Why are artists selling their catalogues? Akademiks Breaks down the back end of the business!

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DJ Akademiks
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[@kidcudi908]

Bieber got 200 m’s and I’m over here on 6th hour on door dash making 80 dollars 🤦‍♂️

[@gsmoneybabyxxl7575]

My nigga you can get more Paper working in McDonald’s Door Dash is Slavery Quit that Job

[@fernandomunoz4188]

Keep going

[@kidcudi908]

@@fernandomunoz4188 I gotchu

[@FastLifePj2]

Gotta start somewhere

[@GeoFavTech]

That’s our hustle !!

[@mugenchamplooo]

The fact Juice Wrld was only in the industry for like 2 years and his catalog was sold for hundreds of millions speaks volumeesss

[@chazzbranigaan9354]

50x cuz he died my guy

[@HighlightReelFactory]

@@chazzbranigaan9354 they get their money out of you even when you die smh

[@njva18]

That's because unlike most of these artists who wait until they die to put good shit Juice decided that everything he would dropped would be a hit now that's smart more artists should pick up on that

[@cardpuller17]

@@HighlightReelFactory their using a lot of their catalogs for Artificial Intelligence to emulate... preparing for an A.I. takeover.

[@dmc1571]

On baby bro

[@Dblup]

We love these videos AK. Hella informational for those wanting to get in the industry.

[@THEVIDEOARBITRATOR]

If u wanna get in the industry you should have your rap name be John.

[@NOBLEPAIGEPATRICK]

I love these type of topics when ak speaks on them

[@Loca1]

Keep dropping the gems about the industry, anyone that don’t wanna listen can wait lol

[@FDGLtv.fandrivenGodleDtv]

bro..keep doing yo thang you breaking down stuff these shorties need before they get in the game

[@BRMusicEnterprise]

Nigga said Return Of The Mack came out in 1974… 😂😂😂😂😂. Waaayyyy offff!

[@Lmuas]

Lol

[@Emelllll64]

return of the mack came out in '96.

[@s.o.gshowtime]

Yo Ak keep it up with the industry talk, you dropping a lot of useful gems

[@Supre3m3Kai]

Useful for who?

[@hitzoneproductions7858]

​@@Supre3m3KaiPeople getting money. So, you wouldn't understand.

[@Allpurpose_AP]

love when u talk numbers

[@christiane132]

We need a music business nerd mondays

[@krisness8118]

Return of the Mac definitely didn’t come out in the 70s. That shit was out in the 90s

[@taji59]

Keep giving us game ak don’t ever let people tell you it’s boring

[@OLDCLASSIC2424]

Ak we need more of this super informative and great insight on the industry

[@kennyaldagene9239]

Good shit Ak. Everything you said makes sense to me.

[@jungjay3]

yo @AK I personally fuck with these break downs, we get to see the inside scoop of how these artist move and get an idea of why they do what they do. it’s very important for people like you to share this information. I appreciate what you do please never stop covering things that have to do with the business of music.

[@tariobrown9133]

Bruh aint no one gonna point out Ak said return of the mack come out in 74 😑

[@Kickin_bears]

One word AI TAKEOVER

[@Amyus2346]

Streaming. It’s not profitable for artists who are signed to labels to own their music. Especially Bieber who has people write for him and prod for him, he’s getting a tiny cut. Might as well sell it and flip it into real estate or something else that can generate residual income at a higher return. lol Now if you Indie and do it all yourself it’s profitable or if you build another model that lets you keep your masters you good.

[@HTXatLarge]

Chuckii Booker: "Games" was the original song. Return of the Mack sampled that song.

[@nemakiazaki4996]

AK talk your shit ... we like what you like...

