"I Can't Ever Visualise Why I'd Want This In My Home" | Dragons' Den

Casey Jones entered The Den pitching a sterilising unit for £100,000 in exchange for 30% of their business, Innovations 4 You.
Season 4, Episode 4
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #CrazyBusinessPitch

[@Billy_B]

Surprised they don’t have a bunch of these in every bowling alley

[@andyb6120]

Classic

[@joewas2225]

Why? You can't make $ off this once you get one.

[@reeset]

For what? The shoe will still be dirty.

[@LeonieJMerry]

@@reeset Exactly. Take the example of a hair salon. They always store their combs in a jar of strong cleaning solution, right? Which they then rinse off, thoroughly clean the comb, and then use on you. Imagine you saw your stylist use a comb on a customer, and you could see bits of hair and skin and grease on the comb. And then the stylist DIDN'T put the comb in the cleaning solution and wipe it, but instead, put it under a blue light and said "all good to go!" - would you let them use that on you?? I mean, the bacteria is dead, right? Don't worry about the detritus you can still see on it. Same goes for bowling alleys, and any other example you can think of. Whilst it might kill bacteria, it doesn't absorb grease. It doesn't remove dirt or grime. It doesn't wipe off the booger that some icky five year old has smeared on there.

[@caitlinbarker645]

@@LeonieJMerry spot on, the bowling alley is a great example. Where is it adding value for the business?

[@seashorerumble1380]

Medical facilities, research facilities, chemical labs, vets, certain food establishments, food processing factories. The market for a product like this is huge

[@stocktonjoans]

shame it's a scam

[@tz612712]

I can't imagine ever wanting this for my home. I mean what are the chances of a worldwide pandemic of a highly contagious virus happening in the next 13 years?

[@BenjaminGoose]

This comment aged well.

[@Pelenaiful]

@@BenjaminGoose it's one month old, it didn't age.

[@segsb7085]

Still doesn't make it useful...how many things are you going to sterilize in there...pandemic or not? If you live alone, it might make sense but more than one person and it becomes chaos. Wash your hands, disinfect surfaces, keep your home clean and tidy, and let your immune system do its job.

[@tcbobb.8782]

Another product too ahead of its time

[@thesausage351]

@@tcbobb.8782 not really, the issue I see is that the guy is only a distributor and only allegedly has distribution protection for a few countries. One of the dragons could go to the manufacturer and say I want to buy 5 million of them and sell them worldwide, they wouldn’t even consider selling them to the guy who buys a few hundred a year.

[@jakecooper5855]

His final acceptance line was so authentic, it was brilliant delivery. After he sounded shocked and tried to push for 40%, I thought he would still begrudgingly accept the 50%. But the manner he finally accepted showed he valued the dragons, and you could see Deborah and Richard were both a little taken aback with his sincerity.

[@stocktonjoans]

you know it was a scam, right?

[@someoneanyone884]

It was? ​@@stocktonjoans

[@stocktonjoans]

@@someoneanyone884 dude literally started off by contradicting himself, first he boasts about the machine working "without chemicals", the dragons ask him how it does work, and he replies with "silver" a metallic, elemental _chemical_ , he's talking bullshit, it's a scam

[@imrank9282]

Aw Casey, such a nice guy, I hope it all worked out for him at least for a few years

[@stocktonjoans]

why? this is clearly a scam

[@peterclarke7240]

Well... It's not a scam, per se, but it's a LOT less amazing than it sounds.

[@stocktonjoans]

@@peterclarke7240 when someone claims there are no chemicals involved before going on to talk about the chemicals involved, you can pretty much guarantee it's snake oil, products that work don't need to bullshit like that

[@VladGrim]

@@stocktonjoans He just explained the technology behind it

[@teflondon9654]

He passed away not too long ago, his son has a KZbin channel @BrummyBanters

[@enriquehj123]

For bowling alleys who rent the shoes they need minimum 4 - 6 machines each…stacked don’t take any space

[@fayadali6722]

If Casey only knew Covid was coming.

[@getin3949]

If the DRAGONS only knew you mean. They should have invested in this invention. They aren't always right, that's for sure.

[@Anelisiwe248]

How old is this episode?

[@segsb7085]

@@Anelisiwe248 Its from the early 2000s

[@XO43137]

How did this go in the end? Never heard of silver-nano washing machines.

[@Hutchyy]

😂 Think you answered your own question

[@flamingmonkays]

You haven't? I've got one. Works well.

[@serdaryavuz6996]

This guy saw the future years ago waaaaay before the Covid and the dragons failed to see his vision.. Huge respect

[@magusxxx]

Interesting side note: Back in the 1970's a company had a washing machine which worked on sound waves. No water, no laundry detergent, no dryer needed. The multiple demonstrations were great. The main issue was the public not believing something could get clean without using water or chemicals. So what happened to the invention: It was bought up by a shell company and buried. Rumors have it that some big appliance company bought it because it would have cut their profits by half since you wouldn't need a dryer.

