Doping for the brand - the Alpecin story

"Doping for your hair" - with this provocative slogan, the Bielefeld-based family business Dr. Wolff has not only created one of the best-known claims in Germany. It also embodies the self-confidence with which Eduard R. Dörrenberg turned the company from a restructuring case into an innovation driver in its industry. Dr. Wolff brand products - including Alpecin, Plantur and Linola - are being sold in 70 countries. The medium-sized company is a kind of Gallic village in the cosmetics industry, which is dominated by global corporations.
The new OMR Original "Doping for the brand - the Alpecin story" takes a look behind the scenes of this spectacular brand-building case made in Germany: how a chance discovery in the laboratory, the courage to make radical decisions, ambitious goals and unconventional marketing ideas have made Alpecin the leading - and often copied - manufacturer of anti-hair loss shampoo. In the OMR Original "The Alpecin Story", Dörrenberg is joined by many of those who accompanied the company on its legendary rise and try to uncover the formula with which Dr. Wolff successfully held its own against the international competition in an extremely competitive market.
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[@laughblox1135]

I will always root for this team

[@MoMat10]

i not deuch but i understand something, good good story.

[@gunietje]

😍😍