[@cpbballbeast]

Much respect ❤

[@richmannylow]

If you not watching this for the business knowledge reevaluate your life and stop looking for tea 😂

[@radishprouction2714]

Dont feel like your over doing it with the education bro Aka the knowledge is why most subscribed to you shit. Keep teaching God

[@blvdskino9363]

Great Content Ak 🔥🔥🔥🔥

[@bwm5656]

Best episode in months

[@LoloFbabyy]

Master classes for free. Thanks big Ak

[@LubricantJonez]

Very educational 🤓 I fucks with it

[@ez-duz-it]

Ak return of the Mack dropped in 96 lol he’s confusing the song with the movie

[@catsaretasty]

Get the money while your alive

[@YungSuave]

Great information akademiks

[@rayhanes1347]

Nah AK, keep this coming. This is highly informative

[@tarraleroach5410]

Very informative

[@joelemaine]

So how much does Justin would get after the catalog is sold, if he doesn't own his masters?

[@colbejay3901]

Ak the only teacher I listen to

[@SirIssac80]

Dammit Ak “Return of the Mack” dropped in 96’ not no dam 74’ bruh, give the old heads break lol

[@Lmuas]

We “ashy” lol

[@iGotTheScoop]

Na the info on the game is lit you should push it more probably up the cpm since it's beneficial

[@rashadnobles]

"Return of the Mack" is a late 90's song.

[@coopercoop9371]

Damn nice breakdown ..

[@JerzeyDudef]

This the content I like , music biz

[@youtubetwitchclipz]

Kai & Deshae The Dynamic Duo We Never Knew We Needed

[@over-achiever]

wrong vid 😂

[@steps2uccess]

Great Video, metaverse has to be the play.. no flags in the metaverse yet.

[@natelipscomb6530]

Mark Morrison definitely released that in the 90s

[@DefenderM8]

nah. u keeping everyone informed a W. I fw these types of vids heavy compared to drama.

[@lindypride]

Same

[@skgsinc1833]

Bieber already had a networth of $200 million though

[@nilespeshay1734]

"Return Of the Mack" recorded by Mack Morrison in... 1974. That's funny.

[@theclytnprjct]

In about ten years the “artist” will become OBSOLETE. Technology, social media, and entertainment now exist under ONE realm. So now, the companies/labels are now realizing we don’t really need the artists we just need the MUSIC. Sure, an artist can continue touring till he/she croaks, unless he/she signed a 360 labels don’t see a dime of that money anyway. BUT, from a label standpoint, if I own an artists publishing, masters, AND their likeness. Instead of waiting for Artist A to make an album that maybe will or won’t hit with consumers, I can just generate an album under the artists name, test out certain songs thru different focus groups(i.e. Tik Tok, Instagram, Facebook etc.) and once a song sticks, generate a WHOLE ALBUM full of those songs and release it to the general public, without the artist getting in the way. Lately, between deaths, substance issues, lack of creativity or creative direction, and other factors, the human form of an artist is too much of a liability. Why deal with all that and compromise the bottom line, when the labels/tech companies can just cut out the middle man, put out music as they see fit and all parties are happy(so to speak). The companies buying of the catalogs is simply the companies way of using predictive processing by jamming a bunch of the artists songs into a machine, and generating what future songs SHOULD sound like from the artist. Genius. 😂😂😂😂

[@over-achiever]

ur a smart dude

[@mssha1980]

You must be in the industry

[@sim6818]

You do realize artists have always generated more for themselves and labels through touring correct? You do need the artist even in the internet age and beyond

[@digestmymind]

Not if they go the parasocial route like K-POP. There's no need to sell records when you can sell people.

[@rickrock4939]

Justin Bieber is a pop artist who can make music Well into his later years ..the same can’t be said for hip-hop artist. His music will be used in commercials movies for years to come the same can’t be said for hip-hop artist.

[@carlosmohia7569]

Facts

[@tuelzalt]

Hiphop is Pop now. Hiphop is the most listened to Genre in the world. No genre is even close. You also dont know what life will be in 20 years. Hiphop is very new compared to other music. When rock was new I'm pretty sure ppl said the same thing you said and now Bon Jovi songs get paid in commercials.

[@Christian-kg4jd]

"CHINA!" Ak funny for that

[@Pure77]

The Chinese companies are buying entire music catalogs in preparation of the future. Rappers will be exclusively A.I/Holograms in the future.

[@alexls62]

Huh😂

[@Pure77]

​@@alexls62 special ed people be like:

[@claff4573]

yall are crazy

[@CRXW.]

