Sara Davies Frustrated Over Entrepreneurs Answers | Dragons' Den

James Higgins is pitching his brand of Ethical Bedding made from Eucalyptus Pulp. He's seeking a £150,000 investment in return for 6% of his company. Sara Davies becomes frustrated over the valuation and business acumen, but can James put The Dragons concerns to bed?
Season 20, Episode 4.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Bedding #Eucalyptus

[@martinrooney6883]

I've never ever wanted someone to NOT get an investment more than this guy.

[@aaxim]

You forgot Pro Gains guy!!

[@JeremiahEcks777]

​@@aaxim A Winner is you. Pro Gains guy was another level.

[@marchumphreys3865]

Olive women lost to which I was glad

[@XXXXXMIKIXXXXX1]

I LOVE HOW SARA PUT HIM RIGHT IN HIS PLACE

[@akavz]

He didn’t do or say anything to warrant that lash out at the start

[@ceterisparibus8966]

​@@akavzI actually agree

[@LunchMeatTrump]

​@@akavzWdym? He came in with a valuation of 2.5 million with nothing at all to prove he could claim anything close. His business was a complete startup with tons of debt. She was the only person willing to give him a realistic answer instead of being fake for the camera like all the old dragons.

[@Q_Rated]

The straigh talk from sara davies is unmatched.

[@bluceree7312]

She has low tolerance to bullshit and this guy was a massive bullshitter.

[@reececollison5101]

@@bluceree7312it’s funny how you can just look at someone and tell they look like a bullsh1tt3r, he smacked of it

[@JamieLikesGames]

Sara is quickly becoming one of my favorite Dragons

[@appleratpipe]

Smooth brain

[@SpyroTek]

Who is your favourite?

[@JamieLikesGames]

@@appleratpipe Aw how sweet

[@JamieLikesGames]

@@SpyroTek Richard Farleigh is still my favorite

[@SpyroTek]

@@JamieLikesGames That's a blast from the past. Haven't seen one of his episodes for ages. I think my favourite is probably Duncan.

[@tryingtobefunny9464]

For some one who is in debt losing his house, he is smug

[@Marais-cu3vo]

Yeah, if you look at his return, the creditors went from £237K to £403K in one year when his turnover is only £500K. Ridiculous when you consider that he sells a bedsheet for £200. I can see him going bust soon.

[@Truthseeker6859]

It's called delusion.

[@IAmTheJayster]

Why do entrepreneurs act like projections for their startup are guaranteed to the point they will base their valuation on it. This guy is on another planet

[@zarbon700]

He wasn't there to get an investment. He just wanted publicity for his product.

[@scienceevolves4417]

​@@zarbon700 Well, in the end he only humiliated himself. So was it worth it? 😅😅

[@appleratpipe]

These woke rats have no idea about how the world works

[@AScaryOrange123]

@@scienceevolves4417 He got free advertising. Any publicity is good publicity. I'm sure he feels it was worth it.

[@TheManInBlueFlames]

It makes the investor think the business has more potential than it actually is and is trading MUCH better.

[@Neil2022]

What an absolutely ridiculous valuation for a small company making clear losses. He’s a nut job

[@tonyspike4492]

Just wants free publicity

[@cold485]

Hey, no need to be harsh

[@Technicallyimright]

I’s say less nuts, more clueless.

[@thesoultwins72]

@Neil2022.......Another deluded 'entrepreneur'. Sara was spot on - the guy is all BS.

[@Marais-cu3vo]

It's not even a small company. It's still a MICRO company - tiny turnover of no more than £500K and 3 employees - himself, his mum and dad.

[@HXCVII]

50% was a lot of equity to give away but actually thought Toukar was justified to make it for once.

[@MJ-98]

"How much money do you have to put in?" "150k but I have to sell my house to get it." So you don't have 150K.

[@MrZeldion]

Guys I have about £100k cash all I have to do is work for the next 20 years and save up.

[@jack-a-lopium]

It's a non-liquid asset, exactly like he said in the video. You CAN use non-liquid assets to get a loan. Welcome to the world of adults, you might have to take your dolls to a charity shop.

[@Global-flyer]

Love Sara. No bullshit, straight talk.

