Do Cartier Watches Hold Their Value? Cartier Santos, Cartier Tank & Other Cartier Watches Value

Do Cartier Watches Hold Their Value? All about the Cartier Santos, Cartier Tank & Other Cartier watches investment.
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Cartier watches have always been a respected brand within the watch community, but in the last several years they have exploded in popularity. This explosion in popularity draws parallels to that of other prestigious brands such as Rolex and Patek Philippe. It’s clear to see the similarities in quality and popularity, but how about the investment potential? Do Cartier watches appreciate in value?
Let’s take a closer look at some iconic models from Cartier, including the Cartier Santos and the Cartier Tank, to see how well they retain their value. In this video, we will look at new and pre-owned examples and will even investigate some examples that might cross the threshold into investment-grade pieces.
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[@weduhpeople8504]

Just bought a lightly used Cartier 42mm Pasha chronograph for well below msrp. I love the design and will not worry about depreciation because I didn’t pay full price.

[@Mega-zi7ys]

Buy what you love. Don't buy things that aren't necessities if you're worried about resale values.

[@VitalyMack]

True, but throwing money down the drain should always be a concern, especially when it comes to watches in the thousands.

[@Mega-zi7ys]

@@VitalyMack then it means that's that person is buying a watch more than he/she can afford at that moment. Maybe best to reconsider getting one in the near future. It's the same with all luxury consumer products...many buy more than they should/can. Not trying to be harsh but everyone should be prudent with money. It's the same with celebrities, their lifestyle is way ahead of their income levels. Alway living below your means is the best guide in Life.

[@VitalyMack]

@@Mega-zi7ys So you are okey with buying a watch worth 10k then walking out of the store knowing you could have gotten the same thing on the second hand market for 5K?

[@Mega-zi7ys]

@@VitalyMack of course! I prefer not to buy if I can't get them bnew. Even if they lose value out the showroom. That's why I am not concerned about getting zenith and JLC bnew. Bec the important thing is satisfaction since it is a non essential item. And nothing beats the satisfaction of getting them bnew and taking off the stickers yourself. That's part of the charm and satisfaction. Again am not saying I can afford to buy everything 🙂..but Rather I would patiently wait til I can afford a bnew piece... But to each his own. Best regards

[@lukespector5550]

Which is why so many people but only German cars. I mean, Italian & British cars are better quality than ever before & Lexus is silky smooth luxury, however, some people just won't listen.

[@standolfo]

Funnily Cartier is often not considered as a watch manufacture as it is true that in it's origin they used third party calibers (jl, fp...), but not Rolex...which also has never been a manufacture as it's born as an assembler of third party parts up until the 2000's... so?😄

[@MyVideosWillCalmU]

The Santos Watch in this video is not the large variant at 39.5 mm. It is actually the medium variant at 35.1mm. The large has a date. The medium doesn't. I have this watch. Other then that good video.

[@rodrigosoriano4780]

a watch can never be a good investment the investment is the joy you get out of it.

[@jelenko07]

Love my panthere de Cartier. Makes me happy every time I look at it

[@MaridK]

That's an elegant watch!

[@oneohfive6584]

I just bought a Santos last week, and agree, it makes me feel…Elegant…. in a way no other watch I own does. I’ve now bought my wife a Tank, she feels the same and she has no interest in watches other than their practical use, but she as well feels elegant when wearing it.

[@adwnpinoy]

All depends on time frame. I bought my gold tank solo for about $900 in 2007. Now I’m pretty sure I could get get at least $3500 for it 😊

[@DrexelGregory]

Amazing they actually sold these for less than a thousand

[@mikelob6707]

That's actually probably not true

[@timwin7155]

You got scammed bro

[@adwnpinoy]

@@timwin7155 I don’t think Tourneau scammed me

[@jfar3340]

@@adwnpinoy quartz

[@jeffvasquez2584]

ChatGPT wrote this

[@cookingwithwatches]

Purchased Cartier SolarBeat for my mom. It’s a amazing watch

[@stanwilson7040]

It is absurdly expensive for what it is

[@namduonghoang2931]

i don't think i would buy watch to sell it at some points later.

[@barrygarfield2203]

Love my Cartier Santos, but I have no illusion about it or any watch being an investment- it’s been hyped so much with Rolex and just starting to crash. Vintage Patek’s maybe and some 18K gold Rolex pieces but all the rest no …

[@dariozamora4777]

Agree ! I’ve had more compliments on my santos and tank than my Rolex.