If you think that humans are dumb enough to fw AI rappers as much as they fw humans wit actual backgrounds, personalities etc. then I pray you have a better outlook on society eventually .

[@jeskco]

@@CRXW. if it’s good music i doubt ppl would care or even know it’s A.I

[@lucha0075db]

“China!” 😂😂

[@kenquantasb816]

This same company owns JUSTIN TIMBERLAKE CATALOGUE

[@starmakercosmetics1093]

Ak smart

[@ChiTown094]

The question is, how much yearly revenue is generated for a catalogue that sells for 200 million?

[@demarcusmckay]

40-60 million.

[@registame2878]

They will get a chance to buy it back or get it back for free so really all their doing renting it out with a view of getting it back later on down the line. Its all part of a bigger deal to get everything or parts of things that hold value

[@ATLBWheezy]

@@registame2878 you so wrong it don’t make no sense

[@registame2878]

@@ATLBWheezy it must make sense to them. I’m sure there is a loop hole that helps or gives them a option to get some if not all of it back. If not these people are beyond dumb

[@ags911]

@@demarcusmckay Bad deal then. 5 years worth of sales then the money dries up.

[@brandonbutler6229]

Tencent owns Rockstar Rockstar owns a bunch of video games such as Grand Theft Auto aka GTA maybe that has something to do with it

[@F3NDON106]

😎👍... Cool Video

[@nanog4355]

Shiii I’m about to buy lil baby’s catalogue soon…

[@047Kenny]

If I had a huge catalog, id keep it and just give masters to my nieces and nephews and shit for Christmas lmfaooo

[@markl5998]

Facts. Even if you don't have kids. Your neices nephews etc. Eating for life! And your the coolest uncle ever haha

[@047Kenny]

@@markl5998 Ong

[@igotthejuice2090]

Return of the Mack released in 96’

[@benttega]

@32:21 he mentioned me 😩😩😩

[@definitionXrp]

There is change coming they getting they money ready

[@CoopZ1]

china owning UMG is crazyyyy

[@nanog4355]

How much is lil AK catalogue going for ? I’m trying to buy it!!!

[@Dblup]

250,000 max

[@MainSpears]

It was part of his catalog not the whole thing

[@realkingsimon]

we like the nitty gritty

[@ZB242]

Nah that throat noise he be doing sound nasty af

[@arthurkay487]

Yall should look to see what’s included in the catalog! This man lil wayne finessssssed

[@jimmyjay689]

Plumo or Plata

[@ShoeCrewTV]

Artist are selling their catalog cause the reset coming and they don't have liquid. Plus artist made money off touring but touring isn't what it use to be like it was before covid. People not just dropping money like they use to to go see their fav artist at crazy prices. There are very few artist that can demand that and that only like bad bunny and maybe drake. The economy about to lock up so the artist aren't really touring like that. It's more expensive to tour especially the fact most these dudes is walking licks so they got to pay for more people or security. Most artist got this and that but it's different when you got liquid cause when you got your finances right you negotiate whatever you want but most artist are brain washed to live a lifestyle that's unstunstainable so they get gooped into selling what little they do own. That mail box money is different you can lose 200 Mil easy and with inflation money devalues content doesn't just goes up.

[@Curtis69213]

Taylor swift is killing the game right now

[@bobthebuilder6119]

Most of these people don’t know what “The Great Reset” is but they will soon find out. 🤯

[@junito1008]

AK sold his masters to Mc Donalds !! 🍔🍔🍔🍔

[@cjayxo5732]

I wonder how much The Weeknd would get since he owned his masters from the start

[@norymnamdenm4641]

It came out in the 90s...lol he said 74.....

[@shaylawatson1244]

Micheal jackson so fine in the thumbnail

[@jackofalltrades-maine.]

It’s like cashapp artist cashing out! Future started this trend!!

[@starmakercosmetics1093]

They sell their music when it’s either losing value or they going broke or in debt

[@neymbappejr587]

How much does a Drake project makes?

[@LijYen]

10 cent makes games 😭 that's that company who made PUBG if I'm not mistaken a

[@rjwilliams4977]

They have a ton of assets in the gaming industry that they either made themselves or invested in.