[@madg8380]

Investor : 6% Touka : 🛏🛏😴😴

[@aaronhurst4379]

4:06 That is by far the most deflated delivery of the phrase 'Of course' that I've ever heard

[@surface4985]

Loved Deborah's fake smile at 10:10

[@jay-dubdubb2292]

😁 I'm out!! 🎉

[@ziggyschumann5284]

His sales were fairly dismal after 3 yes, thinks his company is worth 1.5 million and rejects an offer from a dragon that would automatically give his business the potential for success. And then walks away empty handed. Not the brightest crayon in the box.😅

[@ardiankrasniqi1046]

2.5 million not 1.5 but I get your point

[@TheManInBlueFlames]

Feels like the lyrics to All Star.

[@JazzyMarineVet]

He came in dressed like a guy leaving a pub or maybe kicking around a soccer ball., rather than an entrepreneur speaking to multi-millionaires for a serious business deal. Like Sarah said slick words smoking mirrors, but I would not trust him to hold my kids ice cream cone. Looks slippery

[@getin3949]

His grin made my skin crawl.

[@Neil2022]

@@getin3949 fake surprise grin. Horrible

[@4evertrue830]

He never did his homework before coming to the Den. He doesn't understand that a dragon brings much more than just money in return for equity. They bring years of experience and their vast marketing network.

[@Prolific_Troll]

He's very proud of his appearance and would hate to hide it underneath formal clothing on the tele.

[@nisnga147]

Been doing all my business deals in boardshorts and tshirts since 20 years. Not bad considering we were able to sell the previous company for 60mil euros in 2012. Not changed since and all is good. Anyone who thinks the world of “success” and business revolves around a shirt and a suit needs to seriously think outside of their box. So many successful people doing their thing and not forced to be what they are not. If his pitch/biz was a banger he could have been standing there in speedos and a cowboy hat it would make no difference if the investors can smell success.

[@chrissilvester5663]

Sara Davies is absolutely first class. No question she's me fave dragon

[@Lunchladydoyle]

The designer t-shirt, man bun look when you’re asking for $150,000 for 6% is a pretty big indicator that this guy isn’t used to dealing with people who are way smarter and tremendously more powerful than him. I own a cleaning business and even I dress smart and neat when meeting a client for a consultation. Oh vey 🙄

[@jack-a-lopium]

He's a frigging stock trader, he's smart. His strategy is VERY HIGH RISK, it hasn't paid off so far. Your understanding of 'smart' based on how somebody looks is flawed. Peter Jones didn't even bring it up, and that's a massive bugbear for him. Actually, he's a POTENTIAL client of yours, and you're sitting here slagging him off seems counter to what you're saying in your comment. That doesn't seem particularly smart to me.

[@mrhandsneigh]

Aren’t all t shirts designed by someone?

[@rdk7010]

​@@jack-a-lopium You don't need to be smart to trade stocks.

[@AK-841]

@@jack-a-lopiumhi Jack

[@jack-a-lopium]

@@AK-841 Heya, how ya doin?

[@jumble-1238]

‘I’m not here to give people bargains.” 😂 Thought that quote at the end was hilarious

[@adamwynyard4065]

Possibly the most deluded man ever to enter the den - and turned down being a partner in possibly a multi million pound business. Mug of the year soon to be without a home or a business

[@ryanjames3260]

100 Percent

[@kabasn]

I think he was there for the free advertisement. They should just cut those out from the final clip. He's obviously a sane man, who didn't give a toss about getting an investment.

[@DS-po4ff]

​@kabasn totally agree with you. The irony is that the free advertisement and publicity from the show is probably worth less than what the dragons could bring to the business, even if it means giving up half the company. Maybe he missed the part that the dragon was also willing to inject 150k into the business. That alone is worth much more than free publicity

[@M4nvrs]

My man came into The Den straight out of Silicon Valley, thinking he's already a tech billionaire!

[@Prolific_Troll]

11:32 "Would you like to counter?" "No thank you" Sara: *Savage laugh* lol OK I'm in love with Sara.

[@andymrkipling]

'Do you want to counter? .... 'No' What a tool.

[@beeble2003]

That's not being a tool. Actually, it was the best answer he gave in the entire segment. Touker had asked for 50% and obviously wasn't going to accept anything less than 40. He has offered 6% so probably wasn't prepared to go above about 15. He didn't make a counter offer because it was obvious that there was no counter offer he could make the Touker would accept. "No" was a _much_ better answer than making a counter offer of much less thna 50% and getting laughed at.

[@treakfly]

@@beeble2003agreed

[@HXCVII]

Sara was spot on here, don’t know how Steven thought he was a good entrepreneur.

