How to Find a Digital Downloads Niche on Etsy (NO PAID TOOLS)💸Free ways to find new products to sell

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Wondering how to do market research for your digital downloads Etsy shop WITHOUT any paid market research tools? I opened an Etsy shop 2.5 months ago and so far have gotten 39 sales (20 listings in total) and I haven't paid a single penny for market research tools.
You can totally research your Etsy niche and what digital downloads/ Etsy products to offer RIGHT ON ETSY, for free! And it works! In this video, I explain how I research Etsy niches right on Etsy, how I find profitable new ideas for digital downloads, and I also show a live demo of this in action.
Let me know in the comments if this video was useful and if you have other questions about Etsy!
Sorry about the shuffling noises! Promise it's worth it ❤️️
My 2nd month on Etsy update (net income, ad spend) video 👉 • 2nd Month RESULTS Sell...
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Chapters:
0:00 How I got 39 sales in 2 months
0:36 Should I use paid market research tools?
0:58 TIP 1 for finding a digital downloads niche
1:59 TIP 2 & DEMO - don't skip this part!!! IMPORTANT
7:23 Unconventional bonus tip!!!
9:03 TIP 3
10:21 TIP 4
11:14 TIP 5 (obvious, but important)
12:33 Can you be TOO niche?
12:53 Start small, expand niche later
13:34 Why you should subscribe ❤️️
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Disclaimer: As an Amazon Associate I earn from qualifying purchases. This means that, at zero cost to you, I will earn an affiliate commission if you click through the link and finalize a purchase. Other links in this video description may also be affiliate links. Thank you for your support!
Subscriber count: 5,520

[@DinaLu]

I opened an Etsy shop 2.5 months ago and so far have gotten 39 sales (20 listings in total) and I haven't paid a single penny for market research tools. In this video, I explain exactly how I do my market research for FREE! Let me know in the comments if this video was useful! ❤ What other questions do you have?

[@Recordificatify]

Congratulations!! I'm still in the research phase! There's SOoooooo much to learn about selling online!

[@DinaLu]

@@Recordificatify thanks!!

[@AlyssaRyann]

This is such an informative video!! I was wondering how you created the Excell spreadsheet? I use Excell alot at work but I've never used it in my business

[@DinaLu]

@@AlyssaRyann It's a Google Sheets spreadsheet! I made it just to track my Etsy sales numbers

[@Healthyhydrate808]

Wow! Super informative! Thank you.

[@azuhanisarya]

I love your videos. One problem with me is everytime I do research, I will tend to become overwhelmed. Like, my simple idea became bigger and bigger and then Blank..🥴

[@jesus.ramirez]

You're better off starting and putting stuff up than trying to come up with the perfect plan.

[@DinaLu]

Hahaha yeah that can happen. You then feel like there's more and more things to research. What does your gut tell you to do?

[@user-ct8mg7fm1d]

thank you so much I am very thankful to have found your page very helpful and very detailed! great teaching i hope your business continues to grow girly💕

[@colorlover2717]

I'm binge-watching your videos, I love how transparent and informative they are. And you are so likable :) Also - congratulations on having so many sales in your first two months! I am crossing my fingers for you! I would love to see your process of making a digital product and how you then create variations of it. I know that you don't want to show your actual products here yet (that is completely understandable) but maybe you could create an exemplary one, for your KZbin fans :)? Anyway - have a great day and once again thank you for sharing your process!

[@DinaLu]

Aww THANK YOU!! I love reading comments like yours. Today I actually just filmed a video on how I create my listing photos for marketing. I think next month I'll create another tutorial on exactly how I create the lproducts themselves. Thanks for the recommendation!

[@jetimpulse]

this camera angle is perfect when it comes to teaching a how-to video. its literally like almost over the shoulder or sitting next-to someone while you learn from them. perfect dina!!!! loving the content on the channel!!

[@DinaLu]

Omg YAY! Thanks for telling me that! I'll keep using this camera angle when I do demo videos!

