Retaining Value: LUXURY WATCHES TIER LIST

[@nickpellatt]

Im only here for Jenni's perfect pronunciation of those European names.

[@moneyfindersllc6236]

👍👍

[@mortenbolin7481]

Most intelligent words I've heard.

[@sylvesterremonnd5472]

Crypto is the new gold

[@Charlotte13265]

He's really amazing with amazing skills He changed my 0.1BTC to 2.1BTC

[@leeann8091]

I've got 5th winning thanks to Mr Philip McCarthy he's really the best, I've made £16,400 in 18 days working with him.

[@jimlittle5769]

As a watch enthusiast, if I approached this hobby with the idea that the watches I get need to retain or gain value, I'd miss out on some outstanding watches and likely only have a couple brands.

[@jimlittle5769]

@@zebra8961 well, I am in the hobby and if my concern was money I'd do something else. Most watches lose money. A lot of them much better than those that make money. The choices would be small if the point was to make money.

[@michaelriera6277]

So true buy grey or second market and you won’t get hit with big depreciation. Otherwise you’ll get stuck buying the same thing everyone else buys.

[@cjmor6590]

whatever you have to tell yourself to help u sleep at night

[@jimlittle5769]

@@cjmor6590 This is a ridiculous response to my post, and quite rude for no reason. Did you feel so personally attacked by my innocuous statement that you had to come at me like that? There are very few watches that maintain or gain in value. That's a fact that any true watch enthusiast knows. So, unless I'm willing to have a whole collection of just Rolex, Patek, AP Royal Oaks and the like, there are going to be great watches that lose value. Watches made by, say, JLC, A. Lange & Sohne, Omega, and this list goes on and on and is long and distinguished. Right now I have a Z-Blue Milgauss, Omega AT Worldtimer, a Speedmaster and a Seamaster, along with some affordables. Only one of them will gain in value, the rest will lose value. These are great watches that, if I ever sell them, I'll lose money on them. That's the way it goes. I wouldn't avoid these watches because of that.

[@jimlittle5769]

@@michaelriera6277 Certainly one way to go, and it helps ease the financial pain if the watch you buy just doesn't work out. I've gone through a lot of watches in the last 12 months. Some I have traded to acquire others and I gifted a couple. I sit at eight watches right now (four serious pieces, four relatively affordables) and only plan to get two or three more serious pieces.

[@tuengsak]

Buying watches as “investment” will be the trend that kills watch collecting hobby in the long run.

[@Guenounovitch]

It has always been perceived like that… i don’t think educated watch enthusiasts are amazed about royal oaks and daytonas, there is much more out there for a lot less

[@OuijTube]

Watch collecting isn't really watch collecting, if we're honest. It's mostly watch buying. That said, I don't think the "investment" thing will last. The generation that actually wears watches is dying.

[@WATCHVICE]

Completely rational the investment thing is currently bringing millions and millions of new watch customers to the watch industry which means it quite sure helps the industry, will therefore create more enthusiasts and therefore serve the hobby.

[@bitteralmonds666]

It’s stupid. I invest to invest. I wear a watch to tell time and for fashion.

[@sohamparab7436]

Nah. Investors do more for the industry than the enthusiasts

[@robertbeirne9813]

When I was a real estate agent, I told young and/or first time buyers, to buy what fits their needs and what they can afford. Don’t worry about where the market will be, that can’t be controlled. Great tutorial on how to pronounce the names of all these great watch makers.

[@psiturbo]

Robert Beirne - Very bad advise, you as a former real estate agent failed to provide guidance to first time home buyers. You had the opportunity to educate and prevent them to become part of the problem of the current and past house markets. Very lazy attitude in not wanting to do your job. It is a very big investment, and first time home buyer, you have only one chance to get the best deal for the money. Pisses me off, what a POS real estate agent, best thing you did was quit been one.

[@robertbeirne9813]

@@psiturbo your right , EVERYBODY GO AND BUY WHAT YOU CAN’T AFFORD, oh wait that’s why we have runaway inflation.

[@psiturbo]

@@robertbeirne9813 Typical childish response, nothing related to my comment. You failed to provide advise on current market trends, you have access to that information, a network of real estate agents... And your response is "don't worry where the market will be!!!!" WTF! There are many more factors than needs and afford to make that first time home buyer purchase. They did not ask for you to make a decision on their behalf, they are asking for your knowledge! And you provided NONE!

[@jackofnotrades4350]

@@psiturboHe was being sarcastic hence the all caps

[@leftpastsaturn67]

I'd prefer to just buy the watch I want, regardless of any future value. They're not stocks and shares.

[@williamhurt7668]

Most intelligent words I've heard.

[@MikeS309]

damn right....i apply that thinking to everything from watches to guns to cars........buy what you want and will enjoy.

[@nicksundby]

How pompous. It must be nice to be so wealthy that you don't have to care.

[@MikeS309]

@@nicksundby How is that pompous? Buy the shit that you enjoy, don't buy shit just because it'll "hold its value."

[@leftpastsaturn67]

@@nicksundby Who said anything about being wealthy Nick, because it certainly wasn't me.

[@TheDavidBangkok]

Surprised where you categorized FP Journe, they seem incredibly hot right now.