[@CCPlaetean]

Because Stephen is also a narcissist. He saw himself in the guy.

[@davidmcloughlin6547]

Man, Sara did *not* like that dude! 😂

[@Stinking82]

The man-bun, the shirt, the pants, the shoes, all of them told me the product would be some "eco-friendly" BS before he even opened his mouth and I was right.

[@IntenseColdFire]

People need to understand that 50% of a million is more than 100% of nothing. He really should have taken Touker's offer, what a bummer.

[@atelierbunny]

this guy has the face of a crazy person

[@deepfiix]

It's good to be optimistic but in the den you have to be realistic.

[@leithahyde8072]

Aside from the unrealistic valuation. my biggest question is where is he getting the eucalyptus pulp to make them from? Eucalyptus trees are native to Australia and England is not known for having huge amounts of them. I can almost guarantee there's a huge amount of shipping involved somewhere in the chain.

[@bluceree7312]

He's selling sheets for 70 quid, so the customer is paying for the shipping. Eucalyptus is a recipe for failure. Bamboo is what the future holds.

[@konnizill]

He didn't design or develop these. He's just branded/packaged them. There are heaps of companies here in Aus selling eucalyptus sheets.

[@jack-a-lopium]

The fabric is made in AUSTRIA (not Australia), so not all that far away. It took me 3 seconds to find that out.

[@bluceree7312]

@@jack-a-lopium And the fabric grows on trees in AUSTRIA (not Australia)?

[@jack-a-lopium]

@@bluceree7312 Who cares? And probably not... probably also sourced from an EU tree farm. I don't know if you know, but humans have been farming for tens of thousands of years, I suspect they used farming techniques to grow trees from somewhere else. How do you know that cotton has fewer air miles? Sometimes you just have to trust other people, especially if you have no evidence of prior misdeeds. Go to therapy, I notice a tonne of people watch this programme who are clearly depressed. You guys behaviour is NOT normal. Time to be a big boy adult and go to therapy. Oh, and the customer ALWAYS pays for shipping, for everything. Are you okay? Would an adult ed class in economics 101 help? You can probably get it tax free if you explain the situation.

[@Emilyblessings007]

His attitude is all wrong,full of bs 🤑big up zara 👍

[@michaelmillis9772]

Why does Touker always claim he could do it himself for within a couple of weeks on a shoe string budget 😂

[@Lordrevolution77]

Because he can. He's got the office space

[@stevea8875]

This guy delivers a masterclass in how overconfidence/arrogance and being cocky can alienate you to others, employers, investors and generally anyone... it was a joy to watch him get destroyed in minutes and watch his entire pitch crumble.....total bell

[@jakecooper5855]

One of the biggest tools to ever appear in the den

[@Itsabdussamad]

Tools or fool lol

[@generalideer6421]

So he uses Eucalyptus for his product when forests with Eucalyptus are considered endangered. Where is the sustainability in that?

[@thesoultwins72]

@generalideer6421 .......Not to mention the fact that Kaola Bears [whose habitat is eucalyptus forests and main food source, eucalyptus leaves] are a seriously endangered species - and there is a very real possibility they will become extinct.

[@visheshbansal3247]

Eucalyptus is grown on crop plantation scale in several places and the trees grow back in about 10 years; So, sourcing may not be an issue. However, not offering a counter offer is a missed opportunity.

[@beeble2003]

@@visheshbansal3247 He didn't make a counter offer because he and Touker were an ocean apart. You think it would be better to counter-offer 15% and get laughed at? I doubt he was prepared to give more equity than that.

[@z.m7483]

He looks and sounds crazy and, no I wouldn't trust this guy at all! Yikes.

[@Davechappelle445]

Bravo to Sara for saying what she did before anyone else. Takes courage

[@maverickmic]

How? They're coming to them to ask for money, she's a millionaire courage is second nature and her gift to give in that situation

[@RyanHorseHelmet]

The last thing I thought that would have to declare bankruptcy is the Shark Tank/Dragons Den franchise. I hope this doesn't mean the end.

[@faizalpatel8131]

Is this the least likeable entrepreneur ever to appear on dragons den?

[@johnlarkin3821]

He trusts in the path of life and the universe, and has a man-bun ... I'm out.

[@bluceree7312]

Fitted sheets for £90?! he's out of his mind. No, let me correct that, anyone buying his products is out of their mind.

[@Montoya2005]

Sadly this is actually the price these days for bedding. Decent bedding from good fabrics and especially the larger the bedding sizes the bigger the price.

