Diddy - Diddy (Official Music Video)

Official Music Video for Diddy - "Diddy" directed by Brett Ratner from 'The Saga Continues...' (2001)
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About Bad Boy Entertainment:
In 1993, Sean “Puff Daddy” Combs, also known as Diddy, launched Bad Boy Records. Nobody could have
imagined the impact the label would have on pop culture. As a subsidiary of the larger Bad Boy
Entertainment, the label became best known for its signature sound of streetwise hip-hop soul and the
ghetto fabulousness that radiated like precious jewels from its very name. Bad Boy was designed for
those who aspired higher, but also wanted to party until the break of dawn. Puffy had seen life from
both sides of the class divide and, with his groove-heavy music, worked hard to merge the two. There is
no better visual embodiment of this merger than the groundbreaking videos that were in heavy rotation
on BET and MTV and now on KZbin.
The Bad Boy Entertainment channel is the official KZbin home of iconic music videos from Puff
Daddy, Craig Mack, Faith Evans, 112, Total, Mase, Yung Joc, Cassie, Danity Kane, and the rest of the Bad
Boy Family, and your destination for some of the biggest 90s and 00s hip-hop hits of all time like Craig
Mack’s “Flava In Your Ear (Remix)”, the Notorious B.I.G. tribute “I’ll Be Missing You” by Puff Daddy feat.
Faith Evans and 112, and Cassie - “Me & U”.
Subscribe now to join the Bad Boy community, and while you’re here, check out our Bad Boy certified
playlists, show us some love in the comments, and stay tuned for updates. Cause it’s Bad Boy 4 Life…

[@mr.m6397]

The towel scene in this video is crazy now. 🤯🤯🤯

[@antonkomarov9025]

Shiny suit man, lol😊

[@geloarn]

The C, the C, the T, the V The B, the E, the A, the T, the I, the N, the G

[@julian_212]

😂😂

[@ShebrewQueen]

Nooooo! 😊

[@HenHouse_Pins]

Smacks harder in 2024.

[@codex2107]

Quit playin

[@alexblakley]

slaps* music doesn’t smack fyi

[@shellkasemusic4123]

Idk why I can't stop playing this after the allegations 😂

[@BigWilt2000]

Same 😂😂😂

[@Tha90sKid]

🤣🤣 Fr I totally forgot about this song and messy KZbin recommended me this sht 💀

[@growitheflow]

Woooooooo!!!! 🔥🔥🔥

[@Iphaze25]

Cause diddy did 😅

[@omarperalta9590]

Wtf I thought I was the only 1 😭😭😭

[@DaOneDeeMoney]

Such a fun time in the early 2000's and within Hip Hop

[@hughhefamphetamine7484]

No, it sucked.. 80s 90s was the realest.. Yall ruined it.. Killed it

[@LONEWOLF..314-S-T-L]

FACTS 💯

[@pcakes1878]

pharrell was behind that sound

[@raymondlekalakala8404]

To my late bestfriend zweli mthembu

[@akabuougochukwu9921]

Now he's a billionaire, you made of of a billionaire

[@potstarx4125]

"ITS THE N-O-D-I-D-D-Y" 💀💀💀💯

[@TheMackoftheyear]

No Diddyyyyyyyyyy

[@JorgeTorres-tl7vo]

As an immature teen, me and my friends would jokingly spell out ‘Dildo' instead of "Diddy" for the chorus. Knowing what we know now about Diddy, we were honestly pretty close to Diddy’s original vision.

[@abdulrazak542]

Hate

[@allanbaker1786]

LOL

[@eclectica1]

​@@abdulrazak542Cry some more.

[@eclectica1]

​@@abdulrazak542 I know you desperately want to bend over for him. Just admit it.

[@keithprater2011]

The P, the R, the I, the S, the O, the N, he going toooo iiiiiiit!

[@2009brandond]

😂😂😂

[@Trudon]

LMFAOOOOO

[@spottedking]

😂😂😂😂😂😂😂😂😂😂😂

[@mikejones1266]

I laughed out lol when I read this!!!

[@lazarorodriguez5161]

SMH 🤦‍♂️🤣🤣🤣🤣🤣

[@THERSC216]

J-A-I-L is where he is going

[@JayKanella]

2:35 was right before he chased Cassie down the hallway

[@benklu1467]

No 🧢

[@nicoleharrington9086]

You know what......😂😂😂😂

[@eclectica1]

​@@benklu1467 Cry.

[@CC-si3cr]

too soon.