[@carpii]

I invested in a medical tech company which produces sterilising solutions. One of their products uses ultrasound to sterilise surgical equipment for dental surgeries

[@geofreyr]

sounds like a terrible idea!

[@TylerMcBain11]

I’m the 70s my friend Hyde told me about a car that runs on water

[@anthosm]

​@@carpiiultrasounds are used for cleaning the instruments... they need an autoclave for sterilization...

[@BenjaminGoose]

How was it "buried"?

[@jsimmons9969]

I'm convinced that the narrator is only there to make the episodes longer. He just states the obvious the whole time.

[@badgasaurus4211]

It’s to allow people to catch up if they are just tuning in from other channels.

[@jsimmons9969]

@@badgasaurus4211 I guess so. Must be a holdover from the days before KZbin and DVRs. Its so annoying. Touker will say he's out and immediately after the narrator will say. "Touker is out"

[@sachinchandrashekar5872]

Finally someone else noticed it. What a waste of a job.

[@user-th6rh8zp3t]

it’s so that he can makes awful puns

[@jsimmons9969]

@@user-th6rh8zp3t Yea they are pretty corny. Only thing I like him for is maybe introducing people. Other than that he isn't adding much

[@daveconchevsky7419]

What a really pleasant chap, hope his business succeeds!

[@fergusjoel6886]

1:27 The same look my ex used to give me when I came home from the pub

[@gabhandebrun1871]

Richard Farley is a vampire 🦇 And looks like a Norwegian attacking mid fielder 😂

[@rudra7615]

This was was years ahead of everyone...just no one else was with him.

[@stocktonjoans]

it's probably a scam

[@garbygarb31]

​@@stocktonjoans nano silver is a scam

[@pamelamckenzie2685]

lovely man and two great dragons

[@pawlito9696]

2007: no market for this 2020: to the moon 📈

[@cekojuna6930]

Did a quick google search. Turns out he is already a successful entrepreneur in the wine industry. He rejected the dragon’s deal because he got a better offer from a different investor but no new information about the steriliser succeeding or not. The source is dated by back to 2008 by the Daily mail. Sadly that’s all I found.

[@elixier33]

Daily mail isn't reliable information. I don't trust anything they write most of it is bs. They can't even get the weather right. I admire you for your research but you've gone to the wrong sources.

[@mycroftsanchez901]

I'm surprised these didn't go through the roof during covid.

[@anubusx]

Apart from helping The Ninja Turtles. Casey Jones is also an inventer.

[@marchumphreys3865]

🐢 Cawabunga ! 🤣🤣🤣☢️😅😂😆

[@joannasunday]

And an engineer in the US.

[@t.l.7854]

Thanks Mr ditkovich

[@markbrown-sb2zm]

Its also a song by the Grateful Dead.

[@theblitz9]

Train Driver!

[@Rikiwizard]

there's a market in skincare / makeup etc. like sterilizing razors, shaving brushes, makeup brushes, even skincare products

[@sexyhomeowner9345]

I think he would do better selling it for industrial use e.g. caterers or hospitals.

[@tinderella2386]

I would never trust razors going into this thing. They should be going into a biocide solution or in an autoclave

[@Motivation2Invest]

This was ahead of its time, 2020 would have been a prime year with the pandemic

[@dbeaus]

tried to sell silver anti-bacterial for swimming pools to replace chlorine. A few large pool owners, like 100's of pools, wanted test results. So we had them tested against Chlorine. Failed miserably and we never got a single order. A better idea would be Ultra-violet sources and gold. Gold does better than silver but it's many times the cost of chlorine.

[@bagofnails6692]

Yeah, if this actually worked, it would be in widespread use already. There is no magic bullet in terms of sterilising stuff. Heat works a treat but is costly and not always suitable. UV is good but not infallable. Bleach et al have their drawbacks of course. I mean, brass is a natural anti bacterial, but it does not perform miracles.

[@kylebusc3624]

I honestly thought this was just going to be a box with a good UV light in it.

[@caitlinbarker645]

Gold has some very cool properties; it's also an anti inflammatory. There's a medication that accumulates gold in joints to treat rheumatoid arthritis.

[@draculastraphouse7863]

So y'all tried to sell that silver anti bacterial thing without testing it against chlorine first yourselves? Lmao

[@darklordojeda]

This would have sold like hotcakes in 2019.

[@anubusx]

Definetly in 2020.

[@lexL2255]

Covid2020

[@DaveMoth]

Yes in 2020 during the height of the pandemic.

