Dragon_Den - Tech21, high impact substance

Dragon_Den Tech21 impact substance - Series 7 Episode 5

[@Jairzinho121]

He didn't do the deal after the show coz he felt they were ripping him off. The company turned over £22 million last year. Peter Jones and theo were being way too greedy

[@liamlunasee]

Jairzinho121 source?

[@RB747domme]

Riamu Biz checker reveals 2017 £61m worth.

[@sm112]

@@Useaname Haha that s a great comment.

[@patrickjohngallagher]

TheGooners11 I am appalled that you have to use the word 'dirty'.

[@ajparamor]

Patrick Gallagher I love the way he used Cunts.

[@Samara.Weaving]

2017: £121 million turnover for Tech 21. Fabulous.

[@PokerPlayerJames]

And that's without the dragons. He walked away from the deal in the end.

[@husseinbeegoo5518]

good to know

[@Cyba_IT]

Wow.

[@TCFan30]

Net profit? You sure are keeping tabs Miss Weaving.

[@RyanADillon]

2017: £121m turnover with net profit of £9.8m. 2018 undoes all that with turnover of £84.1m and a net loss of £10.1m. Swings and roundabouts I suppose. Since incorporation in 2005 they've made cumulative profit of £8.8m but another year like 2018 could easily wipe that all out.

[@FivePastMidnight]

Work in a major phone shop in the UK and Tech21 are our most sold accessory brand. Safe to say he was right to turn this down. Making a fortune now.

[@abbieithinks]

Fellow CPW employee I assume? 😂

[@JonasHamill]

or 3?

[@jokesgalore1234]

@@JonasHamill hi Mr 3 store broadmead 😍

[@naimislam7799]

Carphone warehouse gang 🎉

[@danielpoole6482]

To date, tech21 is the biggest tech protection company. they are partnered with apple and turn over hundreds of millions a year. Sometimes these guys are a lil too greedy

[@scrappydoogal804]

Theo licking his lips suggestively @ 1:30 is very disconcerting...

[@seanjosephhayes]

A little is putting it lightly haha.

[@HusseinDoha]

When he stood there in the den, his valuation was over the moon compared to what he achieved before. They asked, who's your biggest customer and what's that spend in purchasing his products. The man couldn't answer it. At that moment, you either declare you are out, or try to mitigate the risk by asking for a bigger equity stake. Plain and simple.

[@arsi97752]

they only want the investments that they are able to rip people off and takle a huge part of their company - because of their mates at the squash club etc who sell sell for hard cash and equity

[@GokayCEKLI]

Daniel Poole these people should be more confident with their pitch and address the questions more accurately I was quite sure that this guy become successful because the market is there but he gave some loose end answers and that scare the investors nothing surprising really.

[@jaguar3248]

He went on the show to advertise his product, he already knew he was onto a winner.

[@nadia1994ization]

Jaguar everyone do that he is not the first

[@jezwc]

In the startup world you call this type of thing a growth hack, and he pulled it off well if what you say is true

[@liamlunasee]

He has a contract for 800 grand and they want to give him 150,000 for 40% of his company permanently. Even the dragons who try and say they can help the company and add value, he is a well established company that needs no help, only a short term investment.

[@andrewlockett4569]

Riamu no, he needed a lot of help. Just having a great product is not enough. And it's not a rip off if he accepts their offer, his valuation to that point in time standing there was way over the top.

[@teddym2808]

and their wasn't? 375K valuation for his entire company? Guess what, he's worth 60 million now. Awesome.

[@AStrategyGameDev]

@@teddym2808 Your Company value is 90% based on what you are worth today. Otherwise why bother investing?

[@toproudtooadmitmitsake1842]

@@andrewlockett4569 What a retarded logic, it doesn't suddenly stop being a rip off because he accepted it in a high pressure environment, he didn't need that much help at all they massively overvalued their "contacts" and it's proven by what he's achieved since, he has a great business now and did back then, his valuation was high but there's was deplorable and extremely neafarious. He has a single contract worth 800k and many other major companies at the table, it's a blatant rip off i bet the BBC stepped in.

