Apple Got Away With It

The NEW Apple - • The NEW Apple
Apple is well regarded as a design innovator, but what if I told you that isn't exactly true. Let's dive into Apple's past and dissect how a German design heavily influenced the Apple we know today.
Objectified, Directed by Gary Hustwit - vimeo.com/ondemand/objectified
Rams, Directed by Gary Hustwit - hustwit.vhx.tv/
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[@jon4lakers]

ANNOUNCEMENT: If this video gets 10,000 likes, I'll do an entire video in my incredibly-accurate British accent 🤣

[@SangAmin]

Nice

[@Gamerad360]

Please do.

[@marios.k239]

That accent ain't good m8

[@Top_Dawg360]

Whoooooooooooooooooooooo! lets go people!

[@wapmad]

It’s sounds South African! Lol

[@baameows]

design principle- “long lasting” apple- *nervous sweating*

[@dewdop]

"Environmentally friendly"

[@mechamicro]

Lol, they only learnt less than half of the perfection ideology

[@Torinchapman]

You miss understand what that means, it means the design needs to be long lasting. Like a product that was released 5 years ago or longer could be released today, it’s what timeless designs are

[@mechamicro]

MrT So my MacBook keyboard is not working. Butterfly keyboard is trash. Thanks Tim Apple for ruining my life

[@555jaybo]

Apple - eternally boring

[@flyingninja1234]

It's interesting to me that Apple wanted to sue Microsoft over Windows' GUI.

[@pierre-lucforgues5437]

Apple won.

[@campkira]

Meh... It like sue the neighbors for having toilet like ours...

[@KangJangkrik]

Apple taken someone ideas, but it won't let someone steal apple's idea

[@mrjaquavis6444]

Another reason to disslike Apple. They would go all the way to sue another company because its product had a similar GUI. Whats next? Copyright claim geometry and colors? (hyperbole)

[@manamanaman]

The word fairness has no meaning in a competitive market. Everyone copies everyone but will also take any opportunity to sue the competitor for copying them.

[@Dragonblaster1]

At one point, Steve Jobs claimed Bill Gates had done the equivalent of housebreaking and stolen Xerox's WIMP GUI idea for Windows. Gates replied, "Actually, Steve, it's more like I broke in to steal the TV, only to find you'd already stolen it."

[@p0lar66]

Don't forget the influence of the Bauhaus Movemet. The principle of "Less is More" and the whole Braun design really goes down to the Bauhaus philosophy of how things should be designed. Great video as always.

[@TheNightstalker80]

Yes absolutely, Bauhaus brought one of the most radical changes in design and architecture. This was the first time design became a thing in peoples mind, there was a clear change in how people and designers look and think about products. The Form Follows Function principle was reinterpreted and lead to a radical reduction of "unneccecary" things. Clear and simple forms became a standard. Not only Rams and Braun did this but Rams design stood out at the time.

[@VMHappy]

Look into the Ulm school of design. It came after Bauhaus, and many Braun products were designed in collaboration with other designers from that school. They introduced the world of product design to Dieter Rams (who was working before as an architect for the Braun brothers). But yes, definitely a follower (after WW2) to the Bauhaus school (closed before WW2), with the addition of a more of a holistic design view.

[@stuhunter]

This is ridiculously well done, Jon. Enjoyed that thoroughly.

[@jon4lakers]

Thank you

[@memsom]

Well.... we slipped in to an Australian accent. Jony has a soft slightly northern English accent. I think he’s originally from somewhere like Newcastle, isn’t he?

[@TimeMeddler]

m4tt3m50n He may be from the North East, I don't know, but I don't hear any trace of it in his accent. His accent is very standard.

[@DraganBakema]

Since he restarted his work is amazing. I watched this vid ...and thought: amazing.

[@stuhunter]

Dragan Bakema I agree 100%

[@retrogaminggenesis6102]

The Trashcan makes so much sense now.. One last push to see how close they could get to the jucier without anyone knowing...

[@scb2scb2]

I asked Bruce “Tog” Tognazzini once when he was already working at apple and he blamed a programmer for that one and they didn't want to remove it later. Only much later they auto changed the icon to change to clearly signal that throwing away a floppy would mean eject.

[@wclifton968gameplaystutorials]

I think he knows that and is probably just bullshitting...

