Does The Name Of Your Candle Affect Sales?

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: www.ericamariemorris.com/chec...
📦 MASTERING SHIPPING COURSE:
www.ericamariemorris.com/Mast...
✏️MY BUSINESS PLANNER NOTION TEMPLATE:
www.ericamariemorris.com/busi...
⮕ CANDLE BUSINESS PRINTABLE WORKBOOK: www.ericamariemorris.com/work...
❤️ MY ETSY SHOP FOR CANDLE MAKERS: www.etsy.com/shop/MBCCDesigns
(I sell editable digital templates for candle business owners such as warning labels, candle label designs, business card designs, thank you cards, and more!)
❤️ MY BRAND WEBSITE: memoryboxcandleco.com
❤️ Want To Show Extra Support? Join My Channel Membership: / memoryboxcandleco
-----------------------------------------------------------------
👇🏼 ALL MY CANDLE MAKING/BUSINESS SUPPLIES AND TOOLS 👇🏼
• MUST HAVE CANDLE MAKING SUPPLIES FOR BEGINNERS: taplink.cc/memoryboxcandleco/...
• ADVANCED CANDLE MAKING SUPPLIES: taplink.cc/memoryboxcandleco/...
• SHIPPING SUPPLIES: taplink.cc/memoryboxcandleco/...
•VENDOR/POPUP SUPPLIES: taplink.cc/memoryboxcandleco/...
• PRODUCT PHOTOGRAPHY EQUIPMENT: taplink.cc/memoryboxcandleco/...
• BUSINESS TOOL/SOFTWARE LINKS: taplink.cc/memoryboxcandleco/...
-----------------------------------------------------------------
I Couldn't Run My Business Without These Platforms:
✨ JOIN QUICKBOOKS: quickbooks.grsm.io/memoryboxc...
✨JOIN INVENTORA: inventora.co/memoryboxcandleco
✨JOIN SHOPIFY: shopify.pxf.io/Qy7Rqx
-----------------------------------------------------------------
Want to binge more candle making/business content? Check out my playlists:
🖥 Candle Making For Beginners: • STEP BY STEP: How I Ma...
🖥 Candle Business Tips: • What I Wish I Knew Bef...
-----------------------------------------------------------------
DISCLAIMER: Everything shared in my videos is my own personal experience and is for educational and informational purposes only. If you are wanting to start a business, always seek legal guidance from a local business attorney and certified public accountant to make sure that you are running your business legally. Everyone is responsible for their own product testing and business structure and I will not be held accountable.
*Some links are affiliates. As an Amazon Associate I earn from qualifying purchases. I get commissions for purchases made through links in this post.
I do not own the music in this video, all attributions:
-----------------------------------------------------------------
Music by Mathew Rodriguez - Only Friend - thmatc.co/?l=4783D60C
chill. by sakura Hz / sakurahertz
Creative Commons - Attribution 3.0 Unported - CC BY 3.0
Free Download / Stream: bit.ly/chill-sakuraHz
Music promoted by Audio Library • Chill - sakura Hz (No ...
Title: chill by sakura Hz
Genre and Mood: Hip Hop & Rap · Calm
-----------------------------------------------------------------

[@cackleberrycottage2340]

Names are a funny thing. I had a handmade soap business from 2002 to about 2010 and we had an old English/medieval/Dickens England theme going and all my fragrances had names. Patchouli was Nottingham Knights, lavender was English Enchantment, cranberry and fig was Dickens Delight during the year and Dickens Christmas during the holidays and so on. At one point, I got tired of trying to come up with names and started resorting to calling each soap by the fragrance or essential oil name. Boy did I get the complaints. My customers loved the names I gave to everything. Nothing else changed but the names and it made a huge difference. We didn't do a lot of wholesale, but our top three sellers were always oatmeal, milk and honey, lavender and a blend I make of pine, patchouli and sandalwood. So I kept the names. To this day I still bump into people that bought my soap and remember the names. When we were house hunting one time we walked into the bathroom and there was my soap in the soap dish. LOL!!! What I think is people concentrated more on the smell of the soap when they didn't know exactly what it was. If I had labeled Mystic Woods as pine, patchouli and sandalwood, I think some people would not have bothered to stop and smell it because they could say oh I hate patchouli or whatever. But by calling it Mystic Woods, it made it seem a bit more exotic maybe and they would pick it up and smell it. Just my thoughts on candle and soap names.