[@tdaveniii]

I was going to write the same thing.

[@Daveyboyz1978]

More chance of finding rocking horse manure... FPJ has increased massively, it's really scarce and highly desired.

[@leonardotansil1643]

Same

[@koolpep]

FP Journe Boutiques are notoriously empty. Not a single watch available. They are selling for multiples of their retail price. Getting one is the issue. Like Rolex….

[@jaysterling26]

Is Kevin O'Leary a one man FPJ niche?

[@MartinDeschambault]

I don’t really care about the value of my watches. Is that weird? I just buy what I like and that’s pretty much it. I just recently bought a G Shock MT-G B2000B and an Oris Pro Pilot Air Racing V. They’re probably not going to be worth anything 20 years from now, but I’m really happy with them right now :)

[@mackm3875]

It's not weird at all, IMO. You buy what you want, which men's you win. Buying watches based on "retained value" means we'd all be buying the same watches, which would drop value anyways. I'm with you 100%. Buy the ones that hit you in the feelings and invest in things that aren't emotional attachments.

[@dannysimenauer5745]

Martin, you are absolutely right. I clink my glass of wine to you! Salut!

[@sanghoonlee5171]

Obsessing over a watch's value retention is like going into a marriage with an eye on the alimony... I buy watches for the pleasure of their company while we are together, not what they will give back upon goodbye.

[@bobbydazzler1780]

Yeah it’s a side of the watch industry that’s blown Rolex up to the skies. Value retention obsession has skewed perceptions such that the Rolex blinkers are commonplace. A sad state of affairs as their designs are conservative and dated and there’s so many other great watches available that nobody seems to ever mention. Well, online at least.

[@Jin-Ro]

You pretty much contradicted yourself in the same sentence.. The pleasure of their Goodbye is proportionate to the value of their retention.

[@bobbydazzler1780]

@@Jin-Ro good observation, I often text drunk off my tits! Can’t even remember that comment lol! Yes, I’ll get help…

[@filippo.mariani1]

Kudos for Jenni’s brands pronunciation. Definitely the most useful contribution from this video

[@A_Dude_And_His_Watch78]

So glad you didn't mention any watches I'm actually interested in. I think one of the factors driving up costs are all the KZbin "watch experts" that grow like mushrooms over night. Most of them are embarrassingly ignorant yet serve to drive the hype train for certain brands.

[@frankdaneluzzi3503]

Absolutely!

[@patrickjeter7928]

Grand Seiko?

[@A_Dude_And_His_Watch78]

@@patrickjeter7928 grand Seiko?

[@khengweesoh8345]

FP Journe is thru the roof in terms of pricing and collectibility!

[@amaktoomjan]

Yup. Very much disagree with Jenni on Journe.

[@travontetheboringgamer8496]

@@amaktoomjan what do you think about the chronometre souverain? I realize Bleu is extremely popular , but I’m really liking the souverain version with Power reserve indicator. To me, that’s much more practical.

[@miguelteixeira4134]

Just wrote that.. FPJs are all the rage now. Dont get what she is saying there....

[@Ving820]

You have to keep in mind what the average watch enthusiast knows, and FPJ isn't what you consider well known. Sure within those niche circles it might be highly sought after, but so is anything else in their own niche right?

[@flymorenow]

Glad Breitlings aren't appreciating a great deal, I can buy more of them for cheap and enjoy them. My SO chrono II is coming up on 10 years old, still keeping perfect time, fantastic lume, and a date window versus a Daytona what a shock. I've gained some money on some watches and lost some on others but mainly I buy and enjoy what I like.

[@dannysimenauer5745]

Agree 100%, I have two Breitlings myself, and enjoy each one very much.

[@GodsofSoundHS]

Did you buy the breitling from AD, grey market or pre owned?

[@flymorenow]

@@GodsofSoundHS AD with discount

[@markriobr]

Have a Colt that I bought from their official dealer in 95, still works and looks the same. My chrono from 87 was gone when had a gun on my year. Still have an Eric Tabarly just like brand new. My favorite by far

[@jimmyjay122]

I sincerely hope that I never have to sell any of my watches including those that have more than doubled in value. And I equally hope that I never have to base a watch purchase based on value retention…

[@edwardb7811]

F.P. Journe is often called the Picasso of watchmakers. Although his watches were perhaps not widely known a few years ago, the connoisseurs with big money now rave over them, buy anything available, and have pushed the price to astronomical levels. .

[@peterlewis3540]

When i am paying in excess of £10k for a luxury watch, i want a beautifully crafted mechanical movement, and many of FP Journes watches are quartz movements. Not what i am looking for in a high end watch, however well crafted they are.

[@ddretnuh]

Um… Peter am I missing something, I thought only his Élégante collection is quartz everything else is an in house movement usually in 18k rose gold.

[@nickpage2949]

Buy the watch you love and forget the price as long as you can afford it.

[@davidpriestley7585]

I was given the timepiece that I wanted more than any other, a Enicar ocean pearl interlagos that has a interesting history. I don't like the look at me I have rolex or the like as 60s and 70s divers are what I find interesting.

