Don't Run Google Ads Until You Know THIS!

[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-dontrunadsuntil1023-gadfy

[@bgrimes467]

Business metrics are so key for knowing how to succeed in any paid media channel. This video is super succinct; big value as usual! Thanks Ben.

[@BenHeathGoogleAds]

Happy to help :)

[@raonerule]

What are some changes/factors one needs to consider while doing this for high-ticket, b2b lead gen campaigns?

[@loscoglass]

really helpful watching your videos trying to scale my Cremation Memorial Glass Art work. It's tricky, and I think my website needs an overhaul for ease of conversion, but I am learning a lot about growing my reach. Thanks!

[@BenHeathGoogleAds]

Happy to help and best of luck!

[@StanleyMullican]

Really helpful, nice video Ben!

[@JohnSimpson-qt5qb]

Thank you, very help me!!

[@Mwesigebenjaminkabuye]

Thank you very much that was helpful

[@georgetaffs]

Love the videos you are putting out on Google Ads Ben. Do you think its necessary to get a job at an agency first before diving straight into freelancing offering Google Ads as a service?

[@parthjariwala1971]

Yes that's the most effective way to learn!!! I am trying to do the same.

[@BenHeathGoogleAds]

Thanks :) Yes I do think that's a really good way to learn. You effectively get paid to learn and you'll shortcut your path to being able to deliver results for clients.

[@TeresaCannon-h1j]

How do I figure out my targets and budget for conversions for a service based business? I am starting an interior design business and my goal is 2-4 projects per year. Each project will bring in $20,000 - $30,000 income before business expenses, but since I only need a few clients per year, how do I come up with my numbers?

[@BenHeathGoogleAds]

I would work backwards from your LTV. So let’s assume that’s $25,000. Would you be willing to pay 10% of that to acquire a customer? Probably. So that gives $2,500 max customer acquisition cost. Then you need to estimate a lead conversion rate. Let’s say you convert 1 in 10 leads (could be better of course). That means you can afford to pay $250 per lead. Then you run the campaign and adjust any of those metrics as you generate real life data. Hope that helps :)

[@TeresaCannon-h1j]

@@BenHeathGoogleAds Great. That makes sense.

[@MatteoLazzarini]

Nice video Ben!

[@BenHeathGoogleAds]

Glad you enjoyed it :)

[@HajnalkaGodanyi-x5z]

Great video!

[@MeganBertels]

Do you offer 1 on 1 consulting to go through facebook and google ads?

[@BenHeathGoogleAds]

I sure do, but it's not cheap. Here's the link: heathmedia.co.uk/consulting-sessions/

[@ceeceeme1]

He does but he takes clients with a budget of $3k and then I believe you have to pay for his services as well. Like he said he isn’t cheap 😂 just look at different channels and soak up the information. There are cheaper people out there as well ❤