Dragon’s Den: Reggae Reggae Sauce Catch-Up (Part 1)

A follow-up on the success of Levi Roots’ ‘Reggae Reggae Sauce,’ featuring Richard Farleigh discussing the growth and impact of the brand since its initial pitch on ‘Dragons’ Den.

[@declanhampson1098]

‘Levi, there’s no business in this’ famous last words

[@JONSNOW-jw3zx]

@@TS-hr7nv you should probably delete that reply before the internet goes batshit crazy on you

[@thehummelballkickers4485]

@@TS-hr7nv do you have some serious hereditary defects?

[@growtyme3039]

😂

[@ticoangelo]

@@frosttroll3411 are you fucking serious? Lol... man... Do yourself a favor, just delete it.

[@BongoBaggins]

This went well.

[@HaggardPillockHD]

I think given his wealth and achievements, Levi Roots should come back as a dragon on Dragon's Den.

[@Mr_Makina]

They should do a special episode when they get the most successful entrepreneurs from the show and make them the dragons for once

[@jennygw1883]

Great ideas!

[@jennygw1883]

@flip inheck jealous

[@HaggardPillockHD]

@flip inheck first I've heard of it. Speculation perhaps?

[@HaggardPillockHD]

@flip inheck was that before or after he received dragons den funding?

[@helpimstuck9410]

Guys now got a net worth of around £50 million

[@kevshearer3245]

Levels - baby ting

[@bradleypease4764]

Jack Williams like you do/ google??

[@bigboy8238]

That means he makes more that old blonde girl

[@Jessebella1]

@@goodcat1982 Do u know how much interest 35 milion makes ? By the time youve worked that out, its gone up to 35.2 million

[@misst.e.a.187]

@@goodcat1982 Only 🤣 I could only dream at that kind of money. It's a fantastic amount - more than anyone should need.

[@biebersqueen]

“It’s not going to be at a big enough scale for me” ... many restaurants later

[@mikenevo]

@Dodger You do realise that's a dude?

[@gaygambler]

Can’t believe it not custard

[@markdelarosa2445]

I’m so happy he made it . God bless him truly a gentleman

[@AMCT101]

He has more money than Deborah now, and she said it wasn't on a big enough scale for her haha

[@BlackJack-di7ym]

Would be even funnier if I see Levi Roots sitting next to her in dragons Den making investments.

[@deanomcevoy]

Black Jack quality 🤣

[@LogicKidroy]

@@BlackJack-di7ym lmfao

[@mwoxo]

@@BlackJack-di7ym With his business sense and grasp of numbers that will never happen

[@upmusic6368]

Deborah is worth 65 million dollars whilst Levi is worth 45 million, not too far off, but that doesn't mean he has more money than her, infact she probably has over 50 million in the bank whilst he has about 5 million

[@samveitch6719]

Suddenly Jenny steps out of her time machine and tells Levi Roots "I'm out"

[@ohwellwhateverr]

Shagga Jenny jokes never stop being hilarious

[@daniii1783]

And now he’s in my a levels textbook

[@HoratiusOfRome]

Lol

[@RaceForJamaica]

The Business is worth 50 million, the guy is funny, down to earth and inspirational, still ives in the same flat in Brixton.

[@lloydy___8720]

RaceForJamaica Bloody Hell! Same flat! What a legend

[@2icelollys1goat]

The guy was a criminal/ gangster; and shafted an early business partner

[@HENRIVICTORIOUS1]

@@2icelollys1goat source on that?

[@thejamminator]

Now he's producing sauces, crisps and drinks on an intercontinental scale. Brilliant.

[@rossbain991]

When he actually wins the intercontinental title I will be impressed.

[@Foralluhaterz]

Haha lucky peter jones and richard who made himself a great profit. That company is now worth 35 million pounds. Bet the other dragons are regretting it

[@adrenalineonly6622]

hassan Waleed they all have percentages in shit load of company’s doubt there too bothered peter jones is the richest there

[@jinzo_lord]

Fun fact Levi Roots is now worth more then Deborah.

