DJ Akademiks Breaks down why Future Sold his Catalogue for a reported $65M - $75M!

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DJ Akademiks
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[@Screech032]

If you think business is boring you finna be broke forever.

[@Nahstee]

If you use "finna" as a part of your vocabulary, you're doomed already.

[@MrSabioDice]

Preach! 🫡

[@sandwichsquad74]

Not necessarily. You hire a trusted person to take care of it for you. All it takes is a lawyer to break contracts down to you in a 1hr meeting. And hire a financial advisor particularly one more experienced in your field, in this case entertainment. Ask for advice and ask questions. These celebrities ain’t handling they own business. Not even Kanye or jay z they got a team for that. They team just give them the run down and they make decisions from there

[@Nico-it4es]

@@sandwichsquad74 that’s how you get finessed blud

[@acefernandez5618]

Remember this life that we all live is rented.

[@Villey]

Mans got the volume at 3%

[@khalybebe]

Thought I was tripping lmao

[@hoodGelato]

Lmaoo 🤣🤣🤣

[@DellBot]

This is why I love AK man. Breaking the industry down and knowing the behind the scenes for us to know. No other media personality does this

[@thecarolinanativejxann8450]

Greatful

[@STRUGGLESTUDIOS]

@@Premenyc because it’s interesting and knowledge is power dumb n**ga

[@diddy2612]

@@Premenyc same reason you’re watching this vid dummy. It peaked your interest. It’s not that serious

[@809Mornelle]

@@Premenyc what’s wrong with acquiring knowledge?

[@diddy2612]

@@Premenyc so you came to this vid for the sole reason to complain, got it lol smh

[@omarbrooks9265]

These are the fruits of staying in the game for so long and being consistent. A lot of rappers make it and won’t even last 5 years.

[@ayevince8857]

This is factual this is well deserved in my opinion 🎉❤😢

[@notboutit888]

@@mrclapz1488 he like 69 they got hits they gonna eat off it’s why they don’t drop anymore they good

[@KD-wc4rs]

@@notboutit888nothin like 69

[@djbassm]

Future is confident he is going to put out more hits!🔥🔥🔥

[@notboutit888]

He’s already got em in the vault 😂

[@Stedmen]

Ak didn’t really explain this well let me break it down: Imagine Future’s catalog as a stock. The publishing company bought Future’s music for X amount of dollars. The company fronts future the amount they think it’s worth today in hopes that the catalog appreciates in value later down the line. The publishing company makes money off of the catalog. (Movies, streaming, advertising, sampling) in the end the publishing company hopes to make way more money in the long run. So if they fronted future 60 million we can assume they are hoping to recoup that plus an extra 50 million in the next 5-10 years. This is pretty low risk for Future because he gets a big pay day today so he can invest that money now instead of waiting a decade. Future is getting older so he is leveraging his age as well. He knows he only has a good 5 years remaining to sell this dope boy trapper image. Future is almost 40. W.

[@FlyHy89]

Agreed but one question is it possible for him to buy it back after a few years and resell?

[@rasheedsaibu4147]

@@FlyHy89 they won't let u 👁

[@SHADOW-ei6mw]

@@rasheedsaibu4147 (loophole)but you can re record and either say your posting the same video twice but only he get payed or they can cut him a check and they keep it the way it is

[@rasheedsaibu4147]

@@SHADOW-ei6mw fax fax

[@jbizzz2159]

You ain’t explain it right

[@chc2650]

I think anyone in this comment section would take $75 million to retire.

[@ManjiWarlord]

Fact

[@lexdiamond20]

Unless your MJ, The Beatles, Mariah Carey, etc, its usually better to sell your catalog and invest that cash somewhere else.

[@2020Dreamlife]

Smart. Yup 😊. They acting like 70 million ain’t enough to invest. Everybody Elon musk now I guess. Jesus

[@leonarddoeman735]

Lol he is going to spend it all with all those baby mamas lol. Take the tax off that it is 35 million. It is still good money though. I think he needs the money.