[@davidmellish3295]

@@toproudtooadmitmitsake1842 the BBC CAN'T step in,it's non of their business,it's a deal between investors and a business owner,they don't put a gun to his head,they don't strong arm him,it's not the mafia.Its up 2 him if he accepts or rejects the deal

[@warriordan009]

just realized, my phone case is made by this company lol

[@danfarmer9325]

And mine ive never heard of tech 21 i just chose the safest case

[@simonbecker6070]

Lol

[@frusciantesplectrum7980]

Ooh same

[@MichaelLee-jm7mo]

lol im watching this with a tech21 case on ahhahahahaha

[@WilsoMusic]

omg hahahaha

[@Ppap750]

Oh my god. Hahahahahah

[@tobydominici6819]

me too loll, theyre great, sold in apple stores, so happy he has gone and done it for himself

[@Apodeipnon]

hahahahahaha hilarious

[@daveblueballz6659]

bwahahahaha

[@forexalised9053]

I thought to myself, wonder where his company is going now and realised that two years ago I had a tech21 case for my galaxy s6. Wow, a true success

[@struebz]

Tech21 are smashing it now

[@chris77777777ify]

The mobile phone case man. Living the dream

[@henrikpettersson2886]

Looove the fact that he is more into the technical stuff then the financial. Maybe thats why the products are so good.

[@ayman-xq7yj]

Tech21 is now worth so much

[@seanjosephhayes]

Delighted he didn’t go through with the deal in the end after seeing how successful and profitable the company went on to be. The dragons knew how successful he already was and already patented and trademarked products too. Utterly greedy arseholes. Delighted they didn’t get a piece of the pie in the end.

[@Jakesmith-tv3ln]

The company is turning over 88m now ahah of course it’s worth 3m

[@ifwecouldvote]

but a profit of minus 10 million....

[@borischan5252]

how do you know that it wouldn't have been much bigger now if they invested?

[@BigWes95]

@@ifwecouldvote it doesn't matter. A business turning over that much still has a lot of value even if it isn't profitable at the moment. He has an established brand in the market and other IP which has value and also its much easier to make a company with that kind of revenue profitable than to start from scratch

[@tarcal87]

So he already had a deal for 175,000 laptop cases per month, that's just from one company. And he saw Theo's surprise on hearing that number, and later saying Theo only sells 10-20k units a YEAR. So at that point the guy must have been confident that 5% is reasonable, having already had a huge contract. Conclusion: There is no way he would (or any sane person) go anywhere near 40%, an obvious rip-off. Therefore it's safe to say he simply went along with it for free advertisement on TV, dragging 4 dragons into a greedy competition. It's the best advertisement ever, makes any viewer believe it's a strong product worth fighting for. AFAIK he never made the deal after the show, and he was turning over some 20+ million USD a year like a year or two later, on his own. Gotta say, very clever, having seen 5% was no longer possible, he didn't even care what % the Dragons would offer next, he was just going to play along for publicity.

[@Locutus]

I don't quite agree. I reckon he was genuine, but I think they asked for too much, Theo and Peter. He had already done the donkey work and had huge contracts in place.

[@captpicard6894]

I’m on my second tech21 case for my new iPhone max after I had a tech21 case for my previous iPhone X. Brilliant cases dropped my iPhone X a few times and when I sold it to Game for cash it was rated as a sold B grade and I got £453 back after 2 years usage. Thank you Tech21😁😁😁😁

[@SlinkiestTortoise23]

Captpicard That’s the way to do it! I have a pair of underpants made out of D30 for that reason!

[@arthar8435]

I was watching the video to realize i own a tech21 iphone hull 😂....theyre soooo gooood!!!

[@sophiefwt4036]

Big up Hull🤪🤪

[@selenalunarogers6858]

Jesus christ mey, I have said a billion times. "YOU HAVE TO KNOW YOUR NUMBERS." FROM A to Z. I do part time accounting and I'm flabbergasted, when I conduct Auditing to a small business, most of them don't know their expenses from month to month. I started from nothing in 1998, and I along with my sister have open a successful Beauty salon in Brooklyn. The beauty salon was for sale for $15,000 pounds in 1998. Now my beauty salon in 2019 is worth $170,000 with zero debt.

[@barrymanifold200]

Every case I've owned is a tech 21 mans a genius

[@johnbeechy]

thank you for the upload

[@Zaman730]

Barbara: I’m on the wrong version of the show and for that reason I’m out.

[@billdonoso2000]

Amazing! I watched this, saw comments saying how successful he went on to be, looked up the product, and realized I watched this episode on my iPhone XR which has been fitted with a tech21 case for three years now! It’s been a great case, and I feel much happier for him (and my iPhone) that the 40% deal fell through.

