Dieter Rams - A brave new world of Product Design

[@hanzfranz7739]

You know its great design when after almost 70 years your record player still looks fresh and modern.

[@westelaudio943]

When there is no 'style', there's nothing to go 'out of style', but a Mr. Rams is not needed in the process, all you need is a box, white paint, and a drill press... And of course the chassis which meant many hours of hard work for several engineers who, of course, neither are even known by name nor did they ever earn more than a tiny fraction of what Mr. Rams did, the phrase "He laughed all the way to the bank" inevitably comes to mind...

[@fastandcurious]

And yet it is a record player. Because it is only design and not audiophile level quality, it is just a museum piece for the better part of 40 years. It has been out of production for even far longer. So the only sustainable part of the record player is the iconic design, not the product.

[@tortepasti2]

@@westelaudio943 Just because you dont know their names doesnt mean we dont know and you can bet these are wealthy individuals

[@johannv.d1208]

@@westelaudio943The idea that you think that “all you need” to design something like an SK-4 is just some white paint and wood; trivialising it, is actually a testament to Rams’ revolutionary design. It appears trivial today because everyone today took some level of inspiration from those designs. This entire concept of modernist “functional” or “industrial” design only barely existed before he did it (ref. Peter Behrens, Wilhelm Wagenfeld) - he took the ideas and ran with them further (and so far that it appears trivial now). To your second point: Rams was actually a big fan of letting design and engineering work together. One needs the other to create a good and successful product. And as pointed out before, while they may not be known by name, Braun became a very prestigious company to design and to engineer for. They were all paid handsomely rest assured. It is in fact pointless to compare design and engineering-even so, it is much more difficult to be recognised in STEM fields as opposed to design, and what you wish to make of that is up to you. I personally believe that design has never seen such a bigger paradigm shift than when Braun and Rams began to work together. That is why he is recognised today.

[@david_r_munson]

⁠​⁠@@westelaudio943Insanity is thinking Rams' designs have no style.

[@Anonymous_Pi]

Can we take a second to realize how organized all of Dieter's tools are?

[@Dev1nci]

Yeah I feel like his hair is already neat when he wakes up but he brushes it anyway 😂😂

[@mrjellow]

I live the same way. All my objects are bought with intent and each has 'weight' in my life. It is therefore easy to organize because I do not have random objects floating around and its intent ties it to other objects thus making it worthwhile to organize.

[@hanmayujiro5036]

typical taurus trait that works

[@buzzfunk]

I have my parents Braun Atelier Stereo system and its a marvel. Love everything Dieter designs. Clean, ahead of it time design IMO. Genius.

[@bananasandbass]

These design principles are still found today. Apple, IKEA, Sony, Teenage Engineering. Still borrow when doing minimalistic things.

[@zkdr6278]

Love teenage engineering. They really bring over his design philosophy with their products.

[@ffsnob]

The video thumbnail alone is already serving me.

[@admirald.rifter1819]

@Major Quintana Shush?

[@roxyagogo0810]

Never knew about this great designer until yesterday when I came across Braun calculator at a store. It was tiny enough to be ignored size wise, but its extremely simplified design and the combination of colors were enough to tell you whoever designed it is genius.

[@pareshdeshpande7292]

Even the room he is sitting in has that vintage Braun aesthetic

[@aravindadevaramane7835]

Thanks for this beautiful video

[@mm76.9]

An absolute legend. Very inspiring.

[@aperture147]

So this is the root of all John Ive design?

[@pritsie]

He was a great admirer, yes

[@Dev1nci]

Yeah totally undigested 😂😂😂 literal copy and paste.

[@eduardomautner9075]

What is the name of the soundtrack?

[@imanfrancisco]

If he was asked to do a newspaper design, I wonder how he would approach it. :-).

[@TerekkiTerekki]

Less news, but better

[@yasin040190]

Great interview 😎👍

[@mihailmilenkov6223]

what is the background soundtrack called - or its genre?

[@KM-bl3vy]

I don't know the musician but that sounds like minimalist modular synth but it could be anything.

[@mihailmilenkov6223]

@@KM-bl3vya bit like the furniture nobody knows where it’s coming from

[@samuelthiex]

like glitchy minimalist synth ambient? kinda aphex twin esque

[@ewan8636]

IDM

[@eypxmwgovmifuon7808]

@@ewan8636 Thank you for introducing me to a totally new genre of music 🤙

[@ようかん-e3b]

0:24 "ディーターラムス様" Japanese label

[@JoePeterson-pw8kv]

why is the sound track so horrible with big loud noises?

[@AxViki]

nice

[@dunsbroccoli2588]

He's quite Japanese.

[@stefan-bayer]

Role Model

[@salamista]

The audio is so low, I can't hear anything he's saying and the subtitles are garbage

[@marcv2648]

His house is designed in the style of an accounting practice located in a strip mall.

[@JScarper]

Alternatively, the people who design accounting practices located in strip malls (in the US, because of course this is an USA phenomenon) co-opted the aesthetic without the context

[@andrewsmactips]

A video about clean, clear, crisp, design - shot, and then manipulated to look drab muddy, out of focus and hard to hear.

[@vibsmith555]

i thought he is a historical figure

[@alejandromateus7428]

Test

[@M15Taka]

OMG he just ripped on 60s muscle cars 😁

[@teppo9585]

I think his point was about them changing style every two years. He prefers longevity in style.