[@IrishDan89]

im sure they sleep okay at night

[@BlackJack-di7ym]

I was wondering if Levi Roots will come and become one of the dragons, it wud be hilarious.

[@ticoangelo]

@@jinzo_lord that's awesome! She was a jerk (that "credibility" dude as well)

[@symh2813]

"There's no business in this" "It's not a large enough scale for me" bet they regret that lol.

[@gandalfhan]

Jenny: “I don’t put any sauce on my food and I’m here only for free glass of water, so for this reason I’m out”.

[@ukdavepianoman]

i think what was unique about this pitch was that Levi Roots WAS the brand for the product. His image, personality and song all went together with the sauce. He's made millions from it now with Peter J's help. He probably has sold 2,5 million litres by now !

[@AbdulKhan-ve4hx]

People who dream big can achieve anything in this World,Dream Big guys and stay positive!

[@JoyStainProductions]

My favourite thing about this is that 3 of the Dragons said this wouldn't happen. I've just finished some Reggae Reggae Chicken Pasta and currently have some Reggae Reggae Rasta Pasta Sauce in my cupboard... Which I bought from a supermarket... Which had several shelves with just Reggae Reggae products on...

[@MikeStarKaraokeUK]

Levi Roots is the Best that's come in the den. No one has yet to be in his League. What a Legend and a great person.🌟

[@sportsman2103]

The sauce is banging mate. Don't hate on his success. He had aproduct and that all he needed.

[@Mcfc2Rich]

8:45 that gasp of desperation like; “finally!” Great to see this man do well. Very positive and optimistic and I think that’s why the nation loves him and his sauce. Great Job Levi hope one day I can be as successful as youX

[@airguntherapy8665]

I love the stuff I buy it all the time. Problem is I always pour out too much and end up sweating my bollocks off!

[@joesheridan9451]

Yazole Its not even hot pussy 😉

[@thecatspyjamas1309]

You're weird Joe....

[@ritamcintyre8203]

@Mr Offensington don't be a pig

[@RS-ni3lj]

Lol, it's not even hot.

[@theflyingmusician1]

I haven't had Reggae Reggaesauce in years but try the Love Apple. It's really good and it's not hot! :)

[@mrumarGTA]

The dragons that told him that his business won't succeed are eating their words

[@pyroed7044]

With a bit of reggae reggae sauce on the side

[@Drae2212]

The Brown Knight Honestly if I was one of the dragons I would have lost interest because tbh that sauce itself was nothing special. It’s one of the weird food products that get no investment because of the risk but it suddenly makes millions - hamdog, shrimp burger, etc. But Peter proved his worth and his risk paid off

[@DellaWatson-cz3mq]

With some reagga reagga sauce

[@muratkisa]

Sells 50,000 a week now

[@williamking1905]

And now this sauce is sitting on my table....

[@intelligentdesign8994]

I keep coming back to remind myself of this. The best most confident pitch from someone who knew the business world only by instinct.

[@MrWax]

I am so blessed this worked out in the end, I have purchased countless bottles over many years and its still my favorite sauce on anything.

[@paladinpriest8073]

I've tried this sauce with just about everything, burgers, chilli, pies, i even dipped a banana in it which wasn't to bad actually. very tasty product, I'm glad it set off to spread around the world

[@RamonDaniel]

It's funny watching this back with them doubting the product, now I watch this with Levi Roots sauce sitting on the shelf above my screen I'm watching this on 😂

[@theblackunicorn8065]

Goosebumps every time I watch this.... proud to be a brother....... great achievement

[@innovativeinnovation6629]

Without a doubt this was by far the most successful pitch in Dragons Den. Keith, if you ever see this comment sir, very very well done. I totally envy you!