[@uksquall]

Youre killing it now Jason!

[@tibor29]

40% was a complete and utter rip off. So glad he turned them down after the show and became hugely successful anyway. His valuation was totally fair considering how much money he was already making and with those huge orders already in the pipeline. In this case it was the dragons' valuation of his business that was way off the mark and frankly ridiculous.

[@mansnotbot4160]

Fun to watch if you're under the influence of a high-impact substance.

[@joseph1807]

I buy a new tech21 case every time I get a new phone.

[@nadia1994ization]

Joseph but no one cares

[@MindsinUnison]

great show

[@JeremiahDoctsonFitness]

Agreed

[@johnnyrats7083]

@@JeremiahDoctsonFitness thanks

[@arcticmonkey4326]

Do you have a contract that guarantees we make millions? Yes.... Right, I'm in!!!

[@henrikpettersson2886]

Lol. Im using a tech21 mobilecover on the phone im watching the video with. Its a great cover.

[@salemkid1979]

since this he has turned his attention towards making real sex dolls out of the materials, in fact he just teamed up with a swiss entrepreneur to open the first all silicone brothel. They say the material can really take a pounding!

[@uzairusman3987]

I am offering 5% We will give half the money for 20% Seriously man?

[@markotikvic]

Dragon Dwn, Shark Tank, call it whatever you want but I am yet to see a decent human being in those chairs. Bunch of arrogant, greedy, scammy and scummy cunts. Just goes to show how money is made - by litterally fucking stealing and cheating common decent people out of the equity of companies they've built from ground up. Bunch of know-it-all cunts. Good to see this guy sticking it to them. I'm glad he refused to make a deal in the end.

[@Stu-SB]

I've had D3O in my bike leathers for years.. stuffs brilliant !

[@eamonnw]

02:05 that material that hardens on impact ... seems to me it would just feel nice and soft in everyday use, but on impact it would transfer all of the force to the item being "protected", almost the opposite of crumple zones on car

[@davidbarker5047]

Was thinking the same thing? But it must work I guess theyre pretty succesfull now.

[@taylaca]

Actually the energy of the impact is converted into the structural energy that locks the material together into its hard form. i.e. that fact that it got hard means that it has absorbed some of the force. You are correct that a hard case would transfer the force to the item. Equally, a soft case would not offer much protection because a phone case is very thin and it would barely absorb any of the force before it reached the item. Using a non-newtonian material to transfer the force throughout the material's intermolecular bonds is far better.

[@767swo]

Funny how 60% of us are watching this on a phone in a tech21 case. I thought this was a practical joke 😂 iPhone 8 Plus years later in proven protective tech21 case. Win for this this dude!

[@Buckblacket]

Theo was never interested in the financial side of things, he just wanted to see if he could break whatever was brought into the den!

[@sassysoph22]

I have one of his cases on my phone right now! They are fab🤗

[@lucgehring]

This company is huge now!

[@haweater1555]

I'm watching this on a BlackBerry Q10 right now... with a case I got from The Source (what the old Radio Shacks are called in Canada now) at liquidation price.. it's a "Tech21"!!

[@FeekyChucker]

ive got a tech21 case on my phone, had the same case for 2+ years and it works great, i also work in a brick yard.

[@jezwc]

Debra was always my second favorite dragon, to PJ, but this one changed that

[@d.gerstmann4930]

I used and sold Tech21!!! Love it!!!

[@murrmac]

Peter : scalability Theo : children's inheritance Deborah : environment Duncan : oot Rachel : bankrupt

[@classicartfoundation639]

Will Theo the Foetus invest? Stay tuned....

[@EarlSquirrelsonn]

Is this the most successful product ever on dragons den?