[@POILY2501]

you're the second person I have watched said not to use research market. I think it is right. Etsy niche is about finding ideas and analysing everything. thank you for the video

[@DinaLu]

You're welcome! Actually, I am using market research tools now, but I do think that you CAN do market research without any paid tools. Paid tools will help, but that doesn't necessarily mean just paying for tools will help you find a great niche. There are many things to consider when it comes to niche-finding!

[@heyitsanadventure1294]

This was a great video! 🎉🎉I am attempting to follow in your footsteps as far as getting something off the ground with etsy for this new year, and I really appreciate you taking the time to make this video and share your knowledge!❤

[@DinaLu]

You can do it! And thank you, I'm glad you found the video helpful! Rooting for you 🙌

[@Irenespiration]

Thank you again for this🥰🥰🥰 i feel like i am in your coaching program again! You motivated me❤

[@DinaLu]

Irene, I am so happy to hear that! It means a lot to me. I'm always here cheering you on ❤️️

[@DannyTrandannyhaitran]

This is so good Dina! Starting my market research into my own little niche and it's been so fun so far. DROPPING THE REAL GOLD NUGGETS!

[@DinaLu]

YESSS GO DANNY

[@8randomprettysecret8]

You’re on a roll! Appreciate your insights so cool 😎

[@DinaLu]

Thank YOU!!!

[@nisagomez4366]

You are so awesome 😍. Love your stuff. Keep it going and thanks!

[@DinaLu]

Thank you Nisa!

[@beckypark6910]

Im so happy for you!!, great info thanks

[@DinaLu]

Thanks Becky !

[@vivianakinbola7240]

Thank you for the tips Dina. I think i will start on my shop too, i've been putting it off cause i'm not confident enough and a lot of research i have done is confusing me. I will just take your advice and start small then expand later. Pls continue to share your journey with us and i look forward to more amazing videos.

[@DinaLu]

Vivian, that's amazing! Wishing you the best on your Etsy shop

[@artwithsydney]

Yay!!! I need to get my stuff together so I can follow this path, too!! 🙏✨ Go Dina! 🎉

[@DinaLu]

Thank you, Sydney!! I'm cheering for you 🙌

[@heavenlysound_worship]

Awesome, informative vid! Keep up the great work!

[@DinaLu]

Thanks!! ✨

[@djezoh]

Thank you for all of your videos! They are very helpful!

[@DinaLu]

Glad you like them!!

[@28SongTube28]

This was helpful, thank you. I have tons of new ideas now :)

[@DinaLu]

Glad it was helpful!

[@juliannesjems]

First!! Thanks for these tips Dina!!!

[@DinaLu]

You're so welcome!

[@abinayarameshkumar]

Thanks a lot! I opened the store but stuck in niche research. I'll try it out. Thanks ton

[@DinaLu]

You're welcome! Glad it helped!

[@dandoesyoutube2498]

I took a shot everytime you said niche, now I have an etsy shop and a headache, thanks for your content!

[@DinaLu]

Hahahahha!

[@allyg47]

Thanks for this video. While watching it, I got an idea for a niche. Last year, right before I went on vacation, I was looking for a specific form for a specific thing I wanted to do while on vacation (sorry for being so vague, I don't want to give the niche away). I couldn't find one so I ended up making it myself. I just now searched for it on Etsy and it came back with around 450 results and most of them weren't the exact form but related forms. I clicked on one of the results and it was selling for $43 and the shop sold over 300 last year. There were also 5 in the cart. The download looked like something I could easily make in Canva. The shop had only been around since May, had 6 items listed - all digital - and had over 1200 sales. Other shops in the same niche also had a lot of sales and few products. I really think this could be a profitable niche and I'm excited to start working on it. Thanks again for the inspiration!! 👏

[@DinaLu]

That is AMAAAAAZING!!! BEST WAY TO DISCOVER A NICHE!!!

[@deveshreven5682]

Top video!!! Thanks a lot✨️👍

[@DinaLu]

Thanks Devesh!!

[@glowatech5]

This is helpful. I tried physical products, which didn't work out for me. I'm definitely trying this.

[@DinaLu]

Awesome! I hope it works out 🙌

[@katesstoreshelforganizinga5753]

so helpful!

[@DinaLu]

Yayy!