[@someguy6183]

Finally someone actually acknowledge Braun and dieter rams!

[@scb2scb2]

sorry among designers and even at apple it has been acknowledge for years. Not sure if we can blame people on the street or on the internet of not knowing some of these facts of how thing really work and flow from company to company how they get picked up and extended. Even Jobs who people always show 'we love to steal stuff' video clip in the same and many other interviews talks about this about the design angle, about the sri angle he was not shy about defending the 'stealing' since he rightly so felt he could take it a step further and bring it to the masses.

[@debkanchan]

To be honest. The opening was pretty convincing. I'm buying a juicer. NOW

[@canadiankrispybacon1450]

Lately the ‘honest’ and ‘Long Lasting’ could be argued.

[@GinsuSher]

3:48 I could think of a few of those things that doesn't scream apple... In fact, I think they run opposite to what apple is doing... > make a product useful > long lasting > environmentally friendly

[@RicardoMontania]

I agree, but the only discrepancy I have is that I think they're useful.

[@xXcangjieXx]

I think long lasting means that they have a timeless design.

[@VintageDefectors69]

and they are dishonest about it

[@xerzy]

@@xXcangjieXx really, it's about everything - a designer doesn't design just for the sake of aesthetics, but for everything. And Braun products, at least from Rams' time, actually are pretty durable, from what I understand and have seen.

[@Progan666]

@@xerzy Definitely long lasting. But that was the case with many products from that time, hardly unique to Braun.

[@razerville]

Almost every tech channel has gotten stale through the years but after leaving techno buffalo, you and you team stepped up the game. Every post is so interesting now. Every post is a take on your view and opinion. Keep it up guys!

[@clintcurtis9630]

Excellent history lesson that a lot of us didn't know Jon!

[@preeet007]

This video is like a great discovery channel documentary with Morgan Freeman voiceover. I could watch it for hours,. Love these videos really unique and pleasing with a sense of calmness.

[@jon4lakers]

Thank you!!!! Robert crushed the edit.

[@franklingoodwin]

I didn't know Morgan Freeman was South African 🤣

[@alij0n3s]

Man, you've come such a long way. Videos goes strength to strength

[@jon4lakers]

Thank you!

[@Gamerad360]

Nothing is original, everything is a copy of a copy.

[@TheFlyingBobbCatGeo]

Im not gonna lie, that's a good point.

[@jon4lakers]

@@TheFlyingBobbCatGeo At some point every idea had an origin.

[@TheFlyingBobbCatGeo]

@@jon4lakers Yup i agree with your opinion all the way, just saying that he has a pretty good opinion 😅😀

[@Gamerad360]

@@jon4lakers Nature

[@Gamerad360]

@@jon4lakers Great video btw.

[@GeniusFinds]

Jon I love your new take on the videos now a days. Great cinematography

[@sivaramkrishna1801]

Man, you explain the topics even so many so called KZbinrs don’t have any idea what you are speaking. This one is great 👍

[@MelanieJoules]

yet another reason why apple products should be cheaper in Germany! 😂 You owe us apple! ☀️✨🙌🍸

[@jon4lakers]

HAHAHAHA

[@Estudio4110]

Melanie Joules - Caramel Secrets LOL! This comment made my day :)

[@johnkind]

AHAHAHHAHAHAHAHAH

[@fluffyfetlocks]

Designed by Braun Germany, assembled by apple california, made in china

[@chaeyoungshi]

€26 for a meter lighting cable like ftw

[@PeterArnold1969]

Jon, your videos are getting more and more relaxing, informative, and enjoyable to watch. I could watch videos like this all day, easily. Keep up the great work.

[@jon4lakers]

Appreciate you and that comment. Thank you Peter.

[@kannasai3998]

Video no one asked for..but the video everyone should watch..!

[@RohitKumar-ku4nh]

What a fantastic video, Jon! Top notch production, full of content. Enjoyed it to the fullest!

[@J_Mayhem]

You’re videos are CRAZY good and so well done. Nice job on yet another one.

[@Jeevanadalli]

This video is exceptionally well made. With the same amount of careful attention to detail that Rams and Jony have in their work. Great job Jon 👍

[@maccandough1224]

I have that juicer lol I've had it in my family sense b4 i was born, it still works flawlessly....

[@ULATAN.]