[@AL3X2580]

Rian Young either this is they reggae sauce dude

[@neanda]

it would be Tangle Teasers, check them out. They didn't invest, in fact laughed at him, and now reportedly he's worth more than Peter. Check it out

[@barriejohnsmith4275]

John Neanda wrong Pete Jones bet worth is 500 million guy who made that product is 200 million

[@erdmax_]

Don't forget weq4u

[@letsparty3058]

Barriejohn Smith peters worth like 200 mil

[@Zero_Contact]

Got a tech 21 over in Aussie. Dragons are kicking themselves for dropping out now

[@OakApplegardens]

He will end up being richer than any of the Dragons

[@anserafers8088]

Tech 21 .. the only phone case I will use ✅✅ so good 😊

[@OriginalIPman1]

I love tech 21 cases

[@JeremiahDoctsonFitness]

This might be the best pitch of all time in the den, the entire interaction was perfect. It was awesome how it started meh but he just kept applying the pressure and impressing with his range turnover and technology, then he drpped the 37k laptop sleeves BOMBSHELL. Peter made an aggressive offer, but I had to laugh at how with such a product he wants more equity because the value he offers yet offers HALF the money LOL. So essentially any other Dragon would want 20% as well for their half. Why didn't he just offer the full amount? When Deborah came in for 15% I was shook, Dragon moment just like she said, gave him the ultimate choice. Love that she did that and part of me wanted him to take her offer but in the end you can imagine the hands that Peter would help him shake and he'd be kicking himself if he didnt take that

[@learnbahasaindonesia3361]

Theo is my all-time favorite dragons. I like the other dragons too but I love Theo the most.

[@aussievapezaussievapez__3320]

Dragon greed and ego's get the better of them loosing this opportunity. -> The Canadian shark tank crew did something similar by screwing up in a major way with cannabis market opportunities that also was on offer to them.

[@formetoknownotyou1724]

Hahahahahah F them 2 DHs!! Mans made MILLIONS without the thieves!! And the best part is He only went in the show to get exposure.. Very clever Person and very down to earth.

[@iancampbell9297]

"I have a contact" were all in lol..am so glad he changed his mind,, has more money than jenny now 💰💰💰

[@PokerPlayerJames]

Pretty sure I have more money than Jenny. And I'm in my fucking overdraft 😂

[@Phen0mable]

It's a very good product

[@dupasraja9885]

Tech21 make the best cases ever !

[@alexb9893]

Didn't even realise these guys were on dragons den. My teacher told me about the case he got recently so I decided to get one and I recently dropped my phone down the cellar 7ft and it bounced across the room without a scratch

[@creativeguy9397]

Tech21 is a really popular company now

[@Josh-gk7ww]

20% full value minimum? Christ, what I would do to own 5% of a company with a projected increase turnover of 35% each year from £121mil last year

[@erdmax_]

Just purchased a tech 21 for my OnePlus 6t!

[@pocketman5510]

Glad hes done well

[@OhFishyFish]

"Intelligent molecule structure".

[@Sdea1903]

I only buy Tech 21 cases for my Iphone. They are the best and most reliable on the market in my opinion. Didn't know they were on Dragons Den!

[@lizclegg7556]

They guy needed cash. He already has some big contracts with tech companies, so he doesn't necessarily need the dragons contacts so much (although always helpful). Peter seems to be selling himself just on his contacts. His pitch was impressive and so was he.

[@alexanderelsen9397]

Everyone's always complaining how the dragons get more money than they invested. But that's the point of investing... They would be pretty shitty investors if that didn't happen. Plus normally in those cases the original people are still earning a lot of profit they can take home and it's possible that business probably wouldn't of done so well without their help. It's never too greedy if their offer is accepted, no such thing. Absolutely ludicrous how some people think that's ripping people off. Anyone who thinks that has some twisted idea of ethics in their head. I'm sure all of their business partners are grateful for their offers (otherwise they wouldn't have accepted them...). No one knows the future these things are risks and having the help of a dragon can help mitigate a lot of that risk.

[@redondowarrior3470]

Their phone cases are immense. Top product

[@dontlaughtoomuch11]

*I am beyond ecstatic that he didn't fall for the "the dragons will turn your investment into a goldmine"mantra!! He knew he was getting ripped and fucked if he took that deal! In the end he did it without them and look at his company now! He made a smart move in using this oppurtunity for free advertising!*

[@macaulayrose]

This company is massive now

[@TaskSwitcherify]

D3O armor is used in motorcycle gear for enhanced rider protection. Cool stuff. Also, I noticed these dragons lack big vision and think more like a bank than Silicon Valley style investors. But computer cases work just fine with a cheap foam/rubber insert. :-)

[@montylikesbeer]

I am watching this with my iPhone within a tech 21 case

[@KingBlueSlime]

Who else has a tech21 case

[@bytemarc8550]

10 sales, not bad

[@haroonmahmood5404]

42. Theyre getting there

[@kamgunner5920]

Why aint this tech used in car manufacturing? It would save many injuries or even fatalities.