[@shane.shares]

I hope to launch my first digital product soon. Thanks for your tips!

[@DinaLu]

Shane, that's great! Rooting for you 💪

[@bhadhuri]

Have you already opened an etsy store?? Because I am looking for 40 free listing and if I send you an invite then apart from you getting 40 free listings yourself, I will also get a 40 free listing.

[@Kentarius]

@@bhadhuri hey I'm looking to open my store within 3 weeks after designing. Could you send me your link

[@Izaawonderfullife]

thank you!❤

[@DinaLu]

You're welcome 😊

[@lisamacintyre589]

I'm happy things are going well for you. I really look forward to when you get into Pinterest- I'm still having trouble figuring how to make best use of it.

[@DinaLu]

Actually this month, I'm so jam-packed with stuff I didn't have time to look into pinterest. That's on my to do list for next month lol! Thank you so much for your support Lisa!

[@lisamacintyre589]

@@DinaLu not trying to rush you - I've been thinking of looking into it for years. Actually these past few months, I've been uploading my Convert-kit landing pages & freebies there. But I still think I'm missing the knack.

[@lewisjones1143]

Your good Dina, energy and information. You get a A* 🙂

[@DinaLu]

Aw thank you!

[@kl7331]

Hi! Love your videos. So inspiring!! Why do you think art prints are hard? I was just looking into doing those!

[@DinaLu]

I think in general art prints have a lot of competition, BUT it really depends on what kind of art prints. I think you CAN be successful if you can find an art print niche that isn't oversaturated

[@Skitty_1]

For the wedding niche, you need to find less competitive items to sell in order to do well, then have a mix of trending + a little more saturated items. Good thing about that niche is that a lot of people buy it and you can still find low competition items. If people go into that niche just creating invitations alone, that's saturated.

[@DinaLu]

Sam, you're right. I do believe there are unsaturated niches inside of the wedding niche. But generally yes the wedding niche is saturated especially for wedding invitations. But I do think there is a lot of opportunity there too!

[@hddodo9090]

Well done thank you

[@DinaLu]

Thank you too!

[@scenes-stories1287]

Realistic Approach

[@JJShalashaska]

Start with one niche, and if you don't sell just try something else that you like to do but that is actually looked for in the search bar 🙂 Small niches are good, but to try to have any visit and hopefully sales, you also have to create something that it's trending, otherwise your listing will get lost in the oceans of millions of other listings. Anyway you provided amazing info, thanks for that!

[@DinaLu]

Thank you so much! Yeah I agree, I think it's important to try different niches if the first one doesn't work out.

[@00Schaf00]

Thanks a lot for this video! Right after it I started with my research but I got overwhelmed pretty fast. I'm working as a graphic designer but I believe it to be so hard to create digital products because there is just soooo much stuff. E.g., I'm mainly working for small entrepreneurs and provide them coaching for their business like market positioning, creating a clear vision, USP, Marketing Strategies, Business Values and then I create their Branding many times not only the Logo but also the Website, stationary etc. But these things are everywhere. You can buy logo templates and corporate guide templates everywhere to buy. It's funny that is way more easy for me to help my clients then myself 😭😅 Nevertheless, I found your video really very interesting! Thank you very much. I also like that you don't share your Etsy account so the stats and your experience is crisp clear!

[@DinaLu]

Thank you so much!! Yeah it can get overwhelming once you start doing all the research hahaha. And totally agree sometimes it's harder to help yourself 😅

[@HomeGadgetTech]

Hi. Should I list a lot of products on etsy?

[@lisa-soraya4452]

Thanks for all you tips! In the end of your video you're mentioning that after a while you might expand your niche. Would you recommend opening a different shop for each niche? or add it to you existing shop? Thanks a lot!

[@DinaLu]

I think if it's related to the original niche, then I'd keep it within the same shop for sure. But if it's ENTIRELY different, I would create a new one.

[@lisa-soraya4452]

@@DinaLu thanks!

[@ibi-ilatebraide3989]

Thank you so much for this, do you think it's a good idea to put POD and Digital products in one store?

[@DinaLu]

Hmmm.. I think it depends on the niche... if they are similar and complementary.