[@nickpage2949]

I googled it it’s a handsome watch

[@jeffhudson2346]

if I spent my time obsessing about value retention, it would take all the joy out of watches for me. Personally I buy what is interesting to me and I don't care about a brand's reputation outside of quality.

[@doraemonpawnz]

People often forget that while yes, a watch might appreciate in value as time goes, there would also be less people interested in an older watch with appreciated value. Worst case scenario is when more people want to sell and less people want to buy, you're stuck with a piece you can't sell

[@Bugkillahz]

And then there’s Casio, God tier.

[@CYC_JP]

Casio is shit tier when it comes to secondary market. If someone wants a Casio then just buy it new, cheap and plenty available.

[@3rdpig]

@@CYC_JP I see you haven't priced limited edition, Japanese G-Shock's recently. Not cheap or plentiful.

[@dinonugget7114]

I bought a metal red square g shock love it!

[@jimlittle5769]

Nico? Is that you? ;-)

[@michaelriera6277]

Don’t bother reasoning. It’s over his head.

[@Guenounovitch]

Loved the overall view of your market perception, i think it’s pretty accurate except for Lange or Journe which tend to rise quite well

[@aciel-tv]

FPJ is positioned at an absolute wrong category, the reason being it is really being in high demand (low production), also thanks to watchbox. Not to mention, watch like FPJ chronometre bleu/ or resonance just sells way way way over retail. The rest are correct

[@BobbyDazzler888]

U know sheet. The guys a modern genius

[@stevenbutler9029]

Agree!

[@Papi_chulo1993]

@@BobbyDazzler888 i could pay some 3rd year mechanical engineering students a few thousand dollars they will come up with way better movemenrt than this journe guy. There is nothing complex sbout an automatic watch, an average iphone or laptop is 1000 times more complex than any automatic watch, so tell me again how this guy is a genius? His only credentials are that he has a french name and midgets like o leary hyping him up.

[@miguelteixeira4134]

@@Papi_chulo1993 now that is one of the most stupid things ever wrote on the internet.... you sir must be a genius in your short bus....

[@nintendokings]

Watches are bad investments. Buy what you like and enjoy. End of story

[@alexnutcasio936]

Sorta like cars. Drive it till the wheels fall off.

[@nintendokings]

@@alexnutcasio936 They're definitely more like cars than being real investments, that's for sure.

[@coolboy5428]

Watches and crypto are best

[@RunawayYe]

@@coolboy5428 and silver bro 🚀

[@nintendokings]

@User 2389 obviously, but a lot of people think certain watches are good investments, which they are not.

[@alexnutcasio936]

The most valuable watch is the one you wear and enjoy. Everything else is just a box Queen.

[@BobbyDazzler888]

Collect the way you like, Jack

[@alexnutcasio936]

@Garry Ellison oh I get it. It’s just the most valuable one you collect is the one on your wrist. The one sitting on a winder, a dresser or in a safe is just for show.

[@alexnutcasio936]

@@BobbyDazzler888 who’s Jack and why is he collecting watches?

[@rickliners6123]

Enjoyed your review. Agree wholeheartedly with one specific statement you made, do not borrow money to buy a watch, only buy what you can afford. Wise beyond your years! I love the JLC perp calendar regardless of the value retention. A watch enthusiast should buy what they love as they will likely keep long term, that is different from a watch investor who is not and enthusiast, just someone trying to make a profit from a commodity.

[@GA-1st]

For better or worse, I never looked upon my decades long interest in watches as a financial investment. Over the years, I've parted with a few of my mid-luxury watches, and I can say they sold for at least what I paid for them originally. Of course, I realize my experience is entirely anecdotal. That said, I was forced to exit as a hobbyist when the Great Recession hit. Sigh. C'est la vie!

[@jsusna1972]

Thanks to Quentin Tarantino's movie "Inglourious Basterds", I couldn't help but notice how Jenni held up her thumb, index and middle fingers for the number 3. OK. She really is German. 😊

[@rdee8652]

Yes, that scene is so potent that you can't see someone signal the number 3 without thinking of it. I live in South America and they're in sync with the German way.

[@vintageswiss9096]

Tissot holds a constant ~80% value on used models as long as you buy on the grey market. Tissot is a great way to buy watches to save up to trade in later for a bigger budget watch. Same goes for Bulova, Hamilton, Oris, and Fortis.

[@CalebSpears1]

I love my Hamilton. It was my first watch I bought and it’s still one of my best looking

[@bryanguest2807]

But they require a large investment. I collect seikos and have several watches like the sarb and skx I paid $2-300 for that go for over 500 on ebay regularly

[@ungabungus01]

@@bryanguest2807 because you got lucky and they were discontinued. If they were still in production (as many seiko models are) you would not get more than you paid

[@bryanguest2807]

Not all. But definitely wont lose money on a powermatic prx or khaki field unless you buy it really marked up

[@bryanguest2807]

@@ungabungus01 I buy grey market even slightly used. If its a watch I enjoy it usually goes up and if it doesnt who cares, its not like stocks in a company you have a time window you expect to cash out

[@mattfoss1652]

A well made and accurate video Jenni!!! Value retention should not be the deciding factor in a watch purchase. Many rookies make this mistake. A nice watch should be bought for its engineering and craftsmanship. Watches aren’t made to be treated as commodities.

