Do you need a niche to teach ESL online independently?

In this video, I talk about whether or not you need a teaching niche to teach esl online independently without an online ESL company.
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[@marymorgret-thomas2016]

Good points, Tim. I am an ESL teacher and one of my 20 students needed help and focus for the PET (a Cambridge English test). I helped him and he was successful when he did the test. Now, I will evolve. I can add this to my toolbox and market this niche. First, I am a good teacher and kids like my classes. Second, I can prepare kids for the PET. You do NOT need a niche. You need to be a good, passionate teacher.

[@onlineteacherdude1284]

Exactly! Good to hear about the PET test success. - let me know how that goes!

[@angelarm]

Very good timing. I’m trying to push myself off of the platforms and go on my own, but the perfectionism trap is keeping me stuck. This is very inspiring!

[@onlineteacherdude1284]

Just do it!!! Get over yourself and your limiting beliefs - I promise you, you can do this.

[@katzztheva]

This is so very true, thanks for sharing Tim. You took what I have been thinking and put it into words for me. 😊

[@onlineteacherdude1284]

I'm so glad and thanks for watching.

[@kathykelly9237]

Great video! I agree. I offer some niche ESL classes (school interview prep, writing, etc) but the one that books the most is just my broad-spectrum class offered to ages 3-18, lol.

[@onlineteacherdude1284]

Isn't that interesting? My thoughts exactly.

[@adamFluency]

Sound advice Tim. A niche is only really going to pay off if it helps word of mouth or better promotional messaging, otherwise it is basically descriptive of your most common students.

[@onlineteacherdude1284]

Exactly.

[@Eslmstr]

I have been teaching ESL for about 9 months now. At the beginning, I was a bit frustrated because I wanted to have a perfect niche. However, I decided to just start teaching. I have been experimenting with different students of various levels and ages, seeing what I like and what I don't like. My student base has grown a lot these past few months and a lot of students are learning and enjoying my classes! So word of advice? Just get started!

[@onlineteacherdude1284]

I love this! Thanks for sharing. You are doing it the right way :)

[@ingridbrooks7422]

Well said Tim. I agree🙂

[@onlineteacherdude1284]

Thanks Ingrid :) Hope you are doing well.

[@frazerhainsworth08]

Agree with you, You make some great points.

[@onlineteacherdude1284]

Thanks mate.

[@mereditharmistead6842]

Thanks Tim!

[@onlineteacherdude1284]

Hi Meredith! How are you? Thanks for watching :)

[@jenniferwalkersubstitute4244]

I wish I had heard this long ago when I was going into another field. This advice is relatable. Being hung up on a niche is ridiculous.

[@onlineteacherdude1284]

Thanks for this, yes, I agree.

[@CindyBennett13]

Awesome , thank you

[@onlineteacherdude1284]

Thanks Cindy!

[@cpaigestuart]

I totally agree. I feel like my ability to diversify and have multiple income streams is because I have NOT solely focused on one niche. I think every teacher has to figure that out for themselves.

[@onlineteacherdude1284]

Absolutely and, as I said, I don't believe you really need one. Let's just focus on getting students and growing our businesses.

[@djefpetersonlabastil1491]

Thank you so much for the truth👏

[@onlineteacherdude1284]

Oh thanks for watching and agreeing!

[@TeacherKellyTag]

Great points

[@onlineteacherdude1284]

Thanks Kelly.

[@newdeviceinformatica1]

I am researching to get back into ESL teaching again and I'm happy I found your videos. I taught in Japan for years and then went to Argentina. I taught here in person while also teaching online at 51talk. 51talk was one of the best jobs, I did group lessons and it was awesome. I want to ask is if you know of companies that teach Japanese kids and adults? I know in the past online learning wasn't super popular in Japan but maybe things are different now.

[@onlineteacherdude1284]

There are some you can probably find online...none come to my mind though. I know of a couple in Korea, you can go to my website.

[@newdeviceinformatica1]

@@onlineteacherdude1284 Thanks for the reply. :)

[@coastcity7029]

Tim can you do a new video on how to advertise and attract students from China in 2024? Is TikTok worth advertising on?

[@onlineteacherdude1284]

As far as I know, Xiahongshu is the app a lot of teachers are using. In China, Tiktok is called Douyin and that can be another means. Thanks for the suggestion.

[@jessicapearson4627]

Any advice on the best TEFL? I see a very wide ranges of prices and I'm not sure which would be better for VIPKid. Thanks

[@onlineteacherdude1284]

I recommend a couple in the description of my vidoes. I like the Bridge one.

[@Daniel-rj4uw]

Hey Tim. I currently have 40 Chinese students but I no longer have a platform to teach on. Which do you recommend based on price ?

[@onlineteacherdude1284]

Wow - 40 students is amazing! Where did you find them ? Oh, are they on a company? So, if you are teaching your students on your own, you can set your own price. I recommend nothing lower than $30 / hour to start.

[@danielvillarreal6610]

OK, a serious question! I’m pretty good at test preparation and interviewing skills. However, these niches get me lots of praise, but very few long-term students. They get the skills they need, tell me how wonderful I am, and then they’re gone! Do you have any sales tips on how to convince them to stick around for more lessons after their immediate need is met? Thx!

[@onlineteacherdude1284]

Sell packages or offer group classes perhaps.

[@danielvillarreal6610]

@@onlineteacherdude1284 Thanks!!!!!!!

[@queenlight9418]

Hi Tim , I'm going to start My career as ESL teacher.but I wanna ask to you as a non native English speaker which level of English should be mine. Also i want to start online ESL teaching business.. Do I need to TEFL or any other certificate?

[@onlineteacherdude1284]

If you are teaching on your own, you don't need anything specifically. You can just market yourself and bring your students on to your own platform like Zoom, etc...

[@danielvillarreal6610]

Hi Tim, greetings from Taipei, Taiwan! I’m American, so I need a nitch rather than a neesh? ha ha ha

[@onlineteacherdude1284]

If you nitch down, your neesh will grow and then your nitches will flourish.