[@tdfmedia5945]

Doing searches I’m Etsy I can see how many results there are, but how can I know if there people searching for that ? Awesome video btw

[@DinaLu]

Yeah that's difficult to see unless you use some paid tools (haven't really tried pay tools yet so I'm not sure if they are accurate or not), but you can always take a look at the Etsy stores page and see how many people have it in their cart, how many reviews there are for that particular item, and if it's available what are the sellers past sales

[@angiebotinapedraza4236]

Hi, I love your video, but I was trying to find a niche, but then I noticed that the tool that you showed that gives an exact number of results in each different search only shows me the same number always, which is always 1,000+. Help plz I would like to know if this is an error or if it could be something else.

[@asenstoyanchev9082]

many thanks for the useful video! I've a question - based on my understanding so far, my shop should stick to a single niche - let's say e-mail templates. Can I create a shop where I sell multiple digital downloads for various purposes such as e-mail templates, movie planners, google sheet templates, etc? Or it is advisable to "tie" my shop to a single niche. Thank you in advance and keep those videos coming! :)

[@DinaLu]

I would say the examples you gave (e-mail templates, movie planners, google sheet templates) seem like very different products. Actually, I didn't even know what a movie planner was so I just searched it on Etsy - cool product! So some examples of what might be in the same niche: SHOP 1) Digital planners like movie planners, book planners, period planners, work planners. SHOP 2) Movie things for individuals like movie planners, Google sheets template for keep track of movies, movie journal template. SHOP 3) Templates for indie movie producers like Google sheet planner templates, website template for movies, email pitch templates for getting sponsors, Instagram promo templates for movie producers. So I'd say you'd be safe if you stick to a certain INDUSTRY (movie producer), or a certain TYPE OF PRODUCT (digital planners). Hope that helps!

[@yassirbensahraoui6856]

Do we need a budget to sell digital products?! I mean, must we already have money in our bank account (Credit Card) after getting first order like POD (Printify Shopping..) or we can start totally with 0$!?

[@hungkiet7535]

I paid a bunches of tool and get nowhere,thank you for this tutorial,very helpful.

[@DinaLu]

I'm glad you found it helpful!!

[@mariaevo10000]

i can't find the hack you showed with the "best seller link"... how was it? thank you!!! love this video!! will subscribe with all my accounts at youtube hahahhaa

[@DinaLu]

You can filter for "star seller" first and then in the URL, change STAR to BEST, and it'll show you the bestsellers!

[@Ela_98]

i am so confused because i literally just watched a video where the person said NOT to make products that you personally like cause ‚you are not your ideal customer‘ 😂 trying to sell on etsy is confusing, good video tho ❤

[@DinaLu]

LOL there can be conflicting business advice all the time! And both advices could be good depending on what you're doing 🤣

[@TamMinhThai]

I’m a photographer. Thinking about online biz. First I wanna try POD T-shirt. But I was hesitated that I sell something that I couldn’t take control and responsible for. It makes me feel unmotivated. Bc the customers they need help and advice as well. ….So I couldn’t do this niche l. I know out there the others do great job.

[@DinaLu]

Do what you're comfortable with and (ideally) interested in 😊

[@cicekfl]

I have canva pro subscription. Can I use the elements that unlocked with pro feature on my templates? Will it cause to me to receive intellectual property complaints and deactivation?

[@DinaLu]

I think you can use it in your templates, but your Etsy buyers will need a Canva pro subscription or buy the individual elements if they get your template, which might turn them off from buying your listing

[@thakurlokesh]

What do you sale on etsy?

[@ecdonovan10]

I like your videos. The content has good suggestions. If I can suggest, slow down a little. You get a little excited and forget you are making a learning video. Give the viewers a second to think.

[@DinaLu]

Hahaha okay noted!

[@nahhedull]

Is framed wall art and digital art print downloads, considered a niche? I do different type of designs (watercolour art, abstract art, ukiyo art, etc) for those art prints

[@DinaLu]

It is a niche! But I also think you can niche down even more. Like for example, abstract wall art for children, or watercolour art prints specifically for a certain kind of person

[@bongchi_]

Hey can i ask why you mentioned that art prints are difficult to get into as a new seller?

