined.

[@shashankhebbar581]

Exactly bro 😁

[@joycue4560]

For real, i think my best friend would’ve liked this more than her graphic design program combined

[@SementesdeFelicidade]

Also Illustrator 😅

[@AloysiusRodrigues]

Abi, you're a blessing to the design community. Thank you for all your effort. It encapsulates so much, so precisely.

[@abiconnick]

ah thank you, I appreciate it!

[@samidfx]

Abi consistently guides us in the art of becoming proficient brand designers... heartfelt gratitude for your invaluable guidance❣

[@abiconnick]

Happy to help! 😊

[@innoaustin]

Every Abi video teaches me Branding and indirectly, Content creation

[@abiconnick]

Love to hear it! Glad I could help :)

[@kamico01]

I really do love how it turned out 🌹🥺🔥🔥 Sometimes, I wish it is possible to skip the initial stage of learning, and just get into the fun part of designing strong IDs 😅 Thank you for this Abi 🎉🎉

[@shimailapinto2584]

This is truly a coincidence!!!! I was literally designing a mock Cafe brand for my portfolio and Abi posts this video 😮😮🎉🎉🎉🎉 I hv got so much more to uncover, putting my detective 🕵️‍♀️ hat on!!

[@SL-dn6rn]

Your channel is what I wished my professors in multimedia had taught us instead of generalized lectures alone. I got to learn while practice which helped me a lot to improve my designing skills after graduation and on my freetime. Thank you so much, Abi! ❤

[@abiconnick]

So glad to hear this :) Glad I could help!

[@maryamwajid21]

Mark my words “you have reallly good teaching skill” and you are working soooooo hard from Day one.

[@abiconnick]

I appreciate that, thank you :)

[@rakshaslog3058]

It's really amazing how the brand turned out ❤

[@abiconnick]

Thank you :)

[@mooski.]

Thank you so much!! You are really a lifesaver in my darkest time on graphic where i was so clueless & at lost of systematic process when designing. I am really thankful to your contents because now, i have seen significant changes on how i plan out my design compared to when i do it as a hobby. lots of love here.

[@abiconnick]

So great to hear this! 😊

[@leila1]

Trying to brand my own company from scratch here and your videos have beem incredibly informative. Thank you x

[@abiconnick]

Glad it was helpful! and wish you all the best with the company :)

[@XDrumble3]

Oh Abi your video continue to inspire and fuel my excitement into developing myself as a Designer! Thank you so much for this video, I could not stop smiling at all! :)

[@abiconnick]

This was such a lovely read, thank you! You're more than welcome. I'm glad you enjoyed it! :)

[@blessthismayroad9397]

Wow! “Talented”, is an understatement.

[@alejandras28]

I can’t thank you enough for all the information in your channel. Truly inspiring.

[@abiconnick]

I appreciate that!

[@momo-xh3bm]

Your process breakdown of ideas and practical tools-using is really brilliant to watch ❤Thank you so much for such inspiration ❤

[@samparkins7567]

Thought you’d be interested to know I searched “branding” and your video was the second in KZbin’s results! Great vid btw.

[@abiconnick]

Great to know, thank you! :)

[@prexytheartist]

This might be my new favorite of your projects! It's so cohesive and clean. Amazing customization of the typography as always! ❣❣

[@abiconnick]

Thank you 😊I appreciate it!

[@Gallarcie]

This girl is amazing!! You really help me with remembering and applying certain concepts through my design process. PS. I got the client questionnaire and it's a life saver ♥

[@abiconnick]

Love to hear this! Thank you 😊

[@DrTosin]

Thank God for you Abi!

[@weAreMoulak]

You r really helping people with a creative honorable way , such a great person hope the best in your life and thanks for the tips

[@abiconnick]

So nice of you, thank you :)

[@qristomaich1809]

wow excellent😍😍👏👏👏

[@abiconnick]

Thank you so much :)

[@vinchygraphics]

Best from scratch video i have ever seen

[@abiconnick]

Well thank you very much!