[@deanomcevoy]

I be still seeing this sauce going strong in supermarkets today, this sauce is legendary 🔥👌

[@burdy707]

Whichever dragon got 20% of Reggae Reggae sauce must be popping off right now

[@reginamushi6582]

Wow...I remember watching this episode over 15years ago in England! That song stuck in my head for weeks!! Reage reage source💃

[@dwayne1859]

Whta this came out 15 years ago? Has it really been that long? im gettin old

[@reginamushi6582]

@@dwayne1859 it has am afraid 😯same here can believe the time!

[@T0pMan15]

Regina Mushi reage reage source? You obviously weren’t in school 15 years ago lmao. Reggae reggae sauce

[@laswap1]

This was a mastercass by Peter Jones "this will be nearly impossible, but I like impossible challenges" what an inspiration.

[@jordannay10000]

well done levi roots

[@adielstephenson2929]

About time they had a Dragon of Colour. About time for this guy to come back as a dragon.

[@ThatsoRamzi]

that women got owned, levi roots is a millioner now

[@RenegadeShepTheSpacer]

RAMZI K What the fuck is a "millioner"?

[@RS-ni3lj]

She's not short of money herself tbf.

[@deanomcevoy]

R S Levi is richer than her now 🤣🤣🤣

[@peterwalsh27]

Delighted for Levi, he is an absolute legend.

[@J.Mox_Leeds]

Levi roots is now worth £45million in 2020 along with his sauce..... Peter saw the potential and reaps the rewards

[@marcuswoodhead914]

eggs and chips with reggae sauce is awesome, kfc and reggae too...

[@crazypianolady]

He's such a lovely man!

[@KingRapz13]

Them Dragons must be kneeing themselves in the forehead after seeing where he is now...

[@jamesyp3065]

I must of bought 50 bottles of this stuff , very versatile and tasty

[@tedcrilly46]

Must HAVE.

[@iCookieMad]

@@tedcrilly46 lol

[@purelight6663]

I remember watching this years ago. Nowadays, his product is sold nationwide. 😀

[@christopherp6370]

now hes worth more than deborah meadeon!

[@Pack-Man199]

That’s really crazy to think about. Wow.

[@samirmouladad6633]

Astrocat nah they’re both worth about 40 million

[@coreyblakee332]

Meaden was worth 35 mill last time I look on google lol

[@ivandrago782]

Astrocat she has about the same net worth as him

[@co6983]

Bob Deborah Meaden is worth around 40 mil. Peter Jones is worth around 500 mil for comparison.

[@Andyjzr]

What a lovely chap. Exudes charm and honesty.

[@AJCham]

@Thirty9Days: Even the two that backed him admitted it was "a gamble" and "impossible challenge". It was Levi's charm that won them over, not their business sense. They were probably quite fortunate that it paid off - if they made a habit of these kinds of investments it wouldn't go so well the rest of the time. I think Levi's charisma worked on the rest of us too, and that was part of the reason for the success. It also helps that the sauce is bloody lovely.

[@magic3061]

Nice man deserves all his success...

[@TheRaveMusicArchive]

This is brilliant! I love a success story and i have purchased his sauce since 2010, and I never go without a bottle in the fridge.

[@TheIkaraCult]

The man had a simple idea - "stick me on the bottle, put me on the telly, and I'll make you millions" and it worked a treat. Still never liked the sauce though.

[@ctb1977]

Yeah at the end of the day it's just spicy ketchup nothing special. What the dragons saw is that the guy is very marketable

[@irp2283]

Rangda Rangda fucking ditto. Lol. What marketing by Peter. Always best dragon.

[@joshkovenc9978]

It's a jerk bbq sauce

[@johnsmith-wx5fb]

Rangda rangda sauce

[@BigFatDonkeyDick]

Yeah it's kinda crap

[@RoadRunnerMeep]

A very humble person. He knows the deal was way more than he wanted, but he could see the potential of the investors and the value they could add for him. It worked out

[@maxbusiness69]

Yeah I remember seeing this on TV. Great presentation.