[@jjlad5037]

This is about the most informative watch vid I've seen in ages...good job!!

[@richarddavis7548]

Although I generally agree with your assessment, you are way off base with at least Journe. Expensive at retail, the wait is about 2 years currently and they will not increase production making them more valuable almost immediately. I only wish they dropped 25% or more……..

[@dsong401]

once you factor in the hefty service costs for an fpj, it may not end up being a good investment

[@richarddavis7548]

@@dsong401 well if you have one you probably won’t wear it all the time. Probably greater than 10 years between services at least

[@A1steak]

A Lange & Sohne and FP Journe watches are going through the roof in Hong Kong and China. Crazy market.

[@clayc.9814]

Really excellent and informative video. In response to some of the comments that say one shouldn’t buy a watch as an investment, I agree. But I have learned the hard way that the love for a particular watch is not always eternal. So it’s good to know which ones will do less financial damage, if you ever want to sell.

[@nikolaidiqnov6801]

Great video. As a general rule, if you don't want to lose money, don't consider watches an investment tool. This trend that has been going on for the last few years will eventually die out and watch prices will plummet. When you think about it, all watches that are readily available to buy at the boutiques will drop in price once you acquire them. The only watches that go up in price are those in high demand like Rolex. Problem is this is artificially created demand by the modern flipper culture and you may never know or predict when this bubble will burst.

[@yeoinc]

jenni is so beautiful that its mesmerising just to watch her speak, and may i say her editing quality has improved drastically, i mean just look at that category's "glitchy font fade in" c'mon thats so cool!

[@nathanf3230]

Chill mate.

[@marks4555]

Beauty is common, just not many women in the watch world. But yeah superb video editing though.

[@dandahl5964]

Shes very average

[@vipeton.8927]

@@dandahl5964 absolutely. Don't think she would be great looking naked.

[@raul3450]

Jennifer Elle passion and presentation are brilliant 👏

[@walkerb1734]

I love these type of videos! Nice work here!

[@oopszie]

I’ve found Blancpain to be in group 4 or 5 due to low demand, but it also means they are wonderful bargains on the secondhand market.

[@hanktaylor1386]

There are 2 theories that contradictory, 1) buy the watch that has high demand, the price will keep on rising and easy to sell later on. 2) buy the watch that is undervalued , good quality , massive depreciation and not many people know and understand them, when the price goes up it will worth a fortune. If someone bought Daytona in 1960s or 1970s he belong to the category number 2, but if someone buy Daytona today he is in category number 1. Its the same watch but bought in different era by people with different philosophies and will give different payoff and satisfaction.

[@Alejosales]

I cannot live my life thinking I'd have to sell a watch I love. This why it's important to go to the store and see the watch rather than looking at pretty pictures online.

[@HasanQazi]

What do you think of Cartier, especially the Santos de Cartier? What tier do you think that would go in?

[@ylannjacobin3803]

Money lost no questions ask but they are nice whatches

[@mytuberforyou]

Money lost initially but if you find a nice used one it will hold its value. There is always somebody looking for a Santos or Pasha. If I had to compare it to another "fashion/luxury" wath I'd say the Bvlgari Rettangolo- you wouldn't want to buy one new but if you find a nice one for $1800, consider it. It will hold value.

[@rickybobby5950]

I would watch your videos just to hear you pronounce the manufacturer’s names so elegantly! Great content and I have become a big fan of your channel!

[@andytiller4528]

I know you didn't want to expand on lots of brands, but I would have been interested in hearing what you thought of Grand Seiko

[@jjlad5037]

Much like Omega. A few models retain their value, or perhaps go up a bit. The balance experience modest depreciation.

[@RunawayYe]

I can't help but feel that Grand Seiko is just a meme

[@jjlad5037]

@@RunawayYe ...I'm sure that was their intention when Seiko invested $-millions into its development.

[@xx-----------xx873]

@@jjlad5037 I think it's more like hundreds of millions, and while I don't like anything they've done, they've done a lot for watchmaking.

[@alexrider9151]

7:07 when Jenni listed of a bunch of the watch brands, had to be one of the most satisfying things to listen to.

[@stuntmonkey00]

It's just like cars, the most expensive and most complicated aren't the ones that retain value. It's like buying a Mercedes S class, the depreciation is steep.

[@Naples-Florida]

Well said👍

[@miu6608]

A Mercedes S Class isn’t even close to being one of the most expensive or complicated cars. Bugatti or Koenigsegg or a range of others are the valid comparisons here and they retain their value very well. The general rule is if something is expensive and relatively rare, it tends to hold its value well or appreciate. The oddity really is Rolex as they probably compare to Mercedes and yet the value of their watches keeps going up.

[@nathanaeltambunan607]

but a car that defeats your statement is the mercedes g wagon, they are quite expensive and the technology in them is amazing. but they are seen to be sold higher than retail prices. my dad's 2015 g500 was sold last month for 15k above how much he paid for when new.

[@arianemeil]

I find this topic very instructive, thank you Jenni it's interesting to watch even for those who don't want to buy a watch based on value retention (like myself) Keep up with your videos, you rock !