[@mr.magic9352]

MJ bought the Beatles

[@vince92664]

Lol in what world does futures catalog NOT make 75 mil in the next fucking 30 years? Considering how inflation works future is an idiot

[@AteCerealWithNoMilk]

Chris brown , usher

[@SF-rr8hu]

He's at the tail end of his career. Most rappers don't last 5 yrs let alone 10+. It doesn't get much better than where he's at

[@MacStopHating]

@@TheRealShanyeWest the new generation is soo bad that future has more time actually.

[@vince92664]

Lmao tail end of his career? This isn’t the nba dude doesn’t just start sucking at making music because of sge

[@PrinceThrill11]

@@vince92664 💀💀 exactly!!

[@michaelcucchiara]

@@panicatthedisco987 that's cap bro. Future been going off still lately. See Tear the Club Up w Vezzo or Holy Ghost. Snapped.

[@monclertrenchy7569]

@@panicatthedisco987 future still more relevant then baby and still sells more

[@NegroOpsBoy2]

So basically it’s convenient to own so u can sell later after building a catalogue.

[@ReelsGaloreHoops]

Al if you reading this man, I enjoy ALL OF THESE BREAKDOWNS. If some people don’t see the value in literally having someone sit down and give game like this is crazy. Ak keep posting these to KZbin man I APPRECIATE YOU.

[@KingBr33ch]

Who is Al 💀

[@SpeakinMyMindd]

Ak*

[@urbannuance5151]

I LOVE when Ak breaks the Business side down. He needs to have a separate show strictly for breaking down the business side of the industry.. by the way, I think Future's catalog is worth more than 75 Million.

[@mindfuqq]

it is but why buy it for what its worth? you wont make money. 75 m now is worth more than 150m over 40 years.

[@MrVaDelux]

Bruh. You not understanding shit that was said in this video. He sold his PUBLISHING not his ROYALTIES/Masters, if he would have sold his ROYALTY/MASTERS AND PUBLISHING he’s pushing over 120 million easy, but he only sold publishing. He will sill be making money from his songs if they are streamed, etc etc,

[@khosta6690]

Can you even grasp how much $75M is?

[@khosta6690]

@@MrVaDelux he sold his masters

[@dbanga5]

@@mindfuqq idk how many artist music is being used from 40yrs ago do you think futures music is timeless?

[@gzmain78]

Future has child support payments to pay. Also, he still gets all his show money

[@STR33TJESSUS]

Who's paying to see future

[@dfredankey]

@@STR33TJESSUS nigga check his streams fuck are you saying

[@XXjustinbgXX]

@@STR33TJESSUS nigga what ?? U serious?

[@cKINGovAFRIKA]

Show money and features = work Masters, publishing, royalties= retirement

[@elijah1100]

@@STR33TJESSUS bro you really woke up and chose stupidity today

[@GK_Music999]

If Ak drops that patreon im tapping in day 1 💯 gotta know everything im getting into as a career.

[@sovemberneventh]

HNDRXX a timeless classic! 💎

[@ryanchavers4650]

DS2 futures hardest album no skips

[@thebeatman9112]

We love this shit AK, understand for all the people that do comment there’s another 100k that ain’t say nothing but keep watching

[@thatisntryan]

This information ain't boring to me. Industry insight like this is why I watch Akademiks

[@RawMotif]

I appreciate the info you drop…❤

[@funkytownjedi]

Love the business insider talks AK!!

[@spanishwithlatinas]

took me about 15 minutes but i got i! AK I LOVE the breakdowns plese never stop dropping knowledge

[@abz_]

Thank you for this free jewel AK💎🙏🏽

[@naifhsuper-star4570]

I appreciate you Ak for taking a time and break that down, Much much appreciate bro 🙏🏿🙏🏿🦾🦾, you know we love you bro, No does this breakdown AK, But you 🙆🏿‍♂️🚘🚘🚘🚘

[@prettyboisky.2476]

AK needs to do this more, he should carry on dropping these gems on youtube.

[@plasqw]

Honestly AK u should do a whole stream of just this.

[@-Datboijj-]

he was thinking of having a whole show dedicated to this

[@dclarkgaming8334]

This why I ak he always talking that real shit , I be keeping up with yo shit Patna

[@kuku8122]

Love thisss, very insightful ppl just wanna hate on him for no reason

[@DrFaust2099]

Ak I’ll def pay for that Patreon need that asap

[@spacejay89]

Love you Ak!! Be safe

[@tkbaku3036]

Ak we love when you do these !!!!!! Stop listening to the trolls this is literally the most important thing in music

[@pierrewoodard5280]

Yea we need dat patreon

[@SweaterSwagg]

Great breakdown!