[@coolwhip891]

AK you should find out why Sony wanted Michael's publishing so bad & why MJ fought them until his death. Michael died owning half of Sony. They would never be able to get it from him unless he was dead. They did everything they could to break him & get him to sell his part if the ownership.

[@user-sx3pu3pv6q]

I thought his father was one of the toughest in the business. Why didnt he continue fighting? Or janet?

[@Jay1SiX3rd]

"Ho ass niga mon"

[@makethisfood8574]

No one bumps Bieber bots listen to his music

[@DJLITRAVE]

BIG AK FAN I AM - everybody Catalog selling now....they even selling catalog that's not theirs....if Justin Bieber sell his for 200 million and he a mega artist... the artist on the C level fronting like they on A level don't own nothing....i know Drake gonna get a billion for his easy

[@issdeonlilchannel]

Ak has a lane for the music industry niche but his fans are young and have the attention span of a french fry. They’re not always going to find value in the information. I prefer this over him trying to beef with rappers

[@kennyaldagene9239]

Now I see how mase got robbed by Diddy

[@whowannaentanglement3681]

Scooter Braun wanna buy my catalog for 30k

[@FastLifePj2]

He signed with Usher

[@speedlimit617]

Music not the move anymore. Do it because you love it, not for a paycheck

[@speedlimit617]

@@marcelohendrix6139 Ice Spice is only a small percent compared to the amount of artists out rn grinding w no endorsement from Drake

[@speedlimit617]

@@marcelohendrix6139 youre still naming people that are already famous 😴

[@claytonbrown9816]

Ak i keep tellin u drake has owned his masters sense 2009 when signed his first contract. Go look it up la times

[@user-oi3su7sw5n]

Birdman get Drake master

[@zubayzimbo9794]

The catalogue Michael Jackson had , the Sony/ATV Was worth Biliions. If they(Mike's Estate) had kept it up until , it would have generated more billions , Elvis movie came out , Defiant ones documentary , the super bowl with Dre , Bohemian Rhapsody film , Beatles anniversaries smh try killed manz and took that thing for less and it ran up a cheeeeeeck after.

[@zeecalvin205]

“Return of the Mack” come out 1974??? Are you serious Ak!???

[@andreux3158]

😂 it was released in the 90s I don’t know what AK on

[@Woke365]

I want to sell my two albums for 25 million dollars.

[@Grindhardorstop72]

😂😂😂

[@antwonhinton3000]

don’t forget Michael Jackson owns . Damn near more than half of Sony. I think it’s like 61 to 69 %

[@christopherbrown5269]

MJ don't own shit now that's impossible 😭🤷🏿‍♂️

[@Hennyondarocks]

Pop artist don’t write most of there own hits anyway…the dream wrote baby for bieber

[@JBoiiBeatz]

very true!! and got usher to promote him

[@MrSuRpRiS33]

ak is wrong on this 1 about drake. drake was on a 8 or 7 album deal with cash money. scorpion was his final album. baby and slim dont play that re up shit. they re upped with universal drake never re upped. they were in control until scorpion. cash money has all his master for all those albums. after scorpion is when drake started doing this re up shit. cuz he's on his own now. knowing this info makes me think you do certain things for views. and you not gonna tell me you have baby and slim paperwork on drake cuz you will never get tht from them

[@erod7774]

In conclusion, Russ is winning

[@STR33TJESSUS]

Simple they making no money

[@emeraldgamerandreactions]

Bebier relly aint got that many hits

[@floridaman7]

00:05:20 ak, the tiny hats made it complicated on purpose to rip off the people they do business with. They do this in every industry.

[@cue1806]

Them people with them big 👃. Is that who you mean?

[@ELLHNIKA]

الله أكبر

[@Moe718]

74😂😂 96 ak

[@aj0803]

Facts… nigga was wayyyy off 😂

[@kingofnara]

200 million is crazy low, he could probably make that on his own over the next 5 years through licensing deals to movies, tv shows, etc. but if he dont own his shit, but Taylor Swift better then she didnt own her shit so she just rerecorded it