[@ijd64]

His sauce is the only product I've seen in the supermarkets after they've appeared in dragons den so good for him. Should be really proud and I've actually bought some out of curiosity and it's really really nice

[@leehollebon3393]

Levi your a legend my friend you give us all hope mate well done on becoming a multi millionaire very few make it but you did

[@BintyMcFrazzles]

Levi is also a great DJ and musician. Love the guy and love that he's a millionaire!

[@khalidazhar101]

God bless Peter, he really did make this work due to the kindness of his heart.

[@jurgenklopp64yearsand79]

Notice the difference in how friendly they are to him compared to the others, that shows you how warm he is

[@amywilson7109]

He did well not to be greedy. He accepted the deal with the bigger picture in mind and without cutting his nose off to spite his face. He is now a multi-millionaire because of that xx

[@daveed4426]

" so nice that I had to name it twice "

[@jamesfield1674]

8:44 A prophet he knew his sauce was WINNING! So confident without being cocky

[@TomboyNatzz]

I love how his OG theme song never changed even with the money income

[@eliminatorofevil8140]

Bloody well done Levi Roots.

[@YouITune]

‘You have very little hope’ now look at him his sauce is in every supermarket & shop in the UK

[@RM-tj6ju]

I’m glad this guy made it, he seems like a likeable dude

[@lincoln7184]

Richard Farleigh says 2.5 million litres is enough for "something like one pint for every person in England" in 2010. Quick calculation shows his numbers are wrong too. The entrepreneur claims to have 2,500,000 litres of sauce ordered which is 5,282,500 pints. England's population in 2010 was 52,640,000. 52,640,000 ÷ 5,282,000 = 9.9649787033. About 1 pint between 10 people in England. Just saying.

[@davidmellish3295]

Are u English or American? I'm only asking cause a UK pint is bigger than a USA pint,so are your figures worked on a UK pint or a USA pint? I'm not questioning your maths I'm just asking

[@lincoln7184]

David Mellish I'm a kiwi but I just googled it.

[@davidmellish3295]

@@lincoln7184 ok what's a kiwi pint? A USA pint is 16oz a UK pint is 20 oz or 568 ml

[@lincoln7184]

David Mellish Cheers for that. Not a huge difference then anyway, doesn't make his calculation correct. NZ usually follows Britain with everything like that. Not sure sorry.

[@davidmellish3295]

@@lincoln7184 oh no mate I wasn't trying to say it was the reason his calculations were off,I was just wondering what pints u were using, as a commonwealth country I'm sure a new Zealand pint will be the same as a UK pint

[@mattjoiner4145]

Mad that this sauce outsold Heinz ketchup in the uk last year 🔥

[@callumosullivan7546]

There’s no way that’s true

[@liamgaine]

x to doubt

[@RM-tj6ju]

lol what an Odd thing to make up

[@S7EVE_P]

My favourite sauce. It can be used in all sorts of ways too. Great product

[@KoreanUnnie]

The old Dragon's Den was weird with interviews between lol

[@rossbain991]

lol idiot

[@markc266]

This was a catch-up show. The old episodes didn't have interviews in between

[@Darkiie]

Catch-Up show? Or is it a *Ketchup* show?

[@rossbain991]

worst joke ever.

[@KieranIsWriting]

@@rossbain991 lighten up dude

[@blastoise77]

I think this is probably the biggest success story that has come from Dragone Den

[@opeoluwaawoniyi8629]

I love this guy. He's the real deal

[@opeoluwaawoniyi8629]

One look at him and you want to buy his sauce

[@lemonyfresh1234]

Met him in Birmingham the other week, he's so funny!

[@joemudd2778]

And now he has his sauce in every supermarket in the UK and he has a drink line

[@squireforhire8007]

He has drinks?!? Gotta try it!

[@joemudd2778]

He man they are called Caribbean crush they lush like

[@cliveperkins1405]

What a nice fella, good on him.

