Developing A DEI Blueprint With Dr. Samanatha Rae

In this Communicate Like You Give A Damn podcast episode, Dr. Sam and Kim Clark explore the pivotal partnership between DEI strategists and communicators in an exclusive webinar event. Together, they discuss integrating equity and intersectionality into communication and marketing strategies for DEI initiatives. They stress the importance of early collaboration, emphasizing insights from Dr. Sam's DEI Blueprint® program on developing effective communication plans for DEI strategy implementation. Kim underscores the proactive role communicators must take in delivering authentic DEI messaging, aligning it with the company's brand and mission. These two powerhouses provide practical insights into fostering diversity, equity, and inclusion within organizations through inclusive language and authentic storytelling, offering valuable guidance for creating impactful DEI initiatives.
About The Guest:
Dr. Samantha Rae, commonly known as Dr. Sam, brings a multifaceted academic background in Biology, Public Health, and Leadership and Organizational Management to her mission of revolutionizing Diversity, Equity, and Inclusion (DEI) practices worldwide. Over the past decade, her initiatives have reshaped organizations like Goodwill, Save the Children, and NIH, impacting over 10,000 employees and collaborating with leaders from over 50 universities. Her research-driven approach led to the creation of the DEI Blueprint®, partnering with over 100 companies including AWS, Meta, Teradyne, Uniswap, and Microsoft. Driven by her passion, she developed the DEI Offload™ app, providing a refuge for over 500 DEI and HR professionals globally across various industries like Staples, Lyft, and Xbox since its launch in April 2022.
Find Dr. Sam Here:
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About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Kim began integrating DEI into communications beginning in 2004 and it wasn't until the summer of 2020 when her peers starting listening and seeing they have a role and responsibility in DEI and in social justice on behalf of their organizations. As a student of life, she has completed several certifications including DEI Certifications from Yale School of Management & UC Berkeley. Kim is also an NSA Speaker.
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