Double Your eCommerce Sales With A Few Simple Tweaks - Module 2 - Part 1 - eCommerce Unlocked

Today is another day of SEO Unlocked and today we're going to be covering conversion rate optimization.
RESOURCES & LINKS:
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Download the assets mentioned in this video: neilpatel.com/...
eCommerce Unlocked Playlist (Full course): • Welcome to Ecommerce U...
Ubersuggest: neilpatel.com/...
HelloBar: www.hellobar.com/
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So let's dive into the first lesson of this week which is CRO.
By focusing on product pages we call them PDPs, you can increase revenue with a few simple tweaks.
So let me breakdown a really good product page. Two things that I want to emphasize on this page is a phone number. Things like badges that say free no contact delivery, those kind of things can help boost conversion rates.
With your website you want to optimize your meta descriptions. Meta descriptions will help boost conversion rates. So if you take your title tag and you look at your product pages or the landing pages and you make sure your title and meta description is appealing, it evokes curiosity, lets them know what they're going to get, isn't too long where it gets cut off from search and isn't the optimal format which is natural, compelling content, you're going to end up generating more sales, and if you want to analyze your meta tag, go to Ubersuggest.
Here's multiple product shots. This is one of the easiest ways to boost conversions. When people are looking at a product they want to see every single viewpoint from it.Humans respond 6,000 times faster to visual images than they do over text. So make sure that you're using visuals.
But when you're using visuals, you want to make sure that you're compressing your images so that way your page loads fast, because every second delayed in load time is going to cost you conversions. So compress your images, but still keep the quality up.
You also want to articulate your product descriptions. Turn the features into benefits and use a combination of logic and emotion. When you tie both of those two things in together because some people are more emotional, some people are more logical, but when you combine them both you're going to hit all sides and boost your conversion rate.
For CTA buttons, people are more likely to click on Add To Cart than they are to click on Add to Bag, or Add to Shopping Bag, or Add to Basket. People prefer Add To Cart. Don't get fancy or anything like that, stick with what people know and are used to.
Another thing that I recommend that you do on your pages is answer frequently asked questions. So by answering the most common questions in the FAQ section you're going to save people time. It shows that you've thought through every single use case and it helps boost conversions. It's simple, this one thing won't drastically increase your conversions but if you combine everything that I'm talking about it really does help.
You also want to do exit intents. You can use products like Hello Bar to do this. So when someone's leaving your website they're not buying anything, I typically offer them a discount 5%, 10%, 20% in exchange for their email, that tends to work really well.
I also try to include case studies, reviews, testimonials, sometimes even video formats of that and email that tends to help a lot too and get people to come back and then buy again. Customer reviews are huge. People take that for granted.
An additional conversion hack that you can use is leveraging scarcity and urgency.
You can do this to your headlines or call to actions, but the more urgent people know that, hey, your product may be running out of inventory, the more likely they are to buy and you don't want to trick or deceive them.
You got to go and optimize everything. One thing won't really change your business but combining all of them is what's really going to drive you more sales. It all starts from the traffic and at the very end, when you go through all the steps, it'll end up generating you more revenue and there's a ton of little steps but they all add up from offers, to email campaigns, to upsells, down cells, every time you have a new product launch telling people about it, all of this stuff really does help.
If you're on Shopify, checkout Zipify Pages, it's an easy way to generate more upsells. We love it to death.
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
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• Double Your eCommerce ...
#eCommerce #NeilPatel #DigitalMarketing

[@shivampareek3482]

The influence of a great teacher can never be erased.

[@neilpatel]

Thank you! :)

[@helpmeinburning]

Relax kid

[@1.5Koreans0.5American]

I love the curriculum! The best SEO teacher out there! 🙌

[@neilpatel]

Wow, thank you! :)

[@anwarrosli6732]

When it comes to sales & marketing you are an absolute mentor Neil 👍👍

[@neilpatel]

I appreciate that!

[@Gunprime]

Best video in this series so far. Thank you for the help

[@neilpatel]

Glad it helped!

[@richiewong2853]

E Commerce is really a huge market in a world. It is really takes a long time to figure it out one by one. From this video, i learn about 2 things i concern to launch a good page which are put in phone number and free delivery will increase the conversion rates. We need to optimize our Meta description in website or land page. Meta description and the title will increase the curiosity of customer. Then, articulate our product description, make sure they can drop their email and try make a discount through their email to get their attention to buy our products. I need to put a lot patient into eCommerce, Rome is not built in a day. Really need time to go everything, try and error. We are not great to start but start to great. Thanks for this video.

[@neilpatel]

It's definitely not built in a day! It takes a lot of hard work to build a great site :) Best of luck to you.

[@Jonsushil]

Great stuff again, I won’t miss any of eCommerce’a lessons.