[@maddiet4168]

This guy is giving me the ick… so cocky for absolutely no reason, from outfit to answers

[@Arnold1nspiration]

He isn’t just cocky. He’s down right deluded lol. How do these people even have money ? You just know that’s inheritance funds.

[@shamsherali4345]

His arrogance is what ruined him

[@konnizill]

There are like a dozen companies in Australia that sell Eucalyptus sheets.

[@vesavius]

"We don't need more products, we need better versions of exisiting products... So, here is my new product"... It's the same thing. God , his puddle shallow generic hipster wisdom is irritating.

[@scienceevolves4417]

I'll bet you anything he was thinking up those cute little one liners whilst sat in his local Starbucks, sipping on a soy latte...😊

[@ThePrimeMinisterOfTheBlock]

"I'm not here to give a bargain" well I certainly won't be buying from you ..

[@markshepperson3603]

Sara had her radar up for sure.

[@WattzOrJerk]

Things went wrong from the start for this prat. No way does he watch Dragons Den 😅

[@sanjuansteve]

Ridiculous valuation. Ridiculous defense of it also.

[@Montoya2005]

And he farted when he left the dragons den

[@adamcarlin8241]

This guy was so arrogant a can’t believe he actually got an offer he’s delusional a think something is genuinely wrong with him

[@1rocky747]

Good one👍👍

[@Rusmiester]

I love projections…. What are you going to do over the next 3 years… £150k, £350, £700k…. Based on numbers that just sound good and no one has any idea whether it will happen or not. Base it on sales to date and how good the product or idea is. With a potential dragon onboard and what they would bring, your company would change the direction anyway. If you haven’t made a profit then don’t value your business over £250 and don’t offer a percentage less that 15%

[@RafiOmar83]

The reasons why I love these videos: 1.) The Pitch; 2.) The Arguments; 3.) The Narrator's Puns.

[@Andy-ev8sf]

The sort of guy who bottles his own farts.

[@mary_syl]

Used to be a time when the Dragons offered alternative offers/valuations often when they liked a product but not the deal. Feels like this has changed a lot? Why not just make a counter offer if Steven or Peter liked the product?

[@Yessirdo]

I can already tell within the first minute that they are all going to be out

[@Technicallyimright]

Consultancy is the way forward if you want to make money. Equip yourself with expertise that people are willing to pay for and the overheads are minimal. I set up my own business after getting 15 years of experience and only used $30k for home office equipment and insurances etc and now make $300k revenue with approx $250k profit, which is in the top 1% of earners in Australia. I could scale the business and employ, but why would I? I make more than pretty much everyone that comes on dragons den and own 100% of the company, with far less stress and bullshit of being an employee. Also the tax benefits are awesome.

[@ryanjames3260]

This guy is a fool!! 50 percent share with a dragon will pay you 100 percent more than owning all your own business!

[@clara5924]

I won’t trust this guy to buy groceries, let alone managing business alone. U walk there not only for money, but also for mentoring, experience and connection these dragons hv. That’s a huge leg up, especially in start-up stage. What a tool.

[@marchumphreys3865]

Well done him for rejecting that insult of an offer

[@aldelaniz5726]

Does anyone know how the business is faring ?

[@tangatawhenua1477]

His face and eyes are crazy 🤪 😵‍💫

[@arithmetic7105]

This guy's ridiculous

[@goodbot8526]

Its a high valuation. But ive seen people come in with any valuation and dragons basically cut the valuation tmby half or quarter anyway...

[@123peterJ]

Hey, free advertising can't blame him 😅😅

[@macioluko9484]

If he truly watched DD he would have come in and said: I meant… 60%… $150 000 for 60%. The world is full of delusional, head in the clouds people at the moment

[@dominicharvey6048]

He probably wanted free publicity. He watches the show, so he knows what the dragons are like and he knows that valuation is just delusional

[@thesoultwins72]

@macioluko9484......He's got the man bun, shaggy beard, works out at the gym and is totally self-absorbed - what else does he need?

[@mikeh2006]

The anxiety would kill me if I owed so much on loans on a business i'd only broke even on, with no product protection and no real usp.

[@SilverMist0121]

Valuation always puts them off surely it can be corrected

[@FozzyBBear]

Cheap, synthetic rubbish. It's just old-fashioned viscose rayon. It doesn't matter whether you make rayon out of bamboo or eucalyptus or cotton, it's still made out of toxic sludge in third-world countries.