Braun has seriously been not considered when it comes to praising product design in the minds of a mainstream modern audience. Thanks Jon for highlighting their influence. Oki Sato, Lu Yongzhong and Tom Dixon are continuing the tradition of Deiter Rams.

[@minordetailspod]

How do you see Tom Dixon continuing the tradition of Rams?

[@spencercarruth9706]

Gotta love the documentary style you've adopted over the past couple of months. Videos are clean, crisp, and to the point. Nothing much more to ask!

[@meesam420]

Man that was good video! Informative, interesting & well shot!! Good work Jon!!

[@ahmedkamalhasin2070]

Damn! All those old Braun products look so satisfying.

[@TheShravanshankar]

Very informative and a stand out video. One of its kind. Really encouraging to see this new transformation of TB aka Jon Rettinger. Looking forward to more such content! Kudos Buddy!

[@Nadirfox]

the great Rettinger .we love your contents more than anything master

[@PapaSeBakkie]

Your videos just seem to get better and better! Keep up the awesome work Jon!

[@Guerreropowerr]

Jon speaking with a British accent is the content I signed up for way back when he first started making videos

[@Super-A.I]

Great video! others have done similar videos in the past but your presentation was unique & informative, oh great bloody accent too mate 😁

[@JDCALDECOTT]

Jon, you continue to impress with your video content. The story, overall structure, composition, editing, narration, basically everything is on point. Thank you to you and your team.

[@clarkriggins9588]

One of your best Jon keep it up. Well thought out and presented.

[@AuthenTech]

Fantastic piece, well done! 👌

[@xxpistonxx7923]

i love how when you say "long lasting" you show the Iflexpad

[@Turtle_Shell]

Really enjoyed this style of video! Hope it continues!

[@samr5043]

Jon the quality of these videos is absolutely outstanding at the moment. Keep it up.

[@andyjohn1061]

Amazing. You are the best Jon.

[@beauregardslim1914]

When my nephew sees a guy in a white jump suit, a bowler hat and mascara on one eye he thinks it is a reference to The Simpsons not A Clockwork Orange. Don't do that. Apple didn't invent minimalism, but neither did Braun. These design elements you cite (orange buttons, brushed aluminum with black accents, simple geometric shapes, rounded corners, drilled speaker grilles) were absolutely _everywhere_ in the 60s and 70s. The interesting thing is that Apple has been able to bring back a style that was considered to look "cheap" and pose it as luxury. Braun is pronounced 'brown' by the way.

[@beauregardslim1914]

Yes, I'm all fancy because I watched a movie from the imdb top 100 that was referenced by The Simpsons. You might want to broaden your horizons...

[@savnac]

this is a wonderful short film. i am astounded, great job rettinger. id love to see you do more like this

[@brucekennedy5274]

Excellent. This is your best video I’ve seen. Really informative, well researched and discussed, and very nicely put together. KZbin content at its best.

[@swapFrance]

Amazing video, very good information, Yessss braun product were so beautiful in terms of design...

[@draftabsinghchohan7086]

I now understand why you are so highly regarded and respected by your peers. 👍🏼

[@mariocharming9563]

This is beautiful piece of work! Probably one of my favorite videos that you've make. Very informative and I was left wanting more. Keep up the good work Jon!

[@jon4lakers]

Appreciate you my friend.

[@RayLenses]

Very well done, keep putting amazing videos like this man

[@JaseMM87]

Jon you’re videos are so damn good now (!!) since the move away from techno buffalo. Love watching all of them :)

[@electrology]

great stuff Jon. I really think your contents after TechBuffalo are fresh and interesting

[@woutertrieling4182]

This video is beautifully created. The visuals and audio are astonishing 🙌

[@joshmlp]

Very well done Jon. I think this is my favorite video of yours and I have been a subscriber for probably close to 8 years maybe more. Keep you the good work

[@finnian3931]

I would post a quality comment but it is rare for me to come into a video so early

[@deanchur]

Fun fact: Apple settled with Creative Labs for $100M in 2006 after Apple "adopted" Creative's UI in the original iPod. Don't know what's going on with iOS design but every time I use the iPhone XS at work I want to throw it out the window in frustration.

[@vermili0138]

@KingMacintosh I miss my Windows Phone (Nokia especially since the Microsoft's Lumia' build quality is sub par compared to Nokia's Lumia. My only choice now is android since I've used IOS once, and I will not go back to using it.