[@trevorbickham3067]

"My repertoire is Ménage Trois".. Diddy wasn't just rappping he was telling on himself

[@Tha90sKid]

D-I-D-D-Y D-I-D 😳 Pharrell tried to tell us back then and it went over our heads 😭

[@konstantins11]

This is crazy 😂😂😂

[@Hotrod_reactions]

😂😂

[@henrymagdaleno3893]

Well damn

[@kermaurymusgrove9170]

Pharell had this knockin tho

[@tonystank2027]

This song with the hook playing should be the intro to 50's Diddy Do It series 🤣🤣

[@allanbaker1786]

LOL

[@CC-si3cr]

...and who's going to pay for the license to get THAT approved? Pharrell is not going to let that beat go for free!

[@meladgoat]

im almost 100% sure loon wrote this. i can hear his flow in every bar

[@abdulrazak542]

Idiot

[@chosensmusic]

Facts

[@user-vf3kl7oo8l]

Or 50¢

[@rockboyznative]

Pharrell did

[@carmen4373]

D.I.D.D.Y D.I.D it🤣🤣🤣🤣!!!!

[@abdulrazak542]

Shameless hater

[@Tha90sKid]

I was looking for this comment 🤣🤣 Pharrell tried to tell us 23 years ago lol

[@dennistonrockstone]

I remember me and my bros back in the day wondering wtf he did lmao now we know

[@eclectica1]

​@@abdulrazak542 One video where he got caught and 'apologised' only because he got caught later...what say you now, fool?

[@claytonallen5428]

Oh how I miss the old school Bad Boy era!!! ❤❤❤❤

[@yearo77]

I feel bad for listening to this right now, but this was my Jam!! Sad times. Neptunes, were flames on the buttons. Diddy let me down man 😢😊

[@nakiacorbin8350]

Pharrell and the Neptunes was on 🔥🔥🔥. I miss these days

[@cutiepatootie4521]

The F, the R, the E, the A, the K, the O, the F, the F. It's Diddy, It's Diddy.

[@allanbaker1786]

LOL

[@DonnieandThiagosmama]

Lolz 😂

[@infamousdisciple2013]

Ahhhh lol 😂

[@mls4328]

Diddy straight up told us all and boasted that he took the shot in the chorus. The chorus, ‘The D the I the D the D the Y the D the I the D its Diddyyyy’ That spells DIDDY DID and, the chorus is sung in a way as if to say, did heee? Did heee? Diddy did. Clearly. You got Pharrell chiming in ‘that’s just crazy’ you got the chick in vocals where diddy says to her ‘come and work it out girl, I wanna see you work it out girl’ He rapped it all to us and nobody remember.

[@jacarriusdoesthings]

I’m so ready to go back to this era! I miss it so much.

[@pcakes1878]

i know the kids nowadays with their got darned rock music! devils music i tell ya

[@edski8536]

Thank Goodness 4 KZbin & Videos.

[@victorialevy6689]

I'm still there. Every time I listen to this I go back and stay there. Such a happier time.❤❤❤

[@CC-si3cr]

I completely forgot about this song. That's just crazy!

[@Kyeju]

Can we discuss what a baller move it was to get Robert Guillaume and Christopher Hewett in the video just to line up with the "Bentley, Benson and Mr. Belvedere" bar?

[@CC-si3cr]

Yeah, but srsly. Were they busy? Sad, that no one past the millennial generation will get that reference. Prolly won't even see this music video or grasp what an overpowering figure Diddy was in the world of showmanship, hip hop, rap, and glitz.

[@BTIsrael]

Neptunes put their foot in this beat!!!

[@ucantknockthehustle]

This song makes me wanna switch lawyers on Shyne.

[@joesheppard5960]

They made his jail anthem 😂😂😂

[@ghanaman001]

If the wrong troll gets a hold of this, it's ovaa 😂😂😂

[@RalloBoykins]

Anybody here after new about the raids?

[@ejectoseatocuzhaha]

U know it lol, are we sick too?? 😂😂😂😂

[@rebengamonde]

Yes papi or like diddy say Daddy oooh s###%😂🤷🏾‍♂️

[@allanbaker1786]

LoL!😊

[@taharacherif9495]

😂😂😂😂😂😂😂😂🤘🏽🤘🏽🤘🏽

[@dontelindsey5846]

The Neptunes, Timbo and trackmasters had thr early 2ks on fire. I miss those days

[@knockda887]

you support this disgusting person - Wrath of Pac

[@hennyjrsmith988]

The R, the A, the P, the I, the S, the T, he, be, the Diddy

[@Charles_N]

Hold up! 😂

[@tylongkicks8821]

​@@Charles_N💀💀😭😭

[@guccigucci4188]

😂😂😂😂

[@J-T46]

Lmaooooooo!! 😂🤣💀

[@Mistimo123]

Damn.. read it as the chorus came along… fit perfectly

[@MisterCee420]

🎶 “No Diddyyyyyy” 🎶

[@abdou4314]

Back in the days Diddy was the Goat

[@YoshiBugatti]

If only you knew the true meaning behind that word.