[@CheyenneRose]

I think about this a lot in my business! It was very interesting to see the comparison between sales between names- thank you very much for sharing! I love that people feel protective of Saturday Morning Cartoons for you. That's just sweet ❤ I have a similar story - when I started using that name I went on my favorite soaping group and mentioned it... and found out that two other soapers had been using it for a long time. But even knowing that, my family gets SO protective when they see someone else using the name! 😂 I tell them "what can I say? All of us are just collectively BRILLIANT at naming things!" 😂 It really is a brilliant name, if I do say so myself! 😁 I hope you'll update us on how the Lemon Sandalwood goes or if you decide to try another name! Maybe Vanilla Cherry Citrus? 🍊

[@MemoryBoxCandleCo]

Hahaha Aw I love that! ☺️ I know a lot of us use the name and it’s a great name!

[@josephbrumbeloejr3435]

Erica. Thank you for being so open and transparent with us when it comes to teaching. I have been following you and Chris for some time, and I have learned so much. Keep up the great work, and know that you are appreciated ... Joey

[@candletalk]

Lemon and Sandalwood sounds like an acquired taste. Highly recommend changing the name of this product for your wholesale customers. With a simple tweak, I think your sales would increase. Have a look at the other scent notes in the blend. Absolutely love your channel. Best wishes from 🇬🇧

[@BluerosesT]

I agree! I would imagine lemon and sandalwood be a more earthy fragrance rather than footloops or cereal.

[@lisawalker7923]

It does! I put candles in my sister's shop and I got an order for 75 9 oz candles!!!

[@tanyajanuszko6958]

Super interesting Erica! Why did you feel you had to change the names for the wholesale line?

[@Fedgery007]

Very interesting! Thanks for sharing!

[@WanderingPinesCottage]

It's so crazy how the name of a candle will do that! I have had a few fragrances that didn't move in my shop and I decided to rename them and boom, one became a best seller for me!

[@newtoncavalcanti6414]

Thank you, Erica!

[@kazgaming5088]

Very interesting information! I've been considering renaming some of my unpopular scents to see if it made a difference.

[@megajax5205]

Where do you get cedar eucalyptus oil? Ty!

[@lkwittmayer]

Hello, this is off topic. But what is your ratio soy 10 to beeswax? And hope the move went smoothly. Congratulations 🎉

[@candlemakingpalace]

It was perfect

[@ComelyLand]

Hello,where I can see you mail?😀

[@diegooland1261]

I don't understand, why do you have wholesale and retail?

[@Soulful_Spirit_Candle_Co]

Why not ? I do as well it’s definitely more streams of income and getting your products out into the world, many do retail & wholesale it definitely increases your customer base & getting your products into stores, as well as revenue 😊

[@joydiannne]

Just wondering if you want to use: "Cereals + Milk" for the wholesale version of "Saturday Morning Cartoons." I think these words communicate a sense of warmth and nostalgia, without veering away from the minimalist candle names of your Faire Market. 😊♥️

[@LynetteB71]

I think it really does matter, at least to me it does. I won’t buy a candle with vulgar language/words in the name or if it references body parts etc. I think it’s just lacking in intelligence when you can’t use words other than vulgarity. I don’t want my kids or grandkids reading that kind of garbage.

[@MemoryBoxCandleCo]

I agree! I’m not into those kind of candles either, but there’s definitely a market for it

[@naomidionne2411]

Oh my goodness!!! I am just coming across your channel, and I, too, just released my soap & candle labelled “Saturday Morning Cartoons” 🫢 I had not seen it anywhere and was thinking, “How original” 🤦🏽‍♀️😅😂 Love this video- it answered my question if labels made a difference; as releasing a few “re-labelled” soap & candles, some have sold way better. Thank you 🫶 Subscribe ✅

[@MemoryBoxCandleCo]

Lol I love that!! Welcome to the channel! ☺️❤️