[@cheywill]

Great breakdown

[@seanleaf3165]

I knew that I could count on Akademiks!

[@JvoDre]

Great breakdown. Smart move for future

[@NegroOpsBoy2]

Turn the volume up on these clips n replays. Preciate the free game as always tho 💯

[@yaeyae8817]

I like when u talk that music side bro!!

[@jordan0183]

Future probably owns at least 80% of his masters if not more so if you take income along the millions he was already making off of his publishing then add 75 mil to that off him just selling it, now he’ll own all of the publishing moving forward like his latest album, he’s seeing the benefits from all of that on top of the advances he’s going to get from Epic for future releases. Future now understands he’ll need to build a new catalog essentially cause he’ll want another big pay day like this one in the future which means it’s good for his fans because he’s gonna flood the market a lot like he did back in 2015. He still owns his rights, he’ll still get paid regardless because he writes all of his music. this new company will need to make their money back so futures music may appear in places it hasn’t before which means new ears & eyes which is win win. It’s a great move all around for both parties

[@ayssleaks169]

Haha u buggin if you think he owns 80% of his masters, he never was independant. He owns mostly 20% of his shit

[@justinadams-turner5238]

You forgot Rocko got a lot of that. 80% is wild

[@jordan0183]

@@justinadams-turner5238 rocko got his 10 mil.. A1 is no longer in the picture

[@Bykazi613]

The publishing company is betting on Future's relevance stagnating or declining which will make his back catalogue more notorious than his newer catalogue due to all the classics from that time period. They will make there money back and some over time.

[@wavey_b0ne]

obviously, lol they didn't buy it as a favor

[@Dnero518]

@@wavey_b0ne lol maybe they just wanted to be able to say it's theirs while they listen to it. No need to make any profits, who cares about that.

[@codenamedancerx]

^ yeah you’re probably right, I mean who ISNT dropping 8 figures at a time without any expectation of profit or actual benefit?

[@whodatdeerokkk]

I appreciate when you do this shit fam 💯 🙌🏾

[@hopehlatshwayo5391]

The knowledge we gain from him is tight🔥

[@eddynsang3670]

If ak did patreon for music business I'll pay definitely for sure!

[@Hova-dw5sw]

He did right. Only records he had that could generate consistently years from now is probably March Madness from my memory...Nothing off his albums was going to keep giving him crazy return.

[@KingLydell]

Mask off is just one off the top of my head! Future got them hits frfr!

[@freebandskan3345]

You can’t listen to future fr

[@mariodegracia947]

Ak your mic too low!! I’m here in my car with the volume as high as it goes!! And I can barley hear you! Help us out AK! Thanks

[@FranzVonGaart]

AK please make a channel only for music business stuff - it's so interesting.

[@shawndavis6495]

These deals where a company buys your catalog is like the lottery. When you win the lottery you can get a upfront cash amount or you can wait the 20 years and get the entire amount minus taxes. Most people take the upfront money because they minimize the risk of not getting their money over the 20 years. Most people take the upfront money because they don’t dont wanna wait. The music industry is changing and this is one for the few ways artist can still make money from their music.

[@g.a.stvgoingaftersuccess]

Great Bresk Down!!!!!

[@Thehitman1099389]

Dat man tryna keep up with Russell Simpson 😂

[@Is3Abe]

There’s a much bigger play going on behind the scenes with the people buying out these catalogues. Sounds good at the moment but I’m sure one would be missing out in the long term for sure

[@scottjefferson216]

If u don’t already u need to teach this at a large university. This is full of info. Awesome

[@bincorleone]

Hey Ak I like That business ish

[@eddynsang3670]

The gems are Amazing

[@rondeezee2828]

AK FOR PRESIDENT

[@nataliak.8099]

I have listened to you a couple of times, I like your commentary (besides all the loud yelling) 😆. Also you are very intelligent and should make ebooks or do a class on the industry.