[@ZeroSOFInfinity]

Hublot should be in the last category. Once you bought one and walk out the door, it already have lost half of its market prices.

[@mytuberforyou]

"Should be"- yet there is always some fool- usually some pale nerd with a backwards baseball hat and high top sneakers in the UK- who is willing to buy one.

[@rorideleon4746]

Jenni, nice video, very informative. In what category would you put Grand Seiko in? Thank you.

[@hiratiomasterson4009]

I'll put some perspective from different sectors on this... Firstly...sneakers. A few years ago, Nikes SB Dunk models were totally unloved: they were sitting in outlets - a model that has been around since 1985 and had ups and down...and for a while they were pretty, badly down. Even with deep discounts. Many ended up being given to charities at some point. But then a few years ago...Travis Scott did a collaboration. And since then, they almost always sell out. Even mundane general releases, more so for collaborations. But it can go the other way. Back about 5 years ago, there was a photo of Kanye West jumping up wearing adidas ultraboost shoes...and suddenly, they sold out. Demand outstripped supply to such a degree that every model selling at retail for $180 in the US could be sold for at least double the price instantly, many 3-5 times the price, and a few at over ten times the price. But then factories able to make the unique midsole material increased in number and capacity...and supply skyrocketed. Some of the hyped died down. And prices collapsed. Now the shoes end up in outlets quite often, with fairly limited resale value for new models. And then the Lexus LFA...a ridiculously expensive high end sports car, that really was not as fast as Ferraris, Porsche Turbos and Lamborghinis...but it cost way more than its competitors. With a Lexus badge. It was a hard sell for dealers, many sat on lots for years, with the last few moving back in early 2020 in the US. But then...a few KZbin clips, lauding the quality, the amazing sound of the V10. People remembered the Top Gear review by Jeremy Clarkson...and demand suddenly blew up. A car that could not be sold for years off dealer lots for years suddenly doubled in value in the space of a few months. I have no doubt there are some watches, currently unloved, that will do the above. Suddenly demand will spike. Prices will skyrocket. But some may well go the other way... Good luck in working out which it will be!

[@JayandSarah]

There is no way to work out which it will be. It will take a future event to dictate that demand, so it is not possible.

[@robertbeirne9813]

Basketball shoes, aka sneakers, should be used until the soles are worn away on the playground blacktop. Then you tie the laces together and thrown up to the phone lines.

[@vagaboots]

I wonder if the two-tone explorer could be one of those "sleepers"...

[@Mega-zi7ys]

Therefore buy only watches you love and truly can afford. Period 😁

[@PedroHipolito]

It would be interesting to have a video explaining how to sell - reputable dealers? eBay? Other websites? How to not get scammed? Thanks!!!

[@coyroy4339]

‘Quite surprised how you completely missed the rising popularity of the Grand Seiko brand.

[@michaelriera6277]

Like most KZbinrs she will focus on the usual brands.

[@A_Dude_And_His_Watch78]

Good. Then I can still buy one.

[@kelechinobi3085]

@@A_Dude_And_His_Watch78 Hurry. GS is slowly pushing further up market and dropping cheaper (more affordable) lines

[@niallduffy6907]

Grand Seiko are a great watch. But they are rightly or wrongly linked with Seiko which are not a great watch, therein lies the problem for Grand Seiko as an investment watch.

[@A_Dude_And_His_Watch78]

@@niallduffy6907 literally the bane of the whole hobby. Watches are to wear and enjoy. Stocks are for investment. Seiko also has more history than Rolex and is arguably more innovative.

[@davidmeier8860]

Great idea for a video. Thoroughly enjoyed!

[@untouchable360x]

“Name a product that increases in value with age AND use.” KS

[@fawzizainal3773]

Pls advise in getting tudor chrono panda 🐼 or omega 57 trilogy which best to get now n will both go up in value pls help to choose tq

[@fancytyme]

I have two watches that have increased in value by more than 25%, both Seikos (SARB035, SARB017) I bought around MSRP. The total amount is not huge, but the percentage is impressive.

[@Nero-8o8]

Lol

[@Slayer8957]

The Sarb017 seiko alpinist has become something of a cult classic. Its actually impressive in a way.

[@gumballrally427]

Where would you categorize Cartier? I didn't see that brand in your tiers.

[@ylannjacobin3803]

Well we can say that the money loss is garantie there 😅

[@mytuberforyou]

The well known ones (Santos, Pasha) dont go for retail but seem to hold well in the secondary market from what I have seen, the classic tanks don't seem to be as much in demand, but that goofy crash always seems to have someone willing to overpay for one- most likely saw a photo of some celeb wearing it and thinks it's the "hot ticket".

[@peterlewis3540]

Having been a collector for nearly forty years, the only brand ive found that retain their value, is Rolex. There is a thing about Rolex, that within reason, no matter what you pay on the Grey market for the coveted Sports models, its money you are likely to get back if you sell them. Rolex retain their value better than just about any other brand, and the sensible person who spends a lot of money on their watch, can see a return on their investment in the longterm.

[@ekimandersom4478]

That will change

[@ForeverBrooklynNYC]

What about Patek?