[@pelangos]

Is that Sherlock Holmes?! Your staff is really getting impressive

[@abiconnick]

🤣 thank you!

[@hannahisabellelenck]

Loooved this! The brand design from scratch videos are by far my fav videos of yours! Would love to see more❤ only missed the first class brand reveal video in the end

[@abiconnick]

Thank you :) I have plenty more to come! I'm thinking about bring the brand reveal back (just takes a lot of time in the edit!)

[@hannahisabellelenck]

@@abiconnick oh I can imagine! It’s just so fun to watch and really makes the design come to life ❤️

[@iamtheoartdesigns]

The effort and planning that went into this🔥🔥❤️ And it isn't anything near a waste! ❤️

[@abiconnick]

Thank you :) I appreciate it!

[@iamtheoartdesigns]

@@abiconnick 👏❤️

[@TobiAdereti]

Absolute gem of a video, I loved the illustrations of the castle and coffee cup created at 12:00. Could you please create a video on how you create illustrations

[@abiconnick]

Thank you so much. They're so fun aren't they! I'll add it to my list, thank you :)

[@rishabh6676]

A nice and detailed video.. Loved the concept of Castle as the brandmark. And a lot to learn from the statement - 'If it's your initial idea, chances are it's everyone else's too.' Thank you Abi for this amazing video..✌🏼🤗

[@abiconnick]

Thank you :)

[@lhphi]

Fantastic job with a super unique Brand Identity! Great jog Abi!

[@abiconnick]

Glad you like it! Thank you 😊

[@tharchit8692]

You are a life saver abi , thank you so much ❤

[@abiconnick]

No problem, glad I could help :)

[@teodoraivanovaivanova3156]

Hi Abi! I love your attitude towards design, it`s like a game and it`s still professional! I`m making my course brand design project on your brand and i`m inspecting you in such way!

[@abiconnick]

Thank you, I'm glad I give that impression :)

[@georgiacooper3672]

im taking graphic design in school and this is so helpful!!!

[@abiconnick]

Glad to hear! Good luck with school :)

[@Sliman_Design]

Thanks you very much from 🇲🇦

[@abiconnick]

Welcome 😊

[@mickeeva]

my mind is blown. seriously so so helpful! thanks abi! ❤

[@abiconnick]

So glad to hear :) Thank you

[@miaamoo1860]

Hi! I created my first logo (practice for school) It's a monogram.

[@kethecreator]

When I’m giving a brief in class to create designs for a made up company, I instantly think of your content. Your advice has really helped me develop my skills. 🤗

[@abiconnick]

This is so nice to hear 😊 glad I’ve been able to help!

[@toorura722]

This is amazing, I love it!! I learn a lot from your content as a junior graphic designer

[@abiconnick]

Happy to hear that! Thank you 😊

[@heshwanali2548]

Your brand design process amazed me always keep going❤

[@abiconnick]

Thank you 😊

[@radekfoukal1]

I really loove your designs and behind the scenes! Thanks for sharing your ideas it's very inspiring. :)

[@abiconnick]

Thank you! Glad it was helpful :)

[@karolinaskarpetowska3096]

Omg Dustin's thinking cap!!! 😄😄

[@Sadman_sakib]

Very nicely explained, loved it Abi! ❤

[@abiconnick]

Thank you! 🙂

[@djkuroneko]

Absolutely love this one.

[@abiconnick]

Glad you like it!

[@garyfodor854]

Awesome!!! Really valuable and professional video as always, Abi. 🔥😊 Loved the detective part of the video. 😄😄

[@abiconnick]

Thank you 😊

[@delilahkinny]

Waited so much for a nice new video...!!! Wooohoooo❤❤❤

[@abiconnick]

Hope you enjoyed it!😊

[@josephinejasmine.designs]

Wow so amazing!! I love the illustrations and want them printed on a tshirt lol

[@designandvibes]

Ok, I'm few minutes in but I have to say, I love this editing style😂, that detective scene too😂😂❤

[@abiconnick]

Glad you appreciate it 😊 takes a little longer to film but makes it more fun!

