Dragons Show Immediate Excitement For This Business | Dragons' Den

Couple Richard and Fiona Jones are pitching their coffee company to The Dragons. They're seeking a £50,000 investment for a 5% share in Beans Coffee Club. Their website offers a tailored coffee subscription service to its consumers and allows them to try a variety of different coffee products.
Season 20, Episode 11.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #Coffee

[@_incogni_]

Honestly, I'm so sick of subscription based businesses.

[@Robbyboy777]

Whhaaaat? Why? This is the future

[@techtitanuk5609]

Same they are more expensive

[@yaboiavery5986]

​@@Robbyboy777 Because it means you don't own anything, you're only renting.

[@mammamoo3045]

Do you think it’s had its day the subscription model?

[@David_Mc_Our_God_Reigns]

To be honest you’re no one important so you being fed up of subscription businesses none of us are bothered what you say or think

[@beanscoffeeclub7588]

Thanks for all the lovely messages. Its been nearly a year since this episode was shown and it has been an exciting 12 months. Appearing on the show was a fantastic experience and we got loads of new customers who are still with us today.

[@gee3883]

Well done and good luck, ignore the spiteful comments, there will always be haters.

[@barbaracohen2856]

So delighted for you!!!🥰

[@ohgodyeahgamer2987]

2 sugars love

[@yiorgosorion]

Honestly, how many coffee businesses can people come up with? It’s just coffee, why do we keep trying to innovate it somehow? 😆

[@LeMerch]

Choice..

[@jsmit9484]

That's like saying "wine is just wine". Coffee is insanely diverse in flavors depending on the origin, blend, roasting method, production method, freshness, grinding and most importantly the way you brew the coffee. The awesome thing with coffee is that the main factors on flavor are what you do with the coffee at home. Image buying a bottle of wine and being able to completely change the experience at home. Coffee can be just coffee, but it can be so much more if you're willing to put in the time and money.

[@lilpbabypimp2]

Wouldn't people use the subscription until they find the coffee that they like the most and then cancel subscription and just buy those beans from a different vendor?

[@guinnessharvey4476]

You could say the same about wine clubs. . . and yet people buy into them

[@richardbarlow3127]

You make an excellent point

[@MSROnline001]

@@guinnessharvey4476 kind of but think about Naked Wines who blew the whole wine subscription model out the water, you pay in and buy what you like not what they tell you

[@kobusvanstaden3747]

I love how Sara gets excited every time it's a coffee or alcohol business 😂😂 love her to bits!

[@hakangokhan9434]

She’s insufferable and incredibly rude. Not to mention the horrible Geordie accent.

[@deepfiix]

Peter did a Touker move there...."I am the Dragon that can make this work, so I'm out"

[@kevintwine2315]

Sweatshop Suleyman Vs Peter '10 security guards' Jones An interesting battle between two scumbags 😂

[@originalunoriginal4055]

*With a dose of Jenny Campbell ( The "so I'm out" part) 😅

[@MrBossmanboss]

The worst are ones that make you sign up for 12 months minimum. Make it a month, rolling and I will consider it.

[@thegulch1780]

Yes, I did this once with a coffee subscription and by the third month the beans were bone dry - we got expired product. That's where they send expiring products, Shove them off on the prepaid subscriptions - they've already got us.. you know what a hassle it is returning coffee?

[@TheManInBlueFlames]

How are they supposed to make their money if you can just leave like that?

[@Christian-rb8wk]

@@TheManInBlueFlames by making a good product you want to consume repeatedly?

[@doghat1619]

@@TheManInBlueFlames How does Netflix make money once you've watched everything you want to watch? These subscription services have to continuously provide high quality, new products to justify their expense.