[@andypatterson5055]

I feel old now. I remember this, it was the first episode of Dragon's Den I saw

[@RuffRyder2011]

Duncan : Levi there's no buisness in this lol the irony

[@DuncanWLievi]

Interesting

[@Lnj_entertainment]

Think I must have spent a years wage on this stuff, it's incredible with everything, possibly even breakfast cereal 😂

[@teatimetel174]

love levi roots..you just knew from his name alone he was gonna be famous.

[@bensmithkent22]

This was his susan boyle moment both special and give me all fuzzy warm feelings!

[@HamSupZhai]

Come on guys. Let's be serious. Levi Roots wasn't sure of his numbers. Clearly went in to the den unprepared and asking for investors. Any investor would be scared investing into someone who apparently lacked organisational skills and even bad at numbers.

[@StevioGaming1]

Yeti but those who did made millions off him, just goes to show that you don't have to be a genius to make millions

[@BlackJack-di7ym]

It turned out that he is a great salesman, with average organizational skills, he somehow knew how to sell and most importantly it worked. He did have a skill that is understanding people.

[@StevioGaming1]

@badbacknsides Well my logic is sound, you just have to know what the average consumer wants

[@comparethemiaKAT]

Agreed,@@StevioGaming1. Just look at the Kardassians - a bunch of fake, talentless idiots who made a fortune and a (bad) reputation out of being fake, talentless idiots

[@sharboro629]

@@StevioGaming1 So True1

[@BassCreator18]

Those dragons turned £25k into millions I'm in the wrong job

[@sirbudz5095]

Cool dude. Also, his x hot reggae is super nice.

[@dannyjohal9817]

He's worth £35 million now

[@ScareChasm]

Met this guy today. He’s awesome

[@pippipster6767]

‘I’ve invented something called the iPhone.’ Duncan: it’s not a big enough business for me. I’m out.

[@unrealeck]

It's one of those sauces you can put on almost any savoury dish and it works.

[@rodiz23]

That’s my guy very down to earth.

[@jd5417]

One of my favourite sauces, the hot version has a kick, love it 😁👌

[@user-ng9gd4vl9s]

One of my food heroes.

[@waynebishop1116]

I just tried it 8 years later after passing it on the supermarket floor

[@alisonwilliams4862]

I misread that as 'passing out' on the supermarket floor! I thought you had tried some samples they were giving out there and it was too hot for you! 😃

[@justjones5430]

"Me can't believe it not Custard!" :-)

[@germansheperdddr]

Duncans statement teaches us we shouldn't be disheartened by words of anyone no matter how big or rich they are.

[@jamesm9522]

He is now worth around £30 million. Fair play to him.

[@123sayingoodbye]

He got what he deserved he loves that product nurtured it for 15 years and i am so glad he done so well

[@sithius99]

'you have very little hope of getting into major supermarkets' HAHA, OWNED THEO PROFITEROLE

[@shadowgolding]

And look at him now,, In every KFC and being sold in America !! Gwaan Big Man ;-)

[@paultwiss199]

I tried that sauce many times and it was great.

[@Thismanisright]

I love this sauce but I think his success is pretty much all down to having a dragon on board opening doors for him. There's probably thousands of sauces out there that just can't get brought to market stores because they don't have the contacts or connections like Peter Jones here.

[@davidlawson9276]

spot on mate!!

[@TheMattTaggart]

It's the brand, not the sauce. I could release the nicest sauce since ketchup and label it Matt's sauce, but the charisma and branding that Levi provided would be missing from my product. It's for that reason that I wouldn't be successful. Of course having the dragons help with the initial investment ensured that he could start his business, but the brand would have launched without them if Levi had the funds to create the product in the volumes he needed.

[@kindnessofwooedandwooer2494]

@@TheMattTaggart matt's sauce sounds disgusting, would not buy. Wasteman ting!

[@sensationlive3528]

Money Maker uh... ok

[@jamesfield1674]

Best story on Dragons Den

[@pippipster6767]

Richard Farley’s reference to a pint for every person in the country actually produces 39 million litres !!

[@xwalshyx]

Best 25k Peter Jones has ever spent!

[@joshuafu1794]

And now this is my favourite sauce!