[@solomongrundy1467]

No matter what people say about him the guy is a certified legend.

[@accthackedSoundsAstound]

💚Prayers and Blessings to Kim's loved ones! 😔RIP lady!

[@YoungBlaze]

so wait the hook is saying "DIDDY DID" ? wow the prophecy has came true?

[@TennyWhyte]

NEPTUNES! #Classic

[@Andre87191]

Diddy be dancing like this when going to jail and especially the jails showers.

[@The-Endo-SymArmor]

Diddy ain't going nowhere

[@kevinmckinnon3919]

“Diddy Do It?” is what the Lifetime Documentary Will Be About This Man 😂

[@THERSC216]

Produced by 50 Cent

[@cyrillekamtoh8917]

Can't wait...😂

[@2009brandond]

😂😂😂😂

[@akiman712]

English language is gonna change cuz of this man. Soon enough ppl will be sayine writing "diddy" for did he do it, for any situation no matter the person. Already ppl saying pause no diddy lmfao

[@d-roc1576]

@@THERSC216 🤣🤣🤣

[@SergMilli]

Still amazed he went and got Benson and Mr Belvedere for this video.

[@kevinlee7029]

Money talks...especially, for them muhfuckas in the entertainment industry

[@flymaluguy]

Benson & Mr Belvedere @0:37-0:38

[@TheBlackManMythLegend]

That level of self love is unmatched. :)

[@tambert3897]

Self love? He worships himself.

[@babyj2602]

So D.I.D.D.Y D.I.D IT

[@gabez8]

#THEDTHEITHEDTHEDTHEYTHEDTHEITHEDTHEITHET #DIDDYDIDIT 😮😂

[@3swordstyleHeru]

All I can hear is this while he on the run 🤦🏾‍♂️😫

[@JohnnyDrip82]

Notice he's wearing a towel in this video too. I wonder is this where his pattern of behavior began.

[@shavonnemayo9440]

Diddy had HITS 💯

[@mahmutsala4523]

I remember when i was like 11 or something and saw this on TV. Saw Diddy rocking with this cool dude Pharrell, then Rockstar came out. DMX dropped we right here and his Album the great depression. Nas came up with got yourself a gun. This was the greatest time of my life.

[@samkelomantengu5206]

Channel O😂😂😂

[@reverdyransom6628]

Diddy dancing be makin me laugh!. L.O.L..

[@cyndih8680]

Reverdy Ransom and the rest of the world 😂

[@kevinlee7029]

@@cyndih8680 😂😂😂...FACTS

[@pcakes1878]

diddy dancing made everyone laugh lol. i think 50 has a line "i dont dance around like diddy"

[@legm5298]

Looks like he's hitting random buttons on a controller 😂😂😂

[@antontoshaboy8264]

LOL

[@tremainworrell5997]

P. Diddy 😎👨🏿🕶🎤🖤⛓✨ Diddy 😎🕺🏿🖤🌟🌟 Neputunes beat is fire🔥🔥🔥🥁🥁🥁🥁 This video never gets old but gold 🌟 Pharrell Williams The Neptunes produced it 🌟 R.I.P. Black Rob from Bad Boy

[@victorialevy6689]

The choreography is fantastic. Music on point. Dancers slamming. Diddy banging! I love this!❤❤❤❤❤❤❤❤

[@scottalexander9853]

The D, the I, the D, the D, the L, the E, the R, that's DIDDLER, thats DIDDLER!

[@IIDynamoDuckII]

It the D, the I, the D, the D, the L, the E, the R.....the Diddler

[@arthurwilliams6628]

HOT throwback 🔥🔥🔥🔥

[@d_a_nguyen4027]

This is where Puffy turned into Diddy. After 30 years, you’re still Puff to me. 😝

[@shawnwall5]

Iv always loved the baseline on this.

[@qristofao1437]

Bananas it is

[@torrijones8434]

Man I miss these day I wish I could get it back😌

[@JaniceCarter-ws7lu]

*And it aint no stopping this cause Im an optimist* Imma mind my business🙋🏾‍♀️ Pharrell❤Diddy❤ God bless you and yours daily❤❤❤❤❤

[@udinelumbu2351]

This beat is crazy!!!!