[@nine8391]

keep it up ak!

[@kingstreetrnb]

They definitely gone make the 75 mil back future music is damn good , u put mask off in the rite movie Shìt gone go 🚀

[@thefitgurutv]

Friday the 13th

[@JavaughnJPorter]

AK really study the business

[@vi2935]

He did some math major

[@andrewgiffen6898]

@kingakademiks this content isn't boring unless you are dumb... keep it coming

[@Double0Kane]

Future smart he cashed in Early and still owns his latest biggest Records🤷🏿‍♂️

[@johnnyboyjt8909]

🤷‍♂️He still owns those other songs that he cashed in, just not the publishing to them. Y’all don’t comprehend well even after a break down, this why future made the tweet….

[@sthomas730]

​@@johnnyboyjt8909facts

[@marvturner7390]

Half of this going to his 7 baby mommas 😂

[@vlon3lyboiii666]

He tryna take malia out too eat

[@ouvretagueule]

Holy shit thank God I understood that. Big Ak's the name

[@Christianedwards1]

Explained very well

[@timmyggztv]

Future one of the greatest of all time this guy a Legend for real

[@Paro_panache]

Yeah AK do the patreon I’ll pay!

[@2834E]

Your mic quality is Clear but loudness is low on our end.

[@amberforestrecoreds]

Gonna hear future on every video game from here on out

[@judgefaction]

That children support hitting different

[@GOD-IS-REAL247]

I didn’t have no problem with him selling his catalogue but I still felt like he left millions on the table his old catalogue had a lot of hits on it I felt he could have gotten 150 million for minimum

[@skinnytimmy1]

Lil Wayne sold the whole young money catalog for 100M. I say he got what he deserves

[@wavey_b0ne]

Damn, I bet he wishers he called you first. And not is Million dollar lawyers

[@taligokrazii8365]

Lil Wayne sold his for 100 million

[@kobragangbit]

You acting like this affects your life lmfao

[@musak.4068]

Yall niggas raised by women, this is female level of delusion.

[@pokemonrolla123]

Ak you need an artist

[@pierrewoodard5280]

Wassup w the Patreon Ak

[@Nikeboi77]

This typa content be more important than majority of the shit bro be posting

[@urbannuance5151]

It's all about OWNING it's also about being a shrewd business man, an knowing when to cash out when your investment is at Peak value. That's what all the Pioneers did, Diddy. Jay Z, Lil Wayne, Drake, Dream. They build the value of a product or brand, then cash out at its peak. Because they're owners, they get a bigger chunk of the cash out. That's the value of being an owner.

[@waynewayne8419]

Lmfao

[@thaddmidd3359]

If it’s peaked whos buying ? Lol they buy because it’s a better return long term.

[@urbannuance5151]

@@thaddmidd3359 you don't know wtf your talking about in anyway. Jay Z grew Roca wear as a brand, sold it for 200 million. Russel Simmons building Phat Farm as a brand, cashed out for a few hundred million. Dre built Beats headphones as a brand, sold it for a Billion. You don't know wtf your talking about.

[@777franko9]

@@urbannuance5151 to be devils advocate, Dre sold beats to apple for 2b dollars. That’s a lot of money. But how much money do you think apple has made off of beats since they’ve purchased the brand from Dre? Idk how much they’ve made, but I can bet you they’ve made more than the initial 2 billion it took to buy the company. Apple sells Beats headphones everyday and they’re expensive, quality headphones.

[@vincebandgogh]

@@777franko9 apple has the ability to market and advance the headphones to another level with their platform. Dre knew he wouldnt be able to make the brand as big and widespread as apple has since they already have a global platform. So he made the smart business decision to take a couple billion up front and let them continue handling the dirty work, therefore both parties benefitted from the deal

[@mon3ylounge]

Damn they lowballed him

[@js0836]

14:14 Ong I was thinking it’s a win win cause he got the bread and he gone get bigger and make more off his albums

[@princemoyaba]

next time tell Ak to increase the volume

[@TizzleNizzle]

Thanks for the free game

[@houseofsharpeis9366]

Future huge w and a big finesse coming. He’s gonna flood new music now

[@huncho5005]

This man got hard drives of Unreleased Shit

[@Sbesc]

Incredible 🔥🤔

[@Tkaayuchiha]

You should’ve been had a Patreon I ain’t gone pay for it but you deffo need to charges these nikkahs

[@1tavell]

So basically future music can go to alot more radio stations

[@XFactorSnO]

Nawww explain that shit Ak!!