[@SuperPuggle]

If I'm feeling a bit fancy, I might treat myself to a mcdonalds cappuccino. That's about it

[@BDogs10]

PJ is losing it: 1. ‘I think I’m the only one here that can make this Business work for you’. 2. ‘I don’t often make such bold statements .. correction, I do😂’ 3. ‘I think it’s interesting & you’re good’ 4. ‘so I’m not gonna make you an offer’

[@originalunoriginal4055]

The last quote, sounds like something thing that Jenny Campbell would say. 😅

[@marcomarin1196]

That's some good TV right there, think that's the only reason why he said this haha

[@dimitriousdrake]

Another coffee pitch, how exciting!

[@jamnoise72]

IKR 😂

[@julienfroidevaux1143]

How original .

[@jamnoise72]

@@julienfroidevaux1143 not... 🤣

[@anovosedlik]

They are an absolutely adorable couple; I wish them all the best!

[@mickyhouse8753]

They're siblings...

[@megaskyburst]

@@mickyhouse8753and for that reason, I’m out

[@johnchapmonkey8933]

Another coffee subscription, even though they have the Data from the customers, you have to get the customers in the first place and they arent offering anything new.

[@jonnyhawkins7744]

Great couple, quirky idea which is what the Dragons love about this business, hopefully it becomes successful very fast!

[@thesadwolf]

He's showing off his beans with those jeans...

[@davidclark5351]

why do i feel like now we could'nt have dragons den without zara? swear she's the best dragon now!

[@kevintwine2315]

She's probably the only real dragon, and even that's a push! At least she isn't a tik tok bro or a scam artist like the others

[@jasonstrange3481]

@@kevintwine2315 someone's awfully jealous of others success........

[@simonjohnson9055]

The Den already doesn't have "zara".

[@jordans4448]

Dragons den went from car dokter and flo signals to constant subscriptions or “ethical” solutions 😢

[@user-dk6pl9lj3e]

This is NOT an improvement. See that shark being jumped?

[@craigpardy6204]

What's a car dokter?

[@jordans4448]

@@craigpardy6204 have a look for the clip, think it was spelt kardocktor, just another terrible business idea

[@craigpardy6204]

@@jordans4448 👍

[@RelatedAddict]

It’s gonna be a subscription to live soon

[@ademcevik9434]

😂😂😂

[@crassusofrome6386]

Tax

[@heymrguitarman7637]

This is the recession product. Coffee lovers won't migrate back to granulated coffee, they will brew at home and the subs model makes that easier and cheaper. So a recession if it happens could be the perfect conduit for business growth because drinkers won't stop drinking and there's no cheaper alternative

[@TinMan445]

I think if your a coffee lover who buys whole bean already your not likely to sign up for a subscription service. Likely you already know what you like

[@slicer2938]

well i mean thats not the target market, the target market is the coffee drinkers who always go out to get their coffee from whereever and instead of spending 5 bucks a day at the cafe theyll buy this subscription which drastically lowers their personal cost.@@TinMan445

[@jessbarnes8521]

@@TinMan445I buy whole beans and grind my own, and never use a cafetière!

[@roniil4589]

I wish the success for them future

[@TheRoadReview]

2020 called, they want the face mask back

[@ceriwilliams726]

I'm sticking with my Segafredo beans

[@Rynzo412]

Coffee omg so original!

[@aftabmohammedify]

😂

[@Cloud-df3hy]

Nice couple. Hope they smash it

[@dgw1970]

Just ordered a onceevery3weeks thing.

[@davesparrow1372]

this dude have some good package ^^

[@bonnieroggensees6003]

So are they told how much to ask for by producers since everyone seems to ask for 5% for huge amounts.

[@Smallmanbigworld1]

Not heard of Pact then? Been around years.

[@tonysanderson7741]

I was actually going to subscribe but what put me off was there were no reviews of the coffee they sold.

[@newtonshiggers]

It's magical stuff, I love it.

[@Fitzrovialitter]

2:36 "What's this coffee?" "This is a coffee called Palamino blend." What a nugatory exchange - they don't have a clue.

[@danielsay9842]

The edit cut what he said afterwards.

[@nicholasl8537]

How did the business turn out after this ???