[@jimmyog]

tech21 are everywhere now

[@djnemesisuk]

New substance haha.This stuff has been in a certain toy for years! Called Stretch Armstrong. Its only a form of cornflour lol

[@kelleyspartiatis4776]

I bought the bumper cover and screen protector from Apple! Great product

[@jonnywaterhouse4211]

D30 is in rival boxing bag gloves!

[@artfulsaladdodger]

I use Tech21 cases on all my electronics. Best cases on the market.

[@OakApplegardens]

Barbara bought one, loved it and for that reason she's out

[@LEWISJAXON1]

I thought this was a terrible idea when i first seen it, still do. Would it not be better if the substance went soft to "soak up" impact? If it goes hard on impact it just transfers the shock thru your device?

[@willemsgrahpics]

Iain Finland I knew I couldn’t have been the only person to think that!! Thank you!!

[@Harrylechat01]

I'm always dropping my mobile: I'd buy one of these cases.

[@EdgyShooter]

Always fun to see non Newton materials :)

[@Cyba_IT]

That impact substance looks awesome but oddly there's no mention of it on their website. You'd think they'd put it front and center to differentiate from all other cases

[@matthewwitherford]

Well no because that is his secret ingredient for his products, last thing you want is some fucker from China stealing the idea.

[@ramadavan]

600k pounds last year and this year he's well under way to double that in turnover. 100k is not within his reach? The bank where he banks will give him that money... It doesn't make sense

[@quanalt1993]

I’m shocked he accepted that

[@TheMrTipZy]

vanda028 Actually he would still be, since he still has the largest percentage total at 45% compared to 20/20/15% by 3 individual investors.

[@APPARATVS]

They aren't using the d30 tech in their newer cases though. Tech21 Galaxy Note 9 case has a newer construction minus the d30 substance. Is it any better ? and anyone know why they no longer use it ?

[@ErinRandolph]

At TMobile, we'd have tech21 cases on our own phones and throw them across the store to demo how durable these are... Glad they were legit good cases with our all-glass phones, Christ

[@epicjohn117]

As of 2017 this company is sitting on over £6million cash in the bank and has a net worth of just under £19million. And Jason (the guy in this video) is still a director of the company! This is why it's worth giving away more equity in order to grow the business! Company's current assets (as of 2017) are at £62.6million!

[@Bulskee]

Apparently he didn't do the deal in the end

[@georgethorley2482]

lol

[@zaixai9441]

Don't ask someone "tell us a bit about yourself" and then when you start say "I meant about xyz" You might say "well obviously they don't care about their actual life" but it can say a lot about a person. He should have said "tell us about your career history" or something.

[@Cyba_IT]

Theo is wanker. What do you expect

[@sliperysid]

2:45 Hits from the bong!

[@aclockworktangerine4465]

Does this company sell on amazon? I feel like I might have bought one of his cases at some point

[@robinv3659]

Some people dont understand how much expertise and contacts matter in these types of situations. His business obviously bloomed from his decision and he is still earning well above 100£ per hour since this deal was made. Give it a couple of years and he will most likely be in their seats investing into other deals and making these same kinds of profit.

[@incrediblymediocrevideos3053]

He turned the dragons down after the show. His business blooming had nothing to do with the dragons. They did however buy shares later.

[@harold9232]

Did Deborah really think that a 5% reduction in share would be the tipping point?

[@Unpopular-channel]

I wanted to say he didn’t negotiate . His valuation was not too far off the hook . 40% ??? Are you kidding me. He shouldn’t have gone above 25-30 percent.

[@BogusOp]

tech 21 as of 2021 has net worth of 46.5m but liabilities of 45m

[@techbark2307]

1.34-1.38 someones pushed pause on Theo

[@SummerWinter766]

I would marry debora. she is beautiful.

[@Anonymous-or4ru]

Beautiful - for her millions. Lift your standards mate.

[@SummerWinter766]

@@Anonymous-or4ru I have my own millions so dont need her money son!

[@Anonymous-or4ru]

@@SummerWinter766 Dad???? I thought I'd never find you.

[@TVperson1]

Duncan just looks pissed off

[@nadia1994ization]

He is certainly the one that got away

[@jambread6713]

I use to work for tech21