[@allaroundshow1004]

NO ONE OWN ANYTHING NOT EVEN THE BODY WE IN... NOT UP FOR DISCUSSION

[@yunggretx3411]

Can’t even hear ts

[@Yayacito]

Bad moves

[@akumicobain]

Should’ve got the Kumi feature

[@Tay04723]

Hopefully the industry doesn’t harm future because that catalogue will be worth 500 mill+ if something happens to him 🙏🏾💯

[@yeerrropp7197]

What about projects he makes later on does he own them?

[@SouthsideSTA]

He did not sell his MASTERS Only his publishing rights As in where it can be played AND Future still has say in where his music is played.

[@spacejay89]

Bout to hear future EVERYWHERE lol

[@DanDasilvaToday]

1/2 goes to IRS. Unless he has some great shell corps. We can see historical data of artist catalogues such as MJ with Sony, Drake, etc. future should’ve made $125-$200m for all those years of work.

[@atlntcostv7293]

IRS is the house & the house always wins

[@thefitgurutv]

Yep, 150 million. Take the song “My Momma” off of Honest album. That alone can carry a Dragon scene in Game Of Thrones

[@JayCapot]

Yo whoever reading these comments on big AK’s team, tell him the volume on the latest videos has been shit. I gotta turn my volume all the way up just to hear him, then when a damn ad comes on that shit blew my eardrums! “Pause”, just check his audio level before uploading the stream to KZbin.

[@eddynsang3670]

I'm about to go study music engineering I wanted to study music business too but I'm too late to start that! Ak going to be my music business lecturer!

[@rasheedsaibu4147]

Not too late dawg. U gon regret it if you don't do it now

[@YoungsoujrYSJR]

Is perfect timing cuz future is in the height of his carrier so is a win win deal

[@r.porter1300]

The audio too low Ak

[@slattoaken361]

Why is the audio so low

[@MarvillousBeats]

AK. Keep up the music business shit my guy. Please.

[@Ah-ws9nm]

He still own I never liked you and maybe High off Life. Which means he might still own a diamond record

[@williams1025]

I Never liked him? ayo

[@Ah-ws9nm]

@@williams1025 you kno what I meant dawg 😂😂 but I don’t think Future wanna keep flooding shit. I think he might get super hot one more time then be on some ceo shit

[@ibrahimkamara8019]

@@williams1025 😂😂

[@michelangelooliver2590]

@@williams1025 😂😂😂😂😂😂

[@kunchofrmtara]

I think he sold the publishing for high off life including that diamond track

[@LegendaryTony.]

Flooding the market has worked so well for artists like Future, Youngboy, Da Baby, Lil Baby, etc. But then people say that oversaturation was Fetty Wap's downfall, so what happened?

[@DondreDashard]

Fetty just became inconsistent after his initial big run and couldn’t get back on due to rappers like Uzi, Yachty, 21 Savage, YoungBoy coming into the scene. He got overshadowed basically

[@rome-tk5vd]

Fetty just ain’t have it like that. Over saturation ain’t a problem if people wanna hear it.

[@Stonecoldalston]

I don't think that was Fetty down fall I think the industry just did him dirty and he didn't have the right team around him

[@vi2935]

Fetty just wasnt focused. And he didnt mess with the right people. If fetty was on ysl or cmg he be a star

[@Bluedog833]

Labels are smart. They’re buying the artists peak prime of their career. Yes you can release more tapes after that but those older albums have a golden touch that can’t be felt again

[@deandreway9682]

I hate when people say (everybody’s doing it) 🤦🏿‍♂️ fool we always find out everybody was wrong never fails 😢

[@ninoblakk]

You aint lying.....always take the road less traveled

[@jolovett_]

Need to give yourself some game on your audio

[@inzo313]

AK! Ya mic is messed up or something. You can barely hear your voice.

[@wpbdog1625]

Chat so immature they don't appreciate stuff like this