[@kokliangchew3609]

Traditionally in South East Asia and China, Rolex was the only luxury watch that was widely recognised and accepted as "the" luxury watch. All the other luxury watches mentioned here hardly had the impact or recognition that Rolex had. Non-Rolex watches were relegated to watch enthusiasts in more advanced cities like Hong Kong, Shanghai, Singapore, etc. In fact, Rolex watches were almost like commodities, being bought to be given as presents for favours or celebrations, in particular, those made from precious metals like gold, platinum, white gold. I've seen people buying such precious metal Rolexes, half a dozen or so at a time. The interesting aspect of those sales were that both the customer and salesman were bargaining about the prices using calculators at the counter. One side would tap in the total price he thought was reasonable, say for 6 Rolex watches, and the other would counter by tapping in another figure :) Oh, and such customers usually made their Rolex purchases every few months or so, as those watches were meant to be given way to others.

[@RunawayYe]

Interesting story :)

[@thevalet2011]

Hi Jenni, agree on the Rolex, AP and Patek hype game. But F.P. Journe and it’s getting very difficult to get access to yet it remains highly desirable within Asia like Hong Kong, Japan and Singapore.

[@koolpep]

Same in the Middle East! One of the hottest brands. We have a boutique in Dubai and it has nothing to sell. Unless you have a history with them.

[@AmbercoolPhotography]

New subscriber that's really enjoying your videos. Straight to the point and very realistic takes on watches.

[@roger5731]

Jenny - I’ve been following your channel for sometime. But this video really makes me question your understanding of the watch market. Suggest you do some “basic” research on FP Journe. I am a watch lover not an investor but even I know FP Journe is amongst the most collectible with extremely limited supply. Yes high price point which may limit demand but you also need to consider SUPPLY! Mille produces 5000 per year vs 800 per year for FPJourne. Both have crazy demand which is a pity as it makes it hard for watch lovers to buy FP Journe easily.

[@sluny1]

Keep in mind, Watchbox very aggressively manipulates the FPJ market IMHO. It’s pretty cleat that’s the case.

[@philippestrickler3461]

Thank you JENNI for all these detailed informations. I think that your SANTOS (CARTIER) don't decrease . It is like a ROLEX . Your private collection is truly beautiful. (one more subscriber )

[@tylerjames646]

I'm not so interested in watches as investment pieces, I simply wear what I like. However, this was a great video if only to hear Jenni pronounce Jaeger LeCoultre again lol

[@cassini2424]

Hi Jenni! love your videos. I was hoping you would include some more details in relation to the mechanical watches vs quartz in retaining their value as well as precious stones in dial or bazel. What feature helps more retain value? Mechanism, precious stones or rarity? For example there are holy trinity watches (PP, AP and VC) with quartz and diamonds. How well would they retain their value and what characteristic matters most?

[@philmanson2991]

I L-O-V-E it when you pronounce the really interesting watch names...so European!

[@DutchClawz]

They are trying too hard to give tudor the Rolex vibe. I visited 5 dealers this week and 4 of them tried to sell me a tudor chrono. All of them said “this is an incredible opportunity, they sell above retail everywhere and are incredibly hard to get, you’re lucky I have one” Meanwhile, the next dealer 300meters down the street had the same watch and story.

[@mitchellspry7958]

*Most* *people* *think....* *Investing* *in* *crypto* *is* *all* *about* *buying* *coins* *and* *holding,* *till* *it* *rises,* 🙅 *come* *on* *it* *takes* *much* *analysis* *to* *be* *a* *successful* *crypto* *trader.* *I've* *made* *$16,000* *in* *two* *weeks* *of* *trade.*

[@michaelchris358]

OMG!!! *$16k* how's that possible. What's your strategy?

[@mitchellspry7958]

@@michaelchris358 trade with a professional broker *Mr.* *Morgan* *Wesley* he brings me massive returns

[@masoncox561]

I also trade with Mr. Morgan, haven't you heard of him? He is the best to trade with.

[@towsendmorrison9736]

*$16,000* That's really big. I trade on my own, but I've only made $2,800 in a month

[@markmoore6119]

@@towsendmorrison9736 No, try trading with a professional broker, Mr. Morgan is the best to trade with, I started 2 months ago

[@res00xua]

Enjoyed this one. Where do you sell your watches?

[@NikkenMagboy]

Interesting. I would knock tag down 1 tier, at least here in Asia.

[@NicoleCeleste]

Would a black bay 32 maybe fall under stable ? I am considering one of these …

[@drwindsurf]

This is a very interesting video, thank you Jenni. The one thing I would add is that the best way not lose value is make sure you buy the watch at a good price. So most of the time I buy lightly used watches at below market price. Thank you again 😊👍

[@tonytruong4579]

Outstanding. Love the Venn diagram illustration!!

[@kevin_howell]

I have to disagree on the BB GMT... I have found that trying to sell mine close to retail price was impossible... I lost about 700€. Most on C24 are well under retail.

[@Brimful22]

Jenni is not comparing with retail price but with market price, bb gmt market price is clearly below retail

[@kevin_howell]

@@Brimful22 didn’t she say there was a price increase?