[@surfboarding5058]

Neptunes

[@hailboognish3858]

It’s fucking simple and annoying. Like people in hippity hop

[@dennistonrockstone]

CRAZY 💯

[@indygoweird0]

It's the commentary at the end of the break down for me. "Ayye, yo, waddup, it's shiny suit man.." 😂😂 ahh, I love being a millennial. I remember the premiere of this video on 106&Park (w/ AJ & Free). Harlem shaking & shit. 😂😂😂

[@juliusgabriel741]

I always understood shiny SOUP man 😂

[@marcus2rell187]

“From New York to Los Angeles, I did the whole world scandalous” he was tellin us the whole time 🤦🏾

[@jaleesatrevelyan1510]

Love this beat!

[@surfboarding5058]

Neptunes

[@Prophecy40]

Me too

[@mrshoes3905]

This is a bombshell of a hit and I can't forget the Bad Boys album was bananas too.

[@whoiseddievanmunster6882]

Yeah thanks to hit ghost writer

[@zeninvites3209]

this was the coolest beat back in the day.

[@j.campbell8491]

The Neptunes owned the 2000s with productions

[@shannonwilson6216]

@@j.campbell8491 no one could stop him

[@hailboognish3858]

Sure, if you’re a retard

[@victorialevy6689]

Hell yeah!

[@DJTikiMillions7]

Watching this video makes me feel good and sad at the same time that Bad Baoy Era was a huge part of our childhood who grew up in the 90s and 2000s

[@DannyDoGood]

Same

[@Marcus-pm8lv]

It’s Diddddyyy 😭😭

[@escomobro23]

R.I.P Black Rob I saw him in this video so I had to say it.. Song is fire and Pharrell is a genius with the board

[@kadyrkulove]

Damn, i love Puffy Vibes

[@tremainworrell5997]

Diddy Vibes

[@dennistonrockstone]

Ever wonder why they called him puffy?.....

[@ninaangelique4811]

I've never had any kinda Diddy song pop up on my feed until now on 4/5/24😂😂😂

[@bradytomaz]

Loon wrote this!!!

[@unclezefusi]

We dgaf… he aint diddy

[@mostvaluablepropertiesinc8206]

I remember gettin me a relaxer and waves back n the 8th grade messin wit bad boy yo...they had NYC on sum playboy stylish type vibes back then..miss them days wot the small Gucci link chai NC wit the Jesus head piece tho❤️✊🏽

[@gotm210]

The F the I the B got Diddy!😂

[@Trudon]

Lmfaoooo

[@jackbrown1025]

Fib? Smh genius

[@allanbaker1786]

LOL

[@bigdog2610]

@@jackbrown1025 boy been in the GTA world for too long

[@mahoganybrown6607]

I totally forgot about this song..the last era of good music...

[@LordHaveMurcielago]

The H, the O, the M, the E, the L, the A, the N, the D...It's Homelaaaaand!...It's Homelaaaaand!

[@chosensmusic]

The feds and homeland security got you …

[@moseschrute]

“We have a search warrant for (Federal Agent sings chorus)”

[@richardbullis6263]

Sean and Pharrell are the best like Justin Timberlake and Timbaland what talent. They have taken hip hop to a new level.

[@FierySpiritMaury]

Nah Justin timberlake and Pharrell was even better imo

[@PrinceofDrill]

​@FierySpiritMaury , I disagree, bruh. Pharrell and JT is CLASSIC as fuck! No start to JT's career without Pharrell. But, Timbo took Justin to a different level musically!

[@j.campbell8491]

JT always have Timbaland and Pharrell on the beats. He said thats his formula.

[@user-wo2xs1nj7r]

Justin pharrell, Diddy pharrell / neptunes let's not forget Chad in this..... neptunes the dominate producer of that decade...timbaland was around but dominated after....commercial anyway. Pharrell still had hip hop locked down in USA.

[@CRACKGUP]

This beat waz stuck in my head... just call me SHINY SUITE MAN!!... Diddy...good times takes me back 😌

[@antoshkakomarov5409]

yeah wadap shiny suiteman thats funny lmao

[@NickDryer]

I know right its diddy.Diddy be telling yall what he about in his songs too it just go over people heads six figures and camcorders I aint never let the ladies hipnotize me no more but back to the manuscript

[@user-bg8dg3iq4f]

The F, the o, r, the c,the I, the N, the G, you see is Didddddy hold up its diddyyyyy

[@lookcloselyatmypic1326]

he's finished. Its Diiiiddyyyy !