[@Psycho250785]

We’ve started to forget when the pandemic actually happened…

[@anubusx]

@@Psycho250785 It never happened!!!!

[@pwnagenuss]

ANY UPDATES ON THIS!?

[@fredpuntdroad8701]

Company dissolved.

[@user-vl6hh9io5x]

I see these in barber shops everywhere. Also why is no one talking about the product's possible application in hospitals and clinics.

[@1mmickk]

@@beckyweisfeld6977 Hospitals want 99.9% killed, not 99.8%.

[@togahead]

@@beckyweisfeld6977 True but autoclaves are very large and take a long time. This could be in every single room and takes very little time.

[@aadams1006]

Day cares. Nursing homes.

[@jamesoreilly1]

99.8% sterilization isn't good enough for hospitals. Has to be 99.9%, not joking.

[@jamesoreilly1]

Actually, I looked it up and sterilization is 99.999% (Leaves one bacteria out of a million alive).

[@SBAK4444]

What a lovely man he was

[@Shrooms-up6sv]

He looks very different when he takes his hockey mask off!

[@andretait2817]

Timing was out. In covid you could have your post go on there. Small deliveries. Shopping. Or if you drop your toast on the floor, whack it in there

[@rosskeeley767]

Sadly the investment didn't happen, Casey thought it best he go it alone

[@Grievous-]

How did you find out?

[@rosskeeley767]

@@Grievous- It's feature in the book "Dragons’ Den: Success, From Pitch to Profit

[@Grievous-]

@@rosskeeley767 How did Casey do on his own?

[@PlanetHarmocydes]

@@Grievous- not well. I believe the company eventually dissolved

[@flamingmonkays]

@@PlanetHarmocydes Should've taken the deal.

[@cookiekilbane5989]

What a genius for taking the offer, best deal of his life

[@kellenfisher9784]

Enjoy your lunch yall

[@rachmadsuhartono]

Similar to UV boxes in covid time

[@Marc-fg1mn]

UV light deteriorates the performance of the material so nano-Ag is much better.

[@getin3949]

They've had baby bottle sterilizers for EVER. This is a really old, old episode.

[@draculastraphouse7863]

He should've taken a microscope and showed them the live bacteria first and then dead bacteria after putting the microscope slide in the device

[@AllsortPassport]

I thought it was Theo walking up the stairs at the beginning for a second there.

[@markdunne7583]

If I went to the pub and said I had invention wanna see it and asked them sniff my shoe. Not sure I would get out of pub without black eye

[@shia7421]

This type of device is sold at Aldi. To clean watches and baby bottles. It's not his brand but Aldi's, so I think there are other brands already out there.

[@colinryshaf3295]

So my cheese doesn't smell like cheese anymore-well no -so it doesn't taste like cheese-well no-so i am paying £400 to make my cheese inedible-well yes...

[@robertmackley249]

He could make a clean profit.

[@findingthetruth25]

These would have sold out during a pandemic

[@fredpuntdroad8701]

Was a non-working scam back then, still would be a scam today. Maybe in the US where they are extremely germ-o-phobic and rather poorly educated...

[@YousefAmar]

Wikipedia says the deal didn't go through in the end and the company eventually dissolved. Ahead of his time!

[@sirhenrysimmerson9385]

Good

[@SiriusMined]

Seems like a nice Brummie chap. I hope it worked out.

[@kingkaveman5906]

Feel like people would eat this up with the way things have turned out. Seems to me he would've been a billionaire if his timing was a bit more recent. BTW this episode is from 2005.

[@ShoppingwithRina]

Well done

[@jasonm4332]

dragons sniffing old shoes 💀😆😅🤣

[@anubusx]

It looks like the Microwave Emitter from Batman Begins.

[@JeremiahEcks777]

The Batman microwave emitter built by Casey Jones from the Turtles.

[@anubusx]

@@JeremiahEcks777 Shredder then stole it.

[@ellessandraramsay1841]

"What's going on in the box is high technology". A blue flashing LED light.

[@getin3949]

When was the last time you saw an ion?

[@caitlinbarker645]

@@getin3949 when I used one on my work shirts *ba dum tish* I'll see myself out

[@jarednil69]

Honestly I'd thought Richard would be taller!!🤗

[@deckyoh]

Deal fell through after the show...it was on an episode of dragons den with dragons following up on their investments

[@castronorth6930]

He was about 10 years too early

[@JaceTan-90]

If it only came in just before the Pandemic, he would have made millions easily

[@jakecooper5855]

Absolutely, he would have sold every last one plus 10 times more that he couldn't supply

[@stocktonjoans]

it's probably a scam

[@Sam-sh5ko]

@@stocktonjoans What's wrong with you?

[@mikeyswift2010]

@@stocktonjoans It's not.