[@whattheworldneedstoknow.]

I never understand why people would want subscription based products . It is cheaper to just buy the much you want and use it how you want

[@frzanfaraydon]

Which season and episode is this?

[@zxenon_]

S20E11

[@darklordojeda]

Sarahs hair looks great.

[@craigpardy6204]

I'll give you £50 for 10% of it?!

[@iain79]

Sara is gorgeous

[@expandyourworld7500]

Applying blue ocean startegy by offering different value to the customer.

[@dimebag505]

I dont know why people who go on even bother with less then 10% equity

[@ryanking7787]

They know 5% is an unfair starting point but also know the Dragons will increase the % regardless of what they originally pitch. The tactic is to low ball in the hope they give away the % they are actually happy with.

[@anubusx]

​@@ryanking7787 They have been times where the Dragons have made offers and ask for the % the people asked for.

[@SnazAttack-_-]

I grind my own and add flavours like mint orange chocolate orange and lemon, its cheaper for me to source the beans and do my own roasting

[@p1u]

how you add those flavours? I grind my own too

[@thegulch1780]

​​​​@@p1uI'll throw in my two cents. If you're looking to roast and flavor your own beans, first do some research on type of beans, and how to roast. It's not that complicated it just takes research and patience, experiment. you can buy the unroasted green beans yourself, and purchase coffee flavored syrups to put on the beans after they're roasted Or you can make your own coffee flavoring syrups, like perhaps vanilla. That's another recipe. Often they use alcohol to extract flavorings out of spices. The alcohol will dissipate and leave the flavor behind. - adding flavor to coffee using syrups happens after the beans are roasted - the skins have to be cooked, softened porous enough to take in the flavor Flavoring your own beans isn't always necessary - you can add the cinnamon, cardamom, clove directly into your coffee grinds in your filter The flavored coffees we buy at the store, are artificially flavored with syrup, applied after the beans have been roasted. If we put the flavor on before roasting, the high heat will burn the flavor, it won't burn it into the bean it will just make it nasty I know you can Google this - they'll be a thousand ways and all kinds of advice -it depends on whether you want the artificial flavor or natural doing it at home yourself. But you don't need to go to all this fuss don't need to roast your own green beans to add flavor - just put it in with your coffee grinds before you brew. Or grind it with your beans. But be warned, the flavors will stay in your grinder & machines - that's my pet peeve with flavored coffee. It leaves traces behind in the machines and makes plain coffee taste disgusting We always have one coffee maker that says on it - NO FLAVORED COFFEE! And that's the only machine I will use cuz I don't do flavored coffees Enjoy! ☕

[@thegulch1780]

Lemon?

[@GARYBYRNE1]

What’s the big deal? I used Pact many years ago

[@Ash-pd1mc]

I just drink coffee to stay awake.

[@jamnoise72]

Coffee...😴😴😴

[@HeartFeltGesture]

The coffee subscription for people without their own brain.

[@carolburke9153]

We do not need fancy machines to make good coffee ...

[@nicolepretorius1178]

Im surprised the dragons didnt ask for 10% each

[@Mickenos85]

They said they paid for a load of coffee to currys. So who holds that coffee youve paid for.

[@Mickenos85]

How odd. They aim to supply members with a coffee of their choice. Yet didnt do the same with the dragons !

[@CaptainBlueShell]

*"I just wanted to call-in and say, I knew a man who choked on a bean and for that reason, I'm out"* _"You're not even in THIS COUNTRY, BARBARA!!!"_

[@Gr33nMamba]

Is there anyone else does anything similar? No nothing that is personalised. Proceeds and goes onto go and describe exactly what Pact Coffee are already doing at a cheaper price.

[@craigpardy6204]

"Proceeds" and "goes on to" are the same thing..