[@fjc633]

Everybody was rocking with a weirdo

[@mrxxbrian]

Diddy and Brett Ratner collaboration YUCK.

[@blkprince198]

Classic 🔥 Diddy the GOAT

[@LouisMenotti]

He's not though is he..

[@KillenEMsoftly]

you hear this song... RUNNN!!

[@OldSchoolNiner]

The D The I The D The D The Y The F The B The I , it's Diddy...

[@TheRealArrendondo]

Why is nobody talking about the Macy Gray cameo

[@nunayobiznass]

Because no one cares

[@miked.336]

What would you like to talk about?

[@osirisofthesouth2853]

@@nunayobiznass😂😂 💯

[@BlackFaithProduction]

Why would anyone care about her making an appearance?

[@mzbeauty88]

Because if she was somebody like Alicia Keys or Chilli they would care

[@MrBigshakey]

Can’t tell me this isn’t a classic

[@TheInterestedObserver]

Beat was low key ICONIC, Diddy defined the lightbulb era, even the hardcore cold underground dogs secretly loved these jams 🤣

[@MarvinPowell1]

He seems pretty humble and totally innocent, doesn't he?

[@mrbluemagik1]

The...P the... FELONY!!!

[@TheBeLuvdTRex]

Lmao

[@boschista]

this sample is so contagious.

[@WillToWinvlog]

What didn't Diddy do?

[@jasonhinton6221]

I remember this video when I was a kid this video still slap

[@adeel5rali170]

Back then we made fun of Diddy, not realising he is better than most of the mumble bullshit we have to listen to these days

[@danielngongang9419]

I know, right???

[@cassidyferdinand6435]

His ghosts writers were spitters

[@togonumber]

so true

[@togonumber]

hip hop is so shit now....

[@jayc5756]

Facts!!!

[@joelserafin4799]

Mornings in 2000s before 9th grade feeling like a g dancing to this 😂😂😂🎉🎉🎉🎉

[@reverdyransom2096]

W.T.F.!. Diddy, in his own video!. I always thought he wanted to be in everyone else videos!. 😄

[@413westernmassbornjp6]

Was bumping this album in 7th grade when it came out good times

[@johnnymassacre]

The P the E the D the O the P the H the I L E it's DIDDY!

[@Eric-cd4rg]

I don't think any of the allegations were of being a pedo

[@CC-si3cr]

When was Diddy classified as a pedophile??? I am also really, really tired of that being everyone's go to word. Pedophilia DOES NOT include children of ALL ages!! There is a categorical breakdown of this disorder from infancy to age 18. Just so you know a pedophile is a psychiatric disorder in which an adult or older adolescent experiences a primary or EXCLUSIVE sexual attraction to prepubescent children. A pedophile typically likes children just before they are starting puberty. Age 10 with a cut-off point for prepubescence at age 13. So tell me. . .when have you ever seen any photographic evidence of Diddy hanging out with children that young who weren't his own offspring or a child dancing in one of his music videos? Yeah. That's what I thgt.🦗🦗🦗🦗Crickets!

[@marianamendoza7263]

Neptunes always making nice beats.

[@reformer6666]

Y'all can say what you choose. He can be guilty or not guilty. But you CANNOT DENY this man was responsible for endless hits. Had y'all dancing at the drop of a hat. Can't deny the genius-effect.

[@eyecontrol4900]

exactly. separate the art from the artist. No way out is still a classic album

[@MrXanderthegreat1]

Diddy definitely did. And he been told yall he was a bad boy

[@dont.argue.under.my.comment]

Diddy do it? D I D D Y D I D

[@carolmelfilmproductions]

That's right Diddy, get yo GROOVE ON💃💃💃🔥😎💯

[@bankheadpolo]

Diddy Did !!

[@atiadonko5769]

😂 it took me so many years to figure out what the hell he was spelling

[@3rdbeatz836]

Diddy Did what !? 👀😂

[@use-Neo8701Malapane]

Fire🔥🔥🔥🔥🔥🔥This dude for the culture..... Love DIDDY...

[@cmggloo2851]

Neptune’s funk the music 🔥🔥🔥

[@MsClaudiaDuran]

Wow. These bars are genius. "Sometimes I rhyme slow, sometimes I rhyme quick" "And I just wanna blow your mind, I'm talking literally blow your mind." "Let the party people dance to this, Get out your seats and clap your hands to this" "The D, the I, the D, the D, the Y, the D, the I, the D" (DIDDYDID?!? Tf??) "I just wanna rock with chu, And take it straight to the top with chu, And do what I've got to do"