[@tooooooooooooota]

You’re the best! Thank you 🤍

[@danielusmanoz]

💜 👏 You use the mouse better than most do with a stylus

[@abiconnick]

Taken a lot of practice 😅

[@SECRETAILED]

Great video! ☺ what's the name of the font you used?

[@mohitpanamoottil2200]

Abi one question!? How do you find inspiration for your moodboards, I mean how exactly you know that this will work? because they are so amazing and resembles to your final designs. I tried trillion times before but failed miserably..

[@NANAROCK07]

wow thank u so much, i learned a lot of tricks

[@abiconnick]

Glad to hear! 😊

[@waheedjawwad354]

Your videos make it look so simple but when I try this with my client I just get stuck in some of the places. I guess I will learn by doing it myself.

[@abiconnick]

Bear in mind, I’ve worked with a lot of clients, so this process was a work in progress for years. You’ll get there you just need to keep gaining experience

[@krissyk354]

love the twead hat and mustache abi. 😅 now it makes sense why you had that in your instagram story hehe. also, love the customization font. looks alot better than the original. keep more of these videos coming. ❤

[@abiconnick]

😂 haha, yes! Thank you, always appreciate your kind words 😊

[@krissyk354]

@@abiconnick 🫶

[@AC_Blanco]

Your videos keep on improving

[@abiconnick]

Thank you!

[@jieunkwon638]

do you think we should work on CMYK color mode from the start? Because the branding always need printing on a certain paper. I'm struggle every time I choose the color brand, as you know, some bright colors can not be printed. I used to do a project that the chosen bright colors represent brand values exactly but just on RGB mode, there aren't any alternative CMYK colors that can do the same. Hope you see this cmt and give me an advice. Appreciate all the things you have done!

[@Lasseer16]

Hi Ms. @Abi, i been watching your videos for a long time, :) i really like the way you present your process, I'm been a in-house graphic designer for 5 years and i decided to resigned and start pursuing my passion in brand identity design as a freelancer this year, can you share some advice? :) Thank you very much!

[@reflectionsbydesignkc]

How do you create the pencil sketch effect used in many of your thumbnails? 🙏

[@RamyaBhatt-h5s]

How to make sure that the logo you create will look good on any medium and in any sizes.i have been dealing with this problem in my design learning process recently.please help!

[@mariamangion21]

Can’t wait to watch ❤

[@abiconnick]

Hope you enjoyed it 😊

[@Flowerykitsune]

Hi Abi ! How do you keep the "round" pen ? Even when I select the round form, everytime that I made a new design with the pen it makes the design with the basic (angular) lines :( sorry for my bad english

[@kamilwaszewski]

Nice video and the final brand identity 🎉 Could you tell me how long it took to create this whole? Like the full time, 2 days / more / less? ;)

[@abiconnick]

I didn't time myself so I can't tell you exactly! Typically projects like this take 4-5 weeks of on and off work :)

[@kamilwaszewski]

@@abiconnick Ok, I get it :)

[@nida_razzaq]

Hi abi I always get confused about color palette you do. Like exploring color palette contrast etc. if you have chosen the palette at moodbord time then why to explore more?? Really confuse my 😥

[@prachisinghal6678]

what is that software which you were using for your brand presentation??

[@imjakedeason]

i loved this video. very well made. I laughted when you did THE interview 😭😂

[@abiconnick]

Haha 🤣 had to try and mix it up a little! Glad you enjoyed it

[@lifeuplift]

That mustache and hat look very cute.😂❤abi detective

[@abiconnick]

haha, thank you 😂

[@shashankhebbar581]

Amazing ❤

[@abiconnick]

Thank you, really appreciate it :)

[@astraldrop95]

You are too good

[@zeinaabouorm4776]

please I have a question: Is the "Elevate your biz with these FREE resources" totally free to use commercially or personal? I'm new and self teaching graphic design and I'm at loss. Much appreciated on a detailed explanation, I'm inspired by your videos.