[@Cabledeluz1977]

I don’t understand the appeal of coffee. I’ve never drank it either

[@thabomphuthi9739]

when she mentioned give aways, i sunked in my chair😢

[@JustCallMeCode]

These guys are nicer than the sharks the sharks woulda took 20%

[@DaftRebel]

The video uploaded 14 minutesa goa and already has 5 comments! LOL you have to be really sharp to get the first comment :P

[@craigpardy6204]

Or bored, or not have a life, or just be in the right place at the right time. 0% about being sharp..

[@DaftRebel]

@@craigpardy6204 LOL

[@christopher7804]

​@@craigpardy6204facts

[@israelcm7246]

😅😅😅

[@entityunknown1668]

Repost

[@gxd4b1]

Im so over coffee businesses.

[@Lommy9999]

She's already a winner, judging by his jeans.

[@nxesr]

She says I love you only because of the deal going through would she have said the same if there was no deal? I know what I'm thinking.

[@colmwhateveryoulike3240]

She didn't say that because the deal went through, she said it because she loves him.

[@ian10064]

@@colmwhateveryoulike3240love is requited

[@iain79]

Prefer tea

[@Firedancer100]

Ethereum 🚀

[@viewer47ful]

Don’t like subscription deals. Also I am black tea only person

[@balloonredd373]

Man watching the den makes you appreciate the tank a bit more.

[@Bakrione]

False.

[@darklordojeda]

The opposite for me. Tank is too dramatic.

[@craigpardy6204]

Pure Americanised, sensationalised, rip off nonsense...

[@balloonredd373]

@darklordojeda i like both. But sometimes i wish they'd change the rules of the den to allow for more creative offers.

[@samannagui9781]

Short arms and deep pockets, longer arms on shark tank

[@shadowxxxyt9589]

Why are they masking up….😂

[@D9Wx]

Sheep's

[@darrenwhite5544]

They didn't get the memo

[@BenjaminGoose]

It must make you feel very superior talking down to people and parroting the word "sheep" whenever you see something you don't like, or something you are afraid of, like little cloth masks. @@D9Wx

[@BenjaminGoose]

Let me guess, you think masks are ineffective, climate change isn't real, and the earth is flat, and that Trump won the election? 🤣

[@tedcrilly46]

Maybe someone has a virus, and doesnt want to spray it around. Basic logic. A bit like holding a tissue to your face ...but this design has patented ear straps which both free up the hands and annoy salty dweebs in the comments.

[@ashleyberry1116]

The geordie is greedy. Deborah waited for her coffee to brew but she poured a cup straight away. I’ve noticed this with other food pitches. She’s always first to sample the products. She needs to relax.

[@slipperyjoker2659]

When is the recession coming!?

[@daveysgb]

Why is he made to wear a face mask?

[@stevenclark1973]

Boring sorry. Got enough coffee go to's... and even some of the supermarket owns do the job. Not really inventive or a groundbreaking invention is it.

[@Xenon777_]

These coffee businesses are drab

[@Arnold1nspiration]

Let me tell you where I’m at. You’re wearing a mask to hand the coffee out. I wish you well in your journey but based on this. I’m out.

[@davidgoodman6928]

The voiceover commentary is so “cheesy” :-)

[@jasonbored8319]

I think your great. But am out.

[@maxsteel360concepts5]

1st time second commenter😊

[@connorknowles]

idk why but the dragons den really gives a broke / cheap vibe compared to shark tank lol. for some reason yall are much more stingey about money and evaluations, the arrogance and attitude really turns me off

[@deankillen6345]

Super size just like your stomach I’d imagine……lol

[@deankillen6345]

@@connorknowles Connor Knowles best

[@kermitTheFrog466]

the subscription model is already getting boring. I m huge coffee lover, would never subscribe to this (forgive the pun)

[@heiltecn9ne]

Minus Sara these dragons are boring

[@andymrkipling]

Rishi kept us out of recession. Unlike Labour in 07/08.

[@Face_The_Void]

Shame their company went bust a couple of weeks after this episode!

[@beanscoffeeclub7588]

No we didnt : )