[@kade9947]

@KMac I came from android to iOS and iOS is awesome for me. It's clean, smooth and polished. Not something you see in android devices(all three not just one of those or two of those)

[@kevinh96]

Not for the first time either, they also settled with Fujitsu after Apple stole the Ipad name from them.

[@Star_Dust___]

Probably one of THE BEST videos you've ever made. I can't imagine how much research went into making this video. Great Job thank you very much !

[@nikhilnandakumar6]

Jon, your videos have taken such a drastic turn it's absolutely brilliantt. Love the content and the way you are presenting it!! Can't wait for the next one

[@jon4lakers]

🙏

[@michaelagyemang9639]

Wow! You are so good at what you do. Great stuff. Have been really enjoying these videos of yours.

[@PearComputingDevices]

This reminds me of how someone might explain who was Richard Teague. You might not know the same, but you would spot his design language a mile away if you knew. He's the one who penned the Rambler, Ambassador, Gremlin, Pacer and latter the Cherokee and LHS series of automobiles. That "cab forward design language" with swoopy fat fenders and generous use of pillars. Almost universal on cars today but in the 90's it was fresh as it was in the 1970's. This is most seen on the 2001 to 2007 Dodge Caravan. You can see this swoopy cab forward design language very clearly and I think fellow designers at Chrysler who bought AMC did that as a nod to his legacy. Yet that's a lot like the German engineer. Once you see it, you'll know it and his legacy lives.

[@USFOLLOWME]

One of the best videos in a while. I appreciate the commentary.

[@overdoneM]

your new videos are really amazing! keep it up

[@mattinthemiddle]

You just made me buy a £30 Braun calculator

[@kjkardum]

I outsmarted Apple; Apple we need to talk; Apple always wins; My Apple problem; The new APPLE; Apple got away with it; This is only last few weeks.

[@JaneDoeChick]

Karlo Josip Kardum What is the point you’re trying to make?

[@kjkardum]

@@JaneDoeChick He makes too much apple fanboy content. Even more than Jonathan Morrison

[@jmcalaramo]

@@kjkardum what's the problem about that?

[@wizcombo]

Then don’t watch

[@someguy6183]

@@JaneDoeChick well, apple is a pretty fascinating company regardless of whether or not you like their products

[@buggle96]

Great video Jon! Really enjoying how you do not just do product reviews. There is a lot of thought and heart put into your content and I appreciate it! Keep it up!

[@jon4lakers]

🙏

[@ChadChristian]

Wow really loved this video. Well thought out and great pacing. Good job to you and your team brother on some incredible work.

[@alexnegrila6262]

Design is so important, it’s what separated Apple from the rest

[@carholic-sz3qv]

Alex Negrila wtf is the rest?!?

[@alphazar]

Le Chat Botté other technology companies

[@FindecanorNotGmail]

The use anodised aluminium separates Apple from others ... not because of _design_ , but because they have a streamlined _factory_ for mass-producing the items at relative low cost. Many have tried to copy and failed.

[@reviewthecheapest]

So, all these years, people were accusing Chinese companies of stealing Apple's design, while in fact, they were stealing Braun's design...

[@Gamerad360]

Yep, but Chinese companies steal more then just style. I don't know how much longer Apple will last.

[@themac2008]

@@Gamerad360 im sure they will be fine lol!

[@chasingbrews]

Amazing video man. Can tell you really put the research in on this. Thoroughly enjoyed!

[@AlPortensis]

Wow, what a nicely done video!!! It was fascinating and almost (in the best way!) calming to watch that! Thanks for the effort!

[@bradavon]

I'm all for the design but come on put some ports back in the MacBooks. At least the Pro line. Its what nearly 100% of their customers want.

[@TheModManu]

Alex McCaffrey Ports are ugly.

[@bradavon]

@@TheModManu so are genitals sometimes, but they serve their purpose.

[@TheModManu]

Alright, let’s have it then. Which ports do you want back ?

[@OfficialGamesky]

Great video. Nice to see a different approach to mix it up

[@TheeeDanielR]

Such a great outlook video!!!! One of my favs!!!

[@Viperbird17]

Your videos are so good. Top quality, great style, great information. 10/10

[@Kvltjuna]

This should be trending. This is well researched and documented. Great job Jon!

[@jon4lakers]

Appreciate that.

