Dr. Marcus Collins Talks Beyonce's BeyHive & Branding As A Case Study With RISING Artists | Part I

Brand and culture expert, professor and best-selling author Dr. Marcus Collins stopped by the TIDAL RISING Artist Summit to drop some gems on the importance of developing your brand as an artist. From the Ramones x Fruit of the Loom to uncovering the Beyhive, this mult-part series breaks down how some of the most successful artists harness the power of brand to facilitate community.
Watch this space for more educational gems from our team of experts. Claim your TIDAL Artist Home profile, so you don't miss our live workshops → tidal.link/ClaimYourPage
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Go behind the scenes with your favorite artists.
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Read more in TIDAL Magazine: tidal.com/magazine

[@kaysuave94]

Wow! Is there a longer version of this?

[@rellyWrotethat]

bruh droppin gems 💎💎

[@harvardblue972]

#BRNWNR❤🧠

[@thedeeprot]