[@songoku-jx3cb]

Thats simple not true if bought at gm prices santos is definitely an investment it has shown an increase of 6-8% since its release consistently is it a great investment absolutely not but is it a decent store of value absolutely yes and the bonus is you get to flaunt this beauty on your wrist

[@aaronmontgomery2055]

My favorite watches are cartier but by no means will I ever believe them to be an investment as I know it will not hold. I just like the designs.

[@songoku-jx3cb]

@@aaronmontgomery2055 if you buy po they are good investment but at retail no-no

[@bobbydazzler1780]

No. But watches that fall off a cliff in value certainly make for secondary market used bargains. If you must buy new then you get the full guarantee and know the day 1 history of the watch and that it’s genuine and not stolen. But you will take a large hit if you don’t get on with the piece and end up selling.

[@LoAn981blackhawk]

Is it better/cheaper to buy a Tank Must at an AD in Paris?

[@sarunaspaskevicius9017]

what is the worth of 1990 cartier panthere 187957? does it hold its value??

[@F.m.s.000]

Are you recording in an empty hallway or what? What’s up with the sound effect :D

[@billcore6295]

Do not invest in watches!!!!! It's a stupid move to Rely on watches to increase in value...... I usually expect my watches to resale for 60% of what I originally paid

[@AGL23]

If any luxury watch was bought 5 years ago, it would have most likely gone up right? Supply issues mainly.

[@survivalSC]

Some are still up in value. But examples would me a omega seamaster 300 if you bought it new it’s not worth what you paid. And even a brand new Rolex just date sells used for less the msrp. So it’s cheaper used. The prices have come down a lot. But some are still over retail. I make it a point to not pay more for something used then it cost new in the same model year. If I wanted a used Rolex just date I would want it a few thousand under msrp or I would just want the market comes down more. Or just buy a Tudor or omega. Then I can get a watch now and buy the Rolex when it comes back down.

[@lukespector5550]

You & I shall do well when all the hype around green or "Tiffany" blue dials falls. Simply wait about 18-24 months longer, my friend.

[@wylintimes]

Drop the reverb, its annoying and takes away from the video

[@davidhunternyc1]

The Cartier Santos is an iconic beautiful but I would not buy one. Why? Because the Santos is extremely scratch prone, especially on the high polished bezel. Cartier knows about this flaw and refuses to fix it, meanwhile, KZbinrs keep making excuses for the flawed and subpar metal casing. Silver colored watches, such as stainless steel and titanium, are the defacto metal of choice. Why, in 2024, aren't manufacturers making "scratch-proof" watches? There are PVD coatings and nomenclatures like 316L steel, super titanium, TinSkin 3.0, and platinum encasements. A company as profitable and well funded as Cartier has no excuse for making watches that are scratch prone. Invest a little R&D and fix this problem. It's not just a Cartier problem, but most luxury watchmakers don't put in the effort to ensure their watches are "scratch-proof" or as scratch resistant as possible. It's a shame. For this reason alone I would never buy a Cartier Santos. Profits above all. So what are the most scratch resistant metals? Tegiment steel and UltraHex titanium.

[@asparceproton1]

I desperately want to be dress watch guy. But I think I'm just an inherent sports watch guy.

[@lukespector5550]

So, Rolex or Corum for you? A Daytona is only 40mm diameter, but I've worn mine since 1993 & it fits in anywhere & everywhere.

[@undisputedchamp4317]

Cartier santos adlc toes the line of dress/sport, check it out

[@vinulsenanayake4009]

hey i have a cartier de calibre but my watch does have the seconds hand in a diff circircle it is with the hour hand and the minute hand i cant find that watch anywhere in google :( can someone tell me what that is ?

[@Nick-wc2ul]

Retail price for solarbeat has go down by more than 15% the last month.

[@DrexelGregory]

Why is that? I thought the prices only go up in store. The retail price for my watch went up then went down within this year

[@Nick-wc2ul]

@@DrexelGregory A couple of weeks after i bought the solarbeat, i saw in the Cartier webpage that the prices went significantly down. The next day i checked again and the prices were normal. That reduce lasted for a day only. Website mistake? I dont know. But today solarbeat is 150 euros more expensive than the day i bought it. Thinking that my watch lost 500 e of value in a few days, almost gave me a light stroke...