[@neilpatel]

Awesome :)

[@deepakmahto8495]

Can you plz make a video on legal works and violations like trademark every blogger and affiliates marketers needs to know before starting their online business.😊😊

[@neilpatel]

Thanks for the suggestion :)

[@SamuelRojasAntonio]

Esto es una bomba de información, lo que se dice en menos de una hora, llevará tiempo en implementarse, pero sin duda si se quieren ventas se tendrá que implementar, con el tiempo será más sencillo porque se sabrá que es lo que hay que hacer. Gracias. Te seguimos.. 👍

[@neilpatel]

Best of luck to you, friend :) Let me know how the implementation goes

[@chisomnwanonenyi]

Thanks Neil, you are the best. I now use content marketing because of you. And it is looking very promising

[@neilpatel]

Great to hear!

[@srividyapatangae7265]

Everyday I am learning new from your videos.

[@neilpatel]

Glad to hear that!

[@mt-used6645]

Everything is possible with This Guy

[@neilpatel]

Thanks :)

[@ecommultimediaproductions6241]

You are the man. U are great!!!

[@neilpatel]

Thanks so much!

[@fancat1734]

Thank you, Dr. Patel the lesson was so great

[@neilpatel]

You are very welcome :)

[@malikshahnawaz8395]

Sir you are great 👍

[@neilpatel]

I appreciate that!

[@malikshahnawaz8395]

@@neilpatel thanks you sir

[@avr0ra112]

This is unreal, Thanks a lot! You're killing it

[@raorihan9213]

Thanks..sir for giving the valuable information..❤❤❤❤❤👍

[@neilpatel]

Always welcome

[@arindamdas9413]

Hey keep motivating us with your great contents thank you! I have a general shopify store but inspite of running ads i am not getting visiotors as well as the visitors are coming they are not converting can you give me any idea why are not they converting? Thank you in advance😬

[@neilpatel]

It could be a couple of things. The content on your site may not cause your audience to convert, or you're driving the wrong audience to your site.

[@zvit]

Lately, Neil has been posting UNLOCKED series which he also sends in an email campaign. This method of digital marketing is using the Zeigarnik Effect, which is an interesting psychological phenomenon that has been proven in studies. Neil - maybe make a KZbin video about using the Zeigarnik Effect in marketing. Will be continued... Fill in the blank... etc.

[@neilpatel]

I'll have to look into the Zeigarnik Effect :)

[@jkbloggerinitaly4892]

Hello friend This video very Helpful. Thanks For this video.

[@neilpatel]

You're very welcome :)

[@RaoGaganYadav525]

I have a ques "will blogging work and make u money in the upcoming years". ??

[@neilpatel]

Yes, blogging still works :)

[@CamilleTylerbrand]

Great content ❤️❤️

[@neilpatel]

Thank you :)

[@kathiefrenk3219]

Hi Neil patel:) I did not understand Abandoned cart email list? Please tell me about this one

[@neilpatel]

You reach out to people via email who have abandoned their cart to see if you can get them to convert.

[@danaashbrook1]

Hi Neil, loving the course. however I am not able to find all the pdfs that you mention in your website, under the training section. The only downloadable links I can see are course itinerary and smart goals

[@danaashbrook1]

For example, unable to find the product page conversion checklist

[@neilpatel]

You have to click on the course name under the week number to see the PDFs for that course. neilpatel.com/training/ecommerce-unlocked/cro/

[@danaashbrook1]

@@neilpatel Thanks

[@NEM24780]

Neil: SEO unlocked was the other course, now finished. This is eCommerce Unlocked. Your text says SEO unlocked, and your audio starts saying that too. Or am I wrong?

[@mattlaxen]

Hello Neil, thanks for putting together this course. My brand is currently a single-product brand. Should I alter the implementation of your curriculum in any way considering this fact?

[@neilpatel]

No, it still fits :)

[@ManojAgadi]

Very Great Insights Sir.

[@neilpatel]

Thank you, Manoj

[@letslearn8813]

Hey Neil, is there any relation between amp and canonicalization? Means do I have to canonicalise my amp pages to original pages?

[@neilpatel]

The canonical should point back to the non amp version

[@anubhavwadhwaindia]

Hi Neil, I am currently dropshipping. Where should I start to get free traffic? Also, should I do a niche store or a general store? How can I make my first sale?

[@neilpatel]

Typically niche stores perform better :) You get free traffic by doing SEO

[@manu-singh]

Sir which playlist should I watch for a new startup knowledge

[@neilpatel]

What do you want to know specifically about?