[@abiconnick]

All the free resources are fine to use commercially :) Wish you all the best!

[@zeinaabouorm4776]

@@abiconnick thank you! you too!😁

[@servanehmx8420]

Hey Abi! I was wondering how did you transform the eraser tool in a rectangle shape? (or if somebody know ahaha)

[@talkwithtemidayo]

Hold alt and drag

[@servanehmx8420]

Thanks !!! ​@@talkwithtemidayo

[@murshidgaming]

Awesome video so informative❤

[@abiconnick]

Glad it was helpful! 😊

[@prettichroniclesco]

can you design a luxury stationery brand from start to finish?

[@ysaninja]

Hi Abi! Long time fan of your content. Just want to point out that the "How to Streamline your Client Process like a Pro" freebie on your website does not work. I was hoping to download it :")

[@sazzadhosen2437]

After seeing your comment I just downloaded the file and it is working fine.

[@abiconnick]

Hey 👋 people seem to still be downloading it fine, what issue are you running in to?

[@Adityakittoo]

You are actually a Plastic Surgeon of Fonts ! 😅🤟🏼 btw do you also think the craze of Unwanted Minimal Logo is declining because people are bored with it ? I mean look at your logo and also few designers to this looks great.

[@abiconnick]

haha! Well thank you 😊 One thing I will say is future trends are always dictated by what the opposite of whatever is trending currently. Skinny jeans were a trend for years, now it's all bootleg jeans. 3d logos were a trend in corporate logos for years, now it's all minimalistic.

[@Adityakittoo]

@@abiconnick true !

[@biplobmajumdar4988]

YOU ARE BOSS!

[@daynewatkins653]

Where do you create your presentations?

[@abiconnick]

Adobe Illustrator!

[@detr1n262]

what's the website where you find the fonts on 5:01 ?

[@abiconnick]

Envato Elements!

[@shashankhebbar581]

Any course u have ab branding?

[@abiconnick]

www.abiconnick.co.uk/the-client-process

[@MydasMedia]

Where would I find someone to do such a logo for me?

[@sweetness371]

Do you always design your work in RGB?

[@abiconnick]

Yes, then if the cleint needs it in CMYK I convert it

[@Zarouge]

I read it as "Brow Land" and thought it was for a beauty business... Oops!

[@majutechs143]

Nice video I'm New in this field please explain me what I learn fast 😹

[@abiconnick]

Don’t try to learn fast, just be consistent over the years and you’ll get there

[@Theprashantrao]

Wow loved the video!.. really eager to buy your templates too.. not sure if you are running any promo codes though. Would surely help if you are.. thank you

[@abiconnick]

Thank you :) In terms of promo codes, I don't usually run any sales as I feel like it devalues the product, and I put a lot of time into developing the templates, hope you understand :)

[@Theprashantrao]

@@abiconnick no problem Abi absolutely understand the love and work that’s gone behind your work. I wouldn’t devalue them either. Gone ahead and bought the pro bundle :)

[@MrMonkey0016]

Yo do you go to SFU ?

[@abiconnick]

No, I'm based in the UK and didn't go to university

[@MoreCreativeGFX]

NIce

[@Huynhducphat]

Wait wait! You draw with a computer mouse??? Damnnn

[@abiconnick]

haha, i get this reaction a lot!

[@FlintWestwood489]

how is your hand not always hurting using that mouse?! Oke, gonna watch the video now :p Just can't get over the fact that you are doing all this great work with that uncomfortable, poorly designed mouse :)

[@abiconnick]

Haha 🤣 my partner tells me this all the time, but I’ve grown to love the Magic Mouse 🐭

[@xamyo]

1st

[@HaychCe]

No client has answers like this thoo

[@abiconnick]

They do if you ask the right questions

[@sa.0lly]

You are incredible girl

[@kezzy_kezzy]

Loved and enjoyed every bit of this and I truly learnt from this🫶🏽

[@abiconnick]

This is always great to hear 😊Glad it was helpful