[@boozypixels]

@@stocktonjoans it's what hospitals use for mass sterilization (UV-C light)

[@beyond560]

Its gotta be 40 Its gotta be 40

[@JeremiahEcks777]

It's gotta be Kane!

[@joebloggs8292]

I’d love to take 50

[@naasikhendricks1501]

Covid you can see it your home lol

[@crow-vz5lx]

What if I wanted to put my head in there .

[@asmahanzakaria]

haha

[@tcbobb.8782]

Ths guy shoulda gone to the commercial market with it and had it in schools and hospitals. Chemical free sanitation for things hundreds of children touch daily that could spread disease easily would have been such a sell

[@razadaza9651]

I like this man…

[@matthiasmacandrew5851]

I see these everywhere now ;)

[@leederbyshire6158]

Good old Casey Jones…they saw him coming down the track…

[@leahrnovak]

This guy needs to focus on the shoe side of things. Bowling allies, gyms, shoe stores, and other businesses were people share shoes would kill for this product. He could sell them to other businesses or rent them out for a monthly or annual fee (with maintenance included).

[@teflondon9654]

He has passed away sadly.

[@adama1909]

Product before its needed time! If it’s comes in Covid time they would make millions

[@Andrew-sy6on]

What’s he talking about? Having children; this would have been a great option to quickly sterilize all the bottles.

[@VolzUnthordoxMusic007]

Nasa!😂😂🤣🤣🤣😂😂🤣🤣

[@shivapazoki1881]

The man was decades ahead of himself

[@moogleking]

Is this business still around or gone now

[@bigd-oj4xi]

Deborah "I don't care about your future I just want my money back" Meadan

[@useedORGANIC]

I hope his product survived until the COVID he must have made trillions

[@konfyd110]

And for a split second I thought he was about to say you can put a baby in there

[@watchtellyinuk]

At 4:25, you cannot ask "how unique" something is. It either is or is not. So the question should be "in it unique""?

[@The_drone_viking]

I hope he watches his speed

[@rileynorris646]

am I crazy or is he a billionaire now?

[@enriquehj123]

Bowling alleys that rent shoes

[@smilessantana2049]

what's with the blinking lights inside the machine? makes it look fake

[@TheManInBlueFlames]

5:50- Not paranoid. Even now, putting in dishes into a washing machine after making scrambled eggs on one singular pan makes all the plates and knives and forks stink of egg and there may be hygiene problems too.

[@christinedavis5813]

I would Buy One For veg and of course anything Really

[@mikedoggo4024]

It doesn't use any chemicals, but it uses silver particles. Isn't that a chemical? What happens if I inhale silver nanoparticles daily? Why is the thing good, how does it work? Okay product., poor pitch.

[@00Kuja00]

Sweet guy. :)

[@flightsimdev9021]

I bet everyone wants one now with the amount of face mask we're all wearing

[@carolynejayne121]

Did the business take off? is it doing well? 🧐

[@LordFlashheart1]

Not sure but would be an absolute winner with Covid

[@joedwyer3297]

Sad to see Tommy Shelbys grandson didnt inherit the same business acumen

[@terranceparsons5185]

Moi namez Casey Jones. The steamin and the rollin!

[@jamesharris184]

I wonder what the lifespan of that machine is

[@maxmackinlay618]

Now put the smelly shoe in the box and see if it works?

[@sanjanewmoonlife]

Duncan didn't had shoes when he was selling his Ice cream on the street.

[@kevindunlap5525]

Remember when his brother tried to sell the silver water with all the misspelled cures on his little rolodex?

[@godlikesnake8909]

i wonder if he rode a train to get there while high on cocaine, he better watch his speed.

[@jaimecosta2966]

Sell it to destists for double the price...

[@76-UVB]

Also works on tin foil hats

[@annonom1058]

I’d love one

[@techtitanuk5609]

With covid he'd be rich now

[@JustMitchyNo.9]

Shoes belong on my feet, not on my nose and for that reason I'm out.

[@AkodoAkira1]

Man, that thing would have sold like gangbusters in 2020.

[@kevindunlap5525]

Month and year of airing please SONY. For Lord's sake.....smh

[@MrBradfordchild]

Didn't his mates come on trying to sell a condensing water maker? And a foot bath detox unit?

[@meganlewis2424]

I know people who have these things for their toothbrush. This is the biggest model I've seen, and that's the only difference.

[@lukeweeks3470]

It’s just weird to see a smart Brummie…

[@Firedancer100]

Ethereum 👍

[@maryjanesnow1650]

I love dragons den. It’s the only show I watch !

[@andipandi5641]

this and "The Apprentice" ..

[@watchtellyinuk]

There are similar devices ... I own one.

[@BabylonCentral]

Who are the thugs in the chairs?😆