[@itsallrobbish]

Yep, readily available in Dundee, my nearest city. The panda chronos, however, are in great demand.

[@momuhairi]

am not really a collector but i enjoy listening to you while talking , THX for this cool videos

[@CYC_JP]

FPJ should arguably be in category 2 or 3, and some models such as Chronometre Bleu is definitely in category 1 or 2.

[@BrittPearceWatches]

EARLY CREWWWW! We here! 🎉❤️

[@hestrada3463]

Nice video. I just don’t agree that Moser’s lose value a lot. It depends. Take for instance the Streamliner or the Pioneer Center Seconds in steel they hold very good their value and are quite popular

[@joyLoveC]

Thanks for sharing, Jenni 😘! Q: Why do the ladies’ Rolex watches hold less value than the men’s? 😀 Q: Does the Rolex Oyster Perpetual 31 come under “ladies” watches, i.e. tier 2, or do they fall under tier 1?

[@bani_niba]

It's a pretty boring hobby if everybody has the same 4-5 watches because everybody is worrying about the investment values.

[@RunawayYe]

Whenever a watch youtuber shows their personal collection it's just Rolex and Omega in there (not counting cheap stuff like Seiko). It's all Datejusts, Speedys, and Subs - boring as hell. And they they go upload a video about how Rolex is overpriced blah blah

[@erniegirls5676]

Great advice there about not borrowing money to purchase a watch in case of economic downturn. A very good bit of advice more people should listen to.

[@ak81]

It’s a bubble once it pops sooner than expected I’ll buy myself a nice sub and royal oak 👍🏻

[@BrittPearceWatches]

Well said! 👏🏻

[@OuijTube]

The Boomers cannot continue living forever. As they start to die, the watch market will soften. We've seen this in the US with certain vintage cars.

[@bitteralmonds666]

I’m glad Cartier “looses” value so much because I love the look of the Tank, either on a metal bracelet or leather band - and I don’t have to sell a kidney for it⌚️🧐🤔

[@TheyreStillOutThere]

Men’s watches don’t (and won’t) flood open markets when people die-they’re highly sentimental and are almost always passed down within families as heirlooms. Very unusual to find granddad’s Vietnam-era Rolex at the estate sale or put up on eBay when he dies. The supply will continue to be kept in check by this behavior.

[@dcinlv3420]

These things are cyclical and the current trend of everything being hot will end. However, stainless steel AP RO’s and Rolex won’t see large drops as the market has greatly expanded the last 5-10 years.

[@aliflammim3]

Hi Jenni. I know you didn’t mention all brands. Hope you are doing well. I just like to ask about the IWC Portugieser Perpetual Calender 42 & the IWC Pilot Chronograph ( Green ) which category would you place these 2 pieces.

[@JohnDoe-ub8fq]

It has been my experience that most dealers, who would buy most watches, offer 50% under retail or more (there are a few exceptions). There is no 'holding' value, after paying retail and selling to a dealer. Now selling to the public is different.

[@joecostner1246]

obviously retailers usually double prices and add sales taxes

[@fawzizainal3773]

Hows zenith Now Hot chronimaster sport its on waiting list will this go Up in value

[@hugohernandez3651]

I don't care about value retention, but I hate to waste money. Rolex at retail price and Omega preowned or discounted.

[@JayandSarah]

Value retention is of no consequence if you have lifetime ownership. If you want items with value retention, buy bank deposits guaranteed by the government.

[@hugohernandez3651]

@@JayandSarah I don't consider myself a flipper, but I don't want to keep my watches in a case , so sometimes I sell before I buy. My taste has evolved as well. I also have been moving up price wise, so it has been important for me to buy my watches at the right price. Buying an Omega PO GMT Ceramic for $11.7K when I can get it preowned with 4Y of warranty or in the grey market 30%-35% cheaper doesn't make any sense to me.

[@Otot_B]

amazing video keep up the great work!

[@gerarddufeu4138]

I could not care less about value, investment, etc. I like watches for pleasure and not money, money, money.

[@olyaziz]

Hi Jenni. Greetings from Malaysia. I would like to ask for your opinion. Between Omega Aqua Terra, Omega Diver 300M and Tudor Black Bay 58, which one would you prefer to buy ?

[@abdulmohd3871]

Say goodbye for my money if I bought F.B. Journe? I’m willing to buy any watch at the retail price :) It’s much better if you said Jacob and co instead

[@salmana4239]

Greetings from Dubai, FP Journe in the fifth category ? I buy category 1 for sure, but every now and then must have that special watch from category 5

[@ryan.dabbles]

Curious to know people’s thoughts on where Grand Seiko would be categorized

[@torealing9992]

Likely tier 3, some top end ones tier2?

[@CYC_JP]

@@torealing9992 GS is very hard to move if you want to sell. It was hot periodically during 2019-2020, but this year the hype around GS has certainly died down a bit. Should be in Tier 4, with some models such as the SBGA211 and SLGH005 in tier 2 to 3.

[@arashmalekzadeh1]

Buy GS specially the limited edition or Boutique exclusive and wait 10 years. GS is scaring everyone. Listen to Philippe Dufour. He loves GS

[@sanghoonlee5171]

Preowned GS don't fetch very good prices for three reasons: (1) people are brand snobs, (2) GS is easy to find new below retail price, and (3) its signature mirror polish will not be fully intact as a used watch.