[@manu-singh]

@@neilpatel just about some information for a online startup

[@makiki7032]

Hey Neil my domain Da is 26 did I rank for competitive keyword

[@neilpatel]

I'd still keep worknig to grow it before you try and rank for a competitive term

[@anasaburaya5086]

Hey Neil why does Google ads tell me cost is 1$ and my daily budget is 10$

[@neilpatel]

That's cost per click! You can choose how much you want your daily budget to be.

[@letslearn8813]

Hey Neil, is there any way to find complementary products to a products like for shirt, it would be pant etc.?

[@neilpatel]

I'm not sure I understand what you mean, friend

[@AberrantArt]

On the tip for urgency and offering something to buy now... how can you tell if they are not returning from a previous visit and still getting the offer or discount despite not buying immediately the first time?

[@neilpatel]

It should be a one time code

[@AberrantArt]

@@neilpatel do you have any videos or resources detailing how to do this? That would be awesome!

[@SeemaKumari-vo3hc]

Hey neil, what are the legal issues we should avoid when starting out like trademark and copyright.

[@neilpatel]

Don't copy content, and make sure your brand name isn't already in use or trademarked.

[@codingclavetechnologies4289]

why you don't make cross-sale platform ....

[@DeeMilner84]

I can’t find any of the resources/worksheets on the site.

[@neilpatel]

neilpatel.com/training If you click on the week and then the course name and scroll down they're all there

[@rahulromeo4777]

Neil does google seo works for sites which scrap data from different sites. For example if I scrap site A and show it's content in my site with all the SEO tags added will google rank my site? Or will it black list me

[@neilpatel]

That's not good SEO practice. I wouldn't recommend doing that.

[@taranjit8484]

Can i use same product description for all my products? I have tshirt website... I only change name of the product in description and rest all the same description for every tshirt i list. Is there any problem in it???

[@nitikaverma6686]

Yes u can use. But if you use different it will be great in terms of seo

[@neilpatel]

What Nitika said

[@mkshop9534]

Sir can you send me best High DA and PA Submission sites list

[@neilpatel]

Just use Ubersuggest :)

[@chasingsethu9350]

Hi Neil. How do I apply this if I’m offering a course

[@neilpatel]

It's still relevant to selling a course! Just optimize everything :)

[@diwashbaral9173]

How to rank against high authority domains.I tried long tail but these domains are there with a lot of backlinks.Iam completely new to seo. What Should I do

[@neilpatel]

You ll need to build up your websites authority so you can compete! Build backlinks and promote your content :)

[@punit5601]

I have removed cart page to make process short and added buy now. Will it not work then, @Neil_Patel?

[@neilpatel]

Sometimes a one step buying process scares people. It's good to keep it simple but I recommend a 2-3 step checkout process :)

[@punit5601]

@@neilpatel my product is like something which people don't usually buy with others. Eg: people might buy a windows 10 license key, so they wouldn't add too many other operating license keys, rather, they would buy it then only. In that case, should I still add the add to cart button?

[@versatile_buddy8051]

Hey Neil, where I can download this slides from video?

[@neilpatel]

neilpatel.com/training

[@munamohamed470]

Hi sir can you help how to earning money for the online if you know please help me

[@munamohamed470]

Please help me

[@neilpatel]

Create a product or service to sell, or do affiliate marketing :)

[@munamohamed470]

@@neilpatel where can get that

[@SharronBizMentor]

Shared 🌏🌐✅☑🎯

[@neilpatel]

Thank you :)

[@ateliermailart3371]

ThankYou

[@neilpatel]

Welcome!

[@somilsharma2716]

Neil may be you pronounced wrong, it's E-commerce unlocked not seo unlocked.

[@neilpatel]

They go hand in hand :)

[@jamesdisusa5555]

How to get 600 visitors per day.. Plz help sir i am new in this field.. Thank you in advanced..

[@neilpatel]

You need to optimize for site for SEO and run PPC campaigns :)

[@priyankchopra2435]

❤️

[@neilpatel]

:)

[@huggybare9]

Not many people know this, but I am actually very unsuccessful at life.

[@neilpatel]

It's not too late to start marking it successful :)

[@huggybare9]

@@neilpatel thanks Neil. You're a genuinely good person.

[@markneo8056]

Are you still not successful?

[@tejassalvi69]

Neil would you like to partner with me for an eCommerce?

[@neilpatel]

I'm not currently looking for a partner, but thanks for the offer, friend :)

[@tejassalvi69]

@@neilpatel No issue, I shall become your client one day :)

[@RocksFan]

"SEO Unlocked"??? Neil......!

[@neilpatel]

eCommerce Unlocked :)

[@dareshift5266]

Hi

[@neilpatel]

Hello!

[@dareshift5266]

@@neilpatel I sell cool and fun web apps and online games. Do you know if maybe we can partner or exchange services?