[@DinaLu]

I think in general they are hard to get into if you don't have a niche within that niche. You'll have to be very smart about what you offer in terms of art prints and it can't be very generic. I think it can work, but you just need to have something very unique

[@freemovieshub9607]

I just open etsy store two days ago, and got so confused in different seo tools. It make me headache. Hope your trick could my help out...

[@DinaLu]

I hope so too! Good luck on the store

[@wendyblewett6986]

Would you set up specific stores for specific niches?

[@DinaLu]

It depends how related the niches are, but I'd say generally yes, if its a completely different niche I would create a new shop

[@sissydelosreyes7235]

From what I’m understanding, is that it’s best to have a lot of listings to make more money? Having like 5 won’t be good?

[@DinaLu]

Depends! I've seen shops with A LOT of listings, and not a lot of listings, and they all make money :)

[@NatureCircus]

How do you see what competitors have in their carts? I cant seem to see that.

[@DinaLu]

Sometimes, on other people's shops, it will display "5 people have this in the cart" like where you look at the listings. If it doesn't display it, maybe no one has it in the cart I think

[@sewperpickles]

Do you use Sales Samurai?

[@DinaLu]

Nope! Haven't used any market research tools yet hahahaha, but I do plan on doing that

[@rensance4]

Are you from Canada? I find it really hard to do anything and to sell anything if you're from canada

[@DinaLu]

Yes I live in Vancouver, BC Canada! Why do you think it's harder to sell? I can see it being harder if you're shipping physical products to customers, but with digital downloads I think it shouldn't be harder than anywhere else in the world

[@mrsmango76]

You mentioned name reddit. What forums do you look or go to

[@DinaLu]

Sometimes if I have a question, I just google the question and put Reddit at the end so a reddit thread comes up

[@merayesh6554]

*I am selling mugs and I am promoting everywhere(social medias). So am i doing wrong?*

[@DinaLu]

This video is for digital downloads so unfortunately I can't help much!

[@Andrea-xw4xe]

A person has to go to graohic design school to be successful at this. Yes, there are accepting, butfoe the majority It takes talent to get into an art department at a university and those with such a degree have been through rigorous art training..I wish I went to art school, but now I am 40 years old. I love art.

[@DinaLu]

I haven't gone to graphic school, and I don't think you HAVE to to have a successful Etsy business. We can learn all sorts of things just on the internet and with practice. But going through formal education definitely helps for sure

[@kristen6113]

I'm over 40, self taught in Photoshop, blogging, ebooks. I'm still learning, making some pretty good $. You can too do it!!!

[@Plannifix]

Can your niche be digital downloads in general? Like planners and templates for different things? Or is that not niche enough 😅

[@DinaLu]

I think it would be better starting off with a niche inside of that niche LOL. The more specific, the better, and then you can branch out!

[@shoreseeker]

Yeah think about who the digital downloads are for. Are they for people trying to be more productive? Are they for yoga studios? Are they for entrepreneurs trying to find marketing templates for their business? Are they a one stop shop for all kinds of social media templates? It’ll help you narrow down keywords and create content that people will search for 😊 and help with ideas for the content.

[@DALIGANGYT]

Hello 🔥🥰🥰

[@gulafshan4370]

Did you get any message like "your etsy account is suspended" I got this , I made a new account and add a listing also but after 1 day it is showing as suspended 😢 . Does it happen to anyone ?

[@DinaLu]

Hmm I didn't get that kind of message but I think it took 1-2 days for my Etsy shop to actually open because I had to submit incorporation documents. Maybe check Etsy community forums?

[@inspiredcontentco9484]

New accounts get suspended all the time, but are reopened about a week later. Happened to me, but they cleared it 8 days later.

[@danijelastrauss7069]

not anymore

[@ahmadakram52]

can we sell Pod, PL, Physical & Digital Art Prints All In One Etsy Shop?

[@DinaLu]

Not sure what PL is, but technically you can sell whatever you want on your Etsy shop. Whether or not that's a good idea, it depends on the niche I would say.

