Don't Niche Down. Do This Instead...

[@chriskeller4194]

Building a brand was the best decision I made 😊

[@PhillipMorgan-i6t]

Makes sense. Thanks for bringing this concept into light.

[@MarketingbyEmma]

Happily!

[@leo00o83]

This allows me to ask better questions. Thank you.

[@MarketingbyEmma]

Amazing! I truly believe this is one of the best skills to develop.

[@judyschermer6056]

This is something I hadn’t ever given much thought to. Thanks for bringing such an important message to my attention!

[@MarketingbyEmma]

You are so welcome!

[@kswiler]

Great video, Emma!

[@MarketingbyEmma]

Thank you!!

[@Anak_hadyo]

Thanks for your great ideas

[@MarketingbyEmma]

My pleasure 😊

[@yoadhalm977]

It is important differential of niches and brand. I remember having this issue at the start of my Amazon seller journey. You give us great points to consider, great value ❤

[@MarketingbyEmma]

Thank you so much! It definitely takes time to begin to understand some of these differences and then put them into action.

[@Redbonejerry]

Thank you M by E! Really interesting to think about

[@MarketingbyEmma]

Glad you enjoyed it!

[@Amazon-Seller-USA]

Great questions I should be asking myself, thank you!

[@MarketingbyEmma]

Absolutely!

[@nilitamir7062]

Great video, always interesting

[@MarketingbyEmma]

Glad you think so!

[@Sumit-Singh1981]

Great advice, as always!

[@MarketingbyEmma]

Thank you!

[@PeceZdravkovski]

Great points, I love how you laid this thing out!

[@MarketingbyEmma]

Thank you so much!

[@legitworkout1001]

What about niching down and building a brand within the niche?

[@MarketingbyEmma]

Yes, absolutely! This allows you to be a specialist, which can be a valuable tool for differentiation. I.e. sports company that sells things for every sport versus pickleball company.

[@emilywells5527]

I sell a product that is very niche, Colloidal Silver which is an immune support dietary supplement. It is more than that, but that's the easy description. Do you have any advice for a product of this kind?

[@MarketingbyEmma]

I'd spend time thinking about questions like (these are just meant as a jumping off point): What makes your brand unique compared to the other companies selling colloidal silver? Why do customers love you? What other interests/values/concerns do your customers have that you can relate to? etc.

[@emilywells5527]

@@MarketingbyEmma As always, thanks so much Emma!