[@jackking9271]

Merry xmas

[@Cryptoalexxxxx]

Comes from the city, means he was fired

[@Ericbryanmr]

11:36 "this guy is un-f******-believable" squeak.

[@MrBDRO]

He is here for the ad

[@FleurCoutureFloral]

His attitude gave me the ick. Agree with sara 100 percent.

[@dominicharvey6048]

This guy is way too arrogant and completely delusional.

[@user-wx9ky9lr1y]

Another example that when someone is asking more than 50K the dragons buckle and go into hiding! His ask is the standard if not lower on the Shark Tank! Huge difference in the wealth of the dragons??

[@YoungTowser]

Sara coming at it like a "flashback" scene from DEBRA - THE RISE ( 2024)

[@dimitrifotop]

I love Sarah... she was right on the spot.

[@beeble2003]

"I assume we'll get at least one offer, maybe two, maybe three" :pauses video to get popcorn:

[@88funkymonk]

He was not awake. He was bein guided by false legends

[@solid5293]

Sara was right to call him out, but not pursue more of it since he calmed down and was quite honest and straightforward. She should've realized that, rather staying bitter.

[@Riana.dS.]

This man will not allow the Dragons to gang up against him. He appears confident with what he is doing and he will not allow Dragons to humiliate him.

[@Patrick-xf1cw]

No surprise that Bartlett liked him…

[@39zack]

So he was basically: "I got good idea, my idea is worth a lot plz givz money!"

[@beeble2003]

Not even that. It's more like "I find good product in Australia. I import product and sell for a lot. plz givz money!"

[@gamewithadam7235]

Sustainability is the future though.

[@melsyoutube]

sara has been a GREAT dragon over the last few years. love her

[@homiekeen23]

Can't people change their valuation if they realise/understand that it's too much? Like go talk to the wall and agree to change their valuation after feedback?

[@Hutchyy]

Didn't even find out how much it costs lol

[@TheManInBlueFlames]

Sara is a lovely person. She has put her neck on the line to defend an entrepreneur MULTIPLE times. I know this was in her second or third season, not the debut one (when she was in her blue dress) where she was kinder and more sympathetic to entrepreneurs, but if James had given the Dragons more solid facts, then she wouldn't have done what she did. That tells you she smells a RAT. His appearance and words seem very typical for the modern type of entrepreneur but his personality is probably horrendous deep down if he is THAT cocky on live TV. He probably makes fun of the Dragons behind the scenes. If James actually gave evidence for his valuation rather than waffling and making stuff up without actually showing the evidence, Sara and Stephen wouldn't have gone after him. And this is the problem with environmental companies - often they are selling you something that's simply impossible to make or exist. He was clearly hiding something and his cocky self-centred personality wasn't helping him. It made the Dragons feel on edge. I'm confused how he got so much money...like a lot of it is his own money!

[@ryanstallard1160]

Nothing to do with environmental companies, just start-up business bros that watch wolf of Wall Street once and think they understand business on some higher level.

[@maddiet4168]

Totally agree, I’ve watched hundreds of these and I’ve never had such a genuine physical response to anyone’s pitch like I have with this one 😮 you can just imagine the sort of guy he’d be in the pub with his mates or trying to work with. He’s made me want to physically recoil from the other side of the screen 😅

[@Arnold1nspiration]

Inheritance. Gotta be.

[@rdk7010]

I can't believe how the dragons found him investable, his valuation was completely out of this world and that says a lot about the guy and his lack of business skills.

[@christophergill4853]

Note Stevens attitude towards valuation compared to how he reacted to mandem

[@haseebm7671]

we all know hes going to get his grind and understand

[@trayel83]

What's ethical about giving 1% to charity of a business that isn't making a profit. Entrepreneurs need to know the difference between a bank and a investor. investors are going to provide a team to help grow the business. Where a bank will just collect their money and interest.

[@magusxxx]

"If you look at the profit...it will take for me to retire before I'm thirty five..."

[@markvega5036]

Odd fella

[@mdncthetruth2556]

Careful there, we don't Stephen asking you "what more do u want"

[@user-cp3kt5og1y]

Wow this man is like David Brent

[@aristotlemaniago8801]

He is in the wrong sector. He is a natural in the tools industry. Top of the line. 😊

[@oliver_davies08]

People seem to be scared that if they don't value their business highly then it looks like they don't have faith that it will make money

[@daveflyinghigh3209]

What a STRANGE man