[@ahmadakram52]

@@DinaLu Thank You for your response

[@marocinfo1087]

Can you show us your monthly sales & profits

[@DinaLu]

Hey Marc, if you look closely at 0:18 and 13:34, you can actually see my monthly revenue and net profit. Next week, I'm coming out with a video about my second month Etsy update where I'll share more about how much I made and why I think the sales doubled!

[@marocinfo1087]

@@DinaLu thanks and good luck

[@XxxionxX]

Take a shot every time she says 'like' 😈

[@leorii7]

why do u have etsy in incognito mode? jus curious

[@DinaLu]

Because you would see the keyword suggestions on my actual account and then know my niche 😊

[@leorii7]

@@DinaLu should I go for the wedding niche it has been on my mind and this will be my 1st Etsy store

[@meteors_]

whats your niche??????

[@DinaLu]

It's canva templates for a specific kind of business (I can't say what kind of business or else it's easy to find my shop)

[@katdjordjevic]

take a shot when you hear "niche" =]

[@DinaLu]

Hahaha

[@mfpsplmdkrtynbvsmrs]

Why do you suggest us to start from not popular? I didn’t understand.

[@DinaLu]

If you enter a super saturated market, it's harder to compete 😊

[@mfpsplmdkrtynbvsmrs]

@@DinaLu I see. So, should we start from very very specific niche? Or with any keyword that gives at least 500 results in etsy search bar? Which one, why?

[@mfpsplmdkrtynbvsmrs]

@@DinaLu I mean keywords with 0 or at least 500 results?

[@mfpsplmdkrtynbvsmrs]

@@DinaLu ?

[@UseYourManners123]

I’m totally lost. 😂

[@UseYourManners123]

I don’t know what it is that your making and selling exactly. My phone is too tiny to see. But I just downloaded canva. And I created a little circle brand logo thing. I am intrigued! I want to help bring some money in as summer is coming and my husband is going to not have work!

[@DinaLu]

Hey Rita! I'm selling canva templates for a specific kind of business owner (that's the most specific I can get without revealing the niche) . That's awesome! Try out canva and see what you can do!

[@CupcakeCottage]

I’m never saying the word “like” again.

[@DinaLu]

LOL did I really say "like" that many times? 😂😂😂

[@sosweetstill]

If I had a quarter for every time you say "niche", I'd be rich :)

[@DinaLu]

Hahaha

[@ryanrusso9967]

Of course she’s left handed lol

[@DinaLu]

Lol how is it "of course"? 🤣

[@Daniel-xy6ds]

your the goat for this, so many channels are just promoting everbee + erank etc despite them being inaccurate so thank you for keeping it real

[@DinaLu]

Daniel, I literally had to Google what goat meant lol. 😅 Thank you very much!! I'm happy I can share my journey with everybody!

[@MrAnvith1993]

Hi This is wonderful tutorial, I have a small query Let us say I want to promote your work everywhere, And earn an affliate sale on the same. Can we do it? By redirecting the traffic from my social media to your page and get you sales? Let me know. cheers :)

[@DinaLu]

Hi Anvith, I'm not quite sure I understand what you mean. But right now I'm not looking for any support in promoting my page, thank you though

[@FisnikSylkaFisnik]

Great video Dina! I've reached out to you on instagram as instructed but it looks like you didn't get the message. Do you have an email where I can contact you?

[@DinaLu]

Just replied!

[@navithabloom9534]

This is so informative and accurate. I have not started my shop yet however I am so enthusiastic to sell what I can offer and also is there any videos on the Etsy scams emails as I have done a fair share of research whereby 1st time opening Etsy shop are being scammed which kind of scares me. Hope there is a advise on that. I just subscribed to your channel.

[@DinaLu]

Thank you so much! I'm so glad you're finding the content helpful! Good luck ✨

[@3staars]

Why do you always do your research incognito? 🫣

[@DinaLu]

Because I think if I do it in a regular browser it might save my searches? So it's more impartial when it's incognito

[@criptoknyght5362]

"people are buying my stuff", unfailing logic. 🤌

[@DinaLu]

Hahaha