Does Behavioral Marketing Violate Privacy? - Kirsten Martin

Kirsten Martin is Assistant Professor at the Catholic University of America (CUA), and teaches business ethics, strategy, and leadership. In conjunction to her work at CUA, Dr. Martin is a Business Roundtable Institute for Corporate Ethics fellow conducting research and writing cases on innovation, privacy, and trust. Dr. Martin has published in the Journal of Business Ethics and Business and Professional Ethics Journal, has chapters in several ethics academic texts, co-authored a business ethics textbook, and recently received a grant from the National Science Foundation for her work on privacy. Her work has been reprinted overseas and has been featured in the Financial Times. Dr. Martin's research interests include business ethics, privacy, and stakeholder theory.
She received her Ph.D. and MBA from the Darden Business School at the University of Virginia and her B.S. Engineering from the University of Michigan. Dr. Martin previously taught business ethics at the University of Virginia's College of Engineering. Previous to her post graduate work at Darden, Dr. Martin spent several years at Sprint where she developed business proposals for Internet products and services. Previous to her MBA, Dr. Martin was a systems consultant for Andersen Consulting (currently Accenture).