[@bunniogaming7770]

Informative video, subbed! I have been planning to buy a quatz Santos dumont S or L in stainless steel w retail price. Do you think it will retain its value like popular Santos? Or how much more it can lose value est.? Thanks

[@jfar3340]

quartz... seriously...

[@Dranreb865]

If you got a buy 1 take 1 Invicta then sold the free 1 for even $10, that's a good investment already

[@micaljimenez7381]

In secondary market you can find cartier pasha at very low cost,2200$, cartier ronde solo at 2800 or 3000,only the new model still enough expensive and old santos too expensive,i buy a new santos automatique in year 2000,sell it at 1600$ 5 years after butnow it cost 4500$ minimum,its insane!!! But new cartier like any other luxury brand are too expensive,more expensive is better for rich buyer who buy something only for his high price,they dont care the real value they just want something that comun people canot buy for feel superiorr..only vanity

[@BobbyDazzler888]

no. unless they are super rare men's watches

[@ethanrichardson567]

Very true

[@RayMelville]

No Paul Newman or moon landing or James Bond or Olympics or Le Mans Cartier no appreciation potential, but man do they look delicious. Negotiate your purchase price and enjoy wearing one of the classiest watches ever with very little depreciation. Now is that so bad?

[@3000waterman]

No. They're generally pretty well scratched-up.

[@KabobHope]

I'm holding out for a gold solar beat.

[@miadevich1738]

only rare Cartier watches from the Private line, limit editions, collectables, etc. have a chance to increase in value, mass-production pieces will not.

[@h4rrow]

Completely false information The tank and santos Retain their value for the most part, They also increase but not as much as the collectors pieces

[@bitacoranacho]

I do think it retains the investment value.

[@AGC828]

Funny how the Rolex Submariner has become one of the few watches that go uP in value one purchased. And it doesn't look like Rolex is doing anthing to stop this by making more Submariners to lessen the demand. It DOeS give one a good feeling having spent $21k CAD on one an to know it's appreciating in value. NO one likes the feeling of spending so much money and LOSING money/vlue no matter the product...good news for most real estate continues to be the best investment for most people...rare for something to happen to change tghat e.g. scrap yard oping up next door. .. Maybe the question is...Would or should we buy a expensive watch only for investment?? Most people do not. unless we can buy "1 OF ____"... LTD ED...Most buy watches that "speak to us".....the value is usualy in the memories associated , was it a gift from someone special to us??

[@tyarnold4088]

Buy what you like, but Cartier have been going up in popularity.

[@douglarboy201]

I'm good with my Roadster with Arabic numerals.

[@DrexelGregory]

I really wish they’d bring that back

[@geekimusprime]

Still better than buying a new car that depreciates right away.

[@tejagundala1826]

This sounds like Chat GPT wrote the script … and read it 😢

[@drbobsnightmare2521]

Are these androgynous watch models propping up the ESG scores any?

[@Lamar-wq7jj]

No value appreciation at all

[@andyvu4577]

Santos Large will be a perfect everyday watch for men and tank must solar beat small for ladies

[@r.rblacksteyn9485]

Cadiyeyy

[@runcoweezrun8143]

Cartier should stick with Purses and Perfumes. Watches can never be their Forte!

[@Dranreb865]

And bangles

[@runcoweezrun8143]

@@Dranreb865 that too!

[@steven3820]

I had to turn of a minute in the video. This echo sound is giving me headaches and the horrible american pronunciation of Cartier is sending shivers down my spine.

[@undisputedchamp4317]

Least pretentious european

[@alexanderalwayslate3855]

Cartier watches does not hold their value if you buy at full retail.

[@VitalyMack]

Depends on how you look at it. You get an 8 year warranty and service, and you don't have to pay a jeweler to open it up and make sure it's not a frankin or that it hasn't been serviced in a decade...plus I got another bracelet thrown in. So walking out of the store and getting hit by 1.2k is very reasonable.

[@songoku-jx3cb]

Thats the main point people dont understand if you buy a cartier a gm price it will hold its value very nice plus models like santos will even appreciate a little maybe even 2-3% more than inflation but these are definitely not good investments however at the same time they are good store of value since you are not losing money to inflation

[@ultimatedouchebag6760]

i would much rather buy a cartier or ap than Rolex. Spend your money on companies that care about you