[@varanid9]

@@sanghoonlee5171 I've found that GS' polish lasts a good bit longer than other brands.

[@killazx9]

I have a Frederique Constant moon phase. I never check the secondary market prices for this watch and I expect it to tank a quite a bit compared to brand new. However, here is my take - it is not a commodity watch. You need to be rather lucky to find the exact one you like for sale. I got mine brand new and got a reasonable discount on it. Good luck getting that on "hot watches" these days. It is not like it is super expensive and I plan to own this watch for many years. No plans on selling it and I won't get much from the sale anyway (which goes with my first point of they are not easily found in the market). So far the watch has been reliable and I am happy with it. In this case I don't think being in the last category is hurting my enjoyment much. Having said that, the worst scenario for me would be spending tons buying a watch only because of my own curiosity or from the hype, ending up getting a piece that I dislike and would even lose more money should I sell it. And the demand is very low. That gotta hurt. I can also see bad situations even with hot watches if the buyer is not careful. I heard stories like people jumping into vintage rolexes thinking they will appreciate a lot, ended up paying a big premium on the watch. Just after a couple of years that person wanted to sell it to finance another piece and found out the market isn't as crazy as he thought because dealers are offering him very low prices and giving him excuses like the watch is not as hot now and pointing out every single little flaw under the microscope. Dealers always need to make a profit on their trade and they will never offer you the top market value.

[@i.p2088]

Very good reviews. I used to think that buying luxury watches was a safe way to park your hard earned money... Invested in AP Royal Oak Off Shore & PP complication.. when I sold them I lost heavily.. Now I buy just for my own use.

[@Daveyboyz1978]

Thats why she listed the size of the APs, offshore is too large for many. Not sure how you messed up... paid to much or sold too low. It is a safe way to park your money only if you know what you are doing.

[@i.p2088]

@@Daveyboyz1978 I agree. I am not a professional. Just a hobby. You see the prices go up in auction to the millions and you think you are next.. You really need to know what to buy. If like me you bought what you like you might be out of luck when you want to sell.

[@Daveyboyz1978]

@@i.p2088 I bought what I like but chrono24 claims it is all worth double what I paid. I don't just have a box of Rolex either, its a varied selection as you can see from the watches on my channel.

[@jimmay4653]

Hi Jenni, are Baume et Mercier worth buying? I have my eye on an MOA10129 as a first Swiss watch purchase. Any advice please 🙏

[@slaza5320]

OMEGA SILVER SNOOPY AWARD” 50TH ANNIVERSARY -- the price of this new snoopy goes CRAZYY a expert says it will worth a ton in few years 👌

[@almac9203]

The 45th anniversary ones are going for 5 times over retail. That's crazy.

[@paulhelmuth6012]

Always enjoy watching your content! 😊

[@js0988]

All Omega Speedmasters should have been in the first tier very high up. You can sell a Speedmaster 5-10 years after the model has been discontinued for over 200-300% gain.

[@qwerty687687]

She's talking about selling within a year after buying, not 10 years after the model being disontinued, though.

[@deangruwell6555]

I’ve a timex from 1984 .. to me it’s priceless .. takes a beating & keeps on ticking

[@tomwilcox3670]

Just when you think Jenni is that kind of "girl next door" casual presenter, she rattles off the names of haute horology in category 5 in her gorgeous German accent that reveals she has all the class and clout in the world, but the good nature not to let it show. ❤️❤️

[@Domain_Man1]

The rat following the pied piper springs to mind.... I know these influencers and they are "Empty shells inside".

[@KryueptoKing]

I love your accent so much! I could listen for hours.

[@markromero4046]

Hi What about Cartier or Grand Seiko?

[@OuijTube]

Grand Seiko gets absolutely hammered in depreciation; Cartier less so. The general rule of thumb here is that a watch has to be notorious enough for lots of people to want it and scarce enough for people not to be able to get one. This is why Rolex is the king here. Grand Seiko doesn't have the kind of notoriety that would pump up demand. You never heard anyone rapping about his Grand Seiko. There were no Grand Seikos on the moon. So no matter how good the watch is on its own merits (and they are quite good), the market will undervalue Grand Seiko. That's an opportunity for people that want to buy Grand Seikos at (relatively ) good prices and wear them for their own enjoyment. It's not so good if you want to brag to your friends how expensive your watch is or, worse, if you intend to flip the watch later to get another one.

[@BobbyDazzler888]

Sheet

[@renedelapaans647]

@@OuijTube who is telling his friend he has paid 5500 dollar for a Seiko ? His friend will start laughing 😂

[@OuijTube]

@@renedelapaans647 my point exactly. That said, for the money, the Grand Seiko will have finishing as good or better than the competition, and mechanically interesting movements as well. Goes to show you how much watch valuation goes to hype/branding and how much goes to the actual watch.

[@garyboyle695]

@@OuijTube All you have demonstrated is the stupidity of s lot of the public.

[@borko4380]

Jenny hat eine sehr positive Austrahlung. Auch die Watch Reviews sind gut.