[@mohamedsmening]

This was hands-down one of the best videos you ever made

[@botanicalspotlight]

Loving these high quality videos!

[@khaldounal-nuaimi3594]

Ok this is very well done! Please more of this much more of this!!!

[@Azuleon]

I thought I was watching The History Channel or Discovery. 😆 great job Jon and company! 🥳👏🏼

[@tvsonicserbia5140]

I prefer the Braun sharp edges to Apple's overly soft ones

[@philoupc2239]

What an amazing constructed video ! I really enjoyed this ! 🙏

[@oglingling]

I love your storage in the background

[@heythisaintebay]

Wasn't expecting such a brilliant video when I clicked... very insightful and well made

[@russelljennings4065]

If I was friends with Jony Ive I’d just be asking him to talk about something all day. Pick up a fork...hey hey jony give me a short clip about this. Lol

[@steffbell4811]

Another awesome video, super interesting and informative! Do you have a video tour of your office or where you are sitting during the video? I’d love to see the set up and all the classic Apple products in the background, thanks.

[@iez]

This channel made an amazing transition from being informative to being insightful. Never been better.

[@BR0KK85]

Jonny Ive.... the art of saying nothing with many words, proudly and bold And none of apple products are actually environmentally friendly... bild to be tossed after used.....

[@brandonhemoi3853]

Great video, Jon. Learned quite a bit here.

[@jiff2323]

Such a great video with super interesting views. Was a pleasure to watch. Thank you!

[@rlnash0123]

One of your best videos! Awesome job man!

[@WincTech]

This is a very well done video Jon, I only knew a bit about Apple's inspiration from Braun but now I know a lot more. But man, I love these videos you have been putting out lately. Keep up the great work Jon! 🙌

[@jon4lakers]

🙏

[@Mr102185]

Jon this has to be the best video you created my brother. Very informative and truly remarkable. To say that the production was stellar, is an absolute understatement. Didn't know anything about Dieter Rams, but I sure will research about for sure now. Keep up the great work.

[@JaimeCruzSosa]

This is among your best videos ever. Amazingly well scripted and edited.

[@MikeKirkham]

A genuinely brilliant video. Great work Jon!

[@jessewest1333]

This guy's story telling skills and photography is supurbe.

[@TheKebabCompany]

German Bauhaus Design language, Gorden Wagener of Mercedes-Benz and Jony Ive of Apple both studied here and you see it today. They both share the same design language. And it is Beautiful 😍

[@Estudio4110]

Great video! Great job gathering all this information and sharing it on this video.

[@palashkale]

wow the video was... like a super high budget documentary.... amazing work.. Jon... great quality content.... notification bell to all

[@fbkensarhd5279]

Things that APPLE doesn't do: 1) Being useful. 2) long lasting.

[@kayem971]

They are definitely long lasting

[@fbkensarhd5279]

@@kayem971 Hi there, i hope your cave is comfortable 🙂

[@imilegofreak]

3) honest.

[@bobderbraumeister6919]

Long lasting is kinda true. I still see people with their stinky iPhone 4/5/6 and people still buying them used for 300 bucks. Sad.

[@mikeackYT]

@Klaa2 agreed. But as someone who has used an iPhone (including AirPods and Apple Watch) for the past decade, I switched to Android and a Fitbit Versa last year. I would disagree that they Apple isn't useful or long lasting. I still prefer macOS (but really prefer Linux) over Windows 10. As for long lasting, I mom's iPhone 6s is still getting updates and is relatively blazing fast. And since iOS app support is better than Android's as a whole, I would definitely say that Apple is long lasting. Sure, there are plenty of Apple fanboys, but that doesn't mean some of what they are spewing out of their mouths isn't truth.

[@venom5809]

I'm not surprised, Braun has had some of the most gorgeous designs around. I had a Braun electric shaver years ago, stainless steel, completely straight and linear with these raised dimples on it and even the foils were gorgeous. I'm trying to find a photo of it to link to, man that was a gorgeous piece of machinery. * Found it, or one close to it, the photo doesn't do it justice. I can't believe Apple hasn't copied this yet. commons.wikimedia.org/wiki/File:Braun_Micron_Vario_3.jpg

[@adambeneson]

This was a really great and unique video Jon! Well done.

[@ksj8913]

The videos you put